填空题 ·Read the text below about some of America's newspapers,which
are facing extinction,unle volve. ·Choose the best sentence
from the opposite page to fill each of the gaps. ·For
each gap 9-14,mark one letter(A-H)on your Answer Sheet. ·Do not
use any letter more than once.
{{B}}
On the brink {{/B}} The New York Times was once
the best example of all that was great about American newspapers.Now it
symbolizes the difficult situation the whole industry is fecde with.The Grey
Lady's circulation is tumbling down another 3.9%according to the latest data
from America's Audit Bureau of Circulations (ABC).{{U}} (9) {{/U}}.
Pick almost any American newspaper company and you can tell a
similar story.The ABC reported that for the 530 biggest daily newspapers,average
circulation in the past six months was 3.6%lower than in the same period a year
earlier.As for Sunday papers.it was 4.6%lower.Ad revenues are plunging across
the board:by 22.3%at Media General,for example.In 2007 total newspaper revenues
fell to$42.2 billion.{{U}} (10) {{/U}}. Much of this
decline is being blamed on the rise of the internet,which offers
free,round-the-clock coverage.What's more,Internet has provided a new,better
home for classified advertising,which was once the source of most
newspapers'revenue.{{U}} (11) {{/U}}.The number one cause is the
troublesome housing market,which contributes a large slice of classified
advedising. Industry experts such as Lucas Rich Fine of Kent
State University do not think that the Times is responding forcefully enough.{{U}}
(12) {{/U}}Mr.Fine also points out that although all newspapers are
being affected by the internet,their ability to respond will probably depend on
whether their audiences are national,metropolitan or local.The first category
can afford to invest in distinctive international or business coverage,while the
last can prosper by becoming'more intensely local'.But he fears that the big
metropolitan newspapers may find themselves trapped in the middle.
Not all is lost,however.{{U}} (13) {{/U}}.For instance,a number
of newspapers are becoming'information and connection utilities',through such
offerings as local internet forums.The Pocono Record has renamed
reporters'content managers',since they oversee all the coverage of their
beat,both in print and online,and get a bonus for higher web traffic.
The hero for industry optimists is Brian Tierney,a former publicrelations
executive.Last year,he led a group of investors that borrowed heavily to buy
Philadelphia's two main dailies.{{U}} (14) {{/U}}.He is also finding
new ways to drum up advertising,such as introducing a business column sponsored
by a local bank. A.Certainly,it was not something to be sniffed
at,but much less than the peak of$48.7 billion in 2000.
B.However,some of the fall in revenues is actual-ly due to the economic
slowdown in America. C.Its advertising revenues are
down,too,12.5% lower in March than a year earlier. D.He has
since revived them with a vigorous marketing drive.
E.Nevertheless,as a major newspaper,it still boasts a welleducated
readership. F.Plenty of innovation is taking place,particularly
at local papem. G.‘Now is the time to beef up its business
section,’he says. H.Now it symbolizes the difficult situation
the whole industry is faced with.
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填空题密封递价 商品交易所 卖期保值 减价拍卖 贸易条款 买期保值 行业术语 期货交易 拍卖商 竞买者 拍卖
填空题A
Western Media Western
Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to
be its first marketing director and give its Music & Sports Magazines division a
major revamp. She will take charge of a portfolio of six titles, and plans to
give the division a new identity, replacing its current, very functional name
with a more emotionally involving one. Spencer also intends to develop a TV or
radio show based on one of its magazines, in an attempt to reverse its flagging
sales figures. B
Franklin's UK
furniture manufacturer Franklin's has parted company with its marketing director
Gary Parker. Franklin's refused to comment as to whether he left of his own
accord, although sources hint that this was not the case. His replacement, Julia
Howell, previously his number two, has been a successful marketer since she
started her own marketing consultancy twenty years ago. Her task now is to
regain Franklin's former position as UK market leader although sales have held
steady, in percentage terms the company has been overtaken by several
rivals. C
Flyway Flyway, the
low-cost airline, has appointed Simon Lewis as its new head of sales and
marketing to develop the brand throughout Europe. Lewis has spent his entire
working life within the industry, joining from the marketing department of
long-time rival Coastal Airways, where he controlled marketing activities in the
UK. He will work with Teresa Campbell, who helped launch the Flyway brand.
