单选题· Read the article below about credit card in America, and the questions on
the opposite page.· For each question 13--18, mark one letter (A, B, C, or
D) on your Answer Sheet for the answer you choose.
{{B}}
HOW THE CREDIT CARD CAPTURED AMERICA{{/B}} The
proliferation of platinum American Express cards in the 1980s spawned rumors of
an ultimate, highly exclusive, never publicized "Black Card". Carried by
billionaires, it reportedly allowed holders to demand private shopping sprees at
the world's most exclusive shops and to summon helicopters in the middle of
Sahara. American express vehemently denies the existence of such a charge card.
But the persistence of the myth suggests the social importance credit cards have
for so many Americans. As one business writer puts it, "to have one's credit
cards canceled is now akin to being excommunicated by the medieval
church." America's love affair with the credit card began in
1949, when businessman Frank X. McNamara finished a meal in a New York
restaurant and then discovered he had no cash. In those days, gasoline and store
charge cards were common, but cash was standard for almost everything else. The
embarrassed McNamara called his wife, who rushed over to bail him out. His
predicament gave him the idea for Diners Club. Within a year some 200 people
carried the world's first multi-use credit card. The problem was
to persuade enough people to carry the cards. Diners Club turned to promotions.
It gave away a round-the-world trip on a popular television show. The winners
charged their expenses and made it "from New York to New York without a die in
their pockets". Banks, sensing among less affluent a pent-up
desire to spend, began issuing cards of their own. The first to turn a profit
was Bank of America's Bank Americard. Bankers from all over the country
descended on its California headquarters to learn the secret of its success--so
many that in 1966 Bank Americard, today known as Visa, began forming alliances
with banks outside the state. The Bank Americard network soon faced a competitor
when Wells Fargo Bank joined with 77 others to create what became Master Charge.
After scooping up 1.3 million more "Everything Card" holders from what was then
First National City Bank, Master Charge--today's Master Card--became for a while
the biggest bank card in the country. Five million holiday
credit-card shoppers would have created a bonanza for the banks, but in the rush
to market, the hanks had been less than cautious in assembling their lists. Some
families received 15 cards. Dead people and babies got cards. Even a dachshund
named Alice Griffin was sent one that promised she would be welcomed as a
"preferred customer" at Chicago's finest restaurants. Hundreds
of Chicagoans discovered they could use or sell a car they "found", and by law,
the person whose name appeared on it was liable for the charges--even if he or
she had never requested or received the card.When the prime rate hit 20% in
1981, the banks found that consumers didn't mind paying rates of 18--22% on
their credit-card balance. High interest rates helped attract new players into
the credit-card area, including sears' Discover Card and Visa. Airlines, car and
insurance companies, even long-distance phone companies allied themselves with
banks to offer credit cards. Experts estimate there are from 15, 000 to 19, 000
different cards available in the country. Of course, credit
cards have not only replaced cash for many purposes, but also in effect have
created cash by making it instantly available virtually everywhere. The
credit-card advance is becoming as ubiquitous as the automated teller
machine.
