单选题Coworker relations：defuse tension with tact It's Monday morning，and you haven't even had your coffee yet． But that hasn't stopped a colleague from．telling you all about his adventurous weekend。In fact，you've heard several stories in extreme detail，and he shows no (21) of stopping．You just want to get to work，but how do you say so without (22) ．the other person's feelings?This situation，like many others，requires tact and diplomacy．When you work in close quarters，issues like this one are bound to (23) ．from time to time. Thankfully，speaking with a coworker about an awkward issue doesn't have to induce panic．Here's how to (24) the situation： First， (25) ．the circumstances．Before saying anything to your colleague，weigh the pros and cons of speaking up．Second，explain the impact．If a (26) conversation is necessary，don't confront the person in a group setting．Voicing your frustration in front of others could (27) ．your colleague．Instead．explain your concern when you're alone with your coworker and let the person know how the situation (28) ．you．Last，reach an agreement．Don't end the conversation without coming to some sort of resolution．Solving the issue may require a (29) .For example，If you find your coworker's music loud and annoying．he may agree to use headphones during the mornings and afternoons if you don’t mind that he uses his speakers later in the day，when things have (30) ．down． Remember that every situation is different and that some conversations with a coworker will be awkward regardless of your approach．But by being honest and respectful with colleagues，you'll solve issues before they fester and ensure your work relationships remain healthy．

单选题[此试题无题干]

单选题Hurtling as we are towards the new millennium, with all the social changes this iconic date implies, it is increasingly apparent (21) the world of business is experiencing fundamental shifts. Today, both companies and schools are increasingly aware that business is a human activity; it's ultimately (22) and about people. In future, employers will (23) doubt demand more rounded individuals to run their operations, which naturally creates a question for the next generation of students, "Is the classic MBA still the model—and obligatory—passage toward that ideal career?" The Masters of Business Administration (MBA), the best-known business school label, is an introduction to general management. The traditional MBA, Harvard-style, has remained largely unaltered (24) the 1950s, and seeks to provide a thorough knowledge of business functions through the case study—a(n) (25) incidentally borrowed from law school. The trouble is that the real world is not a theoretical exercise. The problems managers face today are messy, and, if anything, are becoming messier, neither fitting in neat functional boxes nor (26) one simple answer. Ambiguity is the hardest (27) to manage, but it's the one most managers are wrestling with. "Management is more art than science," observes Richard D'Aveni, professor of strategic management at Dartmouth's Amos Tuck School of Business Administration. "No one can say with certainty which decisions will bring the most (28) , any more than they can create instructions over (29) to sculpt a masterpiece. You just have to feel it as it goes." John Quelch is another business-school insider who detects the limitations of the traditional syllabus. According to Quelch, leadership is an area that b-schools have not fully addressed. It is notoriously hard to teach, (30) programs do have the capacity to provide a grounding in non-business areas and personal growth.

单选题If you are buying a property in France, whether for a permanent or a holiday home, if is important to open a French bank account. Although it is possible to exist on traveller's cheques, Eurocheques and credit cards issued by British banks, the fees for these services can be expensive. The simplest way to pay regular bills, such as electricity, gas, or telephone, particularly when you are not in residence, is by direct debit from your French account. To open a current account, you will need to show your passport and birth certificate and to provide your address in native country. You will be issued with a cheque book within weeks of opening the account. In France it is illegal to be overdrawn. All accounts must be operated in credit. However, there are no bank charges. Note that cheques take longer to clear in France than in Britain, and can only be stopped if stolen or lost. The easiest way to transfer money from a British bank to a French one is by bank transfer: simply provide your British bank with the name, address and number of your French bank account. The procedure takes about a week and costs between ￡ 25 and ￡ 40 for each transaction, depending on your British bank. Alternatively, you can transfer money via a French bank in London. You can also send a sterling cheque (allow at least 12 days for the cheque to be cleared), Eurocheques or traveller's cheques. Finally, it is a good idea to make a friend of your French bank manager. His help can prove invaluable.

单选题Whatdoes"Ifyouwanttosell,playhardtoget"mean?

