填空题 · As you listen, for questions 1-12, complete the notes using up to three words or a number. · After you have listened once, replay the recording.Rewards for shareholders 1. They will be able to try the company's ______ new product. 2. They will also receive a ______ per share. The present situation 3. Sales have decreased in the last ______ 4. Shares are expected to increase in value by ______ the near future. 5. The company's main rivals are enormous ______ companies. Company history 6. The company was originally a ______ business. 7. It recently became an ______ The future 8. The company has set a high ______ for the future. 9. It does not intend to offer ______ on its products. 10. The company will spend more money on ______ 11. The company anticipates trade with countries in ______ 12. The company expects bigger sales in ______

填空题{{B}}PART ONE{{/B}}· Look at the statements below and the five introductions for goods.· Which introduction A, B, C, D or E does each statement 1-8 refer to?· For each statement 1-8, mark one letter A, B, C, D or E.· You will need to use some of these letters more than once. A. Shopping goods aren't bought very often, are bought only after the consumer has compared their features with those of competing brands, and are found in only a few stores in one area. These goods usually have a higher unit price than convenience goods, and an individual salesperson, rather than a cashier, may be needed to sell them. Examples of shopping goods are automobiles, furniture, men's suits, ladies' wear, shoes, and major appliances.B. Specialty goods like prestige automobiles, photographic equipment, fine jewelry, and high-fashion clothing and furniture are bought by consumers after a special shopping effort. They are bought infrequently and are generally available only in exclusive outlets. They're usually high-priced, but price isn't the main consideration of a consumer buying them. A consumer is often willing to go out of the way to find a certain brand. Specialty goods prove the point that goods are often considered not just for their physical qualities but also for the economic utility, ego enhancement, status, and satisfaction they carry with them. For example, when people buy a new car, they may want it not just for basic transportation but also for recognition, status, or prestige. You've probably figured out that this classification of consumer goods is far from rigid. It may differ according to buyers' intent or wishes. As consumers' incomes and buying habits change, or as prices drop, goods shift from one classification to another. Usually they shift downward, from the specialty to the shopping, or from the shopping to the convenience goods category. Television sets became shopping goods years ago. When microwave ovens first came on the market, they were regarded by many as an expensive new toy a kind of specialty goods-for the rich. Now they're considered indispensable shopping goods by working couples and single people who buy them to save cooking time.C. Durable goods can be further classified as either consumer goods or industrial goods, each of which requires a different set of marketing strategies. Consumer goods are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing. On the basis of how much effort a consumer takes to obtain them, consumer goods can be further subdivided into (1) convenience goods, (2) shopping goods, and (3) specialty goods.D. Durable goods have physical qualities and uses that permit them to last a relatively long time, even while being used. They're designed to be used up over an extended period of time and are made of materials that will take considerable wear and tear. For example, you probably own such durable goods as a car, tape deck, cassette player, TV set, or stereo that should remain usable for several years—or at least until the warranty runs out. Houses are built to last thirty to fifty years or more. Refrigerators and mattresses both have a life expectancy of about twenty years, and quality jewelry, silverware, china, and furniture are frequently handed down from one generation to the next. The fact that a product is durable influences its whole marketing strategy. Obviously, goods like these are packaged differently, sold more personally and aggressively, and priced higher than a tube of toothpaste or a bottle of shampoo.E. Instead of being bought by the ultimate consumer, industrial goods are used by businesses to produce other goods or to provide services to consumers. These goods are usually bought by institutions such as manufacturers, utilities, government agencies, contractors, wholesalers, retailers, hospitals, and schools that use them in producing their own products or services. Buyers of these goods usually provide prospective suppliers with a description of the product or service and request that bids or price quotations be submitted. The buying decision is usually based on technical performance, cost, or expected monetary gain. There are many types of industrial goods, but the most common ones are (a) raw materials, (b) component parts, (c) installations, (d) transportation systems, (e) tools, (f) equipment, (g) materials, and (h) supplies.

