填空题Name of the hotel: Gold Gate Hotel Name of the caller: (1) Date of the reservation: from (2) to (3) Current rate: 265 pounds per night The telephone number of the caller: (4) The address of the caller: 246 Forest Road, London

填空题Ticket Booking Confirmation Date: November, 30th 20-- Time: 10:15 Show: (5) Music Concert. Time and Day: 19:30 December 22nd, 20-- Price of tickets: (6) No. of tickets: 2 Card: VISA Number: (7) Expiry pate: November 20-- Name on Card: (8)

填空题The Dollar in World Markets According to a leading German banker, the U.S.dollar is "the most frequently discussed economic phenomenon of our times". He adds, "... the dollar's exchange rate is at present the most important price in the world economy... " Because the dollar acts as a world currency,its value affects many nations,The central banks of many countries hold huge reserves of dollars, and over half of all world trade is priced in terms of dollars. Any shift in the dollar's exchange rate will benefit some and hurt others. Some people suggest, therefore, (8) The dollar's exchange rate has been volatile and unpredictable. Several years ago, the dollar was rapidly declining in value. This made it (9) The rise in the price of foreign goods made it possible for U.S.businesses to raise the price of competing goods produced here, thus worsening inflation. Foreigners who dealt in dollars or who held dollars as reserves were hurt. People in the United States who had borrowed foreign currencies found that they had to pay back more than they borrowed (10) The United States lost face in the eyes of the rest of the world. The dollar went soaring upward, and the situation was reversed. The United States exporters found it hard to sell abroad because foreigners would have to pay more for U.S.dollars. People in the United States now bought the relatively cheaper foreign goods, and U.S.manufacturers complained that they could not compete. Job losses were often blamed on the "overvalued" dollar. Poor nations (11) found it difficult to repay both the loans and the interest because they had to use more and more of their own currencies to obtain dollars. The solution to this problem is to end the system of floating exchange rates and return to fixed rates. We might even return to the gold standard. Fixed exchange rates didn't work in the past. currency values should be determined by market conditions. A drop in the exchange value of a nation's currency means that (12) that it is too inefficient to compete in the world markets, that it is permitting a high rate of inflation which makes its goods too expensive, that it is going too deeply in debt, or that others have lost confidence in the nation's stability. A nation should bring its exchange rate back up by addressing these problems, not by interfering with the money market.A．that had borrowed dollarsB．that the dollar's value should be more tightly controlledC．because the declining dollar would buy fewer units of the foreign moneyD．its value affects many nationsE．difficult for Americans to purchase foreign goods and servicesF．that have a lot of U.S. dollarsG．all nations want to import less and export moreH．it is importing too much

填空题·Read the article below about price planning.·Choose the best sentence from the list to fill each of the gaps.·For each gop 8—12 mark one letter (A—G) on your Answer Sheet.·Do not mark any letter more than once.·There is an example at the beginning. A price represents the value of a goods or service for both the seller and the buyer. Price planning is systematic decision-making by an organization regarding all aspects of pricing.The value of a goods or service can involve both tangible and intangible marketing factors. An example of a tangible marketing factor is the cost savings{{U}} (8) {{/U}}. An example of an intangible marketing factor is a consumer's pride in the ownership of a Lamborghini rather than another brand of automobile. For an example to take place, both the buyer and seller must feel that the price of a goods or service provides an equitable value. To the buyer, the payment of a price reduces purchasing power{{U}} (9) {{/U}}. To the seller, receipt of a price is a source of revenue and an important determinant of sale and profit levels.Many words are substitutes for the term price: admission fee, membership fee, rate, tuition, service charge, donation, rent, salary, interest, retainer, and assessment. No matter what it is called, {{U}}(10) {{/U}}: monetary and non-monetary charges, discounts, handling and shipping fees, credit charges and other forms of interest, and late-payment penalties.A non-price exchange would be selling a new iron for 10 books of trading stamps or an airline offering tickets as payment for advertising space and time. Monetary and non-monetary exchange may be combined. This is common with automobiles, {{U}}(11) {{/U}}. This combination allows a reduction in the monetary price.From a broader perspective, price is the mechanism for allocating goods and services among potential purchasers and for ensuring competition among sellers in an open market economy. If there is an excess of demand over supply, prices are usually bid up by consumers. If there is an excess of supply over demand, {{U}}(12) {{/U}}.A a price contains all the terms of purchaseB obtained by the purchase of a new bottling machine by a soda manufacturerC where the consumer gives the seller money plus a trade-inD available for other itemsE Prices are usually reduced by sellersF price means what one pays for what he wantsG systematic decision-making by an organization regarding all aspects of pricing

