填空题high levels for home sales, have caused many to ask question earlier beliefs that the dynamic

填空题Personal branding Today's society is geared increasingly towards the individual, and that means you have to find ways to stand (31) from the crowd in order to compete. Developing your personal brand is one way. Branding has moved a long way (32) it meant simply building recognisable product names. Brands now represent whole worlds of meaning. And that's just (33) you need to do if you want to be visible among the masses.'We live in a competitive climate, not least in the world of work,' says Helen Trevaskis, identity consultant for brand consultancy Smith and Milton. 'Employers are (34) just looking for skills, but for different qualities too. More young people have degrees, and you'll find many other candidates with the (35) skills and qualifications as you.' Personal branding is a form of self-presentation, but it must be done naturally, making it more (36) just superficial. 'You need to (37) a good look at yourself and ask fundamental questions,' says Trevaskis, 'such (38) , who am I? What are my strengths and weaknesses? From the answers, decide where you want to be positioned in the world, and precisely (39) you want others to see you.' Over time, you can learn to create your own brand identity to make (40) more memorable. It's a particularly useful exercise at times of change in your career.

填空题The US Banking System The US banking system is not as tightly centralized As European systems. At its head we find the Federal Reserve Board (the "FED"), which works through twelve regional Federal Reserve banks. The Board, (31) responsibility is directly to the Congress, is an independent agency, not subject to the orders of the President. But of course, a large amount of cooperation does exist (32) the White House and the Treasury on the one hand, and the Board on the (33) . Credit cards are issued by banks or certain organizations and may be used by the (34) to have purchases (goods or services such as meals, accommodation and travel) charged to a bank account. The account is (35) for the corresponding amount and the card holder is sent monthly statements of account. Some credit cards are (36) internationally by many stores, hotels and restaurants. Cards holders may also obtain cash (37) presenting their card in a local bank, or by using automatic cash machine. Credit cards are issued by banks to their clients and guarantee the solvency of the holders (38) they pay by checks. In the USA. it is frequent for stores to (39) charge accounts for their customers. Instead of paying in cash the buyer only has to (40) a numbered card for the purchase to be charged to his account.

填空题Look at these proposed government measures and use type I conditionals to say what is the probable consequence of each one. The government is planning to: introduce a road charging scheme for cars in big cities This will reduce traffic congestion.

填空题A．surplus B．brand C．Internet banking D．interest E．headhunter F．email G．boycott, sanctions H．produce (noun) I．shift J．electronic commerce

填空题The fundamental reform should promote corporations to answer for their workers and the environment.

填空题 ·Read the text below about some of America's newspapers，which are facing extinction，unle volve． ·Choose the best sentence from the opposite page to fill each of the gaps． ·For each gap 9-14，mark one letter(A-H)on your Answer Sheet． ·Do not use any letter more than once． {{B}} On the brink {{/B}} The New York Times was once the best example of all that was great about American newspapers．Now it symbolizes the difficult situation the whole industry is fecde with.The Grey Lady's circulation is tumbling down another 3.9%according to the latest data from America's Audit Bureau of Circulations (ABC)．{{U}} (9) {{/U}}. Pick almost any American newspaper company and you can tell a similar story．The ABC reported that for the 530 biggest daily newspapers，average circulation in the past six months was 3.6%lower than in the same period a year earlier．As for Sunday papers．it was 4.6%lower．Ad revenues are plunging across the board：by 22.3%at Media General，for example．In 2007 total newspaper revenues fell to$42.2 billion．{{U}} (10) {{/U}}. Much of this decline is being blamed on the rise of the internet，which offers free，round-the-clock coverage．What's more，Internet has provided a new，better home for classified advertising，which was once the source of most newspapers'revenue．{{U}} (11) {{/U}}．The number one cause is the troublesome housing market，which contributes a large slice of classified advedising． Industry experts such as Lucas Rich Fine of Kent State University do not think that the Times is responding forcefully enough．{{U}} (12) {{/U}}Mr.Fine also points out that although all newspapers are being affected by the internet，their ability to respond will probably depend on whether their audiences are national，metropolitan or local．The first category can afford to invest in distinctive international or business coverage，while the last can prosper by becoming'more intensely local'．But he fears that the big metropolitan newspapers may find themselves trapped in the middle． Not all is lost，however．{{U}} (13) {{/U}}．For instance，a number of newspapers are becoming'information and connection utilities'，through such offerings as local internet forums．The Pocono Record has renamed reporters'content managers'，since they oversee all the coverage of their beat，both in print and online，and get a bonus for higher web traffic． The hero for industry optimists is Brian Tierney，a former publicrelations executive．Last year，he led a group of investors that borrowed heavily to buy Philadelphia's two main dailies．{{U}} (14) {{/U}}．He is also finding new ways to drum up advertising，such as introducing a business column sponsored by a local bank． A．Certainly，it was not something to be sniffed at，but much less than the peak of$48.7 billion in 2000． B．However，some of the fall in revenues is actual-ly due to the economic slowdown in America． C．Its advertising revenues are down，too，12.5% lower in March than a year earlier． D．He has since revived them with a vigorous marketing drive． E．Nevertheless，as a major newspaper，it still boasts a welleducated readership． F．Plenty of innovation is taking place，particularly at local papem． G．‘Now is the time to beef up its business section，’he says． H．Now it symbolizes the difficult situation the whole industry is faced with．

