问答题Before you listen to the recording, look at this advertisement and decide what kind of person the advertiser is looking for. Highlight the important points in the ad. Assistant Marketing Manager We are a well-known international manufacturer, based in the UK, and we are expanding our export marketing activities in our European headquarters in London. We are looking for a lively and intelligent person to join our team as soon as possible. The work will involve working in our London office, telephoning and corresponding with our overseas clients and agents, and some travel, mainly to European countries. Applicants should be fluent in at least one foreign language. Experience in marketing would be an asset but not essential. The successful applicant will be paid top London rates and provided with generous removal expenses. You'll hear three telephone messages. Each of the speakers has held interviews with applicants for the job. 1 Listen and take notes. You'll need to pause the recording frequently. 2 Compare your notes with the notes in the Answer Key. 3 Decide which of the job applicants sounds most promising: Which of them will you put on the short list for a second interview in London? Which of the three candidates do you rate most highly, judging from what you've heard about them? If possible, compare your views with another student who has done this exercise. REPORT FROM : Best candidate: ______ Age:______ Education :______ Languages :______ Work experience:______ Personality:______ Availability :______ Suitability:______ Address :______ Phone :______

问答题What is important when...? Surpassing your rival's product · Price · Product quality · ·

问答题12 He hasn't heard that the firm has been taken over,______?

问答题At the end of a business letter you may see the abbreviations c.c. (______) , enc. or encl. (______). But only an informal letter would have a P.S. (______) at the end.

问答题If we summarize something we make a summary of it. If we pressurize someone, we apply pressure to them. (In British English, these can also be spelt summarise and pressurise.) Write down verbs that have the following meanings: to put something in a category to______ to introduce computers to make a state industry private to make a private industry national to make something legal to make a general statement to give a subsidy to have special knowledge to make something more rational to make something more modern

问答题A: WHAT IS IMPORTANT WHEN...? Selecting staff for overseas training: ·Work experience ·Command of the language of the target country B: WHAT IS IMPORTANT WHEN ... ? Conducting a market analysis: ·Targeted customers/clients ·Comparison with major competitors C:WHAT IS IMPORTANT WHEN ... ? Aiming to improve customer service: ·Finding out customer needs ·Dealing with complaints efficiently

问答题You work for Global institute inc. , which produces softwares. You are responsible for Quality Management System. 　　Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts. 　　. Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company. 　　. Write on your Answer Sheet.

问答题PARTTWO·Youworkinanimportandexportcompany.Yourdepartmentmanagerhasaskedyoutowriteareplyletterconcerningwrongdelivery.Hehaswrittenhiscommentsontheletter.·Readtheletterbelow,onwhichthemanagerhaswrittenhiscomments.·Then,usingallthesehandwrittencomments,writeyourletter.·Write120-140words.·Writeontheseparateanswerpaperprovided.

问答题In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates Dealing with Copyright Problems Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market. You have been asked to deal with the copyright problem. Discuss the situation together and decide: · what similarities the logos share · what actions should be taken to deal with the problem.For three candidates Dealing with Copyright Problems Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market. You have been asked to deal with the copyright problem. Discuss the situation together and decide: · what similarities the logos share · what actions should be taken to deal with the problem · what kind of logo design your company needs.

问答题Thank you for your ______ , it was very helpful. recommend

问答题PART TWO · You are responsible for planning the magazine advertising of your company's new product, which is a polish for cars, You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign. · Write a letter to Mr, Johnson at the Magazine, telling him about the changes to the advertisement booking, and asking him for any other information that you require. · Write 120-140 words.Dear Ms. Beddington,Thank you for your advertisement booking, the details of which I confirm below.Name of Company. Autocare ProductsName of Product: SuperglossDetails of advert: 1/2-page black&-whiteAdvert will appear in: June, July and August issues of the magazineCost of advert: $350 for one issue (3issues=$1050)Discount: 5% for early bookingTotal Cost: $997.50We trust that is satisfactory. Yours sincerely, Jack Ellwood Advertising Sales Manager MEMOTo. Cathy BeddingtonFrom: John Humphrey Re: New product advertisingThe Managing Director has approved an increase of budget on this campaign, so we can go for: colour advert, six issues.Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount.Also tell them to get the product name right—Supagloss.Thanks !John

问答题For two candidates Compromise on priceYou have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off.Discuss the situation together, and decide:·which kind of activities would be suitable for a successful deal.·how much are you to step clownFor three candidates Compromise on PriceYou have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off.Discuss the situation together, and decide:·Which kind of activities would be suitable for a successful deal.·how much are you to step down.·how to show your sincerity.

问答题PART ONE· You are the Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Robert Burton, a colleague who works for subsidiary. Write a memo to your secretary: telling her who you are going to see and when; asking her to book flight tickets and accommodation; telling her what work you would like your secretary to do in your absence.· Write 40-50 words on your Answer Sheet.

问答题倡导节约 What is important when...? Encouraging the good habit of saving ● Increasing saving promotion ● Awarding saving ● ●

问答题危机处理 What is important when...? Dealing with crises ● Quick reaction ● Knowing the reason ● ●

问答题I had to fill in a six-page application form. This was very time-consuming. ______

问答题PARTTWO·Yourcompanyexportstoanumberofcountriesaroundtheworldandislookingforanewagentforinternationalfreight.TheExportSalesManagerhasaskedyoutowriteaproposalsayingwhichagentyourecommend.·Readthetwoadvertisementsbelow,onwhichyouhavealreadymadesomenotes.·Then,usingallyourhandwrittennotes,writeyourproposalfortheExportSalesManager.·Write120-140wordsonaseparatesheet.

问答题10 Mrs Mary O'Farrell with whom you have been corresponding ______

问答题Our recommendations are going to be rejected by the board. Oh no, they ______ -______