单选题To develop new ideas for expanding their new product line, many firms have recently increased their investments in ______ A．research and development B．production facilities C．distribution facilities D．overseas production assembly operations E．inventory control

单选题WHAT IS CORPORATE PLANNING? Corporate planning may be described as the careful and systematic taking of strategic decisions. In contrast to a short-term plan like a budget, a corporate plan is concerned with taking a long-term (21) of future developments and with designing a strategy so that the organization can achieve its chosen objectives. Many large companies now recognize the importance of (22) a formal approach to developing a corporate plan. They prepare 'scenarios' or forecasts of future developments in the (23) in which they wish to operate, in order to examine whether decisions taken in the present will result in success in the future. In recent years, companies have been developing more sophisticated (24) - with which to analyze the risks involved in such decisions. (25) for example, an oil company deciding if it should invest in a new refinery. Faced with this decision, involving the (26) of millions of pounds on something which might have a life of 15 years or more, the company must have a sound basis for its decision. In this case, it needs to know whether it can be (27) of a market for the extra volume of its refined products, and it needs to know whether they can be produced profitably. In addition, it is necessary to study the (28) Of crude oil and other supplies needed in the process. Corporate planning, therefore, involves three main areas: (29) the long-term objectives of an organization, deciding what market (30) there may be and formulating a product policy to satisfy them.

单选题 ·Read the following article about culture in business negotiation and the questions. ·For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet. Negotiation is a common and necessary process in concluding an international transaction. Businesspeople from different cultures may sometimes find themselves in an awkward position owing to the cultural conflict. As a matter of fact, when two parties of different cultures sit at the negotiation table, two cultures are conflicting. Cultural conflict may result in a failure of a deal or loss of opportunity or loss of profits. For example, foreigners with some knowledge about Chinese culture will avoid making an appointment with Chinese businesspeople to negotiate during the traditional Chinese Spring Festival, especially on the New Year's Eve and in the following three days, as Chinese people think that it is not the time to make money during the Festival. On the other hand, they need relaxation after a whole year's hard work. Cultural elements influence the style, method, pace, and goals of the negotiators. The negotiators must remain alert to not only the culture of the society represented but the personal views and outlook of the negotiator across the negotiation table and even across wire (talking on the phone). Negotiation between businesspeople is an activity of cross-cultural communication, and closely linked with communication is the accommodation of differences in negotiating styles. Some cultures are more formal than others, others more confrontational; some will be understated, others inclined to exaggeration; some more conscious of status and far less egalitarian than Americans, others so circumspect (to save face and preserve harmony as to leave a typical Western businessman baffled in trying to find out the intent). Understanding manners and customs is especially important in negotiations because misunderstanding manners or customs of another culture may result in poor outcomes or even disasters. To negotiate effectively in cross-culture negotiation, all types of communication should be read correctly. For example, Americans often interpret inaction and silence as negative sign. Japanese managers tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk about unrelated issues or do something else for a while. The aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators. The following examples may further show how culture conflicts damage international trade transactions. At the negotiation table, Western business negotiation group leader found the Japanese negotiation leader nodding his head after he made his offer to the Japanese negotiator, so he thought the Japanese business counterpart agreed to their offer, and he took out the contract, hoping to conclude the negotiation by signing the sales contract. But, to his great astonishment, the Japanese counterpart did not show any sign of signing the contract. The Western business negotiation group leader, however, felt offended. He thought the Japanese counterpart was not serious. The negotiation then ended resultless. The process of decision making is varied. The time taken to make one decision will depend on whether such authority is centralized, assigned to a committee of technical people, routed through a network within the organization, or entirely delegated to the negotiator. For example, again it is concerned with the negotiation between the Japanese businesspeople and an American group. After being offered the price, The Japanese negotiators habitually remained silent for some time. The American negotiator, however. thought that the price he had offered might be not competitive. So he reduced the offered price, which surprised and very much pleased the Japanese negotiators.

单选题In the second paragraph, what features does differentiated marketing have compared with undifferentiated marketing?

单选题According to the first paragraph and among the following products, what product will not benefit from undifferentiated marketing?

单选题All of the following are the advantages of diversity in the workplace except ______

单选题At the equilibrium price for a product, the ______ A．firms in the market are maximizing their total revenue. B．consumers in the market have spent all of their income. C．firms in the market are maximizing their total output. D．firms in the market are just breaking even. E．quantity demanded by consumers equals the quantity supplied by firms.

单选题What is the main theme of this article?