填空题{{B}}PARTONE{{/B}}·Youwillhearthreetelephoneconversationsormessages.·Writeoneortwowordsoranumberinthenumberedspacesonthenotesorformsbelow.·Afteryouhavelistenedonce,replayeachrecording.{{B}}ConversationOne{{/B}}·Lookattheformbelow.·Youwillhearamessageaboutasecretarygivinginformationtoherbossabouthisschedule9:30(1)______11:00(2)______14:00(3)______(4)______

填空题{{B}}Section One{{/B}} ·You will hear five short recordings. ·For each recording, decide how much the speaker should pay. ·Write one letter (A—H) next to the number of the recording. ·Do not use any letter more than once. ·You will hear the five recordings twice. A 51 pounds B 17 pounds C 2.16 pounds D 1.85 pounds E 16 pounds F 1.36 pounds G 2.42 pounds H 1.45 pounds

填空题· You will hear another five recordings. · For each recording, decide who is speaking. · Write one letter (A—H) next to the number of the recording. · Do not use any letter more than once. · You will hear the five recordings twice. A an electrician B a waiter C a bank clerk D a typist E a taxi driver F a postman G a babysitter H a bookbinder

填空题A. modern office. B. salary offered. C. location of company. D. opportunity to travel. E. reputation of company. F. training opportunities. G. working hours. H. benefits package.

填空题A tell information about a deliveryB change the scheduleC give an invitationD make a complaintE place an orderF make an announcementG postpone a sessionH inform of the success of a presentation

填空题CAXTON OFFICE SUPPLIES Customer Name: Mr. (9) Customer Account No. : 902256 Order: 50 of the ￡7.99 packs of (10) 10 of the ￡4.95 packs of (11) Delivery requested for : (12)

填空题EXCEEDING EXPECTATIONSExceeding expectations is a foundational attitude and something you have to pursue daily. It is a proactive effort that is always looking for a way to express itself. Exceeding expectations is a completely voluntary activity and, when it becomes foundational to the way you think, it has the power to elevate value and become the seed for new opportunity. (8) To exceed expectations on purpose means you have an understanding of expected performance, and you realize expected performance is in no way extraordinary. It becomes tougher when you realize exceeding expectations requires more effort to surpass what might be described as "acceptable performance". (9) The problem is, it's hard to sell mediocrity. Understanding how expectations are created is the first step in being able to exceed them in a positive way. Expectations come from our experience. (10) To illustrate how this happens, consider a tool that has changed the way we all work and communicate: voicemail. Prior to voicemail, when you dialed a phone number, your expectation was to hear a live person answer the phone. (11) The original intent and strategy of voicemail was to create a positive tool that would exceed expectations by significantly improving the speed and results of telephone communication. (12) The message slips were created by switchboard operators and receptionists who handed the message slips off to the people being called.A Prior to voicemails, the expectation of callers was to get caught up in a process that can best be described as message-slip phone tag.B When voice mail first appeared, however, that expectation was suddenly shaken by an invitation to leave a personal recorded message.C It is rare for anyone to exceed expectations unless they do so on purpose.D It is a proactive effort that is always looking for a way to express itself.E The latter is in fact mediocrity, and mediocrity is usually the norm.F As our experience changes, our expectations change, too.G Typically, the message slips merely reflected the name and number of the caller, and the reason for their call was fairly short and cryptic.

填空题AULTMATE LEADERSHIP by John ConnorThis book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show hew they cope with difficult issues. A useful book for all senior managers.BTWENTIETH CENTURY LEADERS by Maximilian Lander100 well-known US business leaders through this century are described in this book, which analyses how their fortunes were made and sometimes lost. The background, business career, character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent refererce work.CMY YEARS WITH BAIZE ENGINEERING by James SalinasSalinas outlines the key qualities of good management in this autobiography. He believes that decisions should be based on fact, not opinions; that people's strengths should be exploited; and that disagreement is sometimes necessary. But the main point he makes in that leadership means performing well at all times and setting a good example.DLEADING ON edited by Frances PeakeIn this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading economies and their currencies. This collection outlines a vision of tomorrow's business world and the type of leaders that will be required.