单选题China Enters CyberspaceAlthough research into the Internet began in the 1980's in China, it was not until the mid 90's that the country cautiously joined the information highway. These days however, it seems that China is ready to jump onto the "Net" with both feet. Personal Computers (PCs) are the hottest selling item on the market in major Chinese cities. At night, hundreds of Chinese who don't own a PC crowd into the now familiar Internet Cafes, where Net time costs US $3.60 an hour. Web sites from around the world can be flashing on the screens of most high-tech companies, and many believe the Net is the perfect vehicle to transport China into the through the 21st century.Even though chinese government officials are somewhat concerned about the Western content on the Internet, it is clear they want to make use of what the superhighway has to offer. The Net is so appealing in improvement-obsessed China that usage is growing more than 40% a year. "It's a daily necessity," says a Beijing Foreign Studies University student. "I plan to get online soon. I feel like I miss a lot of things and I don't want to lag behind." It seems everywhere you go the air is buzzing with talk of how to best use this modern technology.PossibilitiesThe country has 350 million children to educate what better vehicle than interactive televisions. The Finance Ministry needs to establish bank and savings accounts for China's 284 million worker—what more effective solution than smart cards? Agricultural planners dream of more productive Chinese farms how easier to send weather and agricultural information to 323 million farmers than over the Web?To tap these benefits, China has embarked on a series of nine "golden projects" that will require state-of-the art technology in everything from health-care to finance. By 2010 hundreds of millions of Chinese will be wired with a golden smart card, all part of health and financial network.This smart card or identification card, will contain vital statistics about each person, and will automatically take a proportion of that persons salary as government "golden tax" via a microchip. Bryan Nelson, Microsofts director in the region, says, "China is going to be the ultimate proof of all that the Internet can do. And the amazing thing is the Chinese seem to understand that better than some people in the West actually." The window is still small though—only 3,000,000 chinese have access to the Internet, vs. some 25 million in the U. S.—but it is opening quickly. Officials at China's Ministry of Posts and Telecommunications say they hope to have 4 million Chinese connected by 2000. At the same time, access to the outside world from China—once tightly controlled over a narrow pipeline has quadrupled in 1998, the result of newly liberalized government regulations. As late as 1996, most Net traffic to and from China had to flow through a single 56 kilobit—some U.S. homes have more bandwidth than that. Now china has a pipeline a hundred times wider, and the company ATT has just been hired to make it even bigger. Will china really have 4 million citizens on line by 2000? "Try 20 million." says Internet Cafe owner Charles Zhang, who has watched the governement exceed growth targets in everything from telephones to agricultural output. The theory behind chinese leaders' enthusiasm is that technology and competitiveness are deeply linked.ObstaclesThere are plenty Of obstacles to overcome between now and 2010. but the two biggest-limited ownership of both personal computers and the telephones—are fading. Perhaps the biggest obstacle to growth of computers and the Net in China is that Western-style keyboards aren't set up to type chinese characters. The best system for doing so, the stoke-based input method editor, was devised in the 1960s and involves using complex three and four-key combinations to enter specific characters. Where Westerners can be thought to use a standard in hours, learning to type in Chinese can take months, worse, the Web, which is still largely in English, is inaccessible to the vast majority of chinese.
单选题A word processor is a typewriter.
A. more easier to use than
B. easier to use as
C. as easy to use as
D. not as easy to use than
单选题· Read the article below about the importance of writing job
descriptions.· Choose the best word or phrase to fill each gap from A, B, C,
or D on the opposite page.· For each question 19--83, mark one letter (A, B,
C, or D) on your Answer Sheet.
{{B}}
Writing Effective Job
Descriptions{{/B}} A job description describes the major areas of
an employee's job or position. A good job description begins with a careful
{{U}}(19) {{/U}} of the. important facts about a job, such as the
individual tasks {{U}}(20) {{/U}}, the methods used to complete the
tasks, the purpose and responsibilities of the job, the {{U}}(21) {{/U}}
of the job to other jobs, and the {{U}}(22) {{/U}} needed for the job.
It's important to {{U}}(23) {{/U}} a job description practical by
keeping it dynamic, functional, and current. Don't get stuck with an inflexible
job description! A poor job description will {{U}}(24) {{/U}} you and
your employees from trying anything new and {{U}}(25) {{/U}} how to
perform their job more productively. A well-written, practical job
description will {{U}}(26) {{/U}} you avoid hearing a refusal to carry
out a relevant assignment because "It isn't in my job description."
Realistically speaking, many jobs are {{U}}(27) {{/U}} to change due
either to personal growth, organizational development, and the evolution of new
technologies. {{U}}(28) {{/U}} job descriptions will encourage your
employees to grow within their positions and learn how to make larger
{{U}}(29) {{/U}} to your company. For example. Is your office manager
stuck {{U}}(30) {{/U}} ordering office supplies for the company and
keeping the storage closet well stocked or is he {{U}}(31) {{/U}} and
implementing a system of ordering office supplies that promotes cost savings and
{{U}}(32) {{/U}} within the organization? When writing a
job description, keep in mind that the job description will {{U}}(33)
{{/U}} as a major basis for outlining job training or conducting future job
evaluations.
单选题According to paragraph 4, if you use $100 of your credit and repay it in 20 days, how much interest will you pay?
