填空题AE-GAMESJohn and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.BSUREKSue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.CWONDERWEBTwo senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.DSUPERGIFTSMichael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.EABBIE'SThe first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success.

填空题stow (to put goods into the hold of a ship) .

填空题 Task Two—Future Plan · For questions 18-22, match the extracts with the future plan, listed A-H. · For each extract, choose the future plan they mentioned. · Write one letter (A-H) next to the number extract. A cut off internal positions B go public C upgrade current products and invest in new ones D merge with other company and go public E build up new distribution channels F maintain current marketing activities G expand business globally H build more online stores

填空题The records and tapes were damaged because they had not been packed properly. If the records ______.

填空题Why don't you think it over for a few days and get back to me? ______

填空题Brokers buy and sell ______ behalf ______ people and companies. Their unique position is due ______ their knowledge ______ the market they specialize, and the membership ______ the exchange they work ______. Their-fee is usually ______ the form ______ a commission ______ the sales or purchases they make ______ their clients ______ this way commission agents are like brokers. Merchants, however, buy ______ their own account, then sell ______ their own countries ______ the best prices they can get ______ the product. Their reward is based ______ profit rather than ______ commission.

填空题An i______ company indemnifies clients against loss.

填空题A company needs to give its managers as many opportunities as possible to access other tasks.

填空题Read the article and decide whether the following statements are true (T) or false (F) according to the author. If the information is not given in the article write D 'doesn't say'. In a negotiation, the two parties usually have two concerns. One is about the substance of the negotiation and one is about the nature of the relationship between the negotiating parties. When a high degree of concern is expressed for the substance of the negotiation and a low degree of concern is expressed for the relationship of the parties, a 'Defeat' behaviour pattern is produced. This pattern is characterised by win-lose corn petition, pressure, intimidation, adversaria relationships and the negotiator attempting to get as much as possible for him/her. Defeating the other party at any cost becomes the negotiator's goal. Interestingly, research shows that males favour the 'Defeat' approach more than females. A testosterone-induced negotiating style perhaps? When the focus is building a compatible relationship in the hope that the negotiation will be successful, an 'Accommodate' behaviour pattern is produced. This pattern is characterised by efforts to promote harmony, avoidance of substantive differences, yielding to pressure to preserve the relationship and placing interpersonal relationships above the fairness of the outcome.

填空题Negotiation of alliance between partners is a long and complex process.

填空题Special Products Co. —How to Order 41．Ordering is easy and delivery fast. Once received, your order will 42．normally be dispatched within 72 hours. We will inform to you 43．immediately should any items be out of stock. If you are not happy 44．with your purchases please return them to us within the 15 days in their 45．original packaging and we will refund you for in full. Quality is our main 46．criterion. Each item is under unconditionally guaranteed for 6 months. 47．You will receive a receipt and with your order which is your guarantee. 48．In the unlikely event of damage to an item during delivery, should please 49．contact with us immediately on 0371 3118 1772 and we will arrange for 50．its return or replacement. All prices and promotional offers are valid until 51．30th September. Since the stock of some popular commodities is not large 52．enough so please not hesitate and order from us without any delay.

填空题Task Two—Purpose of advertisement·For questions 18-22, match the extracts with the purposes, listed A-H,·For each extract, choose the purpose of the advertisement.·Write one letter (A-H) next to the number of the extract.A to advertise a job B to launch a new productC to announce new opening timesD to publicise a saleE to announce a change in locationF to change the company's imageG to give information about sales figuresH to promote a catalogue

填空题A Separate Legal Entity A unique feature of a company is that, no matter how many individuals have bought shares in it, it is treated in its dealings with the outside world as if it was a person in its own right. It is said to be a separate legal entity. Just as the law can create this separate legal person, the law also can eliminate it, but its existence can only be terminated by using the proper legal procedures. Thus, the identity of the shareholders in a large concern may be changing constantly as shares are bought and sold by different people. On the other hand, a small private company may have the same shareholders from the date it is incorporated (the day it legally came into being), until the date when liquidation is completed (the cessation of the company, often known as "winding up" or being "wound up"). A prime example of its identity as a separate legal entity is that it may sue its own shareholders, or in turn be sued by them. B Limited Liability Most companies are "limited" companies. This means that any shareholder who has paid for the share(s) which he has bought cannot be forced to pay more money into the company if, for example, it is making losses or has gone into liquidation. Thus, the maximum amount of money any shareholder can lose by investing in a company is the amount he has invested. Unlike in sole traders or partnerships a shareholder in a limited company cannot be forced to sell his own property to pay the debts of the business. If a shareholder has not paid in full for the shares he has agreed to buy, he can be forced to pay the balance owing on the shares. Once he has paid that amount he cannot be forced to pay any further amount. Thus, his liability is limited. C Company Directors The day-to-day management of a company is not carried out by the shareholders. Shareholders can normally attend, and vote at, general meetings of their company. At one of these meetings the shareholders will vote for directors, the people to whom the running of the company is entrusted. At each Annual General Meeting (AGM) the directors have to report to the shareholders. They write a directors' report and this is accompanied by a set of final accounts for the year. If there is a change in the directors of a company, for example, a new director being appointed or an existing director resigning, this change must be notified to the Companies Office within fourteen days of the change. The board of directors (usually known simply as "the board") is the term used to mean all of the directors. D The Company Secretary The company secretary must, among other things, attend all board meetings, consult with the chief executive on the agenda and keep a record of the minutes of board meetings and general meetings of the shareholders. It is normally the company secretary who makes returns to the Companies Office including notifying the Registrar of changes in the company's board, auditors, registered office etc. The company secretary is usually an individual although many companies pay firms of accountants to undertake this role. E Share Capital and Dividends A shareholder in a limited company obtains his reward for investing in the form of a share of the profits made by the company, known as a dividend. The directors decide how much of the profits is to be retained in the company and used for expansion. Out of the remaining profits they propose the payment of a certain amount of dividend. The shareholders cannot propose a dividend for themselves higher than that already proposed by the directors. They can, however, propose that a lesser dividend should be paid, although this action is very rare. If the directors propose that no dividend should be paid, then the shareholders are powerless to alter the decision. The decision by the directors as to the amount proposed as dividends is a very complex one and such matters as the effect of taxation, the availability of bank balances to pay the dividends, the possibility of take-over bids and so on will all be taken into consideration.

填空题 Task Two—Sort of Challenge · For questions 6-10, match the extracts with the challenge in existance, listed A-H. · For each extract, choose the challenge each speaker talks about. · Write one letter (A-H) next to the number of the extract. A Customer communication seems like an obstacle to business success. B The firm has no alternatives but to handle regulatory paperwork. C Hardships are met in boosting world-wide reputation. D It's demanding to familiarize headquarter with the situation of each unit. E Monetary instability makes it hard to give proper offer. F Companies face fierce competition in making use of Internet. G Slow economic growth makes business hard to prosper. H Goods delivery is often made postponed or fail.

填空题· You will hear five short extracts in which various people are talking about school.· For questions 13-17, match the extracts as you hear them with the people, listed A—H· For questions 18-22, match the extracts as you hear them with the topics, listed A—H.· After you have listened once, replay the recording Task One — peopleA the caretakerB a neighbourC a teacherD an inspectorE the head teacherF a pupilG a parentH a former pupil