填空题Employees in relationship banking are dealing with different businesses respectively.
填空题· Read the article about finance.· Choose the best sentence to fill each
of the gaps.· For each gap 8—12 mark one letter (A—G) on your Answer
Sheet.· Do not use any letter more than once.· There is an example at
the beginning.
{{B}}The Dollar in World
Markets{{/B}}According to a leading German banker, the U.S. dollar is "the
most frequently discussed economic phenomenon of our times". He adds, "...the
dollar's exchange rate is at present the most important price in the world
economy..." . Because the dollar acts as a world currency its value affects many
nations The central banks of many countries hold huge reserves of dollars, and
over half of all world trade is priced in terms of dollars. Any shift in the
dollar's exchange rate will benefit some and hurt others. Some people suggest,
therefore,{{U}} (8) {{/U}}.The dollar's exchange rate has been too
volatile and unpredictable. Several years ago the dollar was rapidly declining
in value. This made it{{U}} (9) {{/U}}The rise in the price of foreign
goods made it possible for U. S. businesses to raise the price of competing
goods produced here, thus worsening inflation. Foreigners who dealt in dollars
or who held dollars as reserves were hurt. People in the United States who had
borrowed foreign currencies found that they had to pay back more than they
borrowed{{U}} (10) {{/U}}The United States lost face in the eyes of the
rest of the world.The dollar went soaring upward, and the situation was
reversed. United States exporters found it hard to sell abroad because
foreigners would have to pay more for U.S. dollars. People in the United States
now bought the relatively cheaper foreign goods, and U.S. manufacturers
complained that they could not compete. Job losses were often blamed on the
"overvalued" dollar. Poor nations{{U}} (11) {{/U}}found it difficult to
repay both the loans and the interest because they had to use more and more of
their own currencies to obtain dollars. The solution to this problem is to end
the system of floating exchange rates and return to fixed rates. We might even
return to the gold standard.Fixed exchange rates did not work in the past.
Currency values should be determined by market conditions. A drop in the
exchange value of a nation's currency means that{{U}} (12) {{/U}}that it
is too inefficient to compete in world markets, that it is permitting a high
rate of inflation which makes its goods too expensive, that it is going too
deeply in debt, or that others have lost confidence in the nation's stability. A
nation should bring its exchange rate back up by addressing these problems, not
by interfering with the money market.A that had borrowed dollarsB
that the dollar's value should be more tightly controlledC
because the declining dollar would buy fewer units of the foreign
moneyD its value affects many nationsE difficult for
Americans to purchase foreign goods and servicesF that have a lot of
U. S. dollarsG it is importing too much
填空题 THE 100 TOP BRANDS It was a tough year to build a brand -- or defend one against the corrosive effects of a bear market, financial scandals, and shifting consumer priorities. For proof, look no further than the fact that roughly half of the 100 global brands that Interbrand Corp. and Business Week ranked this year fell in value compared with a year ago. In this environment, just holding your own is an accomplishment. To qualify for our ranking, brands had to have a value greater than $1 billion. They were selected according to two criteria: (8) They also had to have publicly available market and financial data on which to base the valuation. That excluded some big brands, such as Visa International, the BBC, and Mars. How do you place a value on a brand? (9) Business Week selected lnterbrand's method because it values brands the same way analysts value other assets: on the basis of how much they're likely to earn in the future. Those projected profits are then discounted to a present value based on how risky the projected earnings are -- that is, the likelihood that they will in fact materialize. To start the process, Interbrand first figures out that percentage of overall revenues are accounted for by the power of the brand. (10) Interbrand then deducts a charge for the cost of owning the tangible assets, on the theory that whatever income is generated beyond that cost is due to intangible factors. This is the economic value added by things like patents, customer lists, and, of course, the brand. (11) For example, are people buying Shell gasoline because of the brand name or because the gas station is conveniently located? Interbrand uses market research and interviews with industry executives to sift through those variables. The final phase is to analyze the strength of the brand to figure out how risks those future brand earnings are. To calculate the brand's strength, Interbrand looks at seven factors, including the brand's market leadership, its stability and its ability to cross geographical and cultural borders. (12) Business Week and Interbrand believe this figure comes closest to representing the true economic value of that complex array of forces that make up a brand.A The risk analysis produces a discount rate that is applied to the brand earnings to come up with a net present value of the brand.B Some attempts rely on little more than opinion polls or ad spending.C Next, with the help of analysts from J. P. Morgan Chase Co., Interbrand projects net earnings for that segment of the business.D In this environment, just holding your own is an accomplishment.E They should be famous and have a good reputation around the world.F The next step is to winnow the earnings generated by the brand from the earnings generated by other intangibles.G They had to be global in nature, deriving 20% or more of sales from outside their home country.
