填空题Task One--Method of advertising ·For questions 13-17, match the extracts with the methods of advertising, listed A-H, ·For each extract, choose the method they have chosen. ·Write one letter (A-H) next to the number of the extract.A televisionB radioC national newspaperD local newspaperF posterG direct mailH free samples

填空题Management Development Programme We are proud to present this Management Development Programme as a five-day opportunity to improve your personal and the interpersonal management skills.41. Managing - the human side of many enterprise - today calls for top-level talents in42. self-management and the management of others and this type course offers the inside43. track to gaining skills which needed to achieve outstanding effectiveness. It is designed44. for executives at all levels, to strengthen core skills in the areas of management45. and communication skills. By the end of the course, individuals will have been taken a46. major step forward in their ability to achieve truly excellent levels of performance47. from themselves and others. To maintain a high level of stimulation throughout course,48. a variety of learning methods will be employed. These include formal lectures,49. team exercises and case studies. All will be carefully managed to ensure you that50. learning is developed through relating to each one individual's own work experiences.51. In order to ensure that each participant derives the maximum of benefit from52. the course, numbers are limited to 15. So don't delay - book your place now!

填空题 · Which extract (A, B, C, D, or E) does each statement (1-8) refer to? · For each statement (1-8), mark one letter (A, B, C, D, or E) on your Answer Sheet. · You will need to use some of these letters more than once. · There is an example at the beginning. A It's official: the heyday of the DVD is over. Walt Disney OEO Robert A. Iger recently implied as much in an analysts' call—the only studio boss to suggest public that Hollywood can no longer count on a cash cow that has yielded billions in profits. DVD sales slid 6.3% last year. While the economy is likely a factor, it's also clear that audiences are bypassing DVDs because they have a range of other options, from watching movies and TV shows online to playing video games. As such, Hollywood executives face a conundrum familiar to many CEOs. They have to prop up a product that is losing momentum, buying time while they rethink their entire business model. B Next-generation Blue-ray discs will give the DVD a lift, but studio bosses still are scrambling to shore up sales. Iger may believe the DVD's best days are behind it, but he too is trying to goose disc sales. He has been pushing the studio to make more Disney-branded films. Not only are parents more likely to buy Disney DVDs than other movies, but Disney-branded films can be marketed through the company's theme parks, TV channels, and stores. "The Disney brand," Iger says, "gives us an advantage." C As DVD sales decline, studios are looking for ways to cut costs so they can make more money on each disc. A primary target: the so-called backend deals that give stars and directors a piece of a film's revenues. Increasingly, executives are insisting that a film must break even before the studio will share proceeds. Sony Pictures Entertainment is forging such deals, "we can no longer afford to give away money when we can't be sure what the DVD sales are going to be", says studio chief Michael Lynton. D Right now, most studios are taking baby steps. Rather than waiting weeks between the release of the DVD and the online and cable versions of a movie, Warner Bros. and others are releasing a select few simultaneously. The aim is to entice teens and others who aren't buying DVDs. There also are moves afoot to let TV viewers download movies after they have opened in theaters but before they go on sale as DVDS. The idea, says Fox Filmed Entertainment Co-Chairman James Gianapulos, is to charge a premium—some in the industry have said as much as $40—for an early viewing of a high-definition flick. E Paramount arguably has gone the furthest: It's premiering movies on the Web. Last year it streamed the comedy Jackass 2.5 on Blockbuster's site for free. The 64-minute film attracted 15 million viewers. It generated word of mouth, says Paramount, helping the studio sell the movie through a variety of sites. "You can use the Internet to launch a film like you use a movie theater," says the studio's digital czar, Thomas Lesinski, who plans to produce more low-budget flicks for the Web.

填空题Keep an Eye on CEOs Government policy decisions could speed or slow the pace of rehabilitation for the banks, and (31) turn, the stock market. David A. Hendler, a New York-based bank analyst at Credit-Sights, says his job has shifted from financial analysis toward Washington analysis. Essentially, his task is to figure (32) how quickly the government will permit weak banks to consolidate. When investors believe (33) know which banks will survive, they'll buy their stocks. The process is (34) critical to the stock market that Richard Bernstein, chief investment strategist at Merrill Lynch, is tracking six signposts for financial industry consolidation. Among them: the extent to which the government carves up and sells bad banks rather than buying into them to prop them (35) Other strategists are keeping a close eye on the people who really know what's happening in the economy: business leaders. Biderman says he'll know corporations are getting confident (36) they start buying back their own shares and acquiring other companies. Right now they show no such bravado. Announcements of share buybacks are down 90% from a year ago, leaving that market thermometer so cold that the mercury is off the scale. In the end, the timing of the bear's retreat (37) likely hinge on that great market imponderable: psychology. How investors feel has a lot to do with (38) they start seeing mixed signals as proof of a glass half-full. "The market stress causes the analytical part of our brains to shut down, and that makes us hyperreactive (39) bad news, "says Michael A. Ervolini, CEO of Cabot Research, a consultancy catering to institutional investors. People become convinced conditions are worse than rock-bottom bad, he says. Only (40) they see that they've overacted can things improve: "We look for the market to start saying tomorrow will be brighter./

填空题It can be recognized that employer branding is growing in importance.

