单选题Sales were good but distribution problems led to a slight drop in profits.
The company had problems with ______.
单选题{{B}}Text A{{/B}}{{B}}Background Information{{/B}} Business
expenses. Money expended or cost incurred in a firm's efforts to generate
revenue, representing cost of doing business. Expenses may be in the form of
actual cash payments(such as wages and salaries), a computed "expired"
portion(depreciation)of an asset, or an amount taken out of the firm's
earnings(such as bad debts). Expenses are summarized and charged in the firm's
income statement as deductions from the income before assessing income tax.
Whereas all expenses are costs, not all costs(such as those incurred in
acquisition of income generating assets)are expenses. List of
Typical Business Expenses Following is a list of typical
business expense categories. Which ones will be applicable to your
business? Advertising expenses Bank service
charges and fees Business start-up costs
Business taxes, fees, licenses, dues, memberships, and
subscriptions Computer, printer, software, telephone and
utilities Delivery, freight and express
Education expenses for maintaining or improving required skills
Insurance expense Legal and attorney fees
Maintenance and repairs Meals and entertainment
Management and administration fees Office
expenses Salaries, wages and benefits Travel
expenses
{{B}}Learn
New Ways to Manage Business Expenses{{/B}} Your products or
services might be in high demand, but generating revenue means little if your
company can't retain it. Learn how to hold onto the profits you make by managing
expenses that you can control. As a business owner, it is likely
that you have spent more than one sleepless night thinking about a challenge
that faces your company. After all, if you're not constantly focused on how to
improve your business, who else will be? Especially when it comes to managing
expenses, you probably have the sole responsibility of determining what are
acceptable and unacceptable costs. But, what if you no longer
had the burden of being the sole big-picture person? What if your employees
began thinking about ways to improve the business? Your expenses would likely go
down—and you'd probably get a lot more sleep. Get the Most Out
of the "Brains" You Hired
A major
flaw with today's business world is that owners are bottlenecks for their
companies' progress and improvement, says Lanny Goodman, CEO of Management
Technologies Inc., Albuquerque, N.M. If a company's owner is the only one
bearing responsibility for improving operations, then progress is also limited
to the owner's ideas, available time and order of priorities. The best way to
eliminate this 'bottleneck' effect is by enlisting employees in the quest to
improve the company. But how can a business owner inspire workers to truly care
about things such as cost cutting? Profit sharing—an agreement between a
business and its workers, by which employees share in some of the company's
profits—is the ultimate motivational tool, according to Goodman.
Most people probably see profit sharing as a benefit better suited for
large corporations, but Goodman believes the benefits of profit sharing are
universal. Employees should be asked for expense management ideas on a weekly,
monthly or quarterly basis, he says. The incentive for employees is that once
profit has reached a certain amount, they would receive a certain percentage
above that amount. This type of profit sharing is based on the idea that
employees have contributed to the increased profits both in terms of generating
ideas on cost-cutting as well as working toward these cost-cutting
measures. A secondary benefit of profit sharing is that
employees who receive additional financial incentives will be less likely to
leave—reducing the cost of turnover, Goodman says. In addition, everyone will
ensure that co-workers carry their weight because one person's performance
affects everyone. If profit sharing isn't the right fit for your
company, there are other methods for motivating employees to reduce costs. For
instance, Aldonna Ambler, president of AMBLER Growth Strategy Consultants Inc.,
Hammonton, N.J., tells workers to "find yourself a raise." On a quarterly or
annual basis, give employees the task of finding $5 000 or $10 000 that is being
used for old and inefficient processes. Then redirect that money toward new
technology and innovations, Ambler says. Offer an incentive by directing some of
the money to workers who devised effective cost-cutting ideas.
Get Centered Motivating your workers is a good start,
however, it will mean little if nobody knows how expenses impact your company.
According to Ambler, the primary causes of overspending are.. 1.
