单选题· Read the advertisement below about a consultant vacancy.· Choose the correct word to fill each gap, from A, B, or C on the opposite page.· For each question 29-40, mark one letter (A, B or C) on your Answer Sheet. {{B}}OXERA — Consultancy opportunities{{/B}} As a result of our growing business, OXERA (Oxford Economic Research Associates Ltd.) — one of the UK's foremost economic consultancies specialising{{U}} (29) {{/U}}economic and financial analysis — is recruiting new entrants at consultant level. We are interested in excellent candidates with general microeconomic background{{U}} (30) {{/U}}have done postgraduate degrees in economics. {{U}}(31) {{/U}}the moment, we are also particularly looking{{U}} (32) {{/U}}candidates either with transport demand modeling experience{{U}} (33) {{/U}}with experience in the communications sector. Our interests cover a wide range{{U}} (34) {{/U}}business sectors worldwide: competition policy, financial economics, and environmental economics. New staff are quickly{{U}} (35) {{/U}}in challenging projects for clients or in OXERA's own program of events and publishing. {{U}}(36) {{/U}}of OXERA's work is at the cutting edge and there can be{{U}} (37) {{/U}}better places to apply your economic skills. Direct experience of one of our core sectors — energy, water, communications and transport — would be helpful{{U}} (38) {{/U}}your application, {{U}}(39) {{/U}}it is not essential. What you{{U}} (40) {{/U}}have is:

单选题Competitive Advertising Strategy In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets. The company's good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola's attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector. The company's recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers' tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.

单选题HERE WE GOOGLE AGAIN Google dominates the Internet-search business, such as Netscape once ruled in Web browsers and Real Networks did in media players. Begun as a research project by two graduate students in 1998, Google today carries out more than 200 million searches a day and is estimated to have had $1 billion income last year, mainly from advertising sector. It is the most visited search site, accounting for 35% of search-engine visits — compared with 28% for Yahoo, 16% for AOL and 15% for Microsoft's MSN, according to comScore Networks, a market-research company. But that masks its tree influence. Google's technology is used to power searches on other sites, such as Yahoo and AOL (though Yahoo plans to use its own technology soon). Taking this into account makes Google responsible for around 80% of all Internet searches. The company is now preparing for a stock market flotation in the next few months. Google's power makes it just the sort of company that Microsoft typically tries to squash. At the World Economic Forum in Davos last week, Mr. Gates admitted that Google's search technology was "way better" than Microsoft's, and identified Internet search as a key focus for his company.

单选题WhatwillRaupack'ssuppliershavetodevelop?A.theirmachinesandcustomersupportservicesB.reliableandlowpricedmachinesC.technicallyadvancedandreliablemachines

单选题· Read the article below about a company.· Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.· For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet. {{B}}Kodak Is Changing the Picture{{/B}} In September 2003, Mr Carp, CEO of Kodak, announced what he called the "biggest taming point" in Kodak's history. There would, he said, be no more big investments in traditional film. He also reduced the company's dividend by 72% to finance a $3 billion investment. By 2010, Mr Carp hopes for an income of $ 20 billion. In 2002, some 70% of the company's income came from its traditional film products, the remainder from digital. By 2006, the plan is for digital income to account for 60%. That will take some doing. In the nine months to September 30th, 2003, Kodak's net income rose by only 1.5% (to $9.5 billion), and despite the first profits from its digital cameras, net profits fell by 63% to $246 million. Over the next three years, Kodak expects film sales to fall by 10% or more every year in America and Europe, and by up to 20% a year in Japan. Companies that find their business model threatened by rapid technological change often fail to adapt successfully. Kodak is trying to take advantage of opportunities created by digital photography, such as designing easier-to-use equipment.

单选题SECRET SHOPPERSTim Wright knows all about making companies more efficient. His firm, Check-up, sends 'secret shoppers' into retail and leisure companies (29) order to make sure that customers are receiving good service. After (30) visit, the secret shoppers prepare a report for the company to let them know (31) good or bad the service was.'Companies like to know,' says Mr Wright,' that (32) customers go into a store just a few minutes before closing time, they will (33) get good service.' Check-up (34) set up in the west of England in 1992 and (35) two years moved to London so it could offer a nationwide service. (36) the last three years, Check-up's profits have (37) dramatically as companies have come to realise (38) great importance of good customer service. Having started with just three employees, Check-up now has a staff (39) sixty-five and last week (40) an important new contract with a major supermarket chain.

单选题{{B}}Questions11-15{{/B}}·Lookatthechartsbelow.Theyshowcompanysales.·Whichchartdoeseachsentence(11-15)describe?·Foreachsentence,markoneletter(A-E)onyourAnswerSheet.·Donotuseanylettermorethanonce.

