单选题MarketingMergers agencies find out whether there is a demand for a product and what sort of demand it is. They will want to know if there are competitors to the product they are going to place; who will use it--men, women, or both; will there be only one section of men or women who will use it, would a low price (19) more customers, or would they need to add something to it to make it popular, or change its packaging— (20) it? For the (21) to these and other questions they will make a survey--an examination--of the market. The survey most people are (22) with is the questionnaire; where a (23) --a specially selected group of people--are asked questions about products they use: and why they buy them. But market research techniques can be more complicated than this, (24) for example, a group of people discussing a subject, say, (25) hygiene, to find out if a new toothpaste will sell. Tests may be made by giving away (26) samples of the new product, or reactions to a brand name--the name of a product--may be studied to find out whether a new product will be (27) on the market. From the information (28) , the marketing companies can prepare their advertising campaign--the (29) plan.There are two types of advertising--product and brand advertising. Product advertising tells people that a new invention or device is being sold. Perhaps a new design of typewriters with special (30) or a new pen that is easier to use. Brand advertising tells people there is a new name on the (31) . A product, what it does, and how it is made, could be the same as (32) , for example, soap powder, but its name is different. In the UK there are basically (33) two detergent, or soap companies which produce hundreds of brand names for powders that are really the same product.

单选题In the world, soccer of football is the most popular sport. This is because many countries have wonderful teams for the World Cup. The World Cup is held every four years. To remember 2002 FIFA World Cup, children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called "Dream (梦幻) World Cups" in Japan. The children drew animals, flowers and people playing soccer under a blue bright sky. They wished each football team good luck by drawing the flags (旗帜) of all the countries that will take part in the World Cup in Japan and South Korea. The picture was put up in a park near a playground in Yokohama. Some football teams will have games there. Are you a football fan (迷)? The World Cup makeds more and more people interested in football Teenagers (青少年) like playing and watching football. Many of them love some football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.

单选题[此试题无题干]

单选题[此试题无题干]

单选题Human Resources Policy CBA Bank was the largest financial institution to sign the employers" "People Come First" code of practice in the early 1990s. In doing so, it committed itself to the highest standards in human resources practices such as the communication of company 1 to employees, the setting of individual training and personal 2 plans, and the holding of regular performance 3 for all staff. Like other organizations, CBA is replacing the traditional hierarchy with a flatter organizational structure which gives employees more broadly defined 4 within the company. The change is offering employees greater opportunities for work in cross-disciplinary project teams. As a result, interpersonal 5 are extremely important. The policy seems to be working. There is a great deal of goodwill among employees, who 6 the fact that customer satisfaction is the organization"s chief aim. CBA claims to pursue this aim for its own 7 rather than as a means of earning profits for shareholders. An ability to relate to all kinds of people is the most important attribute CBA looks for it 8 recruits. Graduates are 9 for a two-year period and exposed to all 10 of retail financial services. By the end of this training period, they will have taken their Institute of Banking examination and, if they have 11 their performance targets, they will have 12 a job at the bank. "On the whole, we are not looking for people straight out of college," says human resources manager Mary Kemp. "We would prefer that they had 13 some experience of life and had taken a year out between school and college to travel or do some kind of work." The company has recently introduced a new policy on pay, and it is now 14 to performance through bonus schemes, with the objective being to 15 employees for their achievements and effort.

单选题InherjobasrecruitmentmanageratBCF,KateKidman

单选题You will hear the Chief Executive of Best Value, an American chain of convenience stores, talking about a change in the company's working practices. For each question(23-30), mark one letter(A, B or C)for the correct answer. After you have listened once, replay the recording.