填空题Special Introductory Offer! Gain a working knowledge of the top business books rapidly and easily! Now you can read the best business books in just 15 minutes each! It's the executive dilemma of the Nineties: information overload. With the breath and depth of knowledge gained from books, it is less likely that you'll be caught off guard. There should be a simpler way to keep track of the latest ideas. And there is a systematic solution. Suppose you had an assistant who screened and selected only the quality books for you. (8) . So you could obtain a working knowledge of the book's contents in a fraction of the time. Now you can have that assistant with Executive Book Summaries. Every month, you receive quick-reading, time-saving summaries of the best new business books. (9) This means that rather than taking five to ten hours to read, it takes just 15 minutes! How you'll benefit. Executive Book Summaries, designed for the busy executives, are a solution to the growing management problems of too much to read and too little time to do it. Enhance your business confidence. You gain a real understanding of the key points of the best new business books. Learn more, remember more. We've taken account of extensive research into the memory functions of the human brain. (10) . Get ideas you can use. (11) . In a summary, these ideas are more accessible and "actionable". Cut hundreds of hours off your reading load. How often have you opened a new book with great expectations, only to find it a huge disappointment? (12) . The books we summarise cover just about every subject you need to know, from management techniques to guidance on your career.A.These introductory texts are the most important books and using them can pay big dividends.B.Discover practical tips and techniques you can apply without delay.C.In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.D.According to studies published in psychology journals, you retain the content of a summary better than a book.E.He or she would take the most important ideas from each one, and compile them into a neat executive summary.F.With the breath and depth of knowledge gained from books, it is less likely that you'll be caught off guard.G.Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
填空题They were neither allowed to be become partners in stocking firms, nor to be authorized dealers
填空题A to ask for adviceB to check arrangementsC to make a suggestionD to give invitationsE to ask for helpF to make a requestG to give apologiesH to make an enquiry
填空题A. Give feedback on a regular basis.
B. Select the right time and place.
C. Focus on the consequences of the individual"s behaviour.
D. Ignore your own feelings.
E. Be clear about what you"re referring to.
F. Praise the individual"s strengths.
G. Offer people the chance to respond.
H. Give feedback at once.
填空题Facebook Does an About-Face on Privacy Behold the two faces of Facebook; It's such a smart young company, but a slow learner. Both faces peeked out from the wreckage of the privacy imbroglio that wracked the social-networking site this week. Yes, it was silly, a tempest in a teapot, but it underscored a more fundamental problem that continues to plague Facebook—the world's most popular social network is simply not learning from its mistakes. Quick recap: Earlier in the month, Facebook changed its users' terms of service (TOS) so that the Company may retain archived copies of your User Content. (8) Facebook, they said would now own, forever and for always, all the deeply private and personal stuff you upload to Facebook to share with the whole world—even the pictures of your dog Muffy! "Facebook owns you!" critics cried. A few (very few) even went so far as to cancel their free accounts. On Monday, Facebook founder and