Workers don't know how much they should spend. 2. Workers
underestimate how much they can spend and end up having to throw more money at a
problem later on. It follows that the remedy for overspending is
creating a better understanding of your budget. More clarity can be achieved by
grouping your profit and loss statement into easily understandable categories,
Ambler says. Once you. have a clear grasp of your budget,
compare your gross profit to that of competitors. Use resources such as
association industry reports, such as Dun & Bradstreet reports, to determine
what your competitors' books look like. Be sure to compare your company's cash
flow with others in the industry, says Jerome Katz, Coleman Foundation Chair in
Entrepreneurship at the John Cook School of Business at Saint Louis University
in St. Louis. Then, use these comparisons as a gage for expense
management. Don't Let Bad Debt Go Too Long Your
company's success doesn't just depend on attracting new customers, it depends on
the ones you retain. For this reason, it can be hard to take a firm stance with
customers who have outstanding debt. Unfortunately, it's hard to manage expenses
if you can't count on the money that's suppose to come in.
Business owners tolerate bad debt too long and wait too long before going
to collection agencies, according to Katz. "You're just trying to keep from
being stretched so tight that you break," he says. While payment periods differ
by industry—from 30,60, 90 to 120 days—more than 120 days is rarely acceptable
for any kind of business. If you're concerned that shortening payment periods
will offend clients, tell customers right off the bat that someone else—your
attorney, your accountant or consultant—is the one pushing you to tighten up
payment periods. Another strategy is to offer early payment discounts, such as a
2 percent discount for paying within 10 days instead of paying the full amount
in 30 days. By reigning in your customers' debt period, you create more
flexibility to manage your business's expenses. Merge Two
Industries Your company may fit into an easily definable
category—clothing retailer, box maker, auto-parts manufacturer—but you may
benefit from blurring the lines a bit. Merging two distinct industries can allow
you to eliminate extra costs while directing resources toward key components,
Ambler says. For instance, the immensely popular Cirque du Soleil shows combined
theaters and the circus. By creating something that is "halfway" between two
industries, Cirque has eliminated the need for expenses such as exotic animals
on the circus side, and paying big-name actors on the theater
side.{{B}}Exercises{{/B}}
单选题Former Football Association chairman welcomed the decision to strip
John Terry of the England captaincy while he is facing allegations of racist
abuse, insisting it is the same ______ any other public figure would face.
A. approval
B. sanction
C. prohibition
D. retaliation
单选题 Questions 23-30 You will hear an interview with
Tom Winter, president of Thomtec University, the training and educational body
set up by the electronics company, Thomtec. For each question
23-30, mark one letter(A, B, C, or D)for the correct answer. You
will hear the recording twice.
单选题What are the principles ______ professional development?
A. undermining
B. undergoing
C. underrating
D. underpinning
单选题By the end of the 1990s, there was a widespread ______ that Indian
economic reform would be "locked in" under the BJP.
A. concordance
B. consensus
C. coherence
D. discrepancy
单选题He was sharply criticised by some race groups, who said his comments
could ______ racist stereotypes.
A. perpetuate
B. prolong
C. extol
D. lengthen
单选题{{B}}Text A{{/B}}{{B}}Background Information{{/B}} A corporate
culture or company's culture is its personality. It tells people how to do their
work. It takes its signals from leaders. It underlies motivation, morale,
creativity, and marketplace success. How do you manage it?
Company culture is the distinctive personality of the organization. It
determines how members act, how energetically they contribute to teamwork,
problem solving, innovation, customer service, productivity, and quality. It is
a company's culture that makes it safe(or not safe)for a person, division or the
whole company to raise issues and solve problems, to act on new opportunities,
or to move in new, creative directions. A company's culture is often at the root
of difficult people-related problems such as motivation, morale, absenteeism,
communications, teamwork, retention, injuries, and insurance claims.
Because a company's culture affects everything in it—including
profits—culture is the real bottom line. A company with a well-developed
culture, open to all that its members want to bring, easily outperforms
competitors. Culture and personality are similar. When people
describe a national, regional, or organizational culture they use words that can
apply to a person. For example we might say that a culture is "friendly" or
"tough". It might be "driven and aggressive". It might be "active", "analytic",
or "open".
