单选题
单选题·Read the following letter.·Choose the best word to fill each
gap.·For each question (19-33), mark one letter (A, B, C or D) on your
Answer Sheet.·One answer has been given as an example.
Dear Mr. Jackson, Further to our
recent exchange of communications, we are happy to confirm having{{U}} (19)
{{/U}}the deal with you in the{{U}} (20) {{/U}}of processing goods
from buyers' raw materials. Our factory has informed us that
they can, at present,{{U}} (21) {{/U}}an order of processing 1,000
dozens of gloves.{{U}} (22) {{/U}}your email of 26 Aug., 20--, you
expected that the shipment of raw materials would be{{U}} (23)
{{/U}}from Japan late November or early December. Emphasis has, however, to
be laid on the{{U}} (24) {{/U}}that shipment must be made according to
planned time. You know, if you can't{{U}} (25) {{/U}}the raw materials
in time, our factory will run{{U}} (26) {{/U}}of raw materials and it
will be impossible for our factory to{{U}} (27) {{/U}}the
commodities. We are now attaching our Sales Contract No. 79
P52076 in{{U}} (28) {{/U}}Please countersign and return us one copy for
our{{U}} (29) {{/U}}. You may rest{{U}} (30) {{/U}}that we shall
start production without any{{U}} (31) {{/U}}after receiving your raw
materials. We{{U}} (32) {{/U}}your cooperation and trust that our
products will{{U}} (33) {{/U}}to your
satisfaction.Sincerely,
单选题·You will hear a radio interview with Ross Rayburn, who is a successful
small businessman. ·For each question 23-30, mark one letter (A, B, or C).
·You will hear the recording twice.
单选题Mr.Scotthaspresentedatindustryevents
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单选题Guidelines for Writing Your CV A well-produced CV can make all the difference when applying for a job.It can take a reader just 30 seconds to reach a decision about a CV. So when writing a CV, you should remember you have just half a minute to (19) the reader's interest, leave a clear (20) of professionalism and indicate the likely (21) to an employer of hiring you. To prepare a CV which is (22) will take time and possibly several drafts. Layout, presentation and a choice of words which demonstrate both responsibility and achievement are vital (23) of any CV. No matter how well your career background and skills (24) the needs of an employer, your efforts could (25) if you make it difficult for the reader to take in the relevant information. As your message must register quickly, make the reader's task an easy one. (26) that the print is well spaced and that the key information is displayed clearly. The (27) of the CV is to generate interviews. Visually, you want your CV to have a positive effect, but it is also necessary for it to (28) the reader that you are worth meeting. The style in which you present your CV is a (29) of personal choice, but it is important that you use words which (30) an active and successful career. People sometimes make the mistake of (31) a CV as a rewrite of their job description, which results in unnecessary jargon and detail. In addition, issues such as salary and (32) for leaving previous employers should not be (33) ; they are best discussed at the first interview stage.
单选题·Read the article below about exporting and the questions on the opposite
page.·For each question 13-18, mark one letter (A, B, C or D) on your Answer
Sheet, for the answer you choose.
{{B}}PROBLEMS FACING POTENTIAL
EXPORTERS{{/B}} Many firms fail because when they begin exporting
they have not researched the target markets or developed an international
marketing plan. To be successful, a firm must clearly define goals, objectives
and potential problems. Secondly, it must develop a definitive plan to
accomplish its objective, regardless of the problems involved. Unless the firm
is fortunate enough to possess a staff with considerable expertise, it may not
be able to take this crucial first step without qualified outside
guidance. Often top management is not committed enough to
overcome the initial difficulties and financial requirements of exporting. It
can often take more time and effort to establish a firm in a foreign market than
in the domestic one. Although the early delays and costs involved in exporting
may seem difficult to justify when compared to established domestic trade, the
exporter should take a more objective view of this process and carefully monitor
international marketing efforts through these early difficulties. If a good
foundation is laid for export business, the benefits derived should eventually
outweigh the investment. Another problem area is in the
selection of the foreign distributor. The complications involved in overseas
communications and transportation require international distributors to act with
greater independence than their domestic counterparts. Also, since a new
exporter's trademarks and reputation are usually unknown in the foreign market,
foreign customers may buy on the strength of the distributing agent's
reputation. A firm should therefore conduct a thorough evaluation of the
distributor's facilities, the personnel handling its account, and the management
methods employed. Another common difficulty for the new exporter
is the neglect of the export market once the domestic one booms: too many
companies only concentrate on exporting when there is a recession. Others may
refuse to modify products to meet the regulations or cultural preferences of
other countries. Local safety regulations cannot be ignored by exporters. If
necessary modifications are not made at the factory, the distributor must make
them, usually at a greater cost and probably not as satisfactorily. It should
also be noted that the resulting smaller profit margin makes the account less
attractive. If exporters expect distributing agents to actively
promote their accounts, they must be trained, and their performance continually
monitored. This requires a company marketing executive to be located permanently
in the distributor's geographical region. It is therefore advisable for new
exporters to concentrate their efforts in a few geographical areas until there
is sufficient business to support a company representative. The distributor
should also be treated on an equal basis with domestic counterparts. For
example, special discount offers, sales incentive programmes and special credit
terms should be available. Considering a joint-venture or
licensing agreement is another option for new exporters. However, many companies
still dismiss international marketing as unviable. There are a number of reasons
for this. There may be import restrictions in the target market, the company may
lack sufficient financial resources, or its product line may be too limited.
