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英语证书考试
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剑桥商务英语(BEC)
全国出国培训备选人员外语考试(BFT)
美国托业英语考试(TOEIC)
美国托福英语考试(TOEFL)
雅思考试(IELTS)
剑桥商务英语(BEC)
美国研究生入学考试(GRE)
美国经企管理研究生入学考试(GMT)
剑桥职业外语考试(博思BULATS)
美国经企管理研究生入学考试(GMAT)
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问答题{{B}}Part two{{/B}} Your department has recently introduced some new equipment. Your manager has asked you to write a report analyzing the effects this equipment has had on the department. Write your report, including the following information: {{B}} ·A brief description of the new equipment; ·The reason(s) it was introduced; ·The benefits it has brought to the department; ·Any problems it has caused. ·Write 120—140 words on the separate answer paper provided.{{/B}}
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问答题The order book is stagnating, currently
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问答题12/7/99 means ______ 1999 in Britain but it means ______ 1999 in America.
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问答题 The eternal coffee break Computers and electronic communications are allowing many people to use their homes as offices. But offices will never disappear entirely. Instead, the office of the future may become more like home AMERICAN managers who want to get more out of their white- collar workforce will be in for a shock if they seek advice from Frank Becker, a professor at Cornell University who studies the pattern of office work. His advice: companies need to devote more office space to creating places like well-tended living rooms, where employees can sit around in comfort and chat. Mr Becker is one of a group of academics and consultants trying to make companies more productive by linking new office technology to a better understanding of how employees work. The forecasts of a decade ago - that computers would in- crease office productivity, reduce white-collar payrolls and help the re- maining staff to work better - have proved much too hopeful. Mr Becker predicts that the central office will become mainly a place where workers from satellite and home-based offices meet to discuss ideas and to reaffirm their loyalty to fellow employees and the company. This will require new thoughts about the layout of office buildings. Now, spaces for copying machines, coffee rooms, meetings and reception areas usually come second to the offices in which people spend most of the day working. Mr Becker sees these common areas gradually becoming the heart of an office. Managers, says Mr Becker, will also have to abandon their long-cherished notion that a productive employee is an employee who can be seen. Appearing on time and looking busy will soon become irrelevant. Technology and new patterns of office use will make companies judge people by what they do, not by where they spend their tirae. That does not mean the end of the office, just its transformation into a social centre. New ideas about offices are catching on elsewhere. Digital Equipment Corp's subsidiary in Finland has equipped offices with reclining chairs and stuffed sofas to make them more comfortable and conducive to informal conversations and the swapping of ideas. Companies such as Apple and General Electric are experimenting along similar lines. Steelcase, a manufacturer of office furniture, is one of the firms keenest to experiment with new office layouts and designs. The company's research centre in Grand Rapids, Michigan, is a $1 lm building completed in 1989. It is designed around a series of office "neighbourhoods" that put market- ing, manufacturing and design people close to each other so that they can find it easier to discuss ideas and solve problems. Employees on different floors can see one another through glass, and easily go from floor to floor via escalator. Top managers work in a cluster of offices that are wrapped around an atrium in the middle of the building, rather than occupying the usual suite of top-floor offices. They can see, and be seen, by the people they manage. But, sometimes even the most communicative employee just wants to be left alone.
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问答题We'll delay ______ until We hear the weather forecast.
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问答题
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问答题· Discussion -- about 5 minutes · In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. · For two candidates Compromise on Price IBM, one of your company's clients in the USA, is considering building a factory in Shanghai. Discuss the situation together, and decide: · where to build the factory. · what the company needs to know about work practices. For three candidates Compromise on Price IBM, one of your company's clients in the USA, is considering building a factory in Shanghai. Discuss the situation together, and decide: · where to build the factory · what the company needs to know about work practices. · the local government's invest regulations.
