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填空题give a till receipt and any more change required. They provide bags, often

填空题 ·Read the text below about television network. ·In most of the lines (41-52) there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. ·If a line is correct, write CORRECT on your Answer Sheet. ·If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Television Network As one of the three major commercial networks, CBS was organized in 1928 in which its founder, William Paley, acquired ownership of a 41．the group of radio stations. As the Columbia Broadcasting System 42．expanded its operations, and soon becoming the largest radio network 43．in the United States, it is precociously recognized the potential for the 44．rapidly evolving television broadcasting technology. On July 13th, 45．1931, it began to experimental television broadcasting in New York, 46．and ten years later it began regular black and white week broadcasts 47．over its WCBW TV station in the same city, in which became WCBS TV 48．in November 1946. With Television City in Hollywood, CBS has launched 49．the industry's first full scale production studio there. Today CBS owns 50．television stations, radio stations, home video production and distribution. 51．The CBS Broadcasting Group is composed of six divisions, television 52．network, entertainment, sports, news, local television station, and the radio. For most of commercial television history, CBS has been the leader in prime time ratings, having the highest rated shows in almost every year from the mid-1950s through the mid-1980s.

填空题When a ship (docks) its captain must (complete) a ship's report for the Custom's authorities. When it is (ready to leave), he (completes) a ship's manifest giving details of the vessel. This allows the government to (discover) how much the country imports and exports. It also allows customs to (find) details of passengers and cargo (loaded) the vessel, so they can (estimate) what and who the ship is carrying. Once the captain has (given) these documents the ship can sail. fill out hand over look up find out come in due out make out work out take on

填空题{{B}}PART TWO{{/B}}{{B}} ·Read the following text. ·Choose the best sentence from A--H to fill in each of the gaps. ·For each gap 9--14, mark one letter A--H. ·Do not use any letter more than once.{{/B}} In many companies, a product manager— {{U}}(9) {{/U}}--is responsible for planning related to new products as well as to established ones. A large company may have many product managers who report to higher marketing executives.In many large firms--Procter ＆ Gamble, Pillsbury, and General Foods, to name a few-- the product manager's job is quite broad. {{U}}(10) {{/U}}. Responsibilities may include developing new products along with improving established products. Setting marketing goals, preparing budgets, and developing plans for advertising and field selling activities are some of the product manager's tasks. At the other extreme, some companies limit product managers' activities essentially to the areas of selling and sales promotion. Probably the biggest problem in the product-manager system is that a company will saddle these executives with great responsibility, {{U}}(11) {{/U}}. They must develop the field selling plan, but they have no line authority over the sales force. Product managers do not select advertising agencies, {{U}}(12) {{/U}}. They have a profit responsibility for their brands, yet they are often denied any control over product costs, prices, or advertising budgets, Their effectiveness depends largely on their ability to influence other executives to cooperate with their plans.Most firms that achieve success in product innovation seem to use one of these four organizational structures for new-product development: product-planning committee, new-product department, venture team, or product-manager system.Interestingly enough, there are some indications that {{U}}(13) {{/U}}. The product-manager system was widely adopted and thrived during the period of economic growth, and market expansion in the 1950s to 1970s. In the 1980s, however, {{U}}(14) {{/U}}, coupled with a trend toward strategic planning that stressed centralized managerial control. Because of these environmental forces, one study concludes that the product-manager system is being modified in many companies and eventually will be abolished in some firms.A. the product-manager system may change considerably in the 1990sB. who reports to marketing directorC. yet they don't have to make advertising plansD. many industries experienced slow economic growth in maturing marketsE. yet it may not give them the corresponding authorityF. sometimes called a brand manager or a merchandise managerG. this executive is charged with planning the complete marketing program for a brand of group of productsH. yet they are responsible for developing advertising plans

填空题"Buy gilt-edged securities" my stockbroker said. My stockbroker advised ______

填空题· You will hear five different people who all run their own business. They are talking about how they raised the money to start their business.· For each extract there are two tasks. For Task One, choose the type of business from the list A-H. For Task Two, choose the source of funding for the business from the list A-H.· After you have listened once, replay the recording. BTask One - Type of business/B· For questions 13-17, match the extracts with the types of businesses described, listed A-H.· For each extract, choose the business described.· Write one letter (A-H) next to the number of the extract.A. a travel agencyB. a supermarketC. a building firmD. a clothes manufacturerE. a fast food outletF. a business bookshopG. a firm of accountantsH. a business language school

填空题Rewrite this telephone conversation using idiomatic and natural English. A Hello, would it be possible to converse with Mr Fernandez? Hello, Can I speak to Mr Fernandez, please?

