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美国经企管理研究生入学考试(GMAT)
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填空题Technical writers Twenty years ago
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填空题Do you want your salary up? From If you are curre
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填空题Offshoring A
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填空题Younger people are more likely to talk about their
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填空题Management buy-outsInvolving staff in management b
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填空题 Where do managers come from? Good managers are
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填空题 New Innovation Needs Three Phases0
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填空题How to launch a management buyout (MBO) The busin
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In this part of the test,you are given a discussion topic.You have 30 seconds to look at the task prompt.an example of which is below,and then about three minutes to discuss the topic with your partner.After that,the examiner will ask you more questions related to the topic. 1. For two candidates Staff Relocation Your company needs to relocate several members of staff to a new branch opening in another part of the country.You have been asked to submit ideas on how to make relocation attractive for staff. Discuss,and decide together: ?which types of financial incentives the company could offer to staff ?what;nformation staft would need to know about the new location. For three candidates Staff Relocation Your company needs to relocate several members of staff to a new branch opening in another part of the country.You have been asked to submit ideas on how to make relocation attractive for staff. Discuss,and decide together: ?which types of financial incentives the company could offer to staff ?what other types of incentives might be important ?what information staff would need to know about the new loCation. Follow-on questions ?What other assistance might be necessary for staff who are relocating? (Why?) ?How could staff who are unwilling to relocate be encouraged to do so? ?What do you think influences a company's choice of location for its branches?(Why?) ?What are the impl ications for company organisation of having branches in different places?(Why?) ?Do you think there will be greater international expansion of companies in the future?(Why?/Why not?)
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In this part of the test,you are given a discussion topic.You have 30 seconds to look at the task prompt,an example of which is below,and then about three minutes to discuss the topic with your partner.After that,the examiner will ask you more questions related to the topic.1. For two candidates Traveling to Work Your company's location in a busy city centre means that staff often complain about the time taken to get to work.YOU have been asked to make some recommendations. DiScuss and decide together: ?whether it would be better for staff to use public or private transport ?what the effects might be of allowing staff to work flexible hours. For three candidates Travelling to Work Your company's location in a busy city centre means that staff often complain about the time taken to get to work.You have been asked to make some recommendations. Discuss and decide together: ?whether it would be better for staff to use public or private transport ?what the effects might be of allowing staff to work flexible hours ?what other measures the company could take to deal with the situation. Follow-on questions: ?Would you be willing to spend a long time travelling to work every day? (Why?/Why not?) ?Should companies provide staff with financial assistance if they have long journeys to work?(Why?/Why not?) ?What do you think influences a company's decision to be located in a busy city centre?(Why?) ?What effects do you think technology will have in the future on where people do their work?(Why?) ?What could be the long-term effects of changes in the hours people work and where they work?(Why?)
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Manager Selecting Your company needs to select a new manager for a new branch in another city. You have been asked to submit ideas on how to select the right person and make this new position attractive.Discuss, and decide together? What qualities a new manager should have?What types of financial incentives the company could offer to a new manager
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Investing Your company wants to make some investments. You have been asked to submit ideas on how to invest. Discuss, and decide together:?Which guidelines of investment you should follow?What field you can invest in
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In this part of the test,you are given a discussion topic.You have 30 seconds to look at the task prompt,an example of which is below,and then about three minutes to discuss the topic with your partner.After that,the examiner will ask you more questions related to the topic.1. Your company has found that ineffective time management is one of the major problem areas throughout the workforce.You have been asked to put forwardsome suggestions for improving the situation. Discuss,and decide together: ?why poor time management can become a major problem in companies ?what procedures could be adopted to ensure that time is managed effectively. ?why poor time management can become a major problem in company When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks.They do not have a definite idea of when they should complete a certain task.Poor time management could due to the simple fact that they often neglect the ordering of priorities and task is treated on an equal basis,even if it is a very urgent task. ?what procedures could be adopted to ensure that time is managed effectively First.we should make a11 the staff members realize how important effective time management is to our company.Another thing we can do is to make all the managers,or even every staff member,come up with a job description of their own.In this way,they can be pretty sure about what they are responsible for and what they are not.The top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to.
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Practise discussing this task, and the questions which follow it, with a partner:STAFF TRAINING REVIEWThe organisation you work for plans to review the training it currently provides for staff and to make improvements. You are part of the team that has been appointed to contribute to the review.Discuss, and decide together:? how to evaluate the training currently provided? how to set about meeting training needsFollow-up questions:? Do you think all members of a company should receive training?? Are there types of training which are not appropriate for a company to provide for staff?? What training would you most like to receive?? How can the effectiveness of training be measured?? Do you think the kinds of training that companies provide will change in the future?
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In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Time management: the importance of punctuality in all aspects of work B Personal management: how to manage employees effectively C Customer relations: how to set up an effective customer services system
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In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?how to monitor the progress and outcomes of the project. For three candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?what the long-term aims of the project might be ?how to monitor the progress and outcomes of the project.