However, not only Coastal is unhappy with the appointment, Charles Waiters,
Flyway's former controller of marketing planning, is poised to quit after being
left without a role.
BDH Alan Dean, the
colourful joint chief executive of media company BDH, has resigned from the
company which he helped establish citing personal issues. Shareholders and staff
were informed of his decision last month. Joint chief executive officer Charles
Burnett takes sole charge of the company temporarily, and has announced that
there will be no change in strategy. According to 10 insiders, Alan Dean's
departure is the result of a personality clash rather than disagreement on the
way the company was moving, and the search is on for a replacement.
Granville Soft drinks
producer Granville has acquired an Australian producer, a departure for
Granville, as previously it had only shown interest in domestic purchases. As a
result, Jenny Morris, former head of corporate development, has been promoted to
the newly created position of head of international soft drinks. As such she
will be responsible for developing all the group's international activities,
including both marketing and acquisitions. Her move has resulted in a reshuffle
of other previous department, where, instead of replacing her, the company
intends to reallocate responsibilities to remaining staff.
填空题{{B}}PART ONE{{/B}}{{B}} ·Look at the sentences below and
following texts. ·Which text does each sentence refer
to? ·For each sentence 1--8, mark one letter A, B, C, D or
E. ·You will need to use some of the letters more than
once.{{/B}}
{{B}}A. The United States Telecom Association{{/B}}The United States
Telecom Association is the nation's oldest and most influential trade
association of its kind. For more than a century, USTA has represented the
interests of service providers in the dynamic telecommunications industry. From
its inception, USTA has personified the entrepreneurial spirit of the telecom
industry. The evolution of USTA as an industry force parallels the evolution of
the telephone industry itself. With the new century, USTA completed an ambitious
restructuring with a business plan that unites a diverse industry to deliver
influence in Washington. USTA remains committed to representing its members
before the Congress, federal and state regulators, the courts and the media,
working to deliver significant victories for the telecommunications
industry.{{B}}B. LookSmart{{/B}}LookSmart is a leader in commercial search
services and a developer of innovative web search solutions. Combining
award-winning technology, editorial expertise, and community-based initiatives,
LookSmart provides users with highly relevant search results, while delivering
targeted sales leads to online businesses. LookSmart results reach Internet
users worldwide through top portals, ISPs, and search services including Lycos,
InfoSpace, CNET, and LookSmart. com. LookSmart is based in San
Francisco.{{B}}C. Nation Media Group{{/B}}The Nation Media Group (NMG)
founded by His Highness the Aga Khan, is the largest independent media group in
East Africa. It has been quoted on the Nairobi Stock Exchange since October
1973. Greater participation in the shareholding by East African nationals has
increased following NMG's regional expansion. The Nation Media has its home base
at the Nation Centre on Kimathi Street in Nairobi, Kenya, but has bureaux in the
major towns across the country. It also has offices in the capital cities of Dar
es Salaam, Tanzania, and Kampala, Uganda, for its East African operations. As
the leading multimedia house in the East African region, it has a strong
presence in both print and electronic media as well as the Internet, attracting
a regular audience unparalleled in the region. The Group's performance over the
years has been outstanding even in the leaner economic times of recent years and
shows continuous growth and profits for the company as well as the
shareholders.{{B}}D. Dice Inc.{{/B}}Dice Inc. is the leading provider of
online recruiting services for technology professionals. Dice Inc. provides
services to hire, train and retrain technology professionals through its two
operating companies, Dice. com, the No. 1 technology-focused job board, and
MeasureUp, a leading provider of assessment and preparation products for
professional technology certifications. It has built its leadership position
over a decade, and both customers and job seekers recognize Dice. com as the No.