单选题Brand-Name Prescription DrugsYou're in trouble if you have to buy your own brand-name prescription drugs. Over the past decade, prices leaped by more than double the inflation rate. Treatments for chronic conditions can easily top ＄2,000 a month--no wonder that one in four Americans can't afford to fill their prescriptions. The solution? A hearty chorus of "0 Canada". North of the border, where price controls reign, those same brand-name drugs cost 50% to 80% less.The Canadian option is fast becoming a political wake-up call, "If our neighbors can buy drugs at reasonable prices, why can't we?" Even to whisper that thought provokes anger. "Un-American!" And--the propagandists' trump card--"Wreck our brilliant health-care system." Super-size drug prices, they claim, fund the research that sparks the next generation of wonder drugs. No sky-high drug price today, no cure for cancer tomorrow. So shut up and pay up. Common sense tells you that's a false alternative. The reward for finding. Say, a cancer cure is so huge that no one's going to hang it up. Nevertheless, if Canada-level pricing came to the United States, the industry's profit margins would drop and the pace of new-drug development would slow. Here lies the American dilemma. Who is all this splendid medicine for? Should our health-care system continue its drive toward the best of the best, even though rising numbers of patients can't afford it? Or should we direct our wealth toward letting everyone in on today's level of care? Measured by saved lives, the latter is almost certainly the better course. To defend their profits, the drug companies have warned Canadian wholesalers and pharmacies not to sell to Americans by mail, and are cutting back supplies to those who dare. Meanwhile, the administration is playing the fear card. Officials from the Food and Drug Administration will argue that Canadian drugs might be fake, mishandled, or even a potential threat to life.Do bad drugs fly around the Internet? Sure--and the more we look, the more we'll find. But I haven't heard of any raging epidemics among the hundreds of thousands of people buying cross-border. Most users of prescription drugs don't worry about costs a lot. They're sheltered by employee insurance, owing just a ＄ 20 co-pay. The financial blows rain, instead, on the uninsured, especially the chronically ill who need expensive drugs to live, This group will still include middle-income seniors on Medicare, who'll have to dig deeply into their pockets before getting much from the new drug benefit that starts in 2006.

单选题Mr.Rayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcan

单选题Cost as a Factor in SupplyIn a purely competitive market, the supplier of goods and services has no control over the market price, because he produces too little to influence market conditions. With no difference between his product and the products (19) his competitors, he will sell nothing if he charges above the market price and he will sell all if he charges at or below the market price. However, in considering the price, be must take cost of production (20) . There are times when he may be willing to sell below his cost. This might happen when prices tumble for (21) a short time. However, no business person can (22) lose money for a prolonged (延长的) period. He must (23) of his costs in relation to the market price if he is to compete successfully and earn a profit.Many people have the impression that (24) production increases, costs per unit decrease. (25) mass production has made this true in certain industries and at certain levels of production, (26) logic and practical experience have shown that costs per unit begin to rise beyond a certain level of production. Some economists (27) this principle as the law of increasing costs.The reason why (28) rise as production goes up is complex. However, it is easy to recognize that as production goes up, the need for additional factors of production will also grow, resulting (29) competitive bidding (出价) in the marketplace for the factors of production. If a producer needs (30) skilled labour to produce more, and none of this labour is unemployed, the producer will have to get (31) from other sources. This can be done by (32) higher wages. Higher bidding would also apply to the other factors of production. We must also recognize that not all labour is equally productive, (33) not all land is equally fertile (肥沃的) and not all ore is equally rich in the mineral wanted.

单选题You will hear a radio interview with a leading industrialist and business consultant, Philip Spencer. For each question(23-30), mark one letter(A, B or C)for the correct answer. After you have listened once, replay the recording.

单选题Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children's shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company's view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok's exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.

单选题ECErefersto______.