填空题 Marriott International, Inc. has recently made much significant enhancements to its popular Marriott Rewards program. Members can now achieve Elite level41 status faster than ever before and receive their exclusive benefits across all Marriott42 brands that would participate in the program.. Now all Marriott Rewards43 members can request for hotel stay awards just 24 hours before check-in to most44 participating hotels by calling 1-800-450-4442 or visiting marriottrewards. com.45 In addition, they can earn those Silver Elite status and benefits after spending46 just 10 nights per year (previously a 15-hight-stay'was required). With having47 more than 18 million members and 2, 300 participating hotels in 65 countries,48 Marriott Rewards is of the largest and most popular frequent guest program in49 the world. In addition to free hotel stays, members may further redeem Marriott50 Rewards points for more than 300 different reward options, including in theme51 park passes to Disney; spa packages; luxury cruises; Universal Studios and52 Discovery Cove Orlando, and retail merchandise. To enroll in Marriott Rewards, call 1-800-249-0800 or log onto www. marriottrewards. com.

填空题______

填空题An investor, not worried about risks, and willing to speculate on the market.

填空题{{B}}PART OEN{{/B}}·You will hear the an airline officer telling about the new service of the airline.·As you listen, for questions 1-12, complete the notes using up to three words or a number.·You will hear the recording twice. THE NEW SERVICES OF AIRLINE TRAVELPremium Class at Lower Prices1. Alaska Air and America West have revised ______.2. Air Trans is eliminating ______.3. It will soon be flying the ______ with Boeing 717s.4. Best bet: check with travel agent to ask about premium-class ______.More Long-haul Nonstop Service5. International carriers are launching a raft of ______ between US and other world countries.6. Flying time between California and Singapore is cut up to ______ off.7. Singapore Airlines has crafted in-flight service to accommodate the ______.8. Emirates has equipped its ______ jets with three cabins.9. It has also offered first-class passengers ______ with closing doors.10. Qantas will launch nonstop service between ______ and Brisbane.The Rise of Online Check-in11. Internet check-in and ______ boarding passes.12. Checking-in on the Web means reducing airport ______ and avoiding crashing.

填空题{{B}}PART ONE{{/B}}{{B}} ·Look at the sentences below and following texts. ·Which text does each sentence refer to? ·For each sentence 1--8, mark one letter A, B, C, D or E. ·You will need to use some of the letters more than once.{{/B}} {{B}}A. Edward B. Speno{{/B}}Edward B. Speno was Executive Vice President of Credit Card Service Corporation ("CCSC") from 1982 to 1991. Prior to joining CCSC, he was Executive Vice President and Business Manager of Citicorp Financial, Inc. from 1977 to 1982. Mr. Speno served as Vice President of Citibank, N.A. from 1975 to 1982. He is a past director of CCC Information Service Group, Inc., CCSC and its various subsidiaries, Multibank Financial Corp., and Speno Railroad Ballast Cleaning Company. Mr. Speno is a charter member of the John Carroll Society of the Archdiocese of Baltimore. He is also a member of the advisory boards of the Dana and Albert Broccoli Center for Aortic Diseases and The Cardiovascular Institute, Heart Initiative, at the Johns Hopkins University School of Medicine, and is Fundraising Chairman for the Henry Ciccarone Center for the Prevention of Heart Disease at Johns Hopkins.{{B}}B. Trestman, Frank D.{{/B}}Mr. Trestman has been President of Trestman Enterprises, an investment and business development firm, for the past seven years. Mr. Trestman is also Chairman of The Avalon Group, a real estate development company. He has been a consultant to McKesson Corporation and is the former Chairman of the Board and Chief Executive Officer of Mass Merchandisers, Inc. , a distributor of non-food products to grocery retailers and a former subsidiary of McKesson Corporation. Mr. Trestman is a director of Insignia Systems, Inc. and Best Buy Co., Inc. He also serves on the Board of Trustees of The Harry Kay Foundation and is Chair of the Jewish Community Capital Campaign.{{B}}C. Mark P. Wagener{{/B}}Mark P. Wagener has been Senior Vice President and Controller of Thomas H. Lee Partners, L.P. since October 2001. Mr. Wagener previously was Vice President, Assistant Controller of the Company from June 2000 to September 2001. Prior to joining it, Mr. Wagener served for 13 years at Norwest Corporation (now Wells Fargo ＆ Company), most recently as Director of Corporate Planning and Analysis. Mr. Wagener began his career with Arthur Andersen ＆ Co. where he worked for five years as an auditor.{{B}}D. David D. Wesselink{{/B}}David D. Wesselink has been Chairman and Chief Executive Officer of Thomas H. Lee Partners, L.P. since December 2002. Mr. Wesselink previously was Vice Chairman of the Company from September 2000 to December 2002, and Executive Vice President and Chief Financial Officer of the Company from December 1998 to August 2000. Prior to joining the Company, Mr. Wesselink was Senior Vice President and Chief Financial Officer of Advanta Corporation from 1993 to February 1998. Prior to Advanta Corporation, he held several positions at Household Finance Corp. and Household International, Inc. from 1971 to 1993, including Senior Vice President from 1986 to 1993, and Chief Financial Officer from 1982 to 1993. Mr. Wesselink is also a director of Saxon Capital, Inc. , CFC International, Inc. , MasterCard Incorporated US Region Board, American Financial Services Association and Central College.{{B}}E. Bill Gates{{/B}}William (Bill) H. Gates is chairman and chief software architect of Microsoft Corporation, the worldwide leader in software, services and Internet technologies for personal and Business computing. Microsoft had revenues of US ＄ 36.84 billion for the fiscal year ending June 2004, and employs more than 55,000 people in 85 countries and regions. In his junior year, Gates left Harvard University to devote his energies to Microsoft, a company he had begun in 1975 with his childhood friend Paul Allen. Guided by a belief that the computer would be a valuable tool on every office desktop and in every home, they began developing software for personal computers. Gates' foresight and his vision for personal computing have been central to the success of Microsoft and the software industry. Under Gates' leadership, Microsoft's mission has been to continually advance and improve software technology, and to make it easier, more cost-effective and more enjoyable for people to use computers. The company is committed to a long-term view, reflected in its investment of US ＄ 6.8 billion on research and development in the last fiscal year.