填空题密封递价 商品交易所 卖期保值 减价拍卖 贸易条款 买期保值 行业术语 期货交易 拍卖商 竞买者 拍卖

填空题A Western Media Western Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music ＆ Sports Magazines division a major revamp. She will take charge of a portfolio of six titles, and plans to give the division a new identity, replacing its current, very functional name with a more emotionally involving one. Spencer also intends to develop a TV or radio show based on one of its magazines, in an attempt to reverse its flagging sales figures. B Franklin's UK furniture manufacturer Franklin's has parted company with its marketing director Gary Parker. Franklin's refused to comment as to whether he left of his own accord, although sources hint that this was not the case. His replacement, Julia Howell, previously his number two, has been a successful marketer since she started her own marketing consultancy twenty years ago. Her task now is to regain Franklin's former position as UK market leader although sales have held steady, in percentage terms the company has been overtaken by several rivals. C Flyway Flyway, the low-cost airline, has appointed Simon Lewis as its new head of sales and marketing to develop the brand throughout Europe. Lewis has spent his entire working life within the industry, joining from the marketing department of long-time rival Coastal Airways, where he controlled marketing activities in the UK. He will work with Teresa Campbell, who helped launch the Flyway brand. However, not only Coastal is unhappy with the appointment, Charles Waiters, Flyway's former controller of marketing planning, is poised to quit after being left without a role. BDH Alan Dean, the colourful joint chief executive of media company BDH, has resigned from the company which he helped establish citing personal issues. Shareholders and staff were informed of his decision last month. Joint chief executive officer Charles Burnett takes sole charge of the company temporarily, and has announced that there will be no change in strategy. According to 10 insiders, Alan Dean's departure is the result of a personality clash rather than disagreement on the way the company was moving, and the search is on for a replacement. Granville Soft drinks producer Granville has acquired an Australian producer, a departure for Granville, as previously it had only shown interest in domestic purchases. As a result, Jenny Morris, former head of corporate development, has been promoted to the newly created position of head of international soft drinks. As such she will be responsible for developing all the group's international activities, including both marketing and acquisitions. Her move has resulted in a reshuffle of other previous department, where, instead of replacing her, the company intends to reallocate responsibilities to remaining staff.