填空题BPART ONE/B· Look at these sentences and the four paragraphs.· Which clip (A,B, C and D)does each sentence 1 -7 refer to?· For each sentence 1 -7, mark one letter (A, B, C or D) on your Answer Sheet.· You will need to use some of the letters more than once. BAFrederick Herzberg/BAlthough relatively few contemporary management students will have read his books. Herzberg's name is instantly recognizable to anyone who has studied industial organisations. This is because the American psychologist was responsible for introducing the concept of 'motivation' into management thinking.As a young man. Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for 'job enrichment' to stimulate employees' efforts.BBJohn Adair/BAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army officers are trained. He now works as an international consultant.BCEdward de Bono/BDe Bono is unusual among major 'gurus' for two reasons; firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers. So that his books have become essential reading in many different disciplines. Most of de Bono's work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.BDPeter Drucker/BProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the 'founding fathers' of the discipline, and his books and articles are quoted more than those of any other management writer. His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest.

填空题·Look at the note below.·You will hear a man making a call about a room reservation. {{B}}Message{{/B}}Name of the Customer: John Lee from National (9) ______ Import & Export Corporation.No. of the Customers: (10) ______Time for Dinner: around (11) ______ tomorrow evening,Miscellanea: Like to eat at an (12) ______ room

填空题{{B}}PART FIVE{{/B}}{{B}} ·Read the following text. ·In most of the lines 34—45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. ·If a line is correct, write CORRECT on your answer sheet. ·If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your answer sheet.{{/B}} Dallas-based media conglomerate Belo Corp. (NYSE. BLC) saidWednesday that it would cut off 250 jobs, mostly at its flagship (34) ______newspaper The Dallas Morning News.The company also announced that an investigation of circulationof practices at The Morning News found no evidence of improper activity (35) ______on the part of the current senior executives of The Dallas Morning (36) ______News or on the part of Belo Corp. executives.Belo said flat revenue since 2001 in the Dallas=Fort Worth area which (37) ______made changes in the expense structures of The Morning News and (38) ______WFAA-TV, with Belo's ABC affiliate in the Dallas/Fort Worth market, (39) ______necessary. The cuts are expected to take place by Nov. 1.Belo disclosed Aug. 5 that The Morning News had overstated with (40) ______newspaper circulation by 5 percent on Sundays and 1.5 percent forother days. Advertisers overpaid them because rates are normally (41) ______based on circulation.The investigation found that the circulation overstatement at The Morning Newswhich resulted from an aggressive sales incentive (42) ______campaign that has been discontinued.Belo said last month that it had mailed or he had personally delivered (43) ______19,000 checks to compensate advertisers who were overchargedbecause of overstatements of circulation numbers at its flagshipnewspaper. Though it also will incur $4 million in costs associated with (44) ______ad credits to advertisers.The company also said it expected to cut $10 million in losses byclosing down three local cable news channels it ran with Time Warner Cable. (45) ______

填空题PR: The Wildcard Marketing Strategy What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in. Most small business owners think that public relations is too time-consuming of an effort. (8) It is just a matter of prioritizing your goals and leveraging the resources that you do have to take advantage of what is an invaluable marketing tactic. Here are a few tips to get you started in the right direction: 1. Create several creative story pitches. The way to get into the hearts and minds of the media is through a great story pitch. (9) Not only that, but editors may classify you as that annoying self-promoter that won't stop pitching their product line, and then refer you to the advertising department. When developing story pitches you should ask yourself the following questions: What makes this story different from the hundreds of other stories being submitted? Will this benefit readers financially, professionally, or emotionally in any way? Is this really entertaining or fun to read? If the answer to any of these questions is "No", then it is time to adjust your story until the answer is "Yes". 2. Match your target audience with the right media channels. (10) Really understanding your target audience will help you in the next step of your PR plan—targeting the right media channels. 3. Have a spokesperson or PR firm represent your company. So let's assume that you have executed your calling campaign and have sparked interest with an editor or reporter looking to secure an interview with someone in your firm. They contact your office but no one is available to take their call. One thing that journalists and editors lack is patience, and rightfully so—they have deadlines to fulfill! (11) 4. Take advantage of your opportunities when presenting your company. PR results do not happen overnight. You must be patient and persistent. (12) So do not forget to include your company information through a sentence describing your company, author byline (if applicable), and a URL of your website. Media professionals will sometimes forget to include this information so it is your job to show it in your press release, articles, or interview. In sum, PR is a wildcard marketing strategy that can yield tremendous results if implemented correctly. Don't forget that your number-one goal is to get in front of your target audience and the rest will take care of itself. A Shamelessly promoting your business or its products is not going to do you much good. B However, when activity comes up, you must ensure that the company is rewarded for the hard work put in! C This may be true in cases where small businesses have very limited resources (i.e. staff, budget), but this should not prevent you from doing it. D If your company's main customer base is women in their 30s, then you probably don't want to focus on media channels that target a demographic of men in their 50s. E The last thing you want is to be unavailable when an editor or reporter wants more information about your company or products. F It helps an organisation and its publics adapt mutually to each other. G In order for the media to succeed, they need information that is both useful and entertaining for their readers.