{{B}}Understanding Corporate Culture{{/B}} Culture: 1.
natural phenomenon that is created whenever a group of people come together to
collaborate; 2. foundation for all decisions and actions within an organization;
3. the way things are around here. Every time people come
together with a shared purpose, culture is created. This group of people could
be a family, neighborhood, project team, or company. Culture is automatically
created out of the combined thoughts, energies, and attitudes of the people in
the group. I often compare culture to electricity. Culture is an
energy force that becomes woven through the thinking, behavior, and identity of
those within the group. Culture is powerful and invisible and its manifestations
are far reaching. Culture determines a company's dress code, work environment,
work hours, rules for getting ahead and getting promoted, how the business world
is viewed, what is valued, who is valued, and much more. Culture
shows up in both visible and invisible ways. Some manifestations of this energy
field called "culture" are easy to observe. You can see the dress code, work
environment, perks, and titles in a company. This is the surface layer of
culture. These are only some of the visible manifestations of a
culture. The far more powerful aspects of culture are invisible.
The cultural core is composed of the beliefs, values, standards, paradigms,
worldviews, moods, internal conversations, and private conversations of the
people that are part of the group. This is the foundation for all actions and
decisions within a team, department, or organization. Business
leaders often assume that their company's vision, values, and strategic
priorities are synonymous with their company's culture. Unfortunately, too
often, the vision, values, and strategic priorities may only be words hanging on
a plaque on the wall. In a thriving profitable company,
employees will embody the values, vision, and strategic priorities of their
company. What creates this embodiment(or lack of embodiment)is the culture that
permeates the employees' psyches, bodies, conversations, and actions.
The energy fields that make up a group's culture are dynamic and change
continuously. Culture is created and constantly reinforced on a daily basis
through conversations, symbols, rituals, written materials, and body language.
It is the small, mundane actions and behaviors that create a culture and can
shift a culture. Creating and sustaining a healthy, vibrant
culture requires reinforcement of the culture through daily and proactive
conversations and communications. The failure to discuss the values, purpose,
and rules within a group often leads to a culture that is at cross purposes with
the stated intention of the group. Poor communication creates a lot of confusion
and often a crisis of meaninglessness. Since a culture is
created every time a group of people come together to form a team, a company
will have many sub-cultures that exist within its main culture. For example, the
marketing and technology teams may have different worldviews, jargon, work
hours, and ways to do things. A big challenge for today's company is to create a
strong, cohesive corporate culture that pulls all of the sub-cultures together
and ensures that they can work as a unified team. Most companies
try to "fix" perceived problems by addressing the parts of the corporate culture
that are easy to see. Some quick-fixes include holding Friday beer bashes and
company picnics or adding fringe benefits and perks. None of these actions will
have a powerful or lasting effect on a company's culture. So, if
the powerful part of culture is invisible, how can you affect it? Through
conversation. Conversations have the power to make the invisible visible.
