填空题·Youwillhearasecretarygivinginformationtoherbossabouthisschedule.
填空题Icon Acoustics: Bypassing Tradition Like most entrepreneurs, Dave Fokos dreams a lot. He imagines customers eagerly phoning Icon Acoustics in Billerica, Massachusetts, to order his latest, custom-made stereo speakers At the age of 28, Dave set out to turn his dreams into reality. Like most entrepreneurs, Dave has taken a long time to develop his dream. (8) Dave discovered that he had a strong interest in audio engineering. He took independent-study courses in this area and by graduation had designed and built a pair of marketable stereo speakers. Following graduation, Dave pursued his interest in audio engineering. He landed a job as a loudspeaker designer with Conrad-Johnson, a high-end audio-equipment manufacturer headquarters in Fairfax, Virginia (9) Dave identified a market niche that he felt other speaker firms had overlooked (10) These affluent, well-educated customers are genuinely obsessed with their stereo equipment. "They'd rather buy a new set of speakers than eat," Dave observes. Dave faced one major problem--how to distribute Icon's products. He had learned from experience at Conrad-Johnson that most manufacturers distribute their equipment primarily through stereo dealers. Dave did not hold a high opinion of most such dealers; he felt that they too often played hardball with manufacturers, forcing them to accept thin margins. (11) This kept those firms that offered more customized products from gaining access to the market. Perhaps most disturbing, Dave felt that the established dealers often sold not what was best for customers, but whatever they had in inventory that month. Dave dreamed of offering high-end stereo loudspeakers directly to the audio-obsessed, bypassing the established dealer network. (12) "My vision for the future is one where all manufacturers sell their products directly to end user. In this way, even the audiophiles in Dead Horse, Alas- ka, can have access to all that the audio-manufacturing community has to offer. "A. At the age of 28, Dave set out to turn his dreams into reality.B. Furthermore, the dealers concentrated on only a handful of welt-known producers.C. Who provided mass-produced models.D. The firms tend to plow their money in to developing their products and have little leftover to market them.E. This niche consisted of "audio-addicts'--people who love to listen to music and appreciate first-rate stereo equipment.F. To serve the audio-addicts segment, Dave offers only the highest-quality speakers.G. It all began while majoring in electrical engineering at Cornell. By going directly to the customers, Dave could avoid the dealer markups and offer top-quality products and service at reasonable pric
填空题 MessageFor: Mrs. SteinbeckFrom: Michael CornwallMichael Cornwall phoned about the post of the (5) Manager.He's already got the (6) Original interview schedule doesn't suit him.He asked for a (7) interview. (Can you let him know if that's possible?)Confirmed that all (8) must be brought within this week.
填空题A security systemsB pension schemesC transportation systemsD afterdinner speakersE website designersF conference venuesG training coursesH promotional packages
填空题·You will hear a man phoning about a document that is needed
urgently
{{B}}Southern Region Electricity
Telephone
Message
For: Paul Scott{{/B}}
Date: 19/8/98
Message:Jon Hausmann range from{{U}} {{U}} 1
{{/U}} {{/U}}. He would like last month' s{{U}} {{U}} 2
{{/U}} {{/U}}for the South--East. Please{{U}} {{U}} 3 {{/U}}
{{/U}}to him, because he needs to get it as soon as possible: it is essential that
he receives it{{U}} {{U}} 4 {{/U}} {{/U}}.
填空题Readthearticlebelowaboutmarketresearch.Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Somelines,however,arecorrect.Ifalineiscorrect,writeCORRECTonyourAnswerSheet.Ifthereisanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswerSheet.Theexercisebeginswithtwoexamples(0and00).MarketResearch0Marketresearchinvolvesincollectingandsortingfactsandopinionsfromspecificgroups00ofpeople.Thepurposeofresearchcanvaryfromdiscoveringthepopularityofapolitical【M1】partytoassessingwhetherisaproductneedschangingorreplacing.Mostworkin【M2】consumerresearchinvolvesinterviewersemployedbymarketresearchagencies,but【M3】certainindustrialandsocialresearchiscarriedoutbyanyspecialistagencies.Interviews【M4】maybewithindividualsorgroupsandcanlastanythingasfromminutestoanhouror【M5】more.Insomeinterviews,peoplemaybeaskedtoexamineortryoutproductsbefore【M6】givinguptheiropinion.Successfulinterviewerstendtolikemeetingpeopleandshouldnot【M7】onlybeshyofaddressingstrangers.Interviewersareusuallyexpectedtowork【M8】unsupervised,organisingtheirownworkload.Self-disciplineisabsolutelyessential-and【M9】asaregoodhealthandenergy.Therearenospecificagelimitsforsuchaworkthough【M10】manyagenciesprefertoemployolderapplicantswithexperienceofmeetingpeople.【M11】Marketresearchagencieswhichfrequentlyorganisetraining,wheretraineeslearnhowto【M12】recognisesocio-economicgroupsandpractiseapproachingtothepublic.Forinformationonmarketresearchtrainingandqualifications,contacttheMarketResearchAssociation.
