完形填空Thriving Car Market Still Needs Loyal Consumers
0. China''s thriving car market has huge business opportunities, but automakers CORRECT
00. need to put more effort into the developing customer loyalty, according to a recent THE
34. survey. The survey was done by research firm AC Nielsen in Beijing, or Shanghai
35. and Guangzhou, China''s most three major automobile markets. It said that
36. China''s individual car owners should still have not developed brand loyalty.
37. Though some specific brands have a monopoly in the market here, but they have
38. not completely won favor among local customers. It was revealed that about 11%
39. of the people in Beijing had cars, putting that city in first place among the other
40. three. In Shanghai and Guangzhou, the rates were all 4 and 5 % , respectively.
41. Prices were largely responsible for that. When cars in Beijing are priced around
42. 139, 000 yuan, while in Guangzhou they are at 190, 000 yuan, and in Shanghai,
43. about 220, 00 yuan. Except for the deluxe models, most brands do not have a
44. competitive edge because consumers are not only so aware of the
45. manufacturers. In addition, car dealers need to improve their service to build up brand loyalty. China is expected to produce over 2.8 million cars this year, up from slightly over 2 million last year.
完形填空Marketing Information
0. Sales and marketing messages are illegal if they falsely advertise prices, CORRECT
00. performance capability, quality, or the other product characteristics, or deceive THE
34. the buyer in what any way. A Western Canadian electronics firm was convicted
35. recently of bait-and-switch selling (selling products with deceptive advertising).
36. This practice occurs when a company advertises at a very low price on a
37. product, but the customer has great many difficulty getting the special price.
38. Rather that, the company attempts to sell the customer a similar but
39. higher-priced product or offers a rain check that it will not be honored. This
40. tactic for attracting customers is a form of deceptive marketing. Furthermore,
41. sellers of services must also be cautious about how the language they use to
42. describe what they will do. Letters, reports, and proposals that they describe
43. services to be performed are interpreted as contracts in courts. Sales and
44. marketing messages must not make claims that cannot be verified, so that
45. language must not promise more than which intended.
完形填空Shop-local Group Offers Economic Impact Figures
0. If consumers in Hillsborough County can limited their spending on one Saturday CAN
00. to independent, locally owned businesses instead of chain stores, more than CORRECT
34. $17 million would even remain in the local economy instead of being shipped to
35. outside corporations as overnight deposits. So it say representatives of the
36. Tampa Independent Business Alliance, who base their calculation on studies that
37. made by the American Independent Business Alliance. The national study found
38. that since locally owned businesses began to use goods and services of other
39. businesses in the community, a consumer''s spending circulates 3 up to 31/2
40. times longer locally than if it is spent on at a chain. On Saturday, the local group
41. will be working with the national organization and more than all 25 other
42. communities across the country to broadcast the benefits coming of the
43. shop-local movement. The educational event, "American Unchained, "will be
44. promoted at independent businesses such as Inkwood Books in Tampa. "We
45. want people to think about where their dollars actually end up to," said Carla Jimenez, co-owner of Inkwood and president of Tampa Independent Business Alliance.
完形填空Denying Claims
0. Customers occasionally want something they are not entitled to or that you CORRECT
00. can''t grant. They may misunderstand their warranties or make unreasonable THEIR
34. demands. Because these customers are often unhappy with a product or
35. service, they are emotionally involved in. Letters that say no to emotionally
36. involved receivers will probably be your much most difficult communication
37. task. As if publisher Malcolm Forbes has pointed out, "To be agreeable while
38. be disagreeing—that''s an art." Fortunately, the reasons-before-refusal plan
39. enables you to be empathic and artful in handling with bad news. Obviously, in
40. denial letters you will need to adopt the proper tone. Don''t blame on customers
41. or suggest that the customer does not read or understand what the contract or
42. relative policies, even if they are at fault. Avoid use "you" statements that
43. sound preachy. Instead, the safest path is to use neutral and objective
44. language to explain that why the claim must be refused. Sometimes you may
45. hope consider offering resale information to rebuild the customer''s confidence in your products or organization.
写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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写作题Conversation
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问答题Conversation 3
问答题{{B}}PART ONE{{/B}}
· You are the Manager of Market Development Division, and are about to hold a monthly meeting to discuss a teamwork approach to secure a larger market share.
· Write a memo to all Marketing Division personnel:
· giving the time and place for the meeting
· stating the purpose of the meeting
· asking for their ideas about business development.
· Write 40-50 words.
· Write on the separate answer paper provided.
{{B}} Memorandum{{/B}}
To:
From:
Date:
Subject:
问答题{{B}}PARTTWO{{/B}}·Yourcompanyexportstoanumberofcountriesaroundtheworldandislookingforanewagentforinternationalfreight.TheExportSalesManagerhasaskedyoutowriteaproposalsayingwhichagentyourecommend.·Readthetwoadvertisementsbelow,onwhichyouhavealreadymadesomenotes.·Then,usingallyourhandwrittennotes,writeyourproposalfortheExportSalesManager.·Write120-140wordsonaseparatesheet.
问答题·Last week, you visited your company's partner agency in Paris to see whether you can collaborate on a big advertising account ( here means description or explanation of conduct) for Soda-Taste. ·Look at the notes below which you sketched and drafted during the visit. ·Then, using this draft, write a short memo report to your company's Managing Director, Bill Baker. ·Write 120-140 words. Purpose of the visit: to collaborate on big advertising account for Soda-Taste Findings: French agency working on plans for the ad campaign now; very positive about the idea of collaborating Conclusion: the project is important; profitable across Europe