填空题{{B}}PART ONE{{/B}}·Look at the statements below and the article divided into five extracts about setting customer expectations on the opposite page.·Which extract (A, B, C , D or E ) docs each statement 1-8 refer to?·For each statement 1-8, mark one letter (A, B, C , D or E ) on your Answer Sheet.·You will need to use some of these letters more than once. {{B}}A Extract 1{{/B}}You are not providing product or service to yourself, so even if you are convinced that you have your finger on the pulse of the buying public, you must remain objective in your view of how others see you. How do you do this? Simply ask your customers and prospects! Most of them will be happy to tell you how they feel about dealing with your business. However, if you can't find the time or wherewithal to ask customers directly, then enlist the assistance of a third patty to collect this information for you. But once you have this information, turn it into knowledge by using it to improve your customer interactions!{{B}}B Extract 2{{/B}}If there are any difficult but necessary policies or procedures that your customers must navigate through in order to do business with you, don't sugarcoat it by pretending that it's simple or nonexistent. Instead, take some time to come up with a well thought-out explanation of the issue, and provide clear, detailed, and easy to find directions for addressing the issue. Usability testing for any automated system is a must!{{B}}C Extract 3{{/B}}Not to be condescending, but many times we axe so familiar with our product or service that we unconsciously feel that everyone has the same understanding we do. Assume that explanations and definitions are necessary, and then provide customers the option of passing them by when they are not needed. Web sites am great for this, as terms and phrases can be presented in hypertext, where a user can click on the text and a definition or example can pop up in a new window. Don't make your customers have to seek out understanding of your product or service. Many of them will not pother with the effort, and simply move on to a competitor who provides a clearer presentation of what they do, and the benefits therein.{{B}}D Extract 4{{/B}}You and your competition are going after the same market. Obviously, some of that market is choosing a competitor instead of you. Why is that? What is it that the competitor is doing to present itself, its business, and its benefits, which appeals to certain segments of the market? Identify, understand, and utilize these things to your advantage. If there are aspects of your competitors’ business that can improve your offerings, then borrow them and make them your own. If you can do them better, by all means, do them and let customers and prospects know. You are never the only game in town; your market knows that, and you need to know it, too.{{B}}E Extract 5{{/B}}Be specific when you promise something, and by all means, deliver on that promise. If something prohibits you from delivering on that promise, you need to notify the customer as soon as possible, be upfront about why you cannot deliver, and inquire as to what you can do to make amends. Your business's credibility is at stake, so do not take this lightly. Otherwise, the expectations that you've set for your customers will be one of disappointments, which is a surefire way to kill your business.