填空题· You will hear another five recordings.· For each recording, decide
where the speaker is talking.· Write one letter (A-H) next to the number of
the recording.· Do not use any letter more than once.· You will hear the
five recordings twice.
A a car repairB an officeC an employment
agencyD a travel agencyE a factoryF a shopG
a computer companyH a solicitor's
填空题 LOST AND FOUND REPORTItem: a (5) bagDetails:Black with white (6) on itBig one with expensive photographing equipments in it Worth (7) Places visited:Portman Cafe--National MuseumOwner's name: Alan ThomasContact number: (8)
填空题State Farm will consider its repair policy and make some changes.
填空题·Choose the best sentence to fill each of the gaps.·For each blank 8—12
mark one letter (A—G) on your Answer Sheet.·Do not use any letter
twice.·This is an example at the beginning.
{{B}}Auction Sales{{/B}}Auctions are public sales of goods
conducted by an officially approved auctioneer. He asks the crowd gathered in
the auction-room to make offers, or "bids", for the various items on sale. He
encourages buyers to bid higher figures, and finally names the highest bidder as
the buyer of the goods.{{U}} {{U}} 1 {{/U}} {{/U}}. Among
these are coffee, skins, wool, tea, fruit, vegetables, and wines. Auction sales
are also useful for land and property, antique furniture, pictures, rare books,
old china, and works of art. An auction is usually advertised beforehand with a
full description of the articles to be sold and{{U}} {{U}} 2
{{/U}} {{/U}}. If the advertisement cannot give full details, catalogues are
printed, and each group of goods to be sold together, called a "lot", is usually
given a number. The auctioneer need not begin with Lot 1 and continue with Lot
2, Lot 3 and so on; he may wait until he sees certain dealers in the room and
then produces the lots they are likely to be interested in. The auctioneer's
services are paid for{{U}} {{U}} 3 {{/U}} {{/U}}. The auctioneer
therefore has a direct interest in pushing up the bidding as high as
possible.The auctioneer must know{{U}} {{U}} 4 {{/U}}
{{/U}}. He will not waste time by starting the bidding too low. He will also
encourage the rivals among buyers to bid against each other in order to get a
high price. It is largely in his ad vice that a seller will fix a "reserved"
price, that is, {{U}} {{U}} 5 {{/U}} {{/U}}. Even the best
auctioneers, however, find it difficult to stop a "knock-out" (连裆拍货), because
dealers illegally arranged beforehand not to bid against each other, but choose
one of them as the only bidder, in the hope of buying goods at extremely low
prices. If such a "knock-out" succeeds, the real auction sale takes place
privately afterwards among the dealers.A Almost all goods of various
qualities are sold by auction.B a price below which the goods cannot
be sold.C Through Auction the seller usually can get a high
price.D quite accurately the current market values of the goods he is
selling, and he should be acquainted with regular buyers of such
goods.E for the various items on sale.F in the form of a
percentage of the price the goods are sold for.G where and when they
can be viewed by possible buyers.
填空题______
填空题Famous star wearing cheap clothes to attend grand ceremony represents a new trend in fashion industry.
填空题Lookatthenotebelow.Youwillhearamanleavingamessageaboutdeliveriesforoneofhiscompany'ssuppliers.