填空题More media advertising options have more impact on the creative challenge.

填空题How much is the interest? ______

填空题1. WCT is a combined company founded in the year of ______. 2. This company is located in ______. 3. WCT is a ______ organisation with men and women drivers to reflect the diversity of this country. 4. Many drivers in WOT have worked there for over ______ years. 5. WCT changed the color of their cars to blue, green and white in ______. 6. Customers praised that the new look of WCT's cars are ______ and smart. 7. WCT has a special fleet at ______, which is easily located. 8. That WOT could provide on-time service depends both on a big size of fleet and ______ in this region. 9. WCT has ______ terminals in their taxis to ensure speedy and secure payment. 10. WCT's purchase of Co-op Shuttles is a part of their strategy called ______. 11. WCT serves ______ taxis and 600 drivers. 12. It takes ______ minutes to dispatch cars since receiving the call from customers.

填空题{{B}}PART FIVE{{/B}}{{B}} · Read the following text. · For each question 31--40, write one word.{{/B}} {{U}} (31) {{/U}}nearly a hundred years of powered flight, scientists are still trying to figure out how birds fly.Researchers have learned that the slapping noise pigeons make when they suddenly take off is the sound of super charged lift. They call it the "clap fling" effect.Here at SRI International scientists try to duplicate the pigeons' thrust. A flashing strobe reveals the secret.Scott Stanford, a scientist at SRI, says, You re looking at the clap fling effect, where the two wings will come together and peel apart{{U}} (32) {{/U}}each other, thus augmenting lift{{U}} (33) {{/U}}drawing air from the top to the bottom. "This mechanical bug won't get off the ground.{{U}} (34) {{/U}}its flapping wings demonstrate a potential propulsion system for robotic birds: man-made rubbery muscle.Roy Kornbluh works at SRI. "There, I'm turning the voltage on and off, and you can see when the voltage is on, the material is larger{{U}} (35) {{/U}}when the voltage is off."Super computers show high-speed airflows over supersonic aircraft.But scientists have only begun to see how air flows{{U}} (36) {{/U}}really low speeds.Professor Max Platzer of the Naval Postgraduate School, says, "The flapping wing is generating a thrust, this way, this is the basic physics of the phenomenon."It's pelicans--not pigeons--the Navy is looking at. The Navy is looking at the smooth easy flight of pelicans low over water--called "ground effect." Researchers at the Naval Postgraduate School are trying to imitate the pelican's efficiency.Assistant Professor Kevin Jones of the Naval Postgraduate School says, "{{U}} (37) {{/U}}flapping the wings, symmetrically, we're{{U}} (38) {{/U}}effect imitating ground effect. We now have the same feature a bird sees when it's flying, over a ground plane."An electric motor drives the flapping wings. Researchers here are working{{U}} (39) {{/U}}ways to beam power to the tiny bird.David Jenn of the Naval Postgraduate School says, "There's no battery inside of here, so we're going to set this inside the radar beam, and the energy is extracted from the radar beam and will be used to propel the motor."Scientists are learning it's one thing to build an airplane,{{U}} (40) {{/U}}quite another to build a bird.

填空题............

填空题Little creativity was seen in recruitment before.

