填空题AFrederick HerzbergAlthough relatively few contemporary management students will have read his books. Herzberg's name is instantly recognizable to anyone who has studied industial organisations. This is because the American psychologist was responsible for introducing the concept of 'motivation' into management thinking.As a young man. Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for 'job enrichment' to stimulate employees' efforts.BJohn AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army officers are trained. He now works as an international consultant.CEdward de BonoDe Bono is unusual among major 'gurus' for two reasons; firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers. So that his books have become essential reading in many different disciplines. Most of de Bono's work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.DPeter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the 'founding fathers' of the discipline, and his books and articles are quoted more than those of any other management writer. His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest.

填空题Organising Events First task of all, you need to be sure that an event is really the best way to get your message across to customers. Maybe advertising or direct mail would be more34 effective instead. While an event involves persuading key people to attend,35 and can take out a great deal of time and money, so you should think very36 carefully before choosing that method. If you go for an event, see how soon37 others do it, and adapt from their ideas to suit your own circumstances. You'll38 need to produce an event strategy and checklist, and then keep on to it. Make39 sure your key players agree to look an outline strategy at the start. The smallest40 things can let you go down, with potentially serious results. This means you41 should have plans in place in which case speakers arrive late, contractors are42 unreliable or equipment fails. Keep everyone involved informed of how plans43 are progressing, to avoid a lack of information is leading to confusion and44 uncertainty. Form a team and delegate responsibilities. Afterwards, thank to45 everybody. This is very important: after all, you could well need them again next time.

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填空题 ·Read the advice below about delivering a lecture. ·In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. ·If a line is correct, write CORRECT . ·If there is an extra word in the line, write the extra word in CAPITAL LETTERS Proper Preparation Prevents Poor Performance

填空题·Read the text about the importance of qualifications.·In most of the lines 34—45 there is one extra word. One or two lines, however, are correct.·If a line is correct, write CORRECT on your Answer Sheet.·If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. {{B}}The Importance of Qualifications{{/B}} Young people and their parents are aware that it is increasingly necessary to have good qualifications order to get a job nowadays. Going to university and34. into further education is considered very important by both teenagers and their35. parents. 63% of teenagers in full-time education want to go on to university or36. further education, although this figure does decreases as young people37. approach this big decision. Young women in particular wish to enter the higher38. education with three times as many girls continuing to studying in preference39. to going straight to work. Although family influence is still very important in40. helping the young in make career choices. Today's careers information and41. work experience play a mater part in decisions about his employment.42. Over 80% of young people do not want to follow in their parents footsteps43. by going into the same jobs and 74% of parents would rather prefer their children to44. choose a different career to their own. Researchers were surprised by this result.45. And young people who do the same jobs as their parents do not always live happily.

填空题BPART ONE/B· Look at the statements below and the four paragraphs.· Which clip(A, B, C and D)does each sentence 1 -7 refer to?· For each sentence 1 -7, mark one letter (A, B, C or D) on your Answer Sheet.· You will need to use some of the letters more than once. BAULTMATE LEADERSHIP/B by John ConnorThis book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show hew they cope with difficult issues. A useful book for all senior managers.BBTWENTIETH CENTURY LEADERS/B by Maximilian Lander100 well-known US business leaders through this century are described in this book, which analyses how their fortunes were made and sometimes lost. The background, business career, character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent refererce work.BCMY YEARS WITH BAIZE ENGINEERING/B by James SalinasSalinas outlines the key qualities of good management in this autobiography. He believes that decisions should be based on fact, not opinions; that people's strengths should be exploited; and that disagreement is sometimes necessary. But the main point he makes in that leadership means performing well at all times and setting a good example.BDLEADING ON/B edited by Frances PeakeIn this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading economies and their currencies. This collection outlines a vision of tomorrow's business world and the type of leaders that will be required.

填空题Telephone Message To: Mr. (1) From: Mary Date: 21stMay Time: 10:00 1 Mr. Martin will arrive in Tokyo around 2:30 Tokyo time on (2) Afternoon by Flight Pan-Am (3) 2 Mr. Martin, has moustache, tall, dark, (4) hair, wears glasses, sweaters.

填空题· Read the article below about the ASTA.· In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.· If a line is correct, write CORRECT on your Answer Sheet.· If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. {{B}} ABUNDANT ASTA RESOURCES{{/B}} Day in and day out, ASTA helps its members with everything from debit memos to bankruptcy claims on against suppliers to applying for Small34 Business Administration loans. Whatever business problem is facing with you35 chances are someone at ASTA headquarters can offer the advice or a helping36 hand. A few months ago, ASTA introduced that the Member Care Center as37 an improved method of serving its members. The Member Care Center serves38 as the single source for member record changes, for meeting registrations39 and information requests. We have begun intensive customer service training40 of our Member Care team to ensure that they are fully equipped with to41 answer your questions as more efficiently as possible. Our Member Care team42 meets early every morning for a briefing report on the ASTA and travel43 industry news of the day so they are prepared for the various calls that may44 come in. If the answer or solution lies in other another ASTA department,45 ASTA has a highly trained staff of professionals are ready to assist you. Here's just a sample of how ASTA departments service oar members on a daily basis.

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填空题The companies requiring outdoor advertising can communicate with adviser on Internet.

填空题 Denying ClaimsCorrect Customers occasionally want something they are not entitled to or that youTheir can't grant. They may misunderstand their warranties or make unreasonable34 demands. Because these customers are often unhappy with a product or35 service, they are emotionally involved in. Letters that say no to emotionally36 involved receivers will probably be your much most difficult communication37 task. As if publisher Malcolm Forbes has pointed out, "To be agreeable while38 be disagreeing--that's an art." Fortunately, the reasons-before-refusal plan39 enables you to be empathic and artful in handling with bad news. Obviously, in40 denial letters you will need to adopt the proper tone. Don't blame on customers41 or suggest that the customer does not read or understand what the contract or42 relative policies, even if they are at fault. Avoid use "you" statements that43 sound preachy. Instead, the safest path is to use neutral and objective44 language to explain that why the claim must be refused. Sometimes you may45 hope consider offering resale information to rebuild the customer's confidence in your products or organization.

填空题to become members, but the answer has always been "No". There have been three refusals of

填空题There is a lack ______ information ______ that company.

填空题The soybean is used as a source of food for both human and livestock around the world.

填空题A Area ManagerB AccountantC AuctioneerD Civil ServantE LawyerF Chief ExecutiveG Dispatch RiderH Pilot

填空题Stock Exchange, which seemed to be a man's castle, is being gradually opening its doors to the