填空题
填空题Increasing Customer Loyalty Customers are not revolutionaries. They are attracted to the certainty of knowing that what they buy it will be good value for money or will perform a particular task effectively.34. They are cautious but their loyalty, without once achieved, is the key to business success.35. Brands can help to create customer loyalty by providing us a signpost to certainty and36. safety. Ideally, when a customer sees a product, it leads to a range of positive thoughts37. so that the product is bought. Unfortunately, only a small number of products have38. reached to this level. While everyone in business is aware of the need to attract and39. retain customers, that they often overlook the second, more important, half of the40. equation. In the excitement of beating against the competition and securing orders,41. managers often fail to ensure that the customer remains a customer. It has been42. estimated that since the average company loses between 10 and 30% of its customers43. every year and this only recently have organisations started to wake up to these lost44. opportunities and to calculate the financial implications. Established customers often buy45. lot more and, and in addition, they may also provide free word-of-mouth advertising.
填空题{{B}}PART FOUR{{/B}}{{B}} ·Read the following text.
·Choose the best word to fill each gap. ·For each question
(19—33) mark one letter (A, B, C, D) on your answer sheet.{{/B}}
Gold edged up in Asia's afternoon trade on Thursday
and looked well-supported around $400 by soaring{{U}} (19) {{/U}}oil
prices rekindling concern over inflation, traders said.Spot gold was at
$404.20/404.70 a(an) {{U}}(20) {{/U}}by 0412 GMT compared with
$404.00/404.50{{U}} (21) {{/U}}quoted in New York on Wednesday. Dealers
pegged key resistance at $405 an ounce.Dealers said investors were
likely to lock in profits at current{{U}} (22) {{/U}}prices but rising
oil prices have{{U}} (23) {{/U}}some physical demand. Gold has{{U}}
(24) {{/U}}by nearly nine percent since{{U}} (25) {{/U}}this
year's low of $371 an ounce in May."The outlook is still for oil prices
to reach $50 a barrel, having already risen $10 since the end of June and a
whopping $16 a barrel or 50 percent over the last year," N M Rothschild said in
a(n) {{U}}(26) {{/U}}."The market remains{{U}} (27)
{{/U}}about supply disruptions from Iraq. Higher oil prices bode well for
gold, as the potential for inflation increases, which gold has historically been
seen as a hedge against," it said.In the Tokyo gold{{U}} (28)
{{/U}}, the benchmark June 2005 gold contract rose one yen per gram to 1,424
yen.Gold has been{{U}} (29) {{/U}}around $400 this week, but it
is still some way off the heights{{U}} (30) {{/U}}in January, when the
market hit a 15-year peak of $430.50 as the euro{{U}} (31) {{/U}}against
the U. S. currency.The euro was little changed at $1.2337. Some dealers
pegged upside target at $410 an ounce but any move upward would{{U}} (32)
{{/U}}on how the dollar behaved against other{{U}} (33)
{{/U}}."There's a little bit of physical demand but overall trading
is quiet. I think trading range in Asia will be between $404 to $406 an ounce,"
said one dealer in Hong Kong SAR, a key bullion trading center in East
Asia.
填空题A. Losing a business cardB. Taking the wrong equipmentC. Arriving late for a meetingD. Forgetting an addressE. Misunderstanding a messageF. Missing a presentationG. Forgetting to make a phone callH. Taking the wrong documents
填空题Cultural Awareness Programme
填空题{{B}}PART ONE{{/B}}
· You will hear three telephone conversations or messages.
· Write one or two words or a number in the numbered spaces on the notes or forms below.
· You will hear each recording twice.
{{B}}Conversation One{{/B}}
· Look at the note below.
· You will hear a man calling to rent an apartment.
{{B}}Registration Form{{/B}}
Date 23 February 2005
Time 10.30
Name of the customer John{{U}} (1) {{/U}}
Occupation Student in Cambridge
Renting details:
1 An apartment near Sunny St.
2 Not more than{{U}} (2) {{/U}}pounds a month
3 With{{U}} (3) {{/U}}and heating system
4 Renting period: about 1.5 years from July
Contact number{{U}} (4) {{/U}}
填空题Phone Message Pad Message for John: Mr. Kim (Barcelona) rang Re: Head Office visit Time of arrival: (1) Day: (2) Charles de Gaulle Airport-can you pick him up? Wants meeting arranged with (3) about proposed (4) Please phone back soon