1 technology-focused job board.{{B}}E. C. alpine Corporation{{/B}}Calpine
Corporation is one of North America's leading power companies--innovative, fully
integrated and committed to fulfilling the continuing need for clean, efficient,
reliable electricity in an environmentally responsible manner. Headquartered in
San Jose, Calif., Calpine has 89 energy centers in 21 states in the U. S., as
well as in Canada and the United Kingdom. The centers serve a variety of end
users, including electric utilities, municipalities, industrial companies and
government institutions. These plants have a capacity of more than 22,000
megawatts. The company increased its generating capacity by more than 70 percent
in 2002 and, with over 10 projects under construction, expects a capacity of
more than 29,000 megawatts by the end of 2005.
填空题
填空题 0 Communicating in groups ensures that each
person present there is hearing the 00 same information
at the same time. Group communication also allows people to
41 interact with each other about the changes and can help people develop
a sense of 42 team, particularly that in a climate of
adversity. Communicating in groups also has 43 some
disadvantages. In many organizations where there will be people who
will 44 not feel comfortable in talking in a group
context. The more "personal" the 45 effects of the
change, and the more likely people will withdraw from the group
46 process. A second danger of group communication is that for one or
two 47 particularly vocal and negative people can set the
tone for the group, and then foster 48 unproductive
negative discussion out. While expressions of concerns about change
49 are healthy, the "doom-sayer" can cause this process to become
destructive. So for 50 this reason, group communication
needs to be managed with skill and expertise. 51
Sometimes an external facilitator person is necessary. Finally, there are some
issues 52 that cannot be discussed within a group. For
example, when in downsizing situations,it is inappropriate to announce to a
group that John and Mary are losing their jobs. Whenchanges are likely to
create a high degree of upset to individuals, they must be dealtwith in
private.
填空题Each pair of verbs in exercise 5 is followed by the same
grammatical form. Write the form that follows each.
thank and be grateful (to someone) for something or for doing
something
填空题bonded warehouse bill of lading
exchange permit air waybill
Shipping Instructions Form forwarding
agency Consular Invoice term draft
Health Certificate goods inward relief
system Combined Certificate of Value and Origin
填空题Do you give quantity discounts, and how much are they?
He asked ______
填空题银行保函 货载衡量 宣誓衡量人 公证鉴定人 还款保证书 不可转让信用证 投标保证书 书面声明 循环信用证 履约保证书 可过户信用证 可转让信用证
填空题Completeeachrecommendationusingoneoftheendingsontheright.
填空题At present 1. The people present at the conference have a ______ in the industry's successes. 2. The significant adjustments and commercial ______ are foremost. Export success 3. The trading environment is difficult, which is caused by increased competition and ______. 4. In face of intense competition, export success is remarkably ______. 5. People in this industry will never be affordable to be ______ with the present status. International trade 6. In this increasingly competitive market, this industry will face ______ and opportunities. 7. The Government will continue bearing a ______ bilaterally, regionally, and globally. 8. The Programme and the former strategy are self-evident in ______ and opening up opportunities. The status of agricultural negotiations in the WTO 9. The ______ Doha Round will be crucial for liberalising trade in agriculture and food. 10. The gains they make during the current round of WTO ______ will improve the situation. 11. The industry should better pursue niche and counter ______ export marketing opportunities. 12. The speaker highly honours the efforts people have made in reforming and ______ the industry.
填空题Match the environmental problem from the box with the
correct definition 1-5. flooding
drought smog extinction
leak A violent wind that destroys buildings and trees:
hurricane
填空题______
填空题{{B}}PART ONE{{/B}}
·You will hear a business presentation.
·As you listen, for questions 1—12, complete the notes, using up to three words.
·You will hear the recording twice.
BUSINESS PRESENTATION
NOTES
{{B}}Presenter's Information{{/B}}
1. Position: ______.
2. Company's Name: ______.
{{B}}Purpose:{{/B}}
3. To present a new ______.
Brief Introduction
4. Firstly, Jackson will outline a few ______.
5. Then, he'll go over the standard ______.
6. After that, he'll introduce the analysis of ______ that exist in the Chinese market.
7. After the presentation, Jackson will hand out ______.
8. And there will be time for ______.
{{B}}Presentation{{/B}}
9. Visual Aid: ______.
10. Population in Beijing area: ______.
11. Firstly, he shows people in the photos are ______.
12. The next shows the accessories section of a typical boutique ______.
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填空题MBA
填空题herewith ______