单选题Dear Mr. Jackson, Further to our recent exchange of communications, we are happy to confirm having (19) the deal with you in the (20) of processing goods from buyers' raw materials. Our factory has informed us that they can, at present, (21) an order of processing 1,000 dozens of gloves. (22) your email of 26 Aug., 20--, you expected that the shipment of raw materials would be (23) from Japan late November or early December. Emphasis has, however, to be laid on the (24) that shipment must be made according to planned time. You know, if you can't (25) the raw materials in time, our factory will run (26) of raw materials and it will be impossible for our factory to (27) the commodities. We are now attaching our Sales Contract No. 79 P52076 in (28) Please countersign and return us one copy for our (29) . You may rest (30) that we shall start production without any (31) after receiving your raw materials. We (32) your cooperation and trust that our products will (33) to your satisfaction.Sincerely,
单选题How did Master Card, became for a while the biggest card in the country?
单选题General Managers (GMs) are a part of middle management and play a key role in organisations. Depending on the size of the organisation a GM can be, for example, a senior manager responsible for a division or a subsidiary company or a less senior manager in charge of a department or section. They are a link or a less senior manager in charge of a department or section. They are a link between top management, who make policy decisions, and junior managers, who carry out these policies. Top management work through GMs and they can make the difference between good and bad policy and a motivated or demotivated workforce. The relationships GMs have with their bosses, subordinates and each other are very important for the success or failure of an organisation. GMs within the same organisation need to have good working relationships with each other in order to apply policies in the same way throughout the organisation. At the same time, GMs are also required to make broad policies into plans that suit their particular divisions or departments.In a company conflicts between the activities of various departments will inevitably arise, and it is the job of the GM to act as a link between the departments. Research has shown that the personality of a GM is very important in helping to resolve these departmental problems. The research has also shown that (as far as the personalities of GMs are concerned) GMs are ambitious people who have balanced temperaments and are good with people. In addition, good GMs combine these personality traits with a detailed knowledge of their business. They work hard to fit into and be accepted by the culture of their particular organisation. It has also been demonstrated that high performing GMs have three sets of skills.First, they need agenda-setting skills, so that they can identify and convince others of the most important objectives of a project. Second, GMs need to develop networking skills. Good GMs deliberately attempt to develop contacts-within and outside the organisation. Such a network of contacts means that the GM is aware of issues and can act on them quickly. To develop agenda-setting and networking skills, it is essential for a GM to be skilful in dealing with people. This is particularly important as they spend such a large amount of time working with employees at all levels of a company.In terms of work, tasks and attitude, the research has shown that managerial work is done in short bursts, with managers Working on many simultaneous projects, which can sometimes have conflicting aims. GMs discuss a wide range of subjects in an unconnected way and tend to ask questions rather than give orders. They require large amounts of information which they pass on to top management to help them to make decisions. In order to collect this information, they must learn to work in uncertain and changing environments. As a result, both the approach and style of a GM change to adapt to the setting in which they are operating. They must be flexible to succeed.
单选题· Read the article below about negotiation and the questions on the opposite
page.· For each question 13-18, mark one letter (A, B, C or D) on your
Answer Sheet for the answer you choose.
{{B}}
DEBUNKING NEGOTIATION
MYTHS{{/B}} Before developing a mom effective negotiation
strategy, we need to dispel several faulty assumptions and myths about
negotiation. These myths hamper people's ability to learn effective negotiation
skills and, in some cases, reinforce poor negotiation skills. A
pervasive belief is that good negotiation skills are something that people are
born with, not something that can be readily learned. This is false because most
excellent negotiators are self-made. In fact, there are very few naturally
gifted negotiators. We tend to hear their stories, but we must remember that
their stories are selective, meaning that it is always possible for someone to
have a lucky day or a fortunate experience. This myth is often perpetuated by
the tendency of people to judge negotiation skills by theft car-dealership
experiences. Whereas purchasing a car is certainly an important and common type
of negotiation, it is not the best context by which to judge your negotiation
skills. The most important negotiations are those that we engage in every day
with our colleagues, supervisors, co-workers and business associates. These
relationships provide a much better index of one's effectiveness in negotiation.