Language is not merely descriptive, it is generative. Language and conversations
have the power to generate a new, powerful future and to create a cultural
energy field that will support and sustain this future. The CEO
and leadership team of a company have a powerful impact on culture through their
conversations and behaviors. Business leaders can pro-actively create a thriving
culture by understanding what culture is(and is not)and learning how to have
fundamental business conversations. Unfortunately, most business
leaders receive little or no education on how to have powerful conversations
that generate culture and actions. Culture building can be learned, but it takes
an honest commitment from the leadership team of an
organization.{{B}}Exercises{{/B}}
单选题Program Cost $6,100(2013) (covers tuition, all program materials, and some meals) Special pricing is available to companies sponsoring three or more participants. Company may be given a discount if they provide
单选题{{B}}TextA{{/B}}{{B}}BackgroundInformation{{/B}}Motivatingemployeesisvitalifemployersaretoachievemaximumperformanceandproductivity.Thereareawidevarietyofmethodsavailableformotivatingstaff,atpricestosuitallbudgets.Theserangefromrecognizingemployees'achievementsbysimplysaying"thankyou"tomorecomplexschemeswhichcombinesettargetswithfixedrewards.Ensuringstaffremainmotivatedcanhelptoboostproductivity,companyloyaltyandlevelsofengagement.Whiletheoverallorganization'scultureandqualityofmanagementarekeydriversofmotivation,employerscanuseateambuildingeventorindividualincentive,staffawardandsocial,daysout,prizesandvoucherstorewardandrecognizeemployeeswhoachieveintheworkplace.Methodsofrewardtomotivatecaninclude,paperrewardvouchers:onlineaccountsorrewardcardsandinternalawardceremonies.Corporaterecognitionawardsandrewardprogramscanbebothinexpensiveandhugelyvaluablefortheemployerandtoassessthesuccessofrewardandrecognitionschemes,employeemotivationcanberecordedusingtechniquessuchamotivationquestionnaire.FlexibleworkingarrangementsOfferingflexibleworkingarrangementsforstaffcanalsobehugelymotivatingbyenablingthemtoachieveabetterwork-lifebalance.Thiscanbeassimpleasallowingemployeestostartandfinishanhourearlierorlater,orincludeoptionssuchaspart-timework,jobshares,compressedhours,careerbreaksandsabbaticals.OnlineaccountsorrewardcardsTheseworkinmuchthesamewayasvouchers,butemployerscantopupthevalueofemployees'rewardsonline.Technologicaldevelopmentshaveenabledseveralproviderstolaunchcredit-cardstylerewardsystems,whichcanbespentatonlythoseoutletsthatacceptcardsfromthesponsoringpaymentprovidersuchasVisaorMaestro.ElectronicmotivationvouchersareanimportfromAmericaandwhilepapervouchersremainpopularforemployeerewardandrecognition,girlcardsareincreasinglyprevalent.PaperrewardvouchersPaperrewardvoucherswereintroducedtotheUKinthe1970's.Theyhavelongbeenkeytoemployeemotivationstrategiesandareavailableforahugerangeofproductsfromgroceries;householdgoodsandretailitemstoactivityandexperiencedays.Employerscanselectwhichdenominationtheywishtoawardandenablestafftochoosetheirownreward.Thevoucheroptionsincludesingle-storeormulti-retailervouchers.InternalawardceremoniesThesecanbeusedtohighlightemployees'achievements.Annualstafffunctionssuchasawardceremoniesandpartiescanbeofferedtax-freeuptoalimitof£150peremployeeperyear.Arecognitionawardviaaninternalawardceremonycanbetheculminationofanemployeeincentiveschemeintendedtoimproveemployeemotivation.Theceremonycanbeusedtorecognizestrongindividualorgroupperformanceandprovideemployeerecognitionwithoutbeingcostlyfortheemployer.