填空题{{B}}PART ONE{{/B}}{{B}} ·Look at the sentences below and following texts. ·Which text does each sentence refer to? ·For each sentence 1--8, mark one letter A, B, C, D or E. ·You will need to use some of the letters more than once.{{/B}} {{B}}A. The United States Telecom Association{{/B}}The United States Telecom Association is the nation's oldest and most influential trade association of its kind. For more than a century, USTA has represented the interests of service providers in the dynamic telecommunications industry. From its inception, USTA has personified the entrepreneurial spirit of the telecom industry. The evolution of USTA as an industry force parallels the evolution of the telephone industry itself. With the new century, USTA completed an ambitious restructuring with a business plan that unites a diverse industry to deliver influence in Washington. USTA remains committed to representing its members before the Congress, federal and state regulators, the courts and the media, working to deliver significant victories for the telecommunications industry.{{B}}B. LookSmart{{/B}}LookSmart is a leader in commercial search services and a developer of innovative web search solutions. Combining award-winning technology, editorial expertise, and community-based initiatives, LookSmart provides users with highly relevant search results, while delivering targeted sales leads to online businesses. LookSmart results reach Internet users worldwide through top portals, ISPs, and search services including Lycos, InfoSpace, CNET, and LookSmart. com. LookSmart is based in San Francisco.{{B}}C. Nation Media Group{{/B}}The Nation Media Group (NMG) founded by His Highness the Aga Khan, is the largest independent media group in East Africa. It has been quoted on the Nairobi Stock Exchange since October 1973. Greater participation in the shareholding by East African nationals has increased following NMG's regional expansion. The Nation Media has its home base at the Nation Centre on Kimathi Street in Nairobi, Kenya, but has bureaux in the major towns across the country. It also has offices in the capital cities of Dar es Salaam, Tanzania, and Kampala, Uganda, for its East African operations. As the leading multimedia house in the East African region, it has a strong presence in both print and electronic media as well as the Internet, attracting a regular audience unparalleled in the region. The Group's performance over the years has been outstanding even in the leaner economic times of recent years and shows continuous growth and profits for the company as well as the shareholders.{{B}}D. Dice Inc.{{/B}}Dice Inc. is the leading provider of online recruiting services for technology professionals. Dice Inc. provides services to hire, train and retrain technology professionals through its two operating companies, Dice. com, the No. 1 technology-focused job board, and MeasureUp, a leading provider of assessment and preparation products for professional technology certifications. It has built its leadership position over a decade, and both customers and job seekers recognize Dice. com as the No. 1 technology-focused job board.{{B}}E. C. alpine Corporation{{/B}}Calpine Corporation is one of North America's leading power companies--innovative, fully integrated and committed to fulfilling the continuing need for clean, efficient, reliable electricity in an environmentally responsible manner. Headquartered in San Jose, Calif., Calpine has 89 energy centers in 21 states in the U. S., as well as in Canada and the United Kingdom. The centers serve a variety of end users, including electric utilities, municipalities, industrial companies and government institutions. These plants have a capacity of more than 22,000 megawatts. The company increased its generating capacity by more than 70 percent in 2002 and, with over 10 projects under construction, expects a capacity of more than 29,000 megawatts by the end of 2005.

填空题 0 Communicating in groups ensures that each person present there is hearing the 00 same information at the same time. Group communication also allows people to 41 interact with each other about the changes and can help people develop a sense of 42 team, particularly that in a climate of adversity. Communicating in groups also has 43 some disadvantages. In many organizations where there will be people who will 44 not feel comfortable in talking in a group context. The more "personal" the 45 effects of the change, and the more likely people will withdraw from the group 46 process. A second danger of group communication is that for one or two 47 particularly vocal and negative people can set the tone for the group, and then foster 48 unproductive negative discussion out. While expressions of concerns about change 49 are healthy, the "doom-sayer" can cause this process to become destructive. So for 50 this reason, group communication needs to be managed with skill and expertise. 51 Sometimes an external facilitator person is necessary. Finally, there are some issues 52 that cannot be discussed within a group. For example, when in downsizing situations,it is inappropriate to announce to a group that John and Mary are losing their jobs. Whenchanges are likely to create a high degree of upset to individuals, they must be dealtwith in private.

填空题Each pair of verbs in exercise 5 is followed by the same grammatical form. Write the form that follows each. thank and be grateful (to someone) for something or for doing something