填空题A. The same expression in Britain is a sign of skepticism B. but from a lack of awareness of the various interpretations different cultures ascribe to nonverbal forms of behavior C. Culture has a powerful impact on people's behavior D. Of equal, and at times, greater importance is the knowledge of nonverbal communication, or body language E. On the other hand, if a Frenchman rubs the base of his nose with his forefinger F. A good way to become more aware of cross-cultural differences is to look at oneself through the eyes of people from other cultures G. Even clothing and colors are symbolic and have different meanings depending on the part of the world H. The use of gesticulations varies according to culture Beware of Body Language in Cross-Cultural Situations As the trade barriers come down in Europe and contact is increased, cross-cultural misunderstandings are bound to rise. As often as not, many of the misunderstandings in communications will arise not from what is said, (9) Attaining fluency in a foreign language is often only half the battle when it comes to mastering effective cross-cultural communications. (10) This "silent language", or the actions that accompany our words, includes such dimensions as touching, distance between speakers, facial expressions, speech inflection or volume, pauses, as well as hand and arm gestures. (11) Very seldom do we speak without an accompanying action in which hands invariably play a crucial role. (12) The Italians and the French are renowned for relying heavily on hand gestures to replicate or mimic ideas that they are simultaneously communicating in words. Germans often raise their eyebrows in recognition of a clever idea. (13) The French have some of the most expressive hand gestures. To symbolize exquisiteness, a Frenchman pinches his fingertips, raises them to his lips, and softly tosses a kiss into the air with his chin held high. (14) ,he's warning "something smells bad, " "be cautious, " "we can't trust these people. " Very similar is the Italian gesture of tapping the side of the nose with the forefinger. Its meaning: Take care. There is danger ahead. They are getting crafty. In the Netherlands, this gesture means I'm drunk or you're drunk. In England, a forefinger tap on the side of the nose means conspiracy or secrecy.

填空题· Read this text taken from an article about marketing.· Choose the best sentence from the opposite page to fill each of the gaps.· For each gap (9-14), mark one letter (A-H) on your Answer Sheet.· Do not use any letter more than once. {{B}} How effective is your marketing?{{/B}} Gone are the days when companies had departments full of staff whose role nobody understood. Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses. And rightly so. But when it comes to marketing, what is effectiveness, how do you measure it, and why is its measurement so important? Businesses are starting to recognise the key marketing questions. Are we providing the right products for the right people at the right price? Are our brands better than those of our competitors? {{U}}(9) {{/U}} That's because marketing is not the fluffy stuff that can be axed when the going gets tough - it is the essence of business. So if marketing is important, it follows that it pays to know if yours is working. The first stage in the process is understanding your current position. How successful is your brand today? What is your market share? You should equip yourself with some sound facts and figures on which to base your conclusions. {{U}}(10) {{/U}} It could be simply to boost sales. You may want to reinforce your leadership in a market or trounce a competitive brand. Influencing future profitability, possibly by building a short-term brand share, may be a priority. A clear objective is essential. But how do you know if your marketing is achieving your goals? {{U}}(11) {{/U}} Their success is not just related to how many boxes leave the factory. Effectiveness may not be tangible. It may be financial, it may not. 'The brand' is an intangible asset, but it is now seen as an important one. Quantifying the value of an intangible asset is a difficult, but not impossible, task. It is also necessary to evaluate both long-term effectiveness and the short-term outcomes of any campaign. {{U}}(12) {{/U}} But the care of a brand is a marathon, not a sprint, and it is important not to lose sight of the long-term consequences. Choosing the right measurement tools to evaluate a campaign is another important issue. {{U}}(13) {{/U}} The accuracy they thus ensure should be consistent over time and correspond to the wider objectives of the business. Ultimately, marketing must deliver profit. The essential debate should no longer be about the importance of marketing, but what we should do to measure its effectiveness, and what measures will ensure survival. {{U}}(14) {{/U}} But to others it is likely to be a controversial issue - and one which can produce responses leading to widely different directions for their enterprises.A Having done that, next comes establishing what it is that marketing activities should be achieving.B Because of this, you may want to generate return on investment, perhaps by raising the quality of your brand.C This shift in focus will be taken as read by the most successful businesses.D Addressing such issues should mean that profits take care of themselves.E Concerning the latter, it may be tempting to be seduced by efforts that yield quick results and satisfy investor pressure for immediate returns.F These should be precise and based on empirical data.G Good strategies are not necessarily linked to production or sales figures.H Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses.

