单选题 · For each question (23-30}, mark one letter (A, B, or C) for the correct answer. · After you have listened once, replay the recording.

单选题Competitive Advertising Strategy In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football World Cup, special promotions were organized in some supermarkets. The company's good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola's attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector. The company's recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Lafina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers' tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.

单选题With new technology, you don't need to be at the office to do your job.

单选题HowoftendoestheNo.1busrun?[A]Every5minutes.[B]Every10minutes.[C]Every15minutes.

单选题Launch schedule 24/5 - Press conference. 31/5 - TV advertising starts. Distribute posters. 7/6 - Deliver leaflets. Radio advertising starts. 14/6 - Free competition starts on the radio. How many written forms of publicity are there?

单选题· Read the following passage below about a Chairman's Statement.· For each question (23-28), choose the correct answer.· Mark one letter (A, B or C) on your Answer sheet. {{B}}CHAIRMAN'S STATEMENT{{/B}} Despite the appearance of a new competitor on the market the company continued to grow and increase its market share throughout 2006. Partly in response to this new threat but. more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin-rich children's drinks and low calorie diet drinks, which both proved very popular. The company is still best known for its range of refreshing fruit drinks and. not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, "Joyful" and "Refresh", both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range. Growth in the keep-fit and health markets meant our energy drinks did well in 2006. Sales of one brand, "Delight", were second only to fruit drinks in July. The strength of this particular market also explains the success of our new diet drinks. There were, however, big differences in the performance of our older products. The company's oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors' products. Unfortunately, the same cannot be said of our Ice-J and Chocomania drinks. Sales showed an initial increase in the summer after we re-launched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing. The company also said goodbye to its own brand of cola. launched in 2004. After two unsuccessful years of trying to break into the huge cola market. 2006 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in October of that year.

单选题· Read the following passage about traffic.· Are the sentences 16-22 "Right" or "Wrong"? If there isn't enough information to answer "Right" or "Wrong", choose "Doesn't say".· For each sentence, mark one letter (A, B or C) on your Answer Sheet. {{B}}Too many cars?{{/B}} Everyone agrees that there are simply too many cars on the road but who will be the first to stop using theirs? Although everyone hates being stuck in traffic, no one sees their cars as part of the growing problem. However, with traffic growth up to 84 per cent expected by 2025 and the ever-increasing cost of accidents and delays already at $160 bn in Europe, there is a growing need to change our 'culture' and develop alternative forms of transport as quickly as possible. One answer is to make cars more expensive by increasing taxes on petrol. However, tax increases will affect the people who live in the country more than city drivers and do little to reduce inner city traffic. The Government is also looking at pay-as-you-drive schemes on motorways but this will push cars on to smaller 'free' roads, which will make the problem worse, A successful transport policy is not just a question of making the car too expensive but of offering car drivers a real alternative. Many motorists dislike driving to work but say public transport services are too slow, offer poor quality and are tar too expensive. If new transport policies are to succeed, public transport needs to be quick, reliable and affordable. Transport planners are also developing ways of managing the existing road network more efficiently. New technology such as smart cards and electronic monitoring of roads will lead to a more efficient use of transport systems. However, technology will not reduce the number of cars on the road or solve the real problem of how to persuade car drivers to leave their beloved cars at home more often.

单选题It provides the work teams with the opportunity to define their own work goals in ______ with the organization's overall strategy. A. combination B. mixture C. alignment D. association

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单选题BPART ONE/B· For questions 1-8 you will hear eight short recordings.· For each question mark one letter (A, B or C) for the correct answer.

单选题In the event of a fault with the machine, please record the details in the book provided.

单选题Final date for application: 25th September.A. You have to apply by 25th, September.B. You can't apply before 25th, September.C. You can apply any time after 25th, September.

单选题Not only did she argue for women's equality with men in education ______ their equality within the law as well as their right to parliamentary representation. A. she but called for B. but she also called for C. she but also calling for D. but also called for

单选题Mr Ranson called while you were on the phone. He'll try again this afternoon. Mr RansonA. promised to call back.B. left a message.C. was put throug

单选题 · You will hear the conversation twice.

单选题A City of Many Faces Amsterdam is a city of many faces. It is the capital of the Netherlands. even though it is not the seat of Parliament or the government. Amsterdam is more than just a capital, however. It is the essence of the Netherlands: not just because it is the largest city in the country, but more particularly because it is the mainspring of our country's economic, social and cultural life. Already more than seven hundred years old, our compact city has more of which it can be proud: world-class orchestras and dance groups, more than forty renowned museums, almost a thousand restaurants serving cuisine from countries around the globe, gabled mansions and magnificent churches from the 17th century Golden Age. But, as Amsterdammers. we are most proud of our tradition of hospitality. We really want every one to feel at home. You will find this friendliness and helpfulness everywhere: at tile XXX Tourist Office, in our hotels and restaurants, at our colorful street markets and distinctive Haute Couture shops, in our brown cafes and nightclubs. Whether you are a business executive or a tourist, you will find people here eager to talk with you usually in your own language. Multilingualism is another feature in which the Dutch take pride.

单选题URGENT MESSAGE FOR JENNIFER RUSSELL. YOUR FLIGHT TO ISTANBUL TOMORROW IS NOW POSTPONED From June 15 / to June 28. When will Mrs Russell fly to Istanbul?