In short, effective negotiation requires practice and feedback. The problem is
that most of ns do not get an opportunity to develop effective negotiation
skills in a disciplined fashion, rather, most of us learn by doing. As the
second myth reveals, experience is helpful, but not sufficient.
We have all met that person at the cocktail party or on the airplane who
boasts about his or her great negotiation feats and how be or she learned on the
job. It is only partly true that experience can improve negotiation skills; in
fact, naive experience is largely ineffective in improving negotiation skills.
There are three strikes against natural experience as an effective teacher.
First, if a person does not know how well he or she has performed in the
negotiation, it is nearly impossible to improve performance. For example, can
you imagine trying to learn mathematics without ever doing homework or taking
tests? The second, problem is that our memories tend to be selective, meaning
that people tend to remember their successes and forget their failures or
shortcomings. This is, of course, comforting to our ego, but it does not improve
our ability to negotiate. Finally experience improves our confidence, but not
necessarily our accuracy. People with more experience grow more and mom
confident, but the accuracy of their judgment and the effectiveness of their
behavior do not increase in a commensurate fashion. Overconfidence can be
dangerous because it may lead people to take unwise risks. The
third pervasive myth is that effective negotiation necessitates taking risks and
gambles. In negotiation, this may mean saying things like "This is my final
offer" or "Take it or leave it" or using threats and bluffs. This is what we
call a "tough" style of negotiation, though negotiators are rarely effective;
however, we tend to be impressed by the tough negotiator. An
interesting exercise is to ask managers and anyone else who negotiates and to
describe their approach to negotiating. Many seasoned negotiators believe that
thee negotiation style involves a lot of "gut feeling," intuition, and
"in-the-moment" responses. We believe that this type of intuition does not serve
people well. Effective negotiator involves deliberate thought and preparation
and is quite systematic.
单选题
单选题· For each question (23-30), mark one letter (A, B or C) for the correct
answer.· After you have listened once, replay the recording.
单选题· For each question (23-30), mark one letter (A, B or C) for the correct
answer.· After you have listened once, replay the recording.
单选题A year ago, the only steel assets Tom White Jr. owned were a Chrysler Cherokee and a Mercedes-Benz. Today thanks to his enormous effort with United Steelworkers President Leo Gerard, the New York financier is emerging as one of the most important steel executives in decades.
White made a fortune investing in bankrupt companies such as Texaco and Fruit of the Loom, but didn"t buy his first steel property until last April, when he bought the mills of bankrupt ATM Corp. no longer in use, for $262 million. At the time the industry was in retreat. Destroyed by extremely cheap imports, nearly half the nation"s mills had gone bankrupt, including three of the top five. When assessing White"s chances, those in the industry were not optimistic.
Yet within a month, White and his partners were rehiring the old workers of what had been the No. 4 steel producer in the U. S., the International Steel Group. Now, the 1SG chairman is close to finalizing his biggest deal yet—a $1.5 billion bid for the assets of Bethlehem Steel Corporation, which has slowly been descending into bankruptcy since October, 2001.
How has White been able to do this? Partly, it is to do with his excellent business understanding. White, 65, perfected his restructuring skills through 24 years at investment bank Rothschild Inc., and negotiated to buy the ATM mills just before President Bush set restrictions that removed foreign suppliers.
White brings an outsider"s approach to management. Today, ISG has just 22 executives-ATM had more layers than that. More than just salary savings, the cost cuts have shifted more responsibility to the shop floor, which, in turn, has increased productivity. White says that mill workers suggested asking for new pieces of steel ten minutes before a production run was about to end, rather than waiting until it had ended, as was normal. This clever move adds thirty minutes of extra output a day.
The bottom line even with a well-paid union workforce, ISG has lifted productivity levels close to the levels of nonunion Nucor Corporation. Not had for such a new businessman.
