●Readthemagazinearticlebelowaboutacompanywhichchecksontheserviceprovidedbyshops. ●Choosethecorrectwordtofilleachgap,fromA,BorContheoppositepage. ●Foreachquestion,markoneletter(A,BorC)onyourAnswerSheet.SECRETSHOPPERS TimWrightknowsallaboutmakingcompaniesmoreefficient.Hisfirm,Check-up,sends‘secretshoppers’intoretailandleisurecompanies(29)______ordertomakesurethatcustomersarereceivinggoodservice.After(30)______visit,thesecretshoppersprepareareportforthecompanytoletthemknow(31)______goodorbadtheservicewas.‘Companiesliketoknow,’saysMr.Wright,‘that(32)______customersgointoastorejustafewminutesbeforeclosingtime,theywill(33)______getgoodservice.’Check-up(34)______setupinthewestofEnglandin1992and(35)______twoyearsmovedtoLondonsoitcouldofferanationwideservice.(36)______thelastthreeyears,Check-up’sprofitshave(37)______dramaticallyascompanieshavecometorealize(38)______greatimportanceofgoodcustomerservice.Havingstartedwithjust;threeemployees,Check-upnowhasastaff(39)______sixty-fiveandlastweek(40)______animportantnewcontractwithamajorsupermarketchain.
●Lookatthenoticebelow.Itisalistofroomsinaconferencecenter. ●Forquestions,decidewhichroomeachpersonshouldgoto. ●MarkoneletterA-Honyourbook. ●Donotuseanylettermorethanonce. HolidayInnConferenceCenter GroundFloor A Lostpropertyoffice B ReceptionSecretarialservices 1stFloor C Internationalrestaurant D Stationeryshop 2ndFloor E Lecture／Seminarroom F Library G Publishers’exhibition H Bar
●Lookatthechartsbelow.Itshowsthesales,productionandstocklevelsofacomputermanufacturingcompanyoveraneight-monthperiod. ●Whichmonthdoeseachsentencedescribe? ●Foreachsentence,markoneletter(A-H)onyourAnswerSheet. ●Donotuseanylettermorethanonce.
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●ReadthefollowingreviewofabookcalledTunedIn. ●Foreachquestionontheoppositepage,choosethecorrectanswer. ●Markoneletter(A,B,orC)onyourAnswerSheet.TunedIn IwasluckyenoughtobegivenapreviewcopyofagreatnewbookbyCraigStull,PhilMyers,andDavidMeetmanScottcalledTunedin. Igotthepreview,butitisbeingpublishedtoday.Theauthorstellsomanygreatstoriesthatillustratetheirbigpoint,whichisthatyouneedtobewillingtolistentowhat’sgoingonaroundyoutoreallyproduceabusinessbreakthrough. IamabigfanofDavid’s,soIrecognizedDavid’svoiceinplacesthroughoutthebook,especiallywhenitex-plainshowtodetectthedifferencebetweentuned-inandtuned-outmarketing. ButIalsorecognizethevoicesofCraigandPhil,becauseIamacertifiedproductmanagerfromtheircompany,PragmaticMarketing.Sowhenthebookdifferentiatesbetweenlisteningtoyourcustomersandlisteningtoyouroverallmarket,Ihearthem.Whentheytellyouthatyouneedtogetoutandtalktopeopletoidentifytheideasthatarethesameasyours,Irememberhearinginclass:Nothinggoodeverhappensintheoffice. So,nothingthisbooksaidreallysurprisedme.Andthat’stherealgeniusofthebook.Sooften,areallygreatbooksayssomethingthatseemscompletelyobvious-rightafteryouhearit.Thisbookisoneofthose.Wellofcourseyouneedtotalktoyourwholemarketandnotjustyourexistingcustomers.Inmylastbook,ItriedtohelppeopletaketheseapproachesinInternetmarketing.Thisbookhasabiggeragenda,wheretheauthorshelpyouseehowtosucceedinallthepartsofanoffering,fromproductdevelopmenttomarketing. ZipcarisjustoneofdozensofstoriesthatbringtheTunedInprinciplestolife.Ifyou’veeverwonderedwhyyourcompanyismadestupidinitsstrategy,andwhyitkillseverysuccessfulproductideabeforeiteverseesthelightofday,readthisbook.Itwillchallengeyoutotransformyourcompanyorleaveit.
