单选题Whatdoesthespeakerthinkthecompanyshoulddo?A.increaseonlinebookingsB.cutticketpricesC.reducespendingonfood

单选题RETAIL NEWS Marshalsea intends to launch its redesigned store look next year, depending on the success of trials this autumn. CLICK HERE FOR FULL STORY Ａ．As Marshalsea is satisfied with its trials, it will refurbish stores in the autumn. Ｂ．Marshalsea hopes it will see improved results this autumn after refurbishing all its stores. Ｃ．If Marshalsea is satisfied with the results of its experiments, stores will be refurbished.

单选题StaffwillnowreceiveexpensesＡ．monthlyfrompettycash.Ｂ．alongwiththeirsalaries.Ｃ．asaseparatecheque.

单选题Ａ．Theengineerwascalledbecauseofaproblemwithequipment.Ｂ．Staffshouldtelltheengineeraboutanyequipmentproblemstheyhavefound.Ｃ．ThemanagerwantstoknowbeforeFridayaboutproblemswithequipment.

单选题Maria, Enclosed is the schedule for this year's training days. If you can't manage any of them, contact John. What should Maria do? A.Notify John of the training days she might miss. B.Inform John about the schedule for his training days. C.Ask John how to arrange her training schedule.

单选题Questions 29-40 · Read the text below about a sports retailer. · Choose the correct word to fill each gap from A, B or C on the opposite page. · For each question (29-40), mark one letter (A, B or C) on your Answer Sheet. Alstar Sport Alstar Sport is a leading sports retailer in the United Kingdom. The company was {{U}} {{U}} 1 {{/U}} {{/U}}in 1971 by the owner of a small leisure centre in Leeds. After {{U}} {{U}} 2 {{/U}} {{/U}}steadily from a company with just a few stores to {{U}} {{U}} 3 {{/U}} {{/U}}with over 120, Alstar Sport was finally floated {{U}} {{U}} 4 {{/U}} {{/U}}the London Stock Exchange in 1995. The company's principal aim {{U}} {{U}} 5 {{/U}} {{/U}}it was first founded has been to {{U}} {{U}} 6 {{/U}} {{/U}}its customers with high-quality sports and leisure products {{U}} {{U}} 7 {{/U}} {{/U}}competitive prices. The company's main customers regularly participate in sport, {{U}} {{U}} 8 {{/U}} {{/U}}the stores also attract people who are {{U}} {{U}} 9 {{/U}} {{/U}}looking for leisure and casual wear. Alstar Sport is still based in Leeds, where the company's head office is located. The company has recently {{U}} {{U}} 10 {{/U}} {{/U}}the sports group Eddie Wilkins plc. According to Peter Carmichael, the Chief Executive, this {{U}} {{U}} 11 {{/U}} {{/U}}provide an excellent opportunity for growth and expansion in the United Kingdom. 'It's given us a {{U}} {{U}} 12 {{/U}} {{/U}}larger market than we've had until now,' he says.

单选题Creasey's Office Support A．broad range of small business services provided by a workforce with combined experience of over 45 years. Tel: 01358 782323 A.Creasey's, a small company, wishes to become partners with a more experienced organisation. B.Creasey's is combining with other small businesses to provide a variety of office services. C.Creasey's offers the services of its skilled personnel to small companies.

单选题Questions 16-22 · Read the report below about a talk on Customer Relationship Marketing (CRM). · Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't say'. · For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. CRM-Marketing in the 21st century With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry's recent annual conference, he focused his talk on Customer Relationship Marketing (CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone's jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after- sales opinions and suggestions. 'But,' he warns, 'approach CRM with care. If you can't measure customer response, then it's better to keep to more traditional marketing methods.'