Yet, many products that can compete on a national basis can be successful in the
majority of world markets. In general, all that is needed for success is
flexibility in using the proper combinations of marketing
techniques.
单选题
单选题WhatisMr.Scottinhiscompany?
单选题Theproposalsbeingmadeaffect______.
单选题I can't find my glasses them anywhere in the office this morning?
A. Are you seeing
B. Saw you
C. Have you seen
D. Did you have
单选题 Flea Market Shopping Can Be Satisfying Whether in London, Paris or at a rural antique fair, an addictive adrenaline surge is triggered when I discover an architectural fragment I know can be converted into a headboard, or when I come across an old sea chest that, with some paint and polish, can be made to work as a coffee table. In truth it took quite a while, but I finally learned to practice self-discipline when browsing at flea markets. It's that time again, sunny days are upon us, and flea market and antiques sales wait. Old pieces with great potential abound--all you have to do is to spot them. But wait a moment, I just got something to tell you before you plunge into it. That will help make your hunt more fruitful. Believe it or not, you'll definitely be inspired. Keep an open mind. You may not come away with the things that were on your list, but that's the beauty of the hunt. you never know what you'll find. If you didn't find a particular item this week, don't despair--chances are you'll find it next time. Know when to walk away. Sometimes playing the cool, uninterested browser will get you a better deal on an item, but don't be too coy. If you see something you like, buy it--there may not be a second chance on a one-of-a-kind find. Know how to negotiate. Although haggling over a price is part of the experience, an offer that's too low is insulting. Vendors will often lower the marked price by about 10 percent. Buying several items from one vendor and giving them regular business will get you a better deal. Know who to buy from. This is a well-kept secret among flea-market gurus. You're more likely to get a deal on items that aren't part of a vendor's regular supply. Vendors sometimes pick up odd items to add to the mix and may be more willing to part with them for less money. Have cash on hand. Cash is always the most powerful negotiating tool and best method of payment. Most vendors won't accept checks or credit cards. Small bills make it easier when you're haggling a sale. Markets in rural areas have ATM machines nearby, but field markets usually don't. Be aware that prices often prove more negotiable when vendors learn you'll be paying with cash rather than with a credit card. Anyway, a flea market is an interesting place to visit if you want to buy something or if you want to buy nothing. It consists of an open space filled with individual vendors selling used or almost new merchandise, as well as produce, paintings and crafts. Approach your acquaintances or public library for the location of the nearest flea market and for the days and hours it is open. Don't be surprised if you find the very thing you have been looking for] You may wish to set up your own table at the flea market if you would like to sell toys, books and items that you no longer use. It will be another kind of pleasure. Now it's your turn to go and find out.
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单选题·Readtheletterbelowaboutthecompany.·ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.·Foreachquestion19-33,markoneletter(A,B,CorD)onyourAnswerSheet.DearShareholders,2001wasachallengingbutsuccessfulyearforourcompany.Wewere{{U}}(19){{/U}}byoneofthemostbrutalglobaleconomiesindecades,aswellasbythe{{U}}(20){{/U}}ofthetragedyofSeptember11.Butourpeople{{U}}(21){{/U}}remarkablytothesechallenges.Thankstothecontinuousupgrading,{{U}}(22){{/U}}andexpansionofourmodelrange,wewereabletoincreaseourshareofagenerallydecliningworldautomotivemarketfrom13.1%to13.5%.Sales{{U}}(23){{/U}}increasedby6.5%to88.5billion.Theprofitbeforetaxof4.4billionincreasedbyadisproportionatelyhighamount,{{U}}(24){{/U}}thepreviousyear'sfigureby18.6%.In2001we{{U}}(25){{/U}}eightnewmodelsandintroducednumerousnewengine{{U}}(26){{/U}}andequipmentdetails.Wewillcontinuetoexpandglobalmarket{{U}}(27){{/U}}inthecomingmonthsandaddtoourmodelrangewithproducts.Inorderto{{U}}(28){{/U}}thecompetitivenessofourcompany,inthenextfiveyears,weplantoInvest31.2billionin{{U}}(29){{/U}}assetsintheAutomotiveDivision.Theaverageinvestmentratiooverthenextfiveyearswillbereducedfrom8.1%to6.7%,whichisatthelevelsofoarcompetitors.Withour{{U}}(30){{/U}}brandandproductportfolio,ourskilledand{{U}}(31){{/U}}workforce,ourcommercialstrengthandourfocuson{{U}}(32){{/U}}business,weexpecttomakefurthermarketshamgainsforthecomingyear,whilekeepingoarcompetitivepositionstrong.Wethereforeaskyouonceagaintoplaceyour{{U}}(33){{/U}}inusasyouhaveinthepast.Yourssincerely,J.O'NeilJ.O'NeilChairman
单选题Theinterviewee'scurrentjobis
单选题What does the writer say about the expansion of small businesses?
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单选题Thejobvacancyisfor______.