问答题A. WHAT IS IMPORTANT WHEN...? DEVELOPING AN ADVERTISING PROGRAM ·COST ·EFFECTIVENESSB. WHAT IS IMPORTANT WHEN...? DEVELOPING A PROMOTION PROGRAM FOR A NEW PRODUCT ·TARGET AUDIENCE ·BUDGETC. WHAT IS IMPORTANT WHEN...? CHOOSING A BUSINESS PATNER ·POPULARITY ·CAPITAL
问答题Practise answering these questions. What kind of ,ob would you most like to have? What are the main products made in your home town? How important do you think suitable packaging is for products? What attracts you to buy particular products? What types of business in general do you think will be most successful in the future?
问答题{{B}}PART ONE{{/B}}
·The staff in your office decided to spend holidays together this year. While reading the news you are attracted by the advertisement of the Grand Palazzo Hotel in Italy. No one in your office has ever been to Italy. So you want your secretary to contact the hotel through telephone.
·Write a short message to Ms. Emily Malan, your secretary.
·Suggest the visit to Italy
·Give the hotel telephone number to her
·Ask her to contact that hotel
·Write 30--40 words on your Answer Sheet.
{{B}}NOTE{{/B}}
Dear Emily,
问答题·You are the factory manager of a car company. You are waiting for urgently needed components from your purchasing department. ·Write a note to Mr Grayson, the Assistant Purchasing Manager: ·enquiring about the reason for the delay ·stating when the components are needed ·suggesting a meeting to discuss future deliveries. ·Write 40-50 words.
问答题The customer was quite initially satisfied with our after-sales service.
问答题处理突发事件
What is important when...?
Dealing with emergency
● Having a quick reaction
● Keeping quiet and calm
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问答题
问答题The interview--about S minutesIn this part interlocutor asks questions to each of the candidates in turn. You in this part have to give information about yourself and express personal opinions.
问答题What kind of newspapers or magazines do you read most often?
问答题Mrs Martin, a client, has arrived on her annual visit to your office.
______
问答题Where are you going to live when you retire?
问答题'Thanks a lot for all your help. It was very kind of you.'
Thank you ______
问答题·You are a human resources manager in an international company. Your company needs three staff to work at its Head Office for six months. ·Write an email to all staff: ·explaining why the staff are needed at the Head Office ·saying what the work will involve ·telling staff what to do if they are interested. ·Write 40-50 words. ·Write on the opposite page.
问答题文化宣传
What is important when...?
Propagandizing corporate culture
● Essence of the corporate culture
● Characteristics of the audience
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问答题{{B}}PART ONE{{/B}}
·You have received an e-mail from a customer who in the e-mail complained that he had received 100 green colour jackets instead of 50 green and 50 blue colour jackets. In order to solve the problem and find out the facts, you write a short note to the clothing store.
·Write a short note to Mr. Randy Simon, who is in charge of delivering goods from clothing store.
·Tell him about the claim
·Mention the date of delivery
·Ask for the duplicate invoice
·Write 30--40 words on your Answer Sheet.
{{B}}NOTE{{/B}}
Dear Mr. Simon,
问答题职业规划
What is important when...?
Planning career development
● Further training courses
● Outlook of the field
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问答题
问答题营销方案
What is important when...?
Selecting promotion mix
● Advertising
● Demographic characteristics
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问答题Which course do you think is the most difficult one during your study?
问答题Are you willing to travel when asked?