CEO Mark Zuckerberg responded on his company blog, explaining that the change was needed to ensure that stuff like Wall posts and internal messages would remain intact even after someone quits the service. This would make sense—you don't want gaps in inter-user communications. (9) So today, Zuckerberg recanted and said Facebook was reverting the TOS to its original language and would continue to study the situation. He also launched a Facebook group, soliciting user feedback on how to handle the situation best and help establish a users' Bill of Rights. "More than 175 million people use Facebook," Zuckerberg pointed out."If it were a country, it would be the sixth most populated country in the world. " Hmmm, let's see. The sixth most populated country in the world is Pakistan. Though some might find the comparison to such volatile yet critically important-to-the-future country apt, the reality is that Facebookland is not a constitutional democracy; it's a benevolent dictatorship. And that's why it keeps making the same mistakes. Remember Beacon, Facebook's ill-fated social-ads play? Same deal. (10) Then next day, a hue, a cry, followed by a Zuckerberg recant on the company biog. Businesses are not democracies, nor should they be. (11) But that wasn't the case with either Beacon or this latest hoo-ha. Both were avoidable mistakes. So here's a suggestion for the Gentle Leader: Instead of this cycle of acting first and recanting in the face of public displeasure later, why not get your public on board from the get-go? The Bill of Rights group is a nice idea, but Facebook could go much further and easily create a massive advisory board—tens of thousands of people strong—who would be only too happy to vet ideas before their implementation. (12) But it needs to do a much better ob of utilising its own internal connections. A Facebook is a wonderful public experiment in social networks. B Sometimes the boss needs to make hard, unpopular decisions that may even drive away some customers. C It has also been banned at many places of work to prevent employees from wasting time using the service. D But rather than mollify the masses, the explanation inflamed them. E One day Zuckerberg announced that the company unilaterally would be broadcasting users' activities on third-party sites via newsfeeds. F A consumer-rights blog sounded an alarm last weekend, sparking a protest among users who interpreted the move as insidious. G Both faces peeked out from the wreckage of the privacy imbroglio that wracked the social-networking site this week.
填空题·Look at the note below.·You will hear a staff development officer
booking a new member of staff on in-house training course.
{{B}}ABP
IN-HOUSE TRANING: COURSE BOOKINGS{{/B}}COURSE: (5)
______LEVEL: (6) ______NAME:
Amy ChoiNAME OF LINE MANAGER: Mr. LimPOSITION/JOB OF LINE
MANAGER: (7) ______ Manager Confirmby (8)______ mail.
填空题TheCareerForum0IfyouworkinthecitycentrethenavisittotheCareerForum,isthe00city"smostsuccessfulrecruitmentexhibition,willgiveyoutheinformation1youneedtodeterminewhetheryouaremakingupthemostuseofyourself.2Currently,thereareadvertisingmanynewvacanciesonthejobmarket.3Withgoodskillsandahealthyworkrecordingreaterdemandthanever,itis4theidealtimetoensurethatyourcareerisbeingontherighttrack.TheCareer5Forumhasbeenresponsibleforhelpingmanythousandsofthepeople6improvetheirjobpotential,anditcandosomethingthesameforyou.7Someofthebestjobsintownneverreachouttheadvertisingpages,so8tobeconsideredforoneofthesetopjobsastheybecomeavailable,9youwillneedtomakecloselycontactwiththeemployers"agents.TheCareer10Forumismakingtheperfectopportunity.Itissetinaninformalatmosphere11andthereisnopressureput;youcanchoosewhichagentsyoutalkto.12Soifyouarelookingforanewjob,comeandjoinusattheCareerForum.
