填空题Preparing for Exhibitions An exhibition is an excellent way of generating new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends., An exhibition should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. The success of any show is greatly influenced by the way exhibitors market themselves. If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. (8) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10) (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event. (12) ". A. A number of exhibition organizations also provide free guides and services. B. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time. C. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments. D. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology. E. Make sure that any mail sent out about your company has details of your participation. F. The cost of exhibition space, transportation, and other related issues need to be considered well in advance. G. The success of any show is greatly influenced by the way exhibitors market themselves.

填空题·Read the article below about foreign exchange trading.·Choose the best sentence to fill in each of the gaps.·For each gap 8-12, mark one letter(A-G)on your Answer Sheet.·Do not use any letter more than once. {{B}}Foreign Exchange Trading{{/B}}Without foreign exchange trading, international trade itself could not exist. In former times trade was based on bartering—goods were exchanged for other goods. The introduction of precious metals (i.e., gold and silver) to pay for goods can be considered the forerunner of the foreign exchange market. The Greeks and Romans commonly used gold as a medium of exchange. Most world trade continued to be based on gold until the nineteenth century. But then industrialization in Western Europe and the United States had boosted world trade to such an extent that gold reserver were no longer adequate to meet the requirements. Governments introduced a par value of their respective local currencies in gold. Thus, the currencies were related to one another through a system called the gold standard. The gold standard system determined the value of all currencies based on gold．{{U}} (8) {{/U}}The system worked well until World War I, when trade was interrupted. After the war, currencies fluctuated widely in terms of gold and, thus, in relation to each other. The value of currencies was meant to be regulated by supply and demand (the market mechanism), but speculators often interfered with this mechanism. So in an effort to create more stable exchange markets, some countries, notably the United States, England, and France, returned to the gold standard．{{U}} (9) {{/U}}By 1971 it was the only country whose currency remained convertible into gold, and se, by declaring the dollar inconvertible, the gold standard was finally abolished.In 1944 toward the end of World War Ⅱ, the Western industrialized nations realized that foreign trade would be necessary to quickly and effectively heal the wounds of war. To create a calm and stable foreign exchange market, the United States government called for a conference in the summer of 1944. It was held in Bretton Woods, New Hampshire．{{U}} (10) {{/U}}The Bretton Woods Agreement stipulated that all member countries would express the value of their currencies in gold. However, only the United States dollar was convertible into gold, at the price of ＄ 35 an ounce.Central banks of the member countries were required to intervene in the foreign exchange markets to keep the value of their currencies within 1 percent of the par value. This intervention was achieved by buying or selling foreign exchange or gold. A given currency could, therefore, never rise above nor fall below fixed points, which are called intervention points. These are the prices beyond which the central bank intervenes．{{U}} (11) {{/U}}The system of fixed early 1970s. At that time a number of countries devalued their currencies. This meant that their currencies were now worth less in terms of gold. England in 1967, France in 1969, and the United States in 1971 and 1973, devalued their currencies, This caused an almost unprecedented turbulence in the foreign exchange markets. In addition, countries such as West Germany and Holland revalued their currencies (increased the par value of their currencies in terms of gold). Intervention by central banks became very costly. Foreign currency and gold reserves were drained．{{U}} (12) {{/U}}A This meant the values of different currencies could be compared in terms of one another.B At this conference, both the International MONETARY Fund (IMF) and the International Bank for Reconstruction and Development were established.C The Greeks and Romans commonly used gold as a medium of exchange.D It is not surprising, then, that the world saw a return to such payment.E Except for a brief period in the early 1930s, the United States stayed on the gold standard.F Countries had to buy their own currency with gold and foreign exchange in order to keep its value above the minimum intervention point, as agreed a Bretton Woods.G This is called the system of fixed exchange rates.

填空题Message Date: 12 November, 2000 From: Roshan Singh, 1 Department. Message: He has received an interesting 2 . and wants to discuss 3 . He has to reply by 4 .