填空题Services and utilities in NewtownIn Newtown there are: branch offices of 48 banks, more (31) 100 registered legal and commercial law offices, four important insurance companies, and a branch office of the International Business Bank. The telephone service (32) recently been improved by the installation of a new digital system, so businesses will experience (33) difficulty in obtaining telephone lines. The city has excellent resources to meet all travel requirements. Gateway International Airport is within 20 km (34) the centre. The train station has both intercity and local services, and express routes run from the coach station (35) is not far away. Newtown Business Information Service, located in the centre of the city, offers (36) range of services to match the needs of businesses. Advice on location, recruitment and marketing is available, in addition (37) highly qualified and experienced translators and interpreters. The International Business Exhibition Centre is the largest (38) best equipped in the country. Approximately 50 specialized international trade fairs are held on its premises every year (39) of the city's greatest advantages is its wide diversity of industry, combining manufacturing with a range of other services. For visitors to Newtown there is a wide choice of hotels, as (40) as numerous restaurants and other facilities.

填空题 COCA-COLA AND ITS ADVERTISING John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement which the drink in the Atlanta Journal that very year. In 1888, Asa candler bought the Coca-Cola business and decided to make the product well-known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was made president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international brand by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world. Coca-Cola's advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many fields, and extensive testing and research are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily. Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials. After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world.

填空题E-Meeting Access What is E-Meeting Access? 1. E-Meeting Access allows you to hold electronic meetings on ______. 2. Using computers enables people to express ideas freely without ______. Advantages of E-Meeting Access 3. The system generates more ideas by using the ______ of the entire group. 4. The system encourages ______ by keeping the proposer's identity secret. 5. Each idea is judged ______ rather than attitudes towards the proposer. 6. As a result of this team ownership of any proposals made, ideas are ______ allowing them to be processed more quickly. 7. Equal contributions mean ______ of the meeting by individuals. 8. Automatic documentation means a ______ is not required. Features of E-Meeting Access 9. The Drawing Pad means that ______ are accessible to the group. 10. FileShare allows for the ______ within the group. 11. Consensus offers three possible ______ for indicating opinions. 12. Briefcase allows you to use your ______ in the meeting.

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填空题A．market research B．packaging C．subsidiary D．mail-order company E．retailing F．packing G．quantity discount H．promotion I．credit facilities J．chain store K. branding L. co-operative M．the media N．consumer durables O．bulk buying

填空题{{B}}PART FOUR{{/B}}{{B}} · Read the following text. · Choose the best word to fill each gap. · For each question 21--30, mark one letter A, B, C or D.{{/B}} Attention to detail is something everyone can and{{U}} (21) {{/U}}do--especially in a tight job market. Bob Crossley, a human-resources expert notices this in the job applications that{{U}} (22) {{/U}}his desk every day. "It's amazing how many candidates eliminate themselves," he says."Resumes arrive with stains. Some candidates don't bother to spell the company's things at the{{U}} (23) {{/U}}of something larger they work toward." "{{U}} (24) {{/U}}from losing the forest for the trees," says Charles Garfield, associate professor at the University of California, San Francisco, "we must{{U}} (25) {{/U}}ask ourselves how the details we're working on fit into the larger picture they don't, we should drop them and move to something else." Garfield{{U}} (26) {{/U}}this process to his work as a computer scientist at NASA. "The Apollo II moon launch was slightly off-course 90 percent of the time," says Garfield. "But a successful landing was still likely because we knew the exact coordinates of our goal. This allowed us to make adjustments as necessary."{{U}} (27) {{/U}}where we want to go helps us judge the importance of every task we undertake.Too often we believe what{{U}} (28) {{/U}}others' success is some special secret or a lucky break(机遇). But rarely is success so mysterious. Again and again, we see that by doing{{U}} (29) {{/U}}things within our grasp well, large{{U}} (30) {{/U}}follow.

填空题{{B}}TASK TWO - COMMENT ON THE MEETING{{/B}}· For questions 18 - 22, match the extracts with the speakers' comments on the meetings, listed A - H.· For each extract, choose the comment on the meeting.· Write one letter (A - H) next to the number of the extract.A Not all the relevant information was made available.B I disagreed with the conclusion that was reached.C The chairperson lost control of the meeting.D A few of the participants didn't listen to each otherE I didn't say everything I wanted to say.F The meeting was dominated by one person.G The decision made at the meeting was later ignored,H I was not convinced that the decision taken reflected the majority view.

填空题crane (machine for lifting goods)

填空题economic growth and prevent from any acceleration in inflation. Recent reports