填空题______
填空题{{B}}HowtoapproachReadingTestPartTwo{{/B}}·InthispartoftheReadingTestyoureadatextwithgapsinit,andchoosethebestsentencetofilleachgapfromasetofsevensentences.·Firstreadthetextfortheoverallmeaning,thengobackandlookforthebestsentenceforeachgap.·Makesurethesentencefitsboththemeaningandthegrammarofthetextaroundthegap.·Readtheontheoppositepageaboutanawardsschemeforcompanies.·Choosethebestsentencefrombelowtofilleachofthegaps.·Foreachgap8-12,markoneletter(A-G)onyourAnswerSheet.·Donotuseanylettermorethanonce.·Thereisanexampleatthebeginning,(0).{{B}}Theregion'sbestsmallercompanies{{/B}}Onceagain,readersofthismagazinehavethechancetovotefortheregion'sbestcompanies.(0)TheawardswillbepresentedatadinnerinBirminghamonMay17.Thepatternestablishedinthefirstyear,ofawardsforBestEstablishedCompany,BestNewCompanyandBestEntrepreneur,willofcoursecontinue.Howeverthisyearseesanewcategory,thatofBestCommunicationwithInvestors.(8)...TheEstablishedCompanyoftheYearwillbeonewhosesuccesshaslastedformorethanjustacoupleofmonthsoryears.Itssharepricewillbeperformingabovetheaverageforitssector,butthatisnottheonlymeasurementwhichwillbetakenintoaccount.(9)...Aboveall,thewinnerwillbeprofessionallymanaged,inawaythatdealsequallywellwithgoodandbadtradingconditions.TheNewCompanyoftheYear'willhavegonepubliclastyear,butwillalreadyhaveshownitsgrowthandmanagementqualities.(10)...Infactthreeearlywinnershavealreadybeensuccessfulinthissecondcategory,aswell.TheEntrepreneuroftheYearwillbesomeonewithaproventrackrecordofexpertiseinsettingupandprovidingleadershiptooneorpossiblymorebusinesses.Heorshewillhavecreatedanorganisationthatcandealwiththedemandsplacedonitasapubliccompany.(11)...Thewinnerwillhavemaintainedabalancebetweenthatoriginalenergyandtheneedtoadaptasthecompanygrows.Inournewcategory,BestCommunicationwithInvestors,thewinningcompanywillshowthatitisengagingintwo-waydialoguewithbothactualandpotentialinvestors.(12)...Allofthesecommunicationchannelswillbecarefullytailoredfortheintendedaudience.Inaddition,thecompanyislikelytodistributepressreleasesbyelectronicmeans,tomaximiseitsopportunitiesforpublicity.Nominationsforawardswereinvitedseveralmonthsago,andreducedbythejudgestoashortlistofthreeineachcategory.Theshortlistedcompaniesaredescribedbelow,togetherwithdetailsofhowtovote.Pleasegetyourvotetousnolaterthan31March.A.Itwit),ineffect,beabletodemonstratethatitcangoontobecomeanEstablishedCompanyoftheYearbeforelong,B.Inordertowin,thecompanywillhaveachievedsuccessinbothspheres,andhavetheevidencetoproveit.C.Toachievethis,itwillbeusingavarietyofmeans,includingtheannualreport,presentations,adedicatedwebsiteandattendanceatspecialisedexhibitions.D.Thejudgeswillalsoconsiderthedegreetowhichthecompanyhasawellplannedandsoundlyfinancedstrategyforitsgrowthanddevelopment.E.Atthesametime,thisstructuremustnotstiflethespiritthatledtothecompany'sinitialSUCCESS,F.Theinnovationhasbeenmadeinordertorecognisetheincreasinglyimportantpartwhichthisfactorplaysinacompany'ssuccess.G.Thecompetition,whichisnowinitstenthyear,isdesignedtoencourageexcellenceinsmallerpubliccompaniesbasedinthisarea.
填空题 · You will hear another five recordings. · For
each recording, decide who is talking. · Write one letter (A-H)
next to the number of the recording. · Do not use any letter
more than once · After you have listened once, replay the
recordings
A.a receptionist B.an interpreter
C.an accountant D.a typist E.a
lawyer F.a salesperson G.a trainer
H.a courier
填空题Discrimination on the grounds of race, religion or sex is ______
填空题{{B}}PART ONE{{/B}} · You will hear three telephone
conversations or messages. · Write one or two words or a number
in the numbered space on the notes or forms below. · After you
have listened once, replay each recording.{{B}}Conversation One{{/B}}
· Look at the note below. · You will hear a man buying
toys for his son in a Chinese shop.
The customer was leaving China soon, so he went to buy a Chinese (1)______
for his (2)______ son as (3)______ present. Finally he chose an (4)______ "Panda
Trucker".