填空题·Look at the notes below. ·You will hear a woman checking details of her appointments. Message Business Trip: 16/08 17/08 Appointments 16th 15:30．Meeting at Maplo with Mr.{{U}} (9) {{/U}} , the new{{U}} (10) {{/U}} 17th 9.30． Meet Nicholas at{{U}} (11) {{/U}} to discuss new products Don't forget to{{U}} (12) {{/U}} the ticket to Rome.

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填空题MEMO An overseas call to New York The caller wants to check the (1) in New York. The caller wants to make a (2) right now. The number is (3) , and the area code is (4) .

填空题{{B}}· Look at the note below.· You will hear a woman calling about a conference booking.{{/B}} {{B}}Message{{/B}}To: Rachel Bould Janet Shibuya (Conference Reservation Service) called about {{U}}(9) {{/U}}Seminar, 24th April. Has made booking at the{{U}} (10) {{/U}}Hotel. Do we want the{{U}} (11) {{/U}}- it's cheaper. Send list of{{U}} (12) {{/U}}needed by Friday.

填空题She retired ______ the firm ______ the age of sixty.

填空题·Lookatthenotesbelow.·Youwillhearamantelephoningacolleagueabouthistimesheet.

填空题Someone asks you how to get to the main railway station - tell him or her that it's two blocks down and then left. ______

填空题The clerk managed to ______ ______ the two missing packages.

填空题·Look at the note below.·You will hear a call from a patient. 1 The doctor is fully booked from{{U}} (5) {{/U}}till{{U}} (6) {{/U}}.2 office hours are from{{U}} (7) {{/U}}until 5:30.3 He will see the doctor on next{{U}} (8) {{/U}}.

填空题expenditures will be in the framework. Although where there is a consensus on the

填空题 Redundancies Threatened in Insurance Takeover0 Hundreds of insurance workers were facing redundancy last night after00 two companies announced as they were joining forces. The redundancies34 are under threatened by a ￡4 billion takeover of Bastion Insurance35 which has been a 17,500-strong workforce, by overseas rival Sunshine36 Provincial, which employs a staff of 20,000. A spokesperson for37 Bastion workers who accepted there would be rationalization of the two38 companies' operations, causing redundancies. However, since there was39 relief when workers heard the job losses would be nowhere near the40 5,000 level initially were feared. These bigger cuts would have resulted if41 Bastion had accepted that a bid from Total Insurance two weeks ago. It opted42 instead of for joining up with Sunshine, whose employees are mostly based43 abroad. The spokeperson added, "Recently we were talking with about thousands of44 redundancies, so this is at best for all. "Experts predict that this is only one of many45 such developments that can be expected in the insurance industry in the near future.

