填空题·Look at the form below.·You will hear a man telephoning a garage. {{B}}Automobile Repairs{{/B}}Customer: Mr.{{U}} (9) {{/U}}Make of ear: FordYear of manufacture:{{U}} (10) {{/U}}Parts needing repair:{{U}} (11) {{/U}}Note: pick car up on Wednesday from{{U}} (12) {{/U}}

填空题{{B}}Section One{{/B}}·You will hear five short recordings about different departments of an organisation.·For each recording, decide which department A—H the speaker is talking about.·Write one letter (A—H) next to the number of the recording.·Do not use any letter more than once.·Afer you have listened once, replay the recording. A canteenB shop floorC receptionD publicityE payrollF human resourcesG informantion technologyH research & development

填空题A. a health and safety official B. an estate agent C. an insurance broker D. a journalist E. a foreign buyer F. a lawyer G. a marketing consultant H. a travel agent

填空题· Which expert's advice (A, B, C or D) does each statement (1-7) refer to?· For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.· You will need to use some of these letters more than once. {{B}}Flacks is a UK-based company that produces fashion accessories forwomen. How can it continue to grow its business?{{/B}}{{B}}A Susan Falmer{{/B}}Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension -this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.{{B}}B Mesut Guzel {{/B}}They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.{{B}}C Gary Wilmot {{/B}}In order to beat their rivals in a highly competitive market, Flecks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.{{B}}D Michal Kaminski {{/B}}The demand for fashion acessories is relatively fiat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.

填空题·For each recording, decide what the speaker is talking about.·Write one letter (A—H) next to the number of the recording.·Do not use any letter more than once.·After you have listened once, replay each recording.A carsB TV programmesC weatherD radio programmesE greeting cardsF booksG boxesH catalogues

填空题· Look at the note below. · You will hear a man requesting some information about a job. {{B}}Message{{/B}} For: Mrs. Steinbeck From: Michael Cornwall Michael Cornwall phoned about the post of{{U}} (5) {{/U}}Manager. He's already got the{{U}} (6) {{/U}} Original interview schedule doesn't suit hint He asked for a{{U}} (7) {{/U}}interview. (Can you let him know if that's possible?) Confirmed that all{{U}} (8) {{/U}}must be brought within this week.

填空题A saying congratulationsB making an enquiryC expressing gratitudeD making complaintE asking for informationF giving a noticeG giving criticismH offering an invitation

填空题The Minutes on a Fire Incident

填空题A complain about job interferenceB design a package of a productC review a contractD work on a TV advertisementE produce a new soapF present a yearly projectionG present an operation budgetH talk about profits

填空题9:30(1)11:00(2)14:00(3)(4)

填空题· Look at the form below.· You will hear a man phoning about some repairs. {{B}} Service Department{{/B}}{{I}} Booking Form{{/I}}Date: 18/04/06Caller's name: Gregory EggerName of Company: (9) ___________________Address: 321,High StreetTel: 952 7626Machine to be repaired: (10) ___________________Machine fault: one doesn't have (11) ___________________ and another (12) ___________________Date of service: 19th, 4 pm

填空题Contact TrainingTelephone MessageDave Smith called from (9) about training.Can we provide a one-week course on (10) ?Would also like one-to-one courses in (11) .Recommended by someone from (12)

填空题Marketing Principle A Brilliant marketers try to keep open and flexible, yet there is one unchanging maxim which they share: customers buy products to acquire benefits. Those few words hold the secret of many an innovative organisation's success. It is a principle which can be applied to almost any product/market decision. The principle itself is almost deceptively simple, which is why some marketers pass it by. The successful marketing organisation will pay more than lip service to its meaning, because it represents the most basic yet most important principle of marketing. B Customers do not buy a product for the product itself. Customers buy clean floors, not floor polish. They buy security, not insurance policies, high performance engines (or status), not Ferraris; better lubrication, not industrial cutting oil. An innovative tool manufacturer realised, through the course of its relationship with its customers, that a major problem on the production floor was the time lost in changing abrasive discs. With this in mind, the manufacturer has in the past few months been exerting himself to get the problem solved with the help of a group of technicians. C The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc. The result was a new disc which had a longer life and could be removed and replaced faster than the old type. This gave the organisation's customers the benefit of more efficient production time and better value for money. The benefit in the example served a dual purpose: it gave the customer the advantage of time-saving and cost-effectiveness, and at the same time solved a traditional problem of changing discs. The 'problem' in this case was a customer need which had to be satisfied. D The concept of customer benefits shows the importance of an organisation being orientated towards the customer, or market, rather than the product, An organisation, for example, manufacturing adding machines in a marketing environment which is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product are—in this case computing sums accurately and quickly—and make sure that it is providing that benefit better than any other organisation. If a more cost-effective method of computing comes along, the customer will naturally be attracted to that product which incorporates those developments and can therefore provide increased benefits.

填空题You will hear another five recordings. Five people are talking about project management.For each recording, decide what action each speaker is recommending.Write one letter(A-H)next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.A defining objectives tightlyB planning the schedule carefullyC ensuring the plans have some flexibilityD handing over some tasks to other team membersE ensuring the team is motivatedF dealing with problems promptlyG arranging regular status meetingsH keeping in constant email contact with team

填空题Am I Making Any Money?Correct Most people and most businesses are in business to make a profit. At theOn simplest level, profit means making more money than you spend on. Many34 confuse profit with income. As a result, they can't grasp it why all their income35 isn't getting them ahead; why no one wants to invest in their high-sales36 company; why the bank won't extend to their line of credit. Most people are very37 good at tracking their income. When someone pays for you, that is income.38 Income is usually related to production levels, but is not tied to it directly. You39 may produce more or less than you sell. For instance, if you have already 10040 widgets in the warehouse when you receive an order for 150, you only have to41 produce out 50 additional widgets. If you make widgets for skis, you may make42 20 widgets every month during the summer even though you don't sell any, just43 so that you have enough in the warehouse when winter arrives. So income is44 something when you actually get paid, not when you make the product you are45 going to sell. Total income is just the total of all your payments received during the year.

填空题BEST SECRETARY OF THE YEAR

填空题DISPATCH CONFIRMATION Time and date of message: 8:00 a.m. 6 January, 2008. Customer's name: (9)______Wilson Items : (10)______ Time of placing order: December 28, 2007. No. of order: (11)______ Contact telephone number: 021 63678080 extension (12)______

填空题The management and the workers ______ each other ______ the strike.

填空题A a dentistB a customerC a policemanD a mechanicE a salesmanF a plumberG a doctorH a manager