填空题AforumforchairmenandwomentoexchangeideasWhenCadburySchweppeswasconsideringsellingitsfoodandhealthproductsbusinessesinthemid-1980s,SirAdrianCadbury,chairmanatthetime,calledaboardmeetingandtoldthedirectorsnottomakeuptheirminds,butsimplytotalkaboutsellingthebusinesses.(0)Atthatfirstmeeting,everyonespokeup.Opinionwasdivided.Thesecondmeetingwasdifferent.'Wehadaverylargedegreeofagreement,'SirAdriansays.(8)...Hehadfearedthatattemptingtodealwiththematterjustinonemeetingwouldinhibitopendiscussion.Howtochairacompanyhasbeenalong-timepreoccupationofSirAdrian's.Thecommitteeheheadedintheearly1990s-setupbytheBritishgovernmenttoinvestigatecorporategovernance-producedtheCadburyreport.(9)...Thiswasjustoneofitsmanyrecommendations,whichhadamajorimpactonhowcompaniesaremanaged.Beingchairmanisadifficultjob,SirAdriansays.(10)...Forthatreason,hehashelpedsetuptheChairmen'sForum,acluboflike-mindedpeoplewhogettogethertoexchangeideasandlearnhowtochaircompanies.Aswellashostingdinners,addressedbymajorplayersinthebusinessworld,theforumhasheldseminarstodiscussissuessuchashowtogetthebestoutoftheboardandhowtorespondtoacrisis.JamesWatson,headoftheforum'ssteeringcommittee,believestheorganisationshoulddomoretopubliciseitsexistence.Oneofthereasonsisthathewantstoattractamorediversegroupofchairmenandwomenastheforumincreasesitssizetothe100membersheregardsasoptimal.(11)...ButallareUK-basedandthevastmajorityaremale.Theforumwantstoattractmorewomenandmorenon-Britishmemberstowhatitbelievesistheworld'sonlychairmen'sclub.MostchairmenofthebiggestUKcompanieshavestayedaway.(12)...SirAdrianismorecharitable:hebelieveschairmenoflargegroupsdonothavetimeforforummeetings.Buthearguesthatoneshouldnotunderestimatehowdifficultthejobis.Chairinganymeetingisachallenge.AndasJaneKelly,thefirstwomantojointheorganisation;says,leadingisoftenasolitarytask.'Thehigherupyoumoveinanyorganisation,thelonelieryoucanbe.Ateachlevel,thenumberofpeopleyoucantalktoissmaller.'HencethevalueofaclubliketheChairmen'sForum.ACurrentlyalmostallofthemheadlistedcompanies-althoughgenerallynotthebiggest-andsomecomefromprivatecompaniesandthepublicsectorBAmongotherthings,itcamedowninfavourofcompaniesseparatingtherolesofchairmanandchiefexecutive.CManyalsoregardtheopportunitytotestnewthinkingasamajorbenefit.DSomeforummemberssuspectthatmanyofthoseinpowerfulpositionsthinktheyknowitallalready.EDividingthedecision-makingprocessintoparts,eachwithitsownfocus,achievedthedesiredoutcome.FTherearenoclearguidelines.GHisplan.wastoholdanotheroneatwhichtheissuewouldberesolved.
填空题·Read the article below about the U.S. dollar. ·Choose the
best sentence from the list A-G to fill each of the gaps. ·For
each gap (8-12), mark one letter (A-G). ·Do not use any letter
more than once.
The Dollar in World Markets
According to a leading German banker, the U.S.dollar is "the most
frequently discussed economic phenomenon of our times". He adds, "...