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问答题PART TWOHow to approach Writing Test Part Two· Part Two counts for two thirds of the total marks in the Writing Test.· You should spend about 30 minutes on Part Two.· You will be asked to write a report, proposal or piece of business correspondence.· You will be given information, such as a letter, advertisement, or charts and graphs, as the starting point for your answer, and will be told who to write to.· About five 'handwritten' notes will also be given. You must use all these notes when writing your answer, and will need to invent information in connection with some of them. If you leave out any of the five notes, you will lose marks,Planning· Read the instructions carefully so that you know what do, and underline the key words.· Make an outline plan, putting the five notes into a suitable order.Writing· Start your answer by briefly saying why you are writing.· Express your ideas clearly.· Try to use a wide range of appropriate vocabulary and grammatical structures.· For a piece of business correspondence, include suitable openings and closings (e.g. Dear Ms Smith and Yours sincerely with your signature), but no addresses.· Do not present a report or proposal in the form of a letter.· Make the formality of the language suitable for the reader(s).Checking· After writing, read what you have written, correct mistakes and make improvements. If you want to add anything, use a sign, e.g. *. Put a line through anything you want to omit. Don't rewrite the whole of your answer.· Make sure the examiner will be able to read your answer. Use a pen and your normal handwriting (do not write in capital letters).· Check that you have written your answer in 120-140 words.· You work for Jango, a kitchen furniture manufacturer. Jango wants to start selling in Scotland, and is looking for an agency to handle its advertising there. In a business directory you have seen an entry for the advertising agency Westgate & Steyne.· Read Westgate & Steyne's entry below, on which you have made some notes.· Then, using all your notes, write a letter to Marion Westgate at Westgate & Steyne.· Write 120- 140 words.
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问答题You'll also need to add some Capital Letters. to departmental manager from human resources manager date 15 september subject overseas trainee placement scheme as requested i enclose a copy of the scheduled programme for the trainee initiation week it will be held from 23 october to 27 october following your secretarys telephone call i have set aside a session for you to speak to the participants i have scheduled this for monday 23 october starting at 3 O0 pm i am now completing the final arrangements for the week accordingly i would be grateful if you could confirm that the proposed time on monday will be convenient for you in addition i would also appreciate receiving any comments you may have on the programme by friday of this week if possible
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问答题She isn't in the office today,______?
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问答题She gave me some information. This information was supposed to be confidential. ______
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问答题{{B}}Part one{{/B}} You have to change the date of a meeting with a client, Mr. John Williams. {{B}} ·Write an e-mail of 40—50 words to your personal assistant: ·Telling her that you have to change the arrangements for the meeting. ·Giving the reason for the change. ·Asking her to make new arrangements with the client. ·Write on your answer sheet.{{/B}}
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问答题A. WHAT IS IMPORTANT WHEN...? SELECTING APPLICANTS FOR A JOB ·WORK EXPERIENCE ·PERSONAL QUALITIES B. WHAT IS IMPORTANT WHEN...? CHOOSING A SUPPLIER ·PRICE AND DISCOUNTS ·REPUTATION C. WHAT IS IMPORTANT WHEN...? AIMING TO IMPROVE PRODUCTION QUALITY ·UP-TO-DATE EQUIPMENT ·STAFF TRAINING
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问答题{{B}}Part two{{/B}} You recently attended a one-day training course. You were disappointed with many aspects of the event, and have decided to write a letter of complaint to the company that ran it. Write your letter to the company, including the following information: {{B}} ·Which course you attended; ·What was unsatisfactory; ·What you had hoped to gain from the course; ·What you expect to happen now. ·Write 120—140 words on the separate answer paper provided. {{B}}{{/B}}{{/B}}
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问答题Have you ever made any three or five year plan for your career?
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问答题PARTTWO·YouareworkingforanEconomicResearchCenteroftheChineseGovernment.YouhavebeenaskedtowriteashortreportabouttheinformationofthesectionaldistributionofFDI(ForeignDirectInvestment)inChinamanufacturingfields.·Lookatthepiechartonwhichyouhavemadesomenotes.·Usingyournotes,writeyourreportwhichwillsummarizetheinformationbelowandtrytogivesomereasonsforthedistribution.·Write120-140words.