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●Readtheadvertisementbelowaboutthefeaturesofawebsite. ●ChoosethecorrectwordtofilleachgapfromA,BorContheoppositepage. ●Foreachquestion29-40,markoneletter(A,B,orC)onyourAnswerSheet.OurFeatures Atinsurance,co.ukweknow(29)______searchingfortherightinsurance(30)______bedifficultbutwemake(31)______easierforyou. Therearesomegreatanduniquefeatures(32)______onoursite.Theyhelpyoumaketherightchoice,aswellassavingyoutimeandmoney. Ourcomprehensivepolicycomparisonfeatureprovidesasimpleandclearreferenceof(33)______is,orisn’t,included(34)______thecostofyourcarinsurancepolicy. (35)______youreceiveyourcarinsurancequoteresults,weletyouchooseuptofourinsurers(36)______comparethepolicybenefitsandextrasincluded.It’saneasyway(37)______ensuingallyourrequirementsarecoveredandhelpsyoumaketherightdecision(38)______yourinsurancepolicy. Wegiveyoutheoptiontocomparepotentialcarinsuranceprovidersbyanindependentserviceratingaswellaspriceandpolicybenefits. Oursimplefivespotrating(39)______basedonoverallcustomersatisfaction.Itrepresentsthescoresgiven(40)______previousorcurrentcustomersoftheinsurer.
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●Readthememoandthenoticebelow. ●Completetheformonthefollowingpage. ●Writeaword,phraseornumberinspacesonyourbook. Memo To:JaneSmith From:KayE.Anders Date:Feb.16,2003 Message: IfoundaspeechonthetopicofInternationalEconomicDevelopmentthisFriday.Itsoundsinteresting.Pleasebooksometicketsforfiveofus.UsethecompanyVISAcardtopayforthetickets. ASpeechonTheInternationalEconomicDevelopment Lecturer:Prof.PatricConnelfromKansasUniversity Time:7:30p.m.to9:30p.m.onFeb.18,2003. Place:atthePeople’sConferenceHall PleasecontactwithMr.Johnfortickets.HewillbeavailableinRoom201,WestBuilding,from5to9everyevening. InformationForm
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●Readthetextbelowaboutfinancialhelpforbusinesses. ●Aresentencesontheoppositepage“Right”or“Wrong”? ●Ifthereisnotenoughinformationtoanswer“Right”or“Wrong”,choose“Doesn’tsay”. ●Foreachsentence,markoneletterA,BorConyourbook. ●Donotuseanylettermorethanonce.FinancialAssistanceforCompanies TheTrainingandEnterpriseCouncil(TEC)intheCityofBohonisadvertisingfinancialgrantstobusinesseslocatedinthecitytohelpthemimprovetheircomputersystemsandtrainstaffinthelatestsoftware.Thisprojecthasbeenlaunchedinanefforttofightincreasingcompetitionfrombusinesseslocatedinneighboringregions. Mrs.MariaBarker,ProjectCo-coordinator,explainshowtheprojectworks：“Assistanceisavailabletocompaniesafteranassessmentoftheiractivitiesandcurrentsystems.Thisassessmentiscarriedoutbyanindependentconsultant.” AlladviceisofferedfreeofchargeandtheTECcanoffer50％ofthecostofinvestinginup-to-datecomputerhardware,uptoamaximumof￡5,000.TrainingwillbeprovidedbylecturersfromBoltonTechnologyCollege. ResearchshowsthatuptoathirdthecompaniesinBohonwillbenefitfromthisscheme.Thosecompaniesinterestedshouldapplyby19thNovember.
●Lookatthechartbelow.Itshowstheaveragesharepricesofeachmonthofthreecompaniesduringaneight-monthperiod. ●Whichmonthdoeseachsentencebelowthechartdescribe? ●Foreachsentence,markoneletter(A-H)onyourAnswerSheet. ●Donotuseanylettermorethanonce.
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●Readthefollowingpassage. ●Aresentencesontheoppositepage“Right”or“Wrong”? ●Ifthereisnotenoughinformationtoanswer“Right”or“Wrong”,choose“Doesn’tsay”. ●Foreachsentence,markoneletterA,BorConyourbook. ●Donotuseanylettermorethanonce. 353CENTRALPARKWEST Exclusive.Oneresidenceperfloor.Acollectionofsixteenhomesforthosewhoinsistonlivingattheirownlevel. Luxurious.Rosewoodfloors,marblefireplace,polishedmahogany,aprivateelevatorlanding. Impressive.ApanoramicviewofNewYorkCity’smagnificentskylineframedbyfloortoceilingFrenchdoors.CentralParkatyourdoorsteps. Tempting.Minutesawayfromdesignershops,theatres,nightclubs,restaurants,museums. Elegant.ThefirstarchitecturaldesignapprovedbytheNewYorkCityLandmarks. PreservationCommissioninthishistoricdistrict.LuxuriousapartmentsfromUS$1,299,000 Forinformationandinspection,pleasecallyourKiskarepresentativeatf65)2227008.
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●Lookatthenoticebelow.Itshowsthedifferentdepartmentsinabank. ●Forquestions,decidewhichdepartmenteachpersonshouldaskfor. ●MarkoneletterA-Honyourbook. ●Donotuseanylettermorethanonce. BankofScotland A ForeignCurrencyExchange B InternationalPayments C CustomerComplaints D NewAccounts(Personal) E NewAccounts(Companies) F PensionsandInvestment G Loans H Insurance
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