单选题When is a low-cost airline not a "no-frills" airline? When it adds frills. Business travellers who have taken enthusiastically to value-for-money air (19) are now being offered packages more commonly associated with mainstream airlines. To date, the attraction of no-frills airlines has been based on price: forget the more convenient departure points, creature comforts or ease of (20) . Easyjet, Ryanair and Debonair have all undercut leading carriers by as (21) as 70 percent on high volume routes. However, in the wake of increased competition and aggressive price-cutting from mainstream airlines such as KLM UK, three no-frills airlines are changing tack. Virgin Express is (22) legroom and is contemplating the (23) of a frequent-flyer programme; Go, owned by British Airways, is wooing the business traveller: and Debonair is introducing a business class section next week. Debonair, based at Luton Airport, north of London, was launched just over two years ago and went into (24) for the first time this summer. Even when it started, it (25) itself slightly apart from its low-cost competitors by offering more seat comfort, a drink in-flight and a (26) frequent-flyer scheme. Debonair's business class, called ABC, will give (27) more privacy during the flight, a fully-refundable, flexible ticket, a free bar, a snack and a dedicated check in desk. Yet the (28) will remain as much as 40 percent below the average business class ticket price. Other low-cost airlines, however, are standing (29) . Even so, Easyjet, which markets itself on lowest price, no catering and direct sell, has now introduced a £10 (30) to allow its passengers to (31) from one Easyjet flight to another. This is effectively a concession to the business traveller, who needs more flexibility. Attempts by Virgin Express, Go and Debonair to move upmarket are being (32) by some as the beginning of a consolidation in the sector. With so much (33) on price, it seems likely that some players in the low-cost airline business will fail to survive.
单选题· Read the article below about process management to quality improvement,
and the questions on the opposite page.· For each question 13--18, mark one
letter (A, B, C, or D) on your Answer Sheet for the answer you choose.
{{B}}
PROCESS MANAGEMENT TO QUALITY IMPROVEMENT{{/B}} The examples above
illustrate the need for integrated process and quality management, based on
well-structured procedures, sensibly applied. For an organization to function
effectively, it must have visible and easily understood procedures that assist
staff in carrying out their work and provide accountability for all operations.
Providing such a system is not trivial, and it cannot be done without
considerable thought and hard work. But the results will more than justify the
effort. Modern management must deal with degrees of complexity
unheard of only a few decades ago. They must integrate many systems--for
example, for purchasing, personnel, accounting, stock control, and
computing--when each of these systems is itself highly complex. At the same
time, they must ensure that they comply with a baffling variety of legal,
safety, and regulatory and other requirements relevant to their organization.
While struggling with these issues, the manager is under irresistible pressure
from global competition to reduce costs to the minimum. With such pressure, we
are obliged to provide structure and organization, which enable us to deal with
such complexity. We group similar processes, collect similar information into
records and classify the various activities that the organization must deal
with. We organize staff and computer systems into units that deal with similar
types of problems or situations. In all disciplines, the
provision of structure of classification is dealt with through a systematic
method recognized by the practitioners. In engineering, architecture, medicine
and other practical professions, the practitioners learn the relevant methods
and then apply them to solve problems. Process and quality management have the
same need to approach the problems with a systematic method, which facilitates
structuring of problems and produces practical solutions. One of the key
criteria for a satisfactory method is that it should be applicable to a wide
range of problems and concerns dealt with by the discipline. Once a method is in
place, it provides a language and a framework for doing works therefore, it must
have the scope to deal with all problems that may arise. In quality management,
the range of problems centers on "conformance to requirements". When this is
interpreted most widely, as in TQM, requirements are not just those of the
direct customer, but also those in internal departments and the wider
requirement of the law and of regulatory agencies. Seen this way, all procedures
and operations carried out are deal with all such issues uniformly which will
provide an efficient and elegant solution to the problem of quality
management. In process management, the problem centers on
definition of the objectives of the organization, and the design of processes
that support them. Since efficiency and effectiveness are always major
objectives, the organization will also require that processes make efficient use
of resources, including human and material resources and provide effective
results, in terms of meeting the requirements of customers and other
stakeholders in the organization. A systematic method must also provide support
for these essential process attributes. Finally, the method must support people
as they carry out processes. It should enhance their working lives and help them
to discover better and more interesting ways of doing their jobs. It should
endow empowerment and an involvement in decision-making by everyone involved in
the process.