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问答题Women Dominate the Global Market Place: Here Are 5 Keys to Reaching Them Today, it is the woman in a household who makes the decisions in the majority of purchases—not only in the home with food and cars, but with services such as banking and health care. This is extremely challenging for many companies to understand, as it requires a huge shift in thinking and how business has historically been done. Add to this the fact that we often have a strong emotional connection to the women in our lives, so we hate to admit that we might not understand them—causing more ignorance than necessary, even if we are women ourselves. But ignore her at your own peril: Globally, women consumers control $20 trillion in consumer spending. They make the final decision for buying 91 percent of home purchases, 65 percent of the new cars, 80 percent of health care choices, and 66 percent of computers. So how do you create meaningful experiences—in small and large ways—that make this consumer feel understood.9 First, appreciate that the consumer journey is much larger than just the purchase of a product. And when a consumer is deciding on a product or service, she considers many more factors than just the bottom line. Being aware of these seemingly subtle differences can make the difference between a consumer making a one-time purchase and developing on-going loyal relationship with a brand. (1) Acknowledge Her Influence Women are looking for experiences that help them build satisfying relationships with the products they choose. When women shop, they need to feel comfortable and wanted at every point in the decision-making process in order to make that purchase and to become a brand ambassador—and even more so in traditionally male realms, such as technology. This insight may sound easy or entirely obvious, but it's new to many industries and requires a complete shift in retail strategy and design to execute. To reach women, Sprint has refocused away from tech industry jargon. The work Continuum, an innovation consulting firm, has done with Sprint over the past few years shows how much of a change is required to meet the needs of this new generation of woman consumers. Women make up more than half of Sprint's store traffic and make or influence 80 percent of purchases. In the past, Sprint corporate retail stores were narrowly focused on product and technology. Customer-facing communications were dominated by device imagery and complicated industry-specific jargon—representing the days when technology was considered male-and gadget-focused. Over the last couple of years, however, Sprint has refocused everything from the company's retail design to their customer interactions to speak more clearly to women consumers. "Our stores used to be organized around phones for business or for entertainment," says Mark Rexroat, Director of Retail Communications at Sprint. "We recognized the importance of women in the market, either in professional roles or in a new emerging super-morn role, where they often serve as the family's communication hub and as CEO of the household. She is juggling so many roles in her life that we have an opportunity to help her be as productive as possible." Now, in-store communications tell a more lifestyle-focused story with imagery and customer-centric language that helps customers understand the benefits and relevance of the technology, rather than focusing on the pure tech specs of the devices themselves. "We've also increased the personal service levels in our stores, with programs like? Ready Now," which insures that all customers receive help configuring their service and getting started on the right path with their new phone before they ever leave the store,9 says Rexroat. The 2011 visual direction continues to support Sprint's focus on family as a key customer in their stores. Sprint recognizes that morns are central in making the decision to buy. As such, she's represented in the photography as a professional woman, as well as a morn. They understand that making the store a place where she sees herself portrayed in an aspirational way and with honor and respect, is important for their female customer—and their business. (2) Join Her Circle Throughout the entire consumer journey, women use each other as experts, and themselves as the ultimate experience filter. Women are heavily influenced by other women's opinions throughout the purchasing journey and they look to each other as sources of advice and for real-time reviews of products. As a result of this powerful communication, businesses can quickly decline or improve based on how they adopt to these new realities. In the US, women rule the blogosphere—managing, creating, and sharing consumer opinions on products with every keystroke. In fact, a recent ComScore report on women and the web found that their influence online is gaining massive momentum globally. They reported that, "Once women connect, they engage; once they engage, they embrace; once they embrace, they drive. And that's the future. The Internet: It's women's work." The same power of influence is at work in emerging markets as well. In Indonesia, traditional trade—the complex network of open markets, corner stores, kiosks, and street vendors where the majority of people buy their food, drink, and household goods—is largely done by women and has remained the main method by which purchases are made, even with the invasion of the hypermarkets. It was predicted that it would disappear, but it hasn't. A multinational consumer packaged goods client of Continuum's wanted to understand why this was the case, and how their products could secure a bigger presence in it. Traditional trade stores are still present because they offer the community more than the huge markets: The shop owner offers advice to make sure their customers get the right product the first time, helping the consumer to save money. There's a level of trust between shop owner and customer because the owner is personally vetting each product in the store, creating a win-win for each side. This essential part of the community is not disappearing. A global brand can enter