单选题· Read the article below about the impact of technology on the environment.· Choose the best word to fill each gap from A, B, C or D on the opposite page.· For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet. {{B}}Business and the environment{{/B}}These days in business, people have to face many challenging questions when designing , and implementing new projects in undeveloped areas of the countryside. One issue which has to be faced is whether it is possible to introduce new technology without destroying the local environment.Economic{{U}} (21) {{/U}}and environmental conservation are often seen as natural enemies. It is unfortunate that in the past this has often been true, and it has been necessary to choose between{{U}} (22) {{/U}}the project or protecting the environment. However, by taking environmental considerations{{U}} (23) {{/U}}at an early stage in a project, companies can significantly reduce any impact on local plants and animals.For example, in southern Africa, a company called CEL was asked to put up 410 km of a power transmission line without disturbing the rare birds which inhabit that area. The project was carried out with{{U}} (24) {{/U}}disturbance last summer. What may surprise many business people is the fact that this consideration for local wildlife did not in any way{{U}} (25) {{/U}}down the project. Indeed, the necessary advance planning{{U}} (26) {{/U}}with local knowledge and advanced technology,{{U}} (27) {{/U}}that the project was actually completed ahead of schedule. CEL was contracted to finish the job by October and{{U}} (28) {{/U}}to do so two months earlier.CEL is one of those companies which is{{U}} (29) {{/U}}to the principle of environmental conservation. Many other companies have yet to be{{U}} (30) {{/U}}of the importance of balancing the needs of people with those of the environment. However, it may be the only realistic way forward.

单选题graduate recruitment has a growing role. But companies need to know whether their recruitment staff who interview candidates for jobs really know what they're doing. Carl Gilleard, chief executive of the Association of Graduate Recruiters (AGR), acknowledges that in a perfect world, the people who recruit graduates would have been in the role for some time building up workplace knowledge. He says the reality is that the high turnover of graduate recruitment managers in most blue chips means there is little continuity in how companies operate. 'There's the difficulty in maintaining important contact with university careers departments, for example,' he explains. 'You need a depth of understanding to appreciate where the company is coming from and how it's progressing.' We can identify two specialisms within the recruiter's role. Those that work on the recruitment and selection side need traditional human resources (HR) skills such as good interviewing technique, observation, common sense, objectivity, patience and listening skills. But increasingly there are those who take a strategic view and look more widely at how their company is represented in the marketplace. It's a clear advantage if you can identify with your target audience. Many young members of middle management are seconded into HR for a year because their firms feel they can identify with job-seeking graduates. Yet in an industry that has been revolutionised by the internet, privatised career services and rocketing numbers in higher education, it is questionable how relevant these managers' experiences are. Some high-fliers see a secondment to HR as a sideways move; a firm's HR function might not carry the same kudos as, say, the finance department, although obviously the recruitment and retention of staff is of crucial importance. Georgia de Saram, specialising in graduate recruitment at a law firm, is one of a new breed of young dynamic recruiters who see HR as their vocation rather than a transitory career move. 'I was attracted to the profession because I enjoy working with people and it's an obvious follow-on from my anthropology degree,' she says. 'In this capacity, you get to know people and they know you even though they might not know other people in the firm.' As a recruiter, she sees herself as the interface between graduates and the firm that's looking to attract them? It's such a tug of war between law firms for the best trainees - often they'll turn you down in favour of an offer they've received from elsewhere. You need to be good at marketing your firm, to know what interests graduates and how you can reach potential employees, whether that's through virtual law fairs or magazines.' A recent AGR survey suggests that the sectors in which there is less turnover of graduate recruitment managers are more successful in recruiting the graduates they want. The legal sector's sophisticated understanding of the market, for example, means they manage to recruit exactly the right number of trainees despite intense competition and thousands of applications. The people recruiting seem to build up a specialism and then pass on their knowledge and expertise to those new to the graduate recruitment sector. Jackie Alexander, an HR partner at PricewaterhouseCoopers, feels that HR professionals are finally reaching board level and receiving the sort of acknowledgement they deserve. 'They are judged by the value they add to the business,' she says, 'and, as a professional services firm, the right people are our biggest asset.' As Georgia de Saram points out: 'From our company's point of v. iew, if I can't establish a rapport with a candidate and bring out their best, it might not be just their future but also ours that is at stake.'