the dollar's exchange rate is at present the most important price in the
world economy... " Because the dollar acts as a world currency,its value affects
many nations,The central banks of many countries hold huge reserves of dollars,
and over half of all world trade is priced in terms of dollars. Any shift
in the dollar's exchange rate will benefit some and hurt others. Some
people suggest, therefore,{{U}} (8) {{/U}} The dollar's
exchange rate has been volatile and unpredictable. Several years ago, the
dollar was rapidly declining in value. This made it{{U}} (9)
{{/U}} The rise in the price of foreign goods made it possible for
U.S.businesses to raise the price of competing goods produced here, thus
worsening inflation. Foreigners who dealt in dollars or who held dollars
as reserves were hurt. People in the United States who had borrowed
foreign currencies found that they had to pay back more than they borrowed{{U}}
(10) {{/U}} The United States lost face in the eyes of the rest of the
world. The dollar went soaring upward, and the situation was
reversed. The United States exporters found it hard to sell abroad because
foreigners would have to pay more for U.S.dollars. People in the United
States now bought the relatively cheaper foreign goods, and U.S.manufacturers
complained that they could not compete. Job losses were often blamed on the
"overvalued" dollar. Poor nations{{U}} (11) {{/U}} found it difficult to
repay both the loans and the interest because they had to use more and more of
their own currencies to obtain dollars. The solution to this problem is to
end the system of floating exchange rates and return to fixed rates. We
might even return to the gold standard. Fixed exchange rates
didn't work in the past. currency values should be determined by market
conditions. A drop in the exchange value of a nation's currency means that
{{U}}(12) {{/U}} that it is too inefficient to compete in the world
markets, that it is permitting a high rate of inflation which makes its goods
too expensive, that it is going too deeply in debt, or that others have lost
confidence in the nation's stability. A nation should bring its exchange
rate back up by addressing these problems, not by interfering with the money
market. A.that had borrowed dollars B.that the
dollar's value should be more tightly controlled C.because the
declining dollar would buy fewer units of the foreign money
D.its value affects many nations E.difficult for
Americans to purchase foreign goods and services F.that have a
lot of U.S. dollars G.all nations want to import less and
export more H.it is importing too much
填空题· Read the article below about web serf-service.· Choose the best
sentence from the opposite page to fill each of the gaps.· For each gap
8-12, mark one letter (A-G) on your Answer Sheet.· Do not use any letter
more than once.
{{B}}
Web
self-service{{/B}} Many of today's e-business systems revolve
around the concept of self-service applications. Serf-service is a web-based
experience that's rich and concise enough to bring the user through to the
logical end of a process or transaction without direct human assistance. In
addition, self-service systems comprise voice-based customer response systems.
These systems are increasingly integrated and complementary to web-based
experiences. Because the Internet is a multimedia environment,
we have the opportunity to change the way companies and customers interact.
By building systems that allow us to identify the transaction, the data,
the people, the service and the results, it's easy to see how self-determination
is possible with a computer. For example, we can provide the ATM, the research,
the bank teller, the investment portfolio, and the impact on our retirement plan
all in one environment. {{U}}(8) {{/U}} We can service ourselves,
gaining advice and recommendations based on how to make, then execute, a
decision. To fully understand the importance of serf-service,
let's first re-establish some principles that have recently fallen out of favor.
The meltdown of many dot-coins has caused some brick-and-mortar firms to
reinforce their positions regarding people-intensive systems, rather than
investing in serf-service. {{U}}(9) {{/U}} Forget that notion.
In reality, self-service is a strategy and technology that's not going
away. It's going to become very large, and new and renewed companies will
embrace it in a big way. The goal is to carefully select where to use
self-service applications and techniques. {{U}}(10) {{/U}} Instead, many
bland and ineffective experiences involving human interaction can be simplified
and dramatically improved by the use of a self-service application.
To figure out where self-service can be best applied, look at the
partnerships your organization has, whether they're with employees, customers,
or suppliers. For example, serf-service can help you improve the way employees
gather and re-use information, or enable mom sophisticated distribution
channels. Self-service has already been used in many ways for
distribution and support applications. It improves the quality of service for
applications that are repeatable and have defined procedures. And it also allows
the volume of service to scale without adding large numbers of incremental
staff. Those two goals alone should place serf-service high on your
organization's list of priorities. {{U}}(11) {{/U}} But some companies
have reversed that trend by realizing there's no way for them to scale or
provide necessary service to partners and customers without self-service at the
core of the strategy. If a company seeks out self-service
application opportunities early in any organizational improvement program, they
will create value, codify knowledge, and improve customer service in a single
stroke. {{U}}(12) {{/U}}. A Some might consider that web-based
self- service has had its day.B Understand that self-service systems,
however, require a complex blend of business, work process and technology
understanding.C The connection between research, decisions,
transactions and recording can all be in one location.D There is a
belief that serf-service 'systems are too difficult and too complicated to apply
and, consequently, to last long.E Serf-service applications are often
relegated to those that can't be developed with traditional systems, making the
self-service option the last stop in the line when determining strategies.F
In addition, self-service systems comprise voice-based customer response
systems.G It's not designed to replace situations where human
interaction is necessary.
填空题A an undergraduateB a parentC a personnel executiveD a sociologistE a consultant for job-seekersF a radio journalistG a psychologistH a general manager
填空题