{{B}}EmployeeMotivationPrinciples{{/B}}WhenMichaelstartedhisownconsultancyheemployedtoppeople;peoplehe'dworkedwithinthepastwhohadshowncommitment,flairandloyaltyandwhoseemedtosharehisvalues.Butafewmonthsdownthelineoneofhisteammembersstartedtostruggle.Jowasputtinginthehoursbutwithoutenthusiasm.Herconfidencewasdropping;shewasunfocusedandnotbringinginenoughnewbusiness.MichaelexplainedtoJotheseriousnessofthesituation.Withoutnewbusinesshewouldlosethecompanyandthatwouldmeanherjob.Heshowedherthebookstoillustratehispoint.Heagainranthroughherjobdescriptionandtheproceduresshewasexpectedtofollow.Hetoldherthathewassureshewasuptothejobbuthereallyneededhertobringinthenewbusinessortheywouldallbeoutontheirear.JotoldMichaelthatsheunderstood.Shewasdoingherbestbutshe'dtryharder.Butamonthlaternothinghadchanged.Afteraninitialburstofenergy,Jowasbacktoheroldways.Nomatterhowexperiencedaleaderyouare,chancesareattimesyouhavestruggledtomotivatecertainindividuals.You'vetriedeverytrickinthebook.You'vesatdownone-to-onewiththeindividualconcernedandexplainedthesituation.You'veoutlinedthebigvisionagaininthehopeofinspiringthem.You'vegiventhemthebottomline:"Eitheryoupullyourfingeroutoryourjobisontheline".You'vedangledacarrotinfrontofthem."Ifyoumakeyourtargetsyou'llgetagreatbonus".Andsometimesitworks.Butnoteverytime.Andtherehavebeencasualties.Ultimatelyifsomeonecan'tgetthejobdonetheyhavetogo.Thegranddaddyofmotivationtheory,FrederickHerzberg,calledtraditionalmotivationstrategies"KITA"(somethingsimilartoKickInThePants).Heusedtheanalogyofadog.Whenthemasterwantshisdogtomoveheeithergivesitanudgefrombehind,inwhichcasethedogmovesbecauseitdoesn'thavemuchchoice,orheoffersitatreatasaninducement,inwhichcaseitisnotsomuchmotivatedbywantingtomoveasbywantingchocdrops!KITAdoesthejob(thougharguablynotsustainable)butit'shardwork.Itmeanseverytimeyouwantthedogtomoveyouhavetokickit(metaphorically).Wouldn'titbebetterifthedogwantedtomovebyitself?Transferringthisprinciplebackintotheworkplace,mostmotivationstrategiesare"push"or"pull"based.Theyareaboutkeepingpeoplemovingeitherwithakickfrombehind(threats,fear,toughtargets,andcomplicatedsystemstocheckpeoplefollowaprocedure)orbyofferingchocdrops(bonuses,grandpresentationsofthevision,conferences,campaigns,initiatives,etc).Inconclusion,employersshouldfocusonrecognitionandreward,includingbenefits,aswellascareerdevelopmenttoboostefficiency.ItisperceivedasHRwisdomthathappyemployeesarelikelytobemoremotivated,engaged,committed,andloyaltotheiremployers.Theyalsotendtogotheextramileforcustomersandarefavorableabouttheirorganization,becomingexternaladvocatesfortheiremployer.Ahappyemployershouldthereforehaveapositiveeffectonproductivity.Infact,employersshouldbeactivelyconcernedaboutthesignificantminorityofemployeeswhoareneitherhappywiththeircurrentjobrolenortheircurrentemployer,namelyoneinfour.Staffwhoareunhappybothwiththeirroleandtheiremployerarelikelytofallshortintermsoflevelsofcommitment,motivation,engagement,advocacy,loyaltyandcustomerfocus.Sobossesneedtoacttoavoidanunhappyspiralofpoorperformance.Theresearchfindingsshowthatemployersshouldbefocusingoncriticalimprovementareassuchasrecognitionandreward(includingbenefitsprovision)aswellascreatingcareerdevelopmentopportunitiesforemployeesinordertoimprovehappinesslevelswithintheworkplace.Withregardtobenefits,specificallyprovidingemployeeswiththerightpackageseemstobethekeytopromotingproductivity.Ourresearchhasfoundthatthecombinationofabonussystem,privatemedicalinsuranceandflexibleworkingarethemostlikelycombinationtoboostefficiency.{{B}}Exercises{{/B}}
单选题Annual Leave
There will be 30 days paid annual leave plus 10 days public and privilege holidays.
The employees are entitled to
单选题{{B}}In this section there are four passages followed by questions or unfinished
statements, each with four suggested answers marked A, B, C and D. Choose the
one that you think is the best answer.{{/B}} Micah True
went off alone on a Tuesday morning to run through the rugged trails of the Gila
Wilderness, and now it was already Saturday and he had not been seen again. The
search for him, once hopeful, was turning desperate. Weather stoked the fear.