填空题 Strong players Video games let you escape into an alternative reality -- something gaming firms know about at first hand. For as other technology firms face stagnant or shrinking markets, the video-games industry seems to inhabit a parallel universe. It has had a bumper year, maybe the best it ever will. Global sales of games software and hardware will exceed $31 billion this year. This summer, UBS Warburg invested 17% of its model technology portfolio in two games publishers, Electronic Arts and Activision. Gaming, it seems, is recession-proof. The industry is booming because it has its own cycle, as one generation of hardware succeeds another every few years. (8) Games consoles are flying off the shelves. The current line-up is of Sony's PlayStation2, the market leader by far, plus Microsoft's Xbox and Nintendo's GameCube, which are fighting for a distant second place. Each gaming boom is bigger than the last. Children who have grown up with games keep on playing, which expands the market. It also increases the players' average age: the average American gamer is 28. (9) This shift is reflected in the rise of "mature"-rated games, which now account for 13% of the American market, up from 6% in 2001. (10) Many observers are optimistic about the prospects for games sales next year, particularly in America. But the figures suggest that 2002 was the peak of the cycle, and that the market will shrink next year. Other observers expect console sales to grow only slightly next year. Things will then cool off until the next generation of consoles appears in 2005. The next peak is not expected until 2007. (11) Both are dwarfed by console gaming at the moment, but are the focus of much activity, and could provide recurring revenues to help smooth out the industry's cyclical nature. Online gaming has got off to a small but promising start in recent weeks with the release of adaptors that link consoles over the Internet. In America, Microsoft sold 150,000 starter kits for its "Xbox Live" service within a week of its launch last month. Sony says it has signed up 175,000 subscribers to its rival online service, launched in August. Both services will launch in Europe next year. Gaming on mobile phones is also taking small but crucial steps forward. Today's phones mostly have one or two simple games built in. The latest handsets have colour screens and can download software remotely. (12) Games take roughly a minute to download, but adding one to a handset is almost as easy as downloading a new ringing tone or screen logo. It is predicted that mobile-gaming revenues will reach $3.5 billion in the next five years; other estimates are higher.A Older players tend to have more disposable income to spend on games than do teenagers.B Their processing power matches that of the arcade-game machines of the 1980s, so classic games run well.C But how much longer will the good times last?D That cycle, unrelated to the broader economic cycle, is now at or near its peak.E But the industry has two new tricks up its sleeve, in the form of online and mobile gaming.F They are so wisely designed that they can be connected to any game machines.G It has had a bumper year, maybe the best it ever will.

填空题{{B}}INFORMATION FOR CANDIDATES{{/B}}· There are forty-five questions on this question paper.· You must write all your answers on the Answer Sheet.{{B}}PART ONE{{/B}}· Look at the statements below and the information about products on the opposite page.· Which product (A, B, C or D) does each statement 1-7 refer to?· For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet.· You will need to use some of these letters more than once. {{B}}APromark SX15{{/B}}Promark SX15, a compact plain paper copier, provides almost all the features of larger models but takes up little space so that you can put it beside the fax machine ,and nobody will know it's there, which is ideal for the smaller office. This high quality machine produces 30 copies a minute at an average cost of 3.5 pence per copy. There is very little maintenance required on this machine and a service contract is available on request.{{B}}BEPSON Stylus 820{{/B}}The EPSON Stylus 820 (with optional colour) and Stylus Color Ⅱs are perfect for the home or small office. They use ESPON's unique EPMACH technology to produce crisp, clear text and superb colour graphics. Both models have a resolution of up to 720×360dpi and come with their own user friendly Windows printer driver for easy set-up and use.{{B}}CCanon PR120{{/B}}Canon PR120 provides all the facilities a modem office needs. The three paper trays take A3, A4 and B5 paper sizes. There is a high definition reduction and enlargement facility. This is a high quality machine, which produces up to 40 copies a minute at a cost of about 4 pence per copy. There is very little maintenance required on this machine and a service contract is available on request.{{B}}DCopyfast-99{{/B}}This dependable copier has been on the market for three successful years. The Copyfast-99 is equipped with a reduction and enlargement facility and accepts both A3 and A4 plain papers. It can produce 15 high quality copies a minute at an average cost of 3 pence per page. There is a built-in service contract to keep your machine running smoothly. We also offer a free one hour training workshop to all customers.

填空题{{B}}PART ONE{{/B}}{{B}}· You will hear three telephone conversations or messages.· Write one or two words or a number in the numbered spaces on the notes or forms below,· After you have listened once, replay each recording. {{/B}}{{B}}Conversation One{{/B}}{{B}}· Look at the note below.· You will hear a man making a call about a delivery.{{/B}} Telephone MessageTo: John WhiteDate: 19/10/00Patrick Fisher rang to say our new{{U}} (1) {{/U}}would be delivered tomorrow. You need to tell Sarah Robbins, the{{U}} (2) {{/U}}where to{{U}} (3) {{/U}}them.Please phone Mr Fisher on{{U}} (4) {{/U}}if there are any problems.