单选题Questions 23-28 · Read the article below about a service which helps companies in difficulties. · For each question (23-28) on the opposite page, choose the correct answer. · Mark one letter (A, B or C) on your Answer Sheet. THE INDEPENDENT EXECUTIVE SERVICE How troubled businesses can benefit from the skills and experience of independent directors Need a chairman in a hurry? An emergency finance director to sort out your cashflow problems? A leading venture capital company has set up a service which provides companies with temporary executives to help them out with particular tasks or periods of development. Michael Mann helped establish the Independent Executive Service (IES) in the late eighties and, as Director of the company, has led its expansion into markets at home and abroad. The idea is simple. The skills that make a good businessperson who can launch a new business are quite different from those needed to run a medium sized, mature operation. They are certainly not the skills needed if the business gets into difficulties, as can easily happen with fast-growing compames. It is in situations like this that the IES steps in. It recruits people who have spent their careers in management, usually entrepreneurs themselves who have built up their own businesses and then sold them. The prospect of spending a limited time in a wide range of businesses is attractive to them. They want to do more in business, but don't want to go through the start-up process themselves again. As Mann explains, 'Most have experience of running their own companies and sorting out problems associated with a high growth phase - this work comes naturally to them.' 'After preliminary discussions with the client company's HR Manager, we introduce five or six candidates to their Board of Directors. They then select the IES executive who best fits their requirements,' says Mann. 'We provide independent directors to many troubled companies, including those that we have already provided venture capital for. The service is free to these existing clients. For a fee, we also help out other companies which we think have a good recovery potential. Additionally, we have a great deal of repeat business from satisfied customers who buy our services again to help with a later stage of expansion.' According to Mann, the first step for independent executives is often to establish how a business is meant to be run. 'In many small businesses, it is often unclear to Board members who is responsible for what in the company. Another common starting point is helping the existing management avoid bankruptcy. Only then is it possible to turn to more long-term issues.'

单选题Whatarestaffstillforgettingtodowithcompanycars?A.recordthedistancetravelledB.refillthemwithpetrolC.tidytheminside

单选题Questions 16-22 · Read the article below about a supermarket chain in the UK. · Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't say'. · For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. Reducing a supermarket chain's costs A few years ago, the Sainsbury's supermarket chain asked management consultancy Cobalt to find ways of significantly reducing its operating costs and increasing the turnover in its stores. The team, at first made up of four Cobalt project managers and five Sainsbury's colleagues, was challenged to make ￡300m of savings within five years. Beginning with a pilot exercise which cut the cost to the company of own-brand olive oil by ￡400,000, the team looked at a number of products and found potential savings in many areas, including stock reduction and distribution changes. To motivate the team, whenever a saving was recorded on a board in the centre of Cobalt's open-plan office, everyone clapped the team achievement. As the project progressed, it expanded, with Cobalt recruiting and training extra team members to look at more products at the same time. After just over a year, the team began training Sainsbury's 130 trading managers and buyers in its recommended approach. With savings now over ￡100m, Sainsbury's was so pleased that it decided to expand the approach to the whole of its operations. Cobalt is now driving a team of 50 Sainsbury's colleagues towards a new target: corporate savings of ￡700m.

单选题WORKING IN SALES Working in sales is one of the few areas where first impressions really matter. Good sales people 1 to have the personality to get on with customers. Three years ago, Julian Agostino identified a 2 for matching 3 right people to sales jobs, and began Sales Moves, a recruitment fair, to achieve 4 . He got the idea after he was 5 in setting up a telesales company and found 6 was difficult to recruit good people. He says: " 7 the sales sector is enormous, there appeared to be 8 specialist recruitment help. I decided to hold fairs across the country, which allowed employers and employees to meet." His company is doing very well. 9 recently, most companies asked for graduates and offered the chance to go on to work in 10 parts of the company later on. Today, many are more interested 11 recruiting good sales people-high achievers 12 career will continue in sales.

单选题The seminar is from 4.30 to 6.00, with time allowed for questions from the audience. Refreshments are served at 6.00. A.The speaker will respond to questions if time allows. B.There will be time to ask questions during the seminar. C.It will save time if questions are left until refreshments are served.

单选题Questions 16-22 · Read the job advertisement below. · Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't say'. · For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. Vacancies for Store Managers Scene Video has been quietly successful in recent years, and we now have 23 stores worldwide-including 15 in Canada-with a further ten on the way. We are now offering exciting management opportunities. As store manager, you'll have unusual independence-which will make most retail management posts seem easy compared with ours! You will be in charge of a store with over 40 staff, and you'll have a salary to match. Whether you've worked in retail management or in another field involving customer relations, we want to hear from you. You'll be a strong leader, full of ideas and ambition, and commercially aware, preferably with knowledge of the retail industry in one of the countries where we have stores. If you are willing to relocate, you could be on track for fast promotion. To find out what part you can play in our continuing success, you are invited to an informal Introductory Evening at any of our stores (details below). Or visit our website for more information and to download an application form. Please post this, together with a handwritten letter explaining why you are suited to the job.