单选题
单选题AndyLaudidNOTAdrawonhumanpsychologytobetterunderstandimportantsocialprocessesinbusinessorganizations.BspecialiseinstudyingthecontrastbetweenbusinessrelationshipsinChinaandtheUnitedStates.Ccompletethearticlealone.
单选题· Read the article below about flea market and the questions on the opposite
page.· For each question 13--18, mark one letter (A, B, C, or D) on your
Answer Sheet for the answer you choose.
{{B}}
Flea
Market Shopping Can Be Satisfying{{/B}} Whether in London, Paris
or at a rural antique fair, an addictive adrenaline surge is triggered when I
discover an architectural fragment I know can be converted into a headboard, or
when I come across an old sea chest that, with some paint and polish, can be
made to work as a coffee table. In truth it took quite a while, but I finally
learned to practice self-discipline when browsing at flea markets. It's that
time again, sunny days are upon us, and flea market and antiques sales wait. Old
pieces with great potential abound--all you have to do is to spot them. But wait
a moment, I just got something to tell you before you plunge into it. That will
help make your hunt more fruitful. Believe it or not, you'll definitely be
inspired. Keep an open mind. You may not come away with the
things that were on your list, but that's the beauty of the hunt. you never know
what you'll find. If you didn't find a particular item this week, don't
despair--chances are you'll find it next time. Know when to walk away. Sometimes
playing the cool, uninterested browser will get you a better deal on an item,
but don't be too coy. If you see something you like, buy it--there may not be a
second chance on a one-of-a-kind find. Know how to negotiate.
Although haggling over a price is part of the experience, an offer that's too
low is insulting. Vendors will often lower the marked price by about 10 percent.
Buying several items from one vendor and giving them regular business will get
you a better deal. Know who to buy from. This is a well-kept
secret among flea-market gurus. You're more likely to get a deal on items that
aren't part of a vendor's regular supply. Vendors sometimes pick up odd items to
add to the mix and may be more willing to part with them for less
money. Have cash on hand. Cash is always the most powerful
negotiating tool and best method of payment. Most vendors won't accept checks or
credit cards. Small bills make it easier when you're haggling a sale. Markets in
rural areas have ATM machines nearby, but field markets usually don't. Be aware
that prices often prove more negotiable when vendors learn you'll be paying with
cash rather than with a credit card. Anyway, a flea market is an
interesting place to visit if you want to buy something or if you want to buy
nothing. It consists of an open space filled with individual vendors selling
used or almost new merchandise, as well as produce, paintings and
crafts. Approach your acquaintances or public library for the
location of the nearest flea market and for the days and hours it is open. Don't
be surprised if you find the very thing you have been looking for] You may wish
to set up your own table at the flea market if you would like to sell toys,
books and items that you no longer use. It will be another kind of pleasure. Now
it's your turn to go and find out.
单选题
单选题Three Bootleggers Jailed Three men who ran a cross-channel smuggling group, selling cheap French beer, wine and champagne in Britain, were jailed yesterday. The men were leaders of an 11-man group which made at least 42 tours on the Dover-Calais ferry in three months. Trucks of cheap drink were brought into the country and sold (19) at Sunday market and corner shops in South Wales. Two secret teams of customs officers (20) vehicles between Kent and Cardiff in an operation called "chancer". Eleven men admitted their part in a (21) to avoid paying duty on beer and spirits. Mr. Roger Thomas said it was (22) that 70,000 pounds of unpaid duty was involved between January and April last year when the gang was (23) the smuggling group. Cases of beer, wine and champagne were brought to a rented warehouse in Cardiff before being (24) to traders. Mr. Richard Nichols, a former market trader, Mr. Qichard Spencer, a shopowner, and Mr. Raymond Tout, were put in prison for (25) of nine, four and three months (26) Judge Michael Burr said the group had used "an army of helpers" in an organized conspiracy to make (27) money. He ordered six other men to carry out community service and conditionally (28) two others who had played a lesser role. After the (29) customs investigators said that the group made as many as four cross channel trips a day (30) to a hypermarket near Calais. They went into business only three weeks after the new customs laws came into (31) on New Year's day last year. The investigators added: "We hope these jails (32) will be a big help to tackle this (33) crime which is causing concern to the retail industry.