The missing man was wearing only shorts, a T-shirt and running shoes. It was
late March. Daytimes were warm, but the cold scythed through the spruce forest
in the depth of night, the temperatures cutting into the 20s.
For three days, rescue teams had fanned out for 50 yards on each side of the
marked trails. Riders on horseback ventured through the gnarly brush, pushing
past the felled branches of pinyon-juniper and ponderosa pine. An airplane and a
helicopter circled in the sky, their pilots squinting above the ridges,
woodlands, river canyons and meadows. "We're in the middle of
nowhere, and this guy could be anywhere," Tom Bemis, the rescue coordinator
appointed by the state police, said gloomily. He was sitting in a command
center, marking lines on a map that covered 200,000 acres. Some 150 trained
volunteers were at his disposal, and dozens of others were there too, arrived
from all over the country, eager and anxious, asking to enlist in the
search. Not only did Micah True have loyal friends, but he also
had a devoted following. At age 58, he was a mythic figure, known by the
nickname Caballo Blanco, or White Horse. He was a famous ultrarunner, competing
in races two, three or four times as long as marathons. The day he vanished, he
said he was going on a 12-mile jaunt, for him as routine as a lap around a high
school track. But True's mythic renown owed less to his ability
to run than to his capacity to inspire. He was a free spirit who survived on
cornmeal, beans and wild dreams, aloof to the allure of money and possessions.
He lived in the remote Copper Canyons of northern Mexico to be near the
reclusive Tarahumara Indians, reputed to be the greatest natural runners in the
world. His story was exuberantly molded into legend in the 2009
best-seller Born to Run by Christopher McDougall. Micah True, however private
and self-effacing, was suddenly delivered to the world as a prophet, "the lone
wanderer of the High Sierras." To many, he represented the road not taken, a
purer path, away from career, away from capitalism, away from the clock.
单选题Hiring: Do You Know How Important to Pick Them?
Your small business is growing, the market has a need
1
your product, and you"re recruiting employees to expand your business. What could possibly
2
wrong? The answer is, a lot,
3
you don"t hire the right people.
One of the differences between businesses that boom and
4
that limp along is good employees. Obviously, your talent as an entrepreneur has a lot to do
5
the success of your business, but you
6
only go so far by yourself. You must find good employees, figure out
7
motivates them, and then place them into the right position.
Hiring employees is
8
and requires a lot of patience and energy. You have to resist the temptation to fill the job quickly with one of the first few
9
who come along or
10
someone who is only sufficient
11
you want to stop
12
and get back to your business.
单选题{{B}}BackgroundInformation{{/B}}Recruitmentreferstotheprocessofscreening,andselectingqualifiedpeopleforajobatanorganizationorfirm,orforavacancyinavolunteer-basedorganizationorcommunitygroup.Whilegeneralistmanagersoradministratorscanundertakesomecomponentsoftherecruitmentprocess,mid-andlarge-sizeorganizationsandcompaniesoftenretainprofessionalrecruitersoroutsourcesomeoftheprocesstorecruitmentagencies.Externalrecruitmentistheprocessofattractingandselectingemployeesfromoutsidetheorganization.Therecruitmentindustryhasfourmaintypesofagencies:employmentagencies,recruitmentwebsitesandjobsearchengines,"headhunters"forexecutiveandprofessionalrecruitment,andinhouserecruitment.Thestagesinrecruitmentincludesourcingcandidatesbyadvertisingorothermethods,andscreeningandselectingpotentialcandidatesusingtestsorinterviews.AgencytypesTherecruitmentindustryhasfourmaintypesofagencies.Theirrecruitersaimtochannelcandidatesintothehiringorganizationsapplicationprocess.Asageneralrule,theagenciesarepaidbythecompanies,notbythecandidates.TraditionalAgencyAlsoknownasemploymentagencies,recruitmentagencieshavehistoricallyhadaphysicallocation.Acandidatevisitsalocalbranchforashortinterviewandanassessmentbeforebeingtakenontotheagency'sbooks.Recruitmentconsultantsthenworktomatchtheirpoolofcandidatestotheirclients'openpositions.Suitablecandidatesareshort-listedandputforwardforaninterviewwithpotentialemployersonatemporary("temp")orpermanent("perm")basis.HeadhuntersA"headhunter"isindustrytermforathird-partyrecruiterwhoseeksoutcandidates,oftenwhennormalrecruitmenteffortshavefailed.Headhuntersaregenerallyconsideredmoreaggressivethanin-houserecruitersormayhavepreexistingindustryexperienceandcontacts.In-HouseRecruitmentLargeremployerstendtoundertaketheirownin-houserecruitment,usingtheirhumanresourcesdepartment.Inadditiontocoordinatingwiththeagenciesmentionedabove,in-houserecruitersmayadvertisejobvacanciesontheirownwebsites,coordinateinternalemployeereferrals,workwithexternalassociations,tradegroupsand/orfocusoncampusgraduaterecruitment.PassiveCandidateResearchFirms/SourcingFirmsThesefirmsprovidecompetitivepassivecandidateintelligencetosupportcompany'srecruitingefforts.Normallytheywillgeneratevaryingdegreesofcandidateinformationfromthosepeoplecurrentlyengagedinthepositionacompanyislookingtofill.Thesefirmsusuallychargeaperhourfeeorbycandidatelead.{{B}}GoogleRecruitmentDrive{{/B}}OneofthefoundingfathersoftheInternetwilltourtheUKtorecruitengineersforGoogle.VintCerfwillbevisitinguniversitiesaroundthecountryinsupportofGoogle'srecruitmentdrive.CerfwashiredbyGoogleinSeptemberasanInternetevangelist.Googleadmittedthatitwashavingdifficultiesrecruitingdevelopersandwouldbetargetingstudentsandengineers."WeareactivelyrecruitingengineersinLondonforournewR&Dcentre,"GoogletoldZDNetUK."VintCerfishereinLondontosupportthatdriveandwillbevisitinganumberofuniversitiestostimulateinterestamongstudents.EngineeringisattheveryheartofwhatwedoatGoogle—weuseinnovativetechnologytohelpsolvecomplexproblems,"itcontinued."Thegreatparadoxofthedigitalworldisthatasmoreandmoreinformationcomesonline,theharderitbecomesforpeopletofindwhattheywant.ByusingthebestengineeringtalentavailableGoogleensuresthatuserscanfindthemostrelevantinformation,andcommunicateittotheirfamily,friendsandcolleagues,"Googleadded.Google'sLondon-basedEuropeanR&DcentreopenedinNovember2005.TheGooglePlexhostsanengineeringoffice,andfunctionsasastrategiccentrewherethecompanycandevelopsnewideas.ItisalsohelpingGoogleinitsexpansionintoEurope.OmidKordestani,vice-presidentofbusinessdevelopmentandsalesforGoogle,toldZDNetUKinNovemberthatGooglewaskeentoexpanditsglobalreach."ThirtypercentofourrevenuescomefromoutsidetheUS.Myaimistogetittothesamelevelasourusage,whichis50,"Kordestanisaid.KordestaniaddedthatGooglewasparticularlyinterestedinbenefitingfromtheUK'swirelessexpertise,describingitas"lightyearsaheadoftheUS".GoogletoldZDNetUKitwouldalsoberecruitingwirelessexperts.CerfisknownasanInternetfoundingfatherforhisroleindevelopingpacketswitchingnetworksandTCP/IP.