this system successfully only when they build relationships with the customers, creating trust, and helping the community—whether online or on the ground—in meaningful ways. (3) Understand Her Similarities By understanding how women balance time, money, and well-being, you understand the unconscious dialogue she goes through at every point in the decision-making process. Continuum spends a lot of time shopping with women in all sorts of venues, in all corners of the globe. And from this experience, patterns emerge. When making decisions, especially for the purchases that affect more than just her, women weigh a few common factors in their minds: time, money, and well-being. The companies that address these needs have an opportunity to create a customized offering and a far better shopping experience. Offering unique ways to make the shopping experience easier and more fulfilling is key. From Continuum's work with Procter & Gamble helping them to find new opportunities to working with Target to redesign their shopping cart, Continuum knows that designing experiences that give a woman consumer a sense of comfort that stretches past the product or service to create loyalty. For example, creating products with improved maneuverability and ergonomics, whether it's something small but touched daily, like the grip on a bottle or something larger like a shopping cart, saves a consumer frustration and valuable time. In return, she has a better experience and is more likely to stay longer and come back again sooner. Nordstrom is a great example of a brand that has built their business on service. Although it may not be the least expensive department store out there, the services the store offers have earned the loyalty of women, especially mothers. They have large lounges where new mothers feel comfortable breast-feeding and they've implemented an unconditional return policy that makes it easy to shop for family members who are not available to try on clothing in the store. And Nordstrom has unique services, such as a free shoe-tying class for children, that helps build a local community feeling and gives morns the freedom to shop, browse, and relax knowing that their child is having fun and learning a valuable new skill. It's this holistic approach, either through physical touch points or the smart design of services, that addresses needs and build positive experiences women want. (4) Respect Her Differences Moving from traditional "life milestones" to chosen "life stages", women no longer have a single path that defines them. Life stages and traditional roles have gotten completely mixed up. Not long ago, women finished school, got married, became a mother, raised kids, maybe returned to work, and retired, all in that order. Now, there are no roles. For the first time in history, no combination of statistics creates a majority in the US when it comes to motherhood. A woman can be 25, 35, or 45 and have a one-year old. Her main career could be in her 30s or 60s. She can choose to have kids in her 20s or 40s or choose to forgo motherhood altogether. All of these women, at various life stages, will have very different life experiences and approaches to family, even when raising exactly the same aged child. The 25-year old will have the support of her parent, whereas the boomer parent may have the added responsibility of taking care of her aging parent. A woman today might start a career, decide to take a break, and volunteer in another country for a few years before starting a completely new career. The possibilities are endless and assumptions can lead to false conclusions. As a society, the majority of new parents are now Gen Y, not Gen X. And Gen Y women view motherhood in a completely new light. While working for a major global manufacturer of morn and infant products, Continuum discovered the need to change the thinking from focusing on working morns versus stay-at-home morns to a new generation of blended part-time working/part-time stay-at-home morns who identify strongly as equal decision makers with their partners. It's a key insight that has lead to major changes in their business, from product design to communications. (5) Grow with Her The majority of products and services offered today serve up empty features and gratuitous gestures to reach women, making them pink and soft, feminine and frilly, relying on dated gender stereotypes, rather than in-depth research. The businesses that will grow with women's advancing economic power are ones that: ·Will respect that she is not a niche group with a single answer ·Will join her circle, listening to what she is saying and asking her opinion ·Acknowledge her influence and include her above and beyond the point of purchase ·Understand that she is a holistic thinker when making every purchase decision Companies who devote time, resources and energy to understanding this key consumer will create a winning situation and speak to "the whole her".
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问答题PartTwo·Thestaffatyourcompanywererecentlyaskedwhattheythoughtaboutthecom-panycanteen.Yourlinemanagerhasaskedyoutowriteaproposalsummarizingtheiropinionsandsuggestingpossibleimprovements.·Lookattheinformationbelow,onwhichyouhavealreadymadesomehandwrittennotes.·Then,usingallyourhandwrittennotes,writeyourproposal.·Write120-140words.
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问答题PART ONE · You are a customer service manager in a big supermarket Recently you have received some complaints from customers. · Write a memo to the staff in your department: · informing them about what the customers complain about · pointing out the possible reasons for the complaints · proposing the ways to solve the problem. · Write 40-50 words. MEMOTo:From:Date:Subject:
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问答题A: WHAT IS IMPORTANT WHEN...? Planning a presentation ·Audience ·Equipment needed B: WHAT IS IMPORTANT WHEN...? Selecting an interpreter for a meeting with foreign clients ·Experience ·Reliability C: WHAT IS IMPORTANT WHEN...? Introducing a new product range onto the market ·Timing ·Advance publicity ·
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