填空题 There are examples of{{U}} WHAT {{/U}}can be done by the retailer within his store, but perhaps the biggest opportunity for cost-reduction stems{{U}} {{U}} 1 {{/U}} {{/U}}cooperation between manufacturer and distributor in analyzing the total costs involved in moving the product from the factory to the shopper's basket. A helpful technique in this connection is the concept of "direct product profit"{{U}} {{U}} 2 {{/U}} {{/U}}is widely used in the United States. This is a technique for analyzing very precisely the costs and profits associated{{U}} {{U}} 3 {{/U}} {{/U}}each product line, with a view to isolating opportunities for cost reduction. For example, the in-store handling costs for particular item may be reduced{{U}} {{U}} 4 {{/U}} {{/U}}the manufacturer puts it in a large case or reduces the number of layers in the case. With the growing importance of prepackaging{{U}} {{U}} 5 {{/U}} {{/U}}for perishable items like meat and for non-food products, it is essential that the container should facilitate quick unloading and easy display. More obvious is the case for cooperation in reducing the costs of delivery and unloading； the night delivery experiment in Central London is an example of this. Many shops lack proper unloading facilities, often because the local authorities or private developers{{U}} {{U}} 6 {{/U}} {{/U}}built them were not aware of{{U}} {{U}} 7 {{/U}} {{/U}}was needed. Many retailers do not employ modern handling techniques. Some consumer goods manufacturers,{{U}} {{U}} 8 {{/U}} {{/U}}as Unilever, are playing a big part in streamlining the distribution system, simply because they are "market-oriented" companies which recognize the importance of low distribution costs. Even in Unilever, Lord Cole recalled the bad old days{{U}} {{U}} 9 {{/U}} {{/U}}distribution was looked upon as the least important of costs. The process of distribution will gradually be made less labor-intensive; the difficulty of finding additional labor, apart{{U}} {{U}} 10 {{/U}} {{/U}}its cost, is the major factor behind.

填空题CWS

填空题Shipping is a very important in foreign trade because goods sold by seller have

填空题Mary Diana was annoyed when a local laundry charged more to wash and iron her white blouses than to clean her husband's white shirts. Actually, she was more than just annoyed. (9) Twenty-one of them quoted higher prices for blouses. Then she did an experiment. She cut the label out of a blouse, sewed in the label for a man's shirt, and took the blouse to the cleaner along with three of her husband's shirts. The cleaner charged her $1.25. (10) The cleaner charged her $ 2.25. Mary feels that the cleaner's pricing is unreasonable--that they have prejudice against women and charge arbitrarily higher prices. (11) The president of the Association of Launderers and Cleaners in Mary's state has a different view. "The automated machine we use fits a certain range of standardized shirts." he said. "A lot of women's blouses have different kinds of trim, different kinds of buttons, and lots of braid work, and it all has to be hand-finished. If it involves hand-finishing, we charge higher prices." In other words, some cleaners charge more for doing women's blouses because the average cost is higher than the average cost for men's shirts. (12) A consumer-protection specialist in the Attorney General's office in Mary's state said that there were no federal or stare laws to regulate what the cleaners could charge. (13) Many firms face the same problem of how to set prices when the costs are different to serve different customers. For example, poor, inner-city consumers often pay higher prices for food. (14) Some firms don't like to charge different consumers different prices, but they also don't want to charge everyone a higher average price to cover the expense of serving high-cost customers. A Later she did the same thing, but with a blouse that had the original label. B Of course, the cost of cleaning and ironing any specific shirt may not be higher or lower than the average. C But inner-city retailers also face higher average costs for facilities, shop lifting, and insurance. D She telephoned 33 cleaners and asked each one's price to launder a nonfrills, white cotton blouse the same style and size as a man's shirt. E Inner-city consumers enjoy better quality goods. F Mary won't take any actual measures to urge the government to pass such a law. G She said that customers who don't like a particular cleaner's rates are free to visit a competitor who may charge less. H She wants her local city government to pass an ordinance that prohibits laundry and dry cleaning businesses from discriminatory pricing based on gender.