单选题·Read the following article about advertising.·For each question 15- 20,mark one letter (A, B, C or D)on your Answer Sheet for the answer you {{B}}Advertising{{/B}}The primary function of advertising is to communicate marketing objectives to selected target audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creative approaches. However, despite the seemingly endless channels for utilizing advertising, it is basically a marketing communication too. When we examine an- successful advertising campaigns, we often find that advertising was used to accomplish inappropriate tasks. Successful advertising must be oriented to specific objectives. Before we can determine advertising objectives, it is advisable to distinguish between marketing and advertising goals. Effective advertising is an extension of the basic marketing plans and is derived from it. However, advertising goals are not the same as marketing goals. The marketing staff sets the marketing goals or objectives. The marketing department decides how to allocate resources to various tasks, including advertising. It also determines how these resources will be distributed to specific target markets and what sales objective can be expected over time and geography.Examples of marketing objectives are1. Attaining a market share increase from 2 percent of industry sales to 4 percent within 18 months.2. Increasing distribution by number of retail outlets and/or geographical regions: If a product is currently available to 50% of the population or can be found in 50% of retail outlets, a marketing goal might be set to increase this figure to 60 percent by the end of the year.3. Increasing total sales. Coals troy ha set in either number or units sold or traits sold ca: dollar volume of sales. Advertising goals are communication objectives designed to reach the target audience with the appropriate message. Ad goals are based on marketing objectives, but they are not the same as marketing goals. Advertising objectives might include1. Increasing brand awareness from 20 percent to 30 percent among 18-to-34-year-old women within one year.2. Increasing recall of brand advertising by 10 percent in the next three months.3. Increasing favorable product attitudes by 10 percent in the next year.Note that advertising goals are based on improving communication and consumer attitudes toward a product. It is interesting to note that a survey indicated that a majority of companies wanted to measure advertising success based on sales. Obviously, even sophisticated corporations often confuse marketing and advertising goals.Advertising is the communication arm of the marketing process. It is a method of delivering a message from a sponsor, through a formal communication channel, to a desired audience. Advertising has many roles. It is designed to dispose a person to buy a product, to change minds, or even to advocate leas con- starting ("demarketing"). It may be used to help elect a candidate, raise money for charity, or support a cause. Must advertising, however, is for the marketing of goods and services.Advertising is also part of the everyday culture of virtually every American. It is estimated that the average person sees or hears as many as 1,200 ads and commercials each day. Advertising is part of the social, cultural, and business environment, it mirrors this environment and also brings about subtle changes in the behavior of the public that uses it. It is no wonder that advertising is one of the most scrutinized of all business enterprises.Today, advertising is functioning in a changing economic and social climate. Advertisers are viewed in many ways by the publics they serve, Manufacturers are asking for more tangible evidence of advertising's role in the selling process, and the media are constantly seeking higher advertising rates to cover spiraling expenses. At the same time, the audiences that advertisers seek are becoming even more fragmented. Consumers, despite their seeming fascination with advertising's creative process, tend to ha- come more cynical and disbelieving about its claims.

单选题Which of the following is not true about federal laws?

单选题The tasks and responsibilities of a job position are disclosed in a (n) ______

单选题A. Over the next 10 years, there will be a dramatic increase in the use of electronic systems to accelerate employee learning, augment decision making, and monitor performance. Proponents of these systems argue that they enable employees to learn their jobs faster, provide workers and managers with immediate performance feedback. B. Today, college grads and professionals are just as likely to send in an electronic resume as a traditional paper-based document. And HR departments often squirrel the information in a database, which allows them to later search for applicants based on specific criteria—education or skills set, for example. The entire process-without paper, mail and filing-is faster and far more efficient. C. Work methods and functions are no longer permanent and immutable structures; they are fluid processes that require workers to adapt continuously. Organizations will be forced to question many of the "stable state" assumptions under which they've traditionally operated, such as who their competitors are and who their potential customers may be. D. Multimedia combining voice, image, text, and data redefines industries and competitors and creates new markets. Suppliers can act alone or in combination to market and sell goods in new ways directly to customers while bridging cultures, improving service, and collapsing cycle time. E. Now payroll and tax processing is entering the world of electronic commerce. Thanks to the Internet, companies now can zap financial data off to a bureau. Once there, the service can handle payroll calculations, spit out transaction reports, issue paychecks or manage direct deposits, complete year-end tax filing and more.