单选题After a good 2003, will 2004 be better? The past year has been a good one for Southeast Asian stocks. Markets in both Singapore and the Philippines have risen by more than 30% in dollar terms; Indonesia has surged more than 70%; and tigerish Thailand has leapt by almost 130%. Investors, needless to say, are keen to know whether lightning will strike again in the same places in 2004. There is indeed something good in store: elections. The gains of the past year are easy to explain. Indonesia, for one, has finally found its feet after years of chaos following the regional crisis in 1997. Inflation and interest rates are failing, and the economy has grown by around 4% in the past year. Thailand's economy, meanwhile, has been doing even better. It has grown at an annual rate of 6.5% in the year as a whole. Because of low interest rates, consumers have been wildly purchasing cars and houses, helping crisis-hit companies pay off their debts and thus improving the balance sheets of Thailand's struggling banks. Analysts tell similar tales of asset increase all around the region. Markus Rosgen, of ING, a Dutch bank, notes that Asians have been piling up deposits in their bank accounts since the crisis. With interest rates so low, he argues, they now have an incentive either to consume more or to put their savings into more lucrative investments. Either way, share prices should rise. Even now, ail Southeast Asian markets are still well below their pre-crisis highs. Moreover, points out Christopher Wood of CLSA, an investment bank, all Southeast Asian markets except Singapore serve as useful hedges against America, since they do not rise and fall with Wall Street. Unexpected events might yet upset these rosy prospects. There will be elections in the Philippines and Indonesia in 2004, and probably in Malaysia, too. Thailand goes to the polls at the beginning of 2005. Economically corrupted governments, street protests or bombing campaigns are always a possibility. But the responsible leaders seem likely to get re-elected in all four countries. Furthermore, they will spend a lot of money in the process, out of both the state budget and their own pockets, giving their economies a further boost. As a recent report by ING points out, Indonesian stocks rose in the nm-up to all of the past three elections.

单选题Evening dress necessary.A．You must wear your evening dress.B．You don't have to wear evening dress, but you can if you like.C．Evening dress will make you look nice.

单选题Howlonghasthemagazinebeenonsale?A.Foroneyear.B.Foreighteenmonths.C.Fortwoyears.

单选题With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry"s recent annual conference, he focused his talk on Customer Relationship Marketing (CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone"s jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after sales opinions and suggestions. "But" he wants, "approach CRM with care. If you can"t measure customer response, then it"s better to keep to more traditional marketing methods."

单选题Likewise, it is (29) faster to make international payments (30) the Internet. Over recent years, the network of Internet banking Web sites (31) been developing very fast. Through the Internet, we can (32) make payments very fast. Transfers can be arranged and (33) online easily (34) quickly around-the-clock. The majority of payments over (35) Internet are credit card transactions. But more and more (36) are looking forward to online applications to better all aspects of their operations, (37) finance and international payments. However, attention must be paid to security when we choose and make Internet (38) . The integrity of the transaction should be preserved, which is quite necessary and important. Businesses should not (39) their financial details onto a Web site until they are quite sure that the Web site is secure indeed so that others (40) themselves are unable to have access to the details they have entered.

单选题Insurance Direct phoned: re your call, could you return form by 28 September.A. Please ring Insurance Direct back about the form before 28 September.B. Send back the insurance form that you phoned about before 28 September.C. Insurance Direct have acknowledged receipt of your form dated 28 September.

单选题{{B}} To let{{/B}} New offices in former factory building in popular suburb of city. 24-hour entry with security. Tel: 76234546

单选题 · You will hear the conversation twice.

单选题Export documentation may be required for non-EU destinations. Packages sent outside the EU A．must be documents only. B．will need special documents. C．might need special documents.

单选题Commercial Banks (29) the end of May 1995, China has 15 commercial banks, the International Business (30) . Eight of these are (31) nationwide. They are: the Industrial and Commercial Bank of China, the Agricultural Bank of China, the Bank of China, the People's Construction Bank of China, the Communications Bank, the CITIC Industrial Bank, the China Everbright Bank and the Huaxia Bank. There are six (32) shareholding banks. They are: the Merchant's Bank, the Guandong Development Bank, the Shenzhen Development Bank, the Fuzhou Industrial Bank, the Shanghai Pudong Development Bank and the Hainan Development Bank. Apart (33) these, there is the (34) of the People's Construction Bank of China, the China Investment Bank and two housing deposit banks. They are fully (35) by the People's Bank of China. To add (36) the 15, the Minsheng Banking Corp was (37) up in January 1996. It is now the (38) non-State bark. Five foreign barks have so far been (39) to run branch offices in Beijing. Here is a (40) of them:·Bark of Tokyo Tel 5931640·Citibank of the United States Tel 5004425·Hong Kong and Shanghai Barking Corporation Tel 5001121·Nanyang Commercial Bark Tel 5139026·Industrial Bank of Japan Tel 595472831.

单选题Take Care Not to Leave Things Behind.A. Most probably you see this on a fire engineB. Most probably you see this in a cinema or theaterC. Most probably you see this on the highway

单选题What does Jan Godley say about the managers in her company?