********GooglerecruitingsecretWell,Ihaveheardtimeandtimeagain,andexperiencedmyself,thatgettingajobatGoogleisalong,slow,frustratinglymysteriousprocessthattakesweeks,ifnotmonths,inmostcases.Typically,you'llsubmitarésuméforaposition,getcalledtwomonthslaterforanentirelydifferentposition,getaphonescreen,thentwoweekslatergetanotherphonescreen,ormaybeanon-site,butthey'restillnotsure,soyou'llgetanotherinterview,andeachtimethere'saweekortwodelayuntiltherecruitersandhiringmanagerscancompletetheirmeetings,andbeforetheycansendyouajoboffer,yourcasewillbereviewedbyLarry①andSergey.②Theyareveryverycarefultohireonlytheverybestandbrightest.IthinkitwasMarcAndersonwhosaidthatifyoustarthiringsuckypeople,theywillgoandhiremoresuckypeople,andultimatelytheywillallconspiretodestroyyourorganization.BackatTellme,weweretoldtoonlyeverhirepeoplewethoughtweresmarterthanourselves,butthatseemedproblematic,giventhatalotofthefirstfewemployeeswerefromMIT.ButthereisashortcuttotheGoogleplex,ifyoufollowtheOfficialGoogleBlog.Thesecret?Replaceyourcoverletterwitha"lovenote"explaininghow,unlikeeveryoneelse,youactuallyworshipGooglesomuchthatyouhaveaGoogleT-shirt.Then,gosurfinginMexico.Then,whenyoureturnyou'llimmediatelygetaphonescreen,followedthenextdaybyanon-siteinterview,followedthenextdaybyajoboffer.IwouldliketothinkthatTrishaWeirgothiredbecauseshewasexceptionallyskilled.Google'sidealemployeesaresmartpeoplewhoaresufficientlyinsecurethattheywillworkhardtoprovethemselves.ItseemsthatTrishaknowsherstuff,andshewaswillingtodemonstratefanaticalloyaltyupfront,andmaybetheyreallyneededtofillthatpositionimmediately.Tobefair,Ioncescoredajobthesameway.IwasreallyimpressedwiththecustomerserviceatEnterAct,anISPinChicagointhemid1990s.IwroteinsayingthattheyrockedandthatI'dlovetohelpandlearn,andaskedifthey'dhiremeasasummerintern.Gotthejob.AndwhileEnterActwasalotlesspickyaboutwhotheyhiredthanGoogle,there'sagoodexpressiontobearinmind:Findworkthatyoulovesomuchthatyou'ddoitforfree.Anddoitwellenoughthatsomeonewillpayyouanyway.Thesecretislove.Or,atleastlovenotes.Or,especiallyifyou'relookingatGoogle,gettingaT-shirtaheadoftimesothatyou'lllooklikeagood"culturefit"attheon-site.(WhenIvisited,itseemedthatabout1/3ofGoogleemployeeswerewearingGoogleT-shirts.)Notes①Larry:Google创始人之一,现任产品总裁②Sergey:Google创始人之一,现任技术总裁{{B}}Exercises{{/B}}
单选题It wasn't until Tyner signed with Milestone Records in 1972 that he
began achieving individual recognition, eventually becoming known as one of the
all-time jazz greats ______.
A. on his own right
B. at his own right
C. in his own right
D. for his own right
单选题Apple has successfully won its ______ over the iPhone5.com domain,
after it took its complaint to the World Intellectual Property Organization
(WIPO).
A. contest
B. petition
C. dispute
D. controversy
单选题The desperate ______ for admission to America's very best universities
makes our contradictory national ideals glaringly apparent.
A. scramble
B. havoc
C. plunder
D. pillage
单选题______JP Morgan's trading snafu, Jamie Dimon should consider employing
some of HSBC's liquidity management polices.
A. In the wake
B. In the wake of
C. On the heel of
D. On the heels
单选题They sent out fraudulent account statements to clients and arranged
wire transfers between Mr. Madoff's London and New York offices to create the
impression that the firm was earning ______ from stock trades.
A. transmissions
B. expenses
C. commissions
D. reimbursements
单选题Chevron has challenged the fine, arguing that lawyers and supporters of
the indigenous groups who brought the case conspired to ______ evidence.
A. grind out
B. manufacture
C. churn out
D. fabricate