填空题·Read the article below about knowing the customers.·Choose the best sentence from the opposite page to fill each of the gaps.·For each gap 8--12, mark one letter (A--G) on your Answer Sheet.·Do not use any letter more than once. {{B}}KNOWING THE CUSTOMERS{{/B}}When correlated with the salespeople's actual performance, the differences in their knowledge of their customers emerged as the primary characteristic of superior sales performance. More specifically, the researchers uncovered five key areas where the best salespeople excelled.First, the top salespeople were able to provide much richer descriptions of each type of customers. They gave better identifying characteristics, provided more detailed information, and had a better understanding of each customer's unique needs. {{U}}(8) {{/U}}Second, the better salespeople tended to categorize their customers based on the latter's buying needs, rather than categorizing them with more superficial identifiers like the customer's appearance or demographics. {{U}}(9) {{/U}}Third, {{U}}(10) {{/U}} That is, they were able to look at several different customer interactions, identify common behaviors or traits, and apply those observations to similar types of customers.Fourth, the top salespeople had a greater number of discrete selling steps in their own sales processes. Where a low performer may have executed only a few selling tasks during each sale, the high performers saw the need for many more activities to successfully close the deal. {{U}}(11) {{/U}}Finally, and perhaps most disturbingly, the best salespeople had abandoned a greater amount of their previous sales training than their less successful peers. {{U}}(12) {{/U}}A the more effective salespeople were better at "abstraction" than their lower-performing peers.B One can infer the extra selling steps were in response to the actual buying needs of their customers.C Basically, the best salespeople knew more about their customers than their lower-performing colleagues.D More specifically, the researchers uncovered five key areas where the best salespeople excelled. E So in addition to their ability to more fully describe their customers, the best salespeople also gave descriptions largely derived from their customers' perspective--not their own.F They had developed their own approaches to selling more closely aligned with their customers' needs.G In contrast, the less successful salespeople were dutifully doing more of what they had been instructed to do, but they were getting less in return.

填空题{{B}}PART FOUR{{/B}}{{B}} ·Read the following text. ·Choose the best word to fill each gap. ·For each question (19—33) mark one letter (A, B, C, D) on your answer sheet.{{/B}} Nineteen California pharmacies filed a state lawsuit Thursday accusing the world's largest{{U}} (19) {{/U}}companies of conspiring to{{U}} (20) {{/U}}U. S. drug prices.The pharmacies accuse the 15 drug{{U}} (21) {{/U}}of illegally conspiring to charge inflated prices in the United States while barring pharmacies from buying the makers' drugs at{{U}} (22) {{/U}}prices outside the country."We are being charged higher prices than foreigners are being charged," said Joseph Alioto, representing the pharmacies. "If we are selling the same drug we want to pay the same prices as{{U}} (23) {{/U}}else. "The lawsuit, filed in Alameda County court in Oakland, {{U}}(24) {{/U}}the pharmaceutical companies have{{U}} (25) {{/U}}the pharmacies' bottom lines by{{U}} (26) {{/U}}California's antitrust and unfair business practices laws.The lawsuit comes at a time when pharmaceutical companies are under increased{{U}} (27) {{/U}}over drug costs and their marketing{{U}} (28) {{/U}}. Many of the same drugs sold in the United States are available in Canada and elsewhere for{{U}} (29) {{/U}}of the U.S. retail prices.The Food and Drug Administration has repeatedly{{U}} (30) {{/U}}requests to import drugs from Canada, where the government controls prices. The state of Vermont has filed a lawsuit against the federal agency over the{{U}} (31) {{/U}}.Many of the drug companies either declined{{U}} (32) {{/U}}or didn't return telephone calls Thursday. The drug industry has in the past defended its U. S. prices as a way to{{U}} (33) {{/U}}research and development costs.