单选题· Read the article below about cruise business.· Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.· For each question 19--33, mark one letter (A, B, C, or D) on your Answer Sheet. {{B}} Cruise Ship Holidays{{/B}} Passengers on cruise ship holidays, as they are {{U}}(0) {{/U}} on TV programs and films, usually appear to be both rich and elderly. Such people do not, however, accurately represent the 6.8 million {{U}}(19) {{/U}} who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on {{U}}(20) {{/U}} to younger, less wealthy people, giving them a/an {{U}}(21) {{/U}} more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so {{U}}(22) {{/U}} on cruise ship. Partly as a result, the number of passengers taking a cruise has increased by a/an {{U}}(23) {{/U}} of 8.5 % a year since 1990. Cruise Star is now the world's {{U}}(24) {{/U}} cruise line. The other two major companies are Intersail and Seaways. Together these three carry {{U}}(25) {{/U}} half the world's cruise passengers and {{U}}(26) {{/U}} almost all the industry's profits. For the 30 or so smaller firms, life is much tougher. That is because {{U}}(27) {{/U}} size brings so many benefits to the large firms. They can negotiate bulk discounts on {{U}}(28) {{/U}} such as food and fuel, and even, if they order enough of them, on ships. A secondary {{U}}(20) {{/U}} for the smaller operators is that they cannot spread overheads such broadly marketing. A significant part of the cost of {{U}}(30) {{/U}} people on a cruise happens before they go on board the ship. The three large companies between them spend more than $ 100 million a year on TV {{U}}(31) {{/U}} in America. They {{U}}(32) {{/U}} armies of salesman. Delivering passengers to the ship is part of package deal and, once again, {{U}}(33) {{/U}} means savings: Cruise Star is the biggest single buyer of airline tickets in America.

单选题Report writing: a growing demand Writing reports is an essential business skill, one which is often thought to be quite distinct from those required for letter writing and speech making, for instance, yet in each case success comes from taking a common basic approach. Nowadays, the availability of computers makes it tempting to devote much of the planning stage of writing a report to experimenting with graphics and layout - which may well benefit the reader - but we risk focusing on presentation at the expense of substance. After all, the absence of visible corrections may not mean an absence of errors. Skill at report writing is needed for anything from a short magazine article to a lengthy submission to a public enquiry. In business, it is nor only required for more and more jobs; it can also make a difference to your chances of promotion. When you speak, people know that you don't have the time to organise your ideas, or choose the fight words. But when you write, they assume you've got the time, and expect better organisarion, more careful expression. And - worryingly, perhaps, for many - they may read your words several times. The increasing importance of reports reflects changes in the workplace. Gone are the days when businesses or departments were small enough for decisions to be taken after a discussion between the manager and a specialist on the shop floor. Companies and organisations have expanded and are now increasingly dependent on documentation. This provides a record of decisions taken, and evidence that the issues have been analysed, Effective reports can enable management to retain the confidence of shareholders, directors and binkers. Some reports, like the minutes of a meeting, record the main points of discussions, any decisions made and advice given. They also have one eye on the future. Lawyers and other professionals file reports as a record of their contact with clients. These are then available for future reference and for consukation by colleagues if necessary. A report filed at the time is considered an accurate account of events should the facts be challenged subsequently. It provides evidence that you took appropriate steps, which may be valuable if things go wrong Later. It is always important to be clear about who your readers are. The report may be written for a particular senior executive, but, unless it is confidential, a number of other people are likely to see it. Make sure your report is relevant to their needs too. If you are set a deadline, you will give a poor impression if you miss it. Busy managers can only cope with all the documents they receive by being selective, perhaps turning just to the introduction and summary. If they are really harassed, your report may not even leave the pending tray! To be successful, a report must be read without undue delay, understood without undue effort, accepted and, where appropriate, acted upon. But reading a report can be a daunting experience, in which case the recipient will resist the idea of spending time wading through it. This natural resistance is known as the 'cognitive cost'. A technical, closely typed report, written in a ponderous style, without illustrations, will have a high cognitive cost. It is clearly going to be hard work absorbing the contents.

单选题16 Mr Black is the office you'll be sharing this month. A. man, whose B. man, of whom the C. man of whom the D. man whose