单选题Congratulations to Vanessa Clark on her promotion to Brand Manager. Vanessa Clark works in ______.A. productionB. marketingC. finance

单选题Are you ______of travel? A. sure B. proud C. certain D. fond

单选题MEMO To: All staff From: Liz Parker There will be a meeting in Conference Room B at 1 p.m. this Wednesday to discuss shipping procedures. A. Liz notifies the staff of shipping procedures. B. Liz discusses the arrangement of a conference room. C. Liz informs the staff of a meeting.

单选题The book concentrates on the fact that the twenty executives who are interviewed ______. A. work in a number of different in dustries. B. strated their companies. C. have worked for different lengths of time.

单选题· Read the job advertisement below.· Choose the best word to fill in each gap, from A, B or C.· For each question (29 -40), mark one letter ( A, B or C) on your Answer Sheet. {{B}} Customer Service Centre Manager Wanted{{/B}} It's no use providing excellent services if the people they're designed for don't know about them, or aren't sure how to {{U}}(29) {{/U}} them. That's why we're opening a Customer Service Centre in October which will provide a model for {{U}}(30) {{/U}} more units of this type. The Centre will be on a busy high street so that everyone can see it. {{U}} (31) {{/U}} the manager, you'll be the driving force behind this new venture. To work {{U}}(32) {{/U}} this exiting new post, you should have at least two years' management experience ill customer services. Your ability to think {{U}}(33) {{/U}} and your knowledge of local businesses will {{U}}(34) {{/U}} you to plan and run the operations of the Centre to the highest standards and {{U}}(35) {{/U}} budget. {{U}}(36) {{/U}} your strong leadership skills, you'll ensure a happy and open environment {{U}}(37) {{/U}} all your people can develop, and the service {{U}}(38) {{/U}} is always improving. You will need to communicate well, {{U}}(39) {{/U}} with those working in the Centres and external contacts, and you will be required to {{U}} (40) {{/U}} excellent presentation and negotiation skills.

单选题Tuned In I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what's going on around you to really produce a business breakthrough. I am a big fan of David's, so I recognized David's voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing. But I also recognize the voices of Craig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ' Nothing good ever happens in the office. ' So, nothing this book said really surprised me. And that's the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing. Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you've ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.

单选题Ring 96354 to place an advertisement in this magazine.

单选题 {{B}}Questions 29-40{{/B}} · Read the atricle below about the need of employees． · Choose the correct word to fill each gap frOm A．B or C on the opposite page． · For each question 29-40，mark one letter(A，B，or C)on your Answer Sheet． {{B}}Ability to Rollover Unused Vacation Time{{/B}} One of the benefits employees really want is the ability to rollover their unused vacation time．{{U}} (29) {{/U}}you may indeed have some{{U}} (30) {{/U}}mem-bers who abuse this benefit，the vast majority {{U}}(31) {{/U}}use their vacation time wisely．{{U}} (32) {{/U}}likely is it that anyone is going to save up months{{U}} (33) {{/U}}vacation time and then use it all at once? The reality is that your employees have earned those days，and they would like to feel assured that they have {{U}}(34) {{/U}}in case of an emergency．A short memo{{U}} (35) {{/U}}them of the importance of using their vacation time wisely should be a sufficient safeguard{{U}} (36) {{/U}}vacation-time abuse． The bottom line for all employers{{U}} (37) {{/U}}。that you should be constantly looking for ways to attract and retain quality staff．{{U}} (38) {{/U}}．that means a bit of strain{{U}} (39) {{/U}}．your bottom line in the short {{U}}(40) {{/U}}，the return on your investment will nevertheless be completely worth it．

单选题Which of the following is the responsibility of an HR manager?

单选题Justineisparticularlypleasedaboutthecompany

单选题50% of daily room rate is charged for extension up to 6 pm.If you leave the hotel after six in the afternoon A. you will just pay half of daily room rate. B. you will get 50% discount. C. you will pay full expense.

单选题/r/n /r/n /r/n YEAR/r/n PROJECT/r/n /r/n 2001/r/n $ 600,000/r/n /r/n 2002/r/n $ 300,000/r/n /r/n 2003/r/n $ 900,000 Profits increased by $ 600,000 in ______.A. 2001B. 2002C. 2003

单选题Role of Security Management in an Industry There are many companies providing you solutions for security management. Some of the companies that provide you with good products are NetlQ, Computer Associates, and IBM. You can search the internet through a good search engine for such products that can be used for security management. With the advent of the internet, securing your network has become a task. Products for this purpose are available in plenty. CA's eTrust Security Management solution is one such product for security management. This product allows you to act intelligently and quickly to the threats that you face. These products enable you to focus on your business while your network is secured, eTrust Identity and Access Management, eTrust Threat Management, eTrust Security Information Management, and Mainframe Security are some of the categories in which you can find security management products. To align your business goals with your security management strategy you can use products in the category eTrust Identity and Access Management. These products restrict the access to resources and services and also provide logging and reporting. You can prevent threats from spyware, viruses, worms, spam and malicious content from entering your network by using products in the category eTrust Threat Management. They empower your organisation to identify the threats and the weaknesses in your infrastructure and to take quick actions. These products enable you to prevent the threats instead of rectifying the effects of a threat, eTrust Security Information Management products enable you to manage real time events and post event analysis to improve the efficiency and reduce costs, eTrust Mainframe security solutions are for the mainframe computers and its network. Security for z/OS, z/VM and VSE business transactions environments are secured by these products. In this age of e-business the main challenges are identifying the users and managing security events. These two are easily handled by the security management solutions like IBM Tivoli. The identity management solutions from IBM Tivoli is used to bring your users, systems and applications online fast. You can effectively manage your users, access rights and privacy policies. You can monitor your network easily and quickly respond to the IT security incidents in your network that does e-business. IBM Tivoli Access Manager for e-business, IBM Tivoli Federated Identity Manager, IBM Tivoli Identity Manager, and IBM Tivoli Security Compliance Manager are some of the products from IBM. You can get many such security related products from many different companies to suit your security requirements.