填空题Successful E-mail Negotiation Given that you are involved in a negotiation that must proceed via information technology, how can you best achieve your goals? The following prescriptions are important. Most people overestimate the ability of other people to make sense out of what they mean. People have a hard enough time deciphering our messages in face-to-face interactions; accuracy decreases dramatically in e-mail exchanges. Many people assume that longer means clearer. It does not. People have a slant attention span and often dislike long e-mail messages, or perhaps even stop reading them if they began to fall off of the screen. Must people are capable of only retaining seven, plus-or-minus two, ideas in their head at any one 6rae. As a general rule of thumb, most e- mail messages should fit on a single screen. Screen loading, or the tendency to write very long message can lead to annoyance on the part of the recipient, especially if be or she is busy. Negotiations are more productive when the parties exchange a greater number of shorter e-mails, rather than fewer, but longer e-malls. (9) This also builds reciprocity in exchange. The asynchronous nature of e-mail provides people with the dubious luxury of not having to immediately receive of respond to e-mail messages. However, the sender of e-mail messages often expects a timely response. Not responding to e-mail may be perceived as rejection and disinterest. Further, newer forms of software allow senders to ascertain whether the recipient has read their e-mail. Failure to provide a timely response to e-mall is akin to giving the "silent treatment" to someone. (10) . Meta-communication is communication about communication. This boils down to people talking about how they should communicate. (11) In any electronic communication, it is important to let team members know how often you check your e-mail, whether you or someone else reads and responds to your e-mail, and whether you forward your e-mail to others. Flaming refers to the insults, criticisms, and character assassinations that people hurl over e-mail. Flaming remarks make fun of grammar, include labeling and accusations, character attack, backhanded compliments, and blunt statements. (12) . In contrast, face-to-face groups have mechanisms and norms, such as conformity pressure, that largely prevent flaming. People react to each other with less politeness, empathy or inhibition if they cannot sense the other's social presence. (13) . There is more uncertainty, doubt, and ambiguity in electronic mail exchanges. (14) .As a consequence, people become frustrated and seek to control the exchange by issuing threats, e.g. "I am not going to read my e-mail again". Along lines, do nut chastise or deliver negative feedback via e-mail; face-to-face or telephone communication is more appropriate.A Such and other negative interpersonal behaviors often stem from feelings of isolation.B This stems from the asynchronous nature of communication.C Increasing the rate of e-mail exchange prevents misunderstanding because misperceptions can be quickly rectified.D This will result in the failure of communication.E Suspicion and hostility increase as the communication between parties diminishes.F Negotiators are much more likely to issue threats when communicating via information technology.G Most people overestimate the ability of other people to make sense out of what they mean.H This is of critical importance in electronic interaction because the norms of mm taking and conversation are not clear.

填空题Cargoes can be insured ______ a particular journey ______ a voyage policy, say, ______ Le Havre ______ Jakarte. They can also be insured ______ a period ______ time, ______ example two months, ______ a time policy. But when a cargo is being carried ______ a particular route ______ a mixed policy as both time and voyage are involved.

填空题Put the underlined phrases in an internal email into a less formal style. Dear Jim I hope you are well. I {{U}}apologise for{{/U}} (I'm sorry about) the long delay in replying to your email. {{U}} {{U}} 11 {{/U}} {{/U}}{{U}}However{{/U}}, I wanted to research your question thoroughly before {{U}} {{U}} 12 {{/U}} {{/U}}{{U}}providing you with an answer{{/U}}. You {{U}} {{U}} 13 {{/U}} {{/U}}{{U}}enquired whether{{/U}} it was possible to extend the life of our standard mobile phone battery, {{U}} {{U}} 14 {{/U}} {{/U}}{{U}}since{{/U}} you have received a {{U}} {{U}} 15 {{/U}} {{/U}}{{U}}significant number{{/U}} of complaints about it. The answer is 'yes', but the solution may be expensive. We source our batteries from a Korean supplier which manufactures three different grades of battery. The ones {{U}} {{U}} 16 {{/U}} {{/U}}{{U}}which we purchase{{/U}} are the cheapest in the range. {{U}} {{U}} 17 {{/U}} {{/U}}{{U}}It will come as no surprise that{{/U}} they also have the shortest life. If you {{U}} {{U}} 18 {{/U}} {{/U}}{{U}}wish{{/U}} me to send you more technical details, {{U}} {{U}} 19 {{/U}} {{/U}}{{U}}please do not hesitate to{{/U}} ask me.

填空题{{B}}PART ONE{{/B}} ·You will hear how to get ready for the annual dinner and dance． ·As you listen，for questions 1-12，complete the notes．using up to three words or a number ·After you have listened once，replay the recording． The year has flown and it is that{{U}} (1) {{/U}}! The Annual Dinner and Dance will be held on{{U}} (2) {{/U}}from{{U}} (3) {{/U}}untillate． As usual there will be a{{U}} (4) {{/U}}Chinese dinner，including special requirements can，of course，{{U}} (5) {{/U}}． And Carmen Fashions will{{U}} (6) {{/U}}us with a fashion show as we eat． With lucky draws，{{U}} (7) {{/U}}and after-dinner entertainment and dancing，it looks like being a night not to{{U}} (8) {{/U}}． This company-sponsored dinner will cost you only{{U}} (9) {{/U}} each． If it is anything like previous years'functions you can{{U}} (10) {{/U}}a good time，so get your{{U}} (11) {{/U}}from Reception or Personnel and book now! Mary Martin has the honor of being{{U}} (12) {{/U}}arrangements this year，so she can be contacted in case of any queries．

填空题Knowing Your Strengths