单选题The "ecological footprint" of human activity was 50 percent higher than the capacity of the Earth's land and oceans in 2008, the most recent year ______ figures are available. A. in which B. of which C. for which D. about which

单选题 Higher education in America is no longer the preserve of a privileged elite, with more than seven million undergraduates now enrolled in the roughly 2,600 colleges and universities that grant bachelor or higher degrees. In 2002, the most recent year for which figures are available, 1,291,900 students received bachelors' diplomas and 606,958 completed graduate programs. The latter figure is worth noting, since it tells us that almost half of those who are completing college believe that a single degree won't suffice for what they want to do or be. A census study last year found that among adults aged thirty to thirty-four, only 41 percent had attended high school without going to college. These high school graduates, moreover, represent a dwindling part of the population. Another 32 percent had earned at least a bachelor's degree, while 27 percent had spent time on a campus, whether a community college or a four-year college, without finishing. Viewed one way, that figure shows a high attrition rate. The claim that almost six in ten Americans in their early thirties have had some kind of college experience thus needs further scrutiny. The experience can range from small seminars in philosophy at Colgate to lectures in motel management at Southwest Missouri State. Some colleges have rigorous core curriculums: students elsewhere must choose courses from huge catalogs in order to amass the 128 credits needed for a BA. Reed College in Oregon limits its enrollment to 1,312 students, while at Michigan State University an entering student would be one of 34,617. In fact, there are places open for anyone who wants to pursue a bachelor's degree and can pay for it, and many colleges must work hard to attract students. In a study published this year, James Fallows concluded that for all but the richest ten or twenty universities, an important part of managing enrollment is simply being sure that enough paying customer will show up each fall. The Princeton Review, a commercial organization with no ties to the university, compiles useful information about what it calls "the best 257 colleges" in the country. It reports that reputable although less well known schools like Creighton, Duquesne, and Evergreen State accept at least 85 percent of those who apply. But for many American families, knowing that there are many openings is not reassuring. On the contrary, increasing numbers of parents are investing money and energy to ensure that their children be accepted by a college that is recognized and admired. Ross Doughat writes candidly about these efforts in his memoir of student life in Harvard's class of 2002, Privilege: Harvard and the Education of the Ruling Class. "People send their children to Harvard, above all," he says, "because they want them to succeed." And an early sign of their success will be the college they attend. When friends ask where the children are going. Parents want to give a response that brings congratulatory smiles; yet the number of schools that evoke this reaction is relatively small. True, people may recall having heard, say, of Carleton and Grinnell; but they don't see them as being among the first tier. As Doughat writes, ambitious parents don't want to be seen as having children whose attainment was less than the best. Regional loyalties are being replaced by the growing power of a handful of national name brands. A neurologist in Tulsa who himself went to Oklahoma State now wants Dartmouth or Duke for his daughter, and a senior vice-president at Procter & Gamble who went to Lehigh now wants to tell people about his son at Stanford. From my own observation, perhaps fifteen schools are on aspiring parents' lists. Collectively, admissions officers at these schools considered 171,824 applications last year, and turned down 145,962, for an overall acceptance rate of about 15 percent. In fact, figures like these are public knowledge, reported in guides that are well known in many high schools. Thus the 18,628 students who applied to Stanford knew in advance that only one in eight would be successful. Even given such odds, thousands are willing to try. On their side, colleges don't discourage applications, since a high rejection rate raises their standing in US News & World Report and similar rankings. Of course, the 171,824 total contains multiple submissions. In this anxious age, it is not unheard of for a high school senior to apply to as many as ten schools or more. Each year, some 10,000 applicants to the top twelve colleges receive more than one acceptance. That produces a second measure of prestige: how many of those a school invites actually enroll. Here Harvard again leads, with 78 percent choosing to attend. What is interesting is that even at Amherst, Duke, and Williams, fewer than half of those invited accept, which means these colleges must admit the equivalent of two classes to fill up one. No-show rates would be even higher were it not for offers of early admission, which exact a pledge to attend before the application season is over.

单选题Notice ①Ten days' notice should be given to the director ②if the conference hall is to be booked for private use. For private use, staff should A. book the conference hall for ten days. B. give the conference director a notice form. C. inform the director in advance.

单选题Mr. Davis requests the pleasure of the company of Mr. Zhang at a cocktail party at 8:00 p.m. Wednesday, April 25, 2000 at 368 Peace Avenue Regrets only Tel. 1000832

单选题CRM-Marketing in the 21st century With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry's recent annual conference, he focused his talk on Customer Relationship Marketing (CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone's jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after- sales opinions and suggestions. 'But,' he warns, 'approach CRM with care. If you can't measure customer response, then it's better to keep to more traditional marketing methods.'

单选题This factory will be closed until 11 a. m. on 3 November due to essential reorganisation.A．They will close the factory on 3 November.B．They will move to a new factory on 3 November.C．They will open the factory again on 3 November.

单选题NOTICE FOR HOTEL GUESTS When car park is locked (midnight - 6 am), contact security guard for entry.A. The hotel offers safe parking for guests' cars at night.B. Guests can only leave their cars here during the day.C. There is no entry to this car park after midnight.