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In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. Your organization is about to create a benefit to help employees who are caring for elderly parents. You have been asked to submit ideas on exactly how to help these employees. Discuss and decide together: ?what benefit your organization could offer to employees who are caring for elderly parents ?what these employees should not expect the organization would do for them
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阅读理解In an uncertain economic environment, top management will be interested in asset management and flow management. (0) . They can represent over 50 percent of manufactures'' total asset, and more than 80 percent of wholesalers'' and retailers'' total assets. When top management mandates a reduction in accounts receivable and/or inventories, its objective is to improve cash flow and reduce the company''s investment in assets. (9). But reduction in the terms of sale, or even enforcement of the stated terms of sale, in effect changes tile price component of the firm''s marketing mix. (10). The arbitrary reduction of accounts receivable and/or inventories in the absence of technological change or changes in the logistics system can have a devastating impact on corporate profit performance. (11). First, the change alters the manufacturer''s price and therefore the competitive position of its products, which may lead to decreased sales. Second, it further complicates the cash flow problems of the manufacturer''s customers. Forcing faster payment of invoices causes channel members to improve their cash flow by reducing their inventories of the manufacturer''s products. (12). This situation may also result in stock-out of the manufacturer''s products as the wholesale or retail level of the channel, further reducing sales volume. Similarly, a manufacturer''s policy of arbitrarily reducing inventory level to increase inventory sums, in the absence of a system change, may escalate transportation costs and/or production setup costs as the logistics system scrambles to achieve the specified customer service levels with lower inventories (assuming the company was efficiently and effectively distributing products prior to the policy change). (13). In this case, customer service levels would be eroded, and a decrease in market share might result. (14). A. However, if management concentrates on system changes that improve logistics efficiency and/or effectiveness, it may be able to satisfy all of the firm''s objectives. B. Usually, management assumes that revenues and other costs will remain the same. C. They do so by placing smaller, more frequent orders, which may increase total logistics cost for both the manufacturer and its customers. D. In either set of circumstances, the increased cost of transportation and/or production or the lost sales contribution could far exceed the savings in inventory carrying cost. E. If a manufacturer changes its terms of sale, for example, the effect on wholesalers and retailers will be twofold. F. In addition, simply reducing the level of inventory can significantly increase the cost of logistics if current inventories have been set at a level that allows the firm to achieve least total cost logistics for a desired level of customer service. G. Alternatively, pressure to reduce expenses may preclude the use of premium transportation or increased production setups to achieve the desired customer service levels with smaller inventory. H. The two most common strategies used to improve cash flow and return on assets are: (l) reducing accounts receivable and (2) reducing the investment in inventory, as inventories and accounts receivable are a major portion of corporate assets. EXAMPLE:The correct answer for blank (0) is [H].
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阅读理解Advertising in the United States is successful under the following circumstances: first, when it creates a favorable company image; second, when it relies on scientific research for an accurate evaluation of trends, fashions, needs, attitudes, and motivation; third, systematically applies the findings of research in solving its problems; (0) . (9). In the competitive world of American business, a positive company image is essential to a company''s survival and growth. Any adverse publicity could destroy the image, thereby causing a "recession" in the company''s ability to sell its product, keep the value of its stocks high, and maintain a healthy state of company morale. Furthermore, the self-images projected to the consumer are one of the essential techniques for pulling people into the commercial, of getting them involved with the situation and consequently with the product. (10). The composite American, as projected in TV and radio commercials, might be pieced together somewhat as follows: always eating, troubled with insomnia, constantly worried, extremely clean, fond of fun and luxury, wholesome, highly individualistic, looking for the easiest and quickest way of doing everything, and searching for reality—even if it''s only a real cigarette. Successful advertising appeals more to emotion than to reason. Research shows that data from surveys may be inaccurate because people frequently do not give reasoned answers to questions, but answers that convey a good impression to the researcher. (11). Reasoning power is called into play only when people have to give themselves a solid excuse for buying something that appeals to them emotionally. Since a major part of advertising is aimed at the emotions, there is some concern that through exploitation of the emotions by advertisers, Americans will become less rational and less independent in their ability to make decisions. However, recent research indicates that people''s ability to reason is not adversely affected by advertising because too few advertising messages really get through to them. (12). If a company''s drive for successful advertising disregards ethical practices, the public must rely on various agencies to discipline the offender with the threat of damaging its image. On the other hand, advertisers have found it advantageous to enrich our leisure hours by providing great entertainment, often unavailable otherwise. (13) What does it mean? It means that we associate the brand name, the trademark, or the slogan with the entertainment. It means that the company has won our favor and that, in all probability, we will buy that company''s products and/or invest in its stocks. (14). Therefore, every step in the advertising process is aimed at stimulating Americans to work harder, to train longer, and to earn more in order to acquire a generous share of the material conveniences and luxuries that the giants of industry have been able to produce. A. Effective advertising is a powerful image-builder. B. As a result of all this image-making activity, the advertiser arrives at a composite of all the images projected, a national image with which the majority of consumers can identify. C. People watch the commercial and listen to the sales message, but often pay little attention to what is going. D. People always pay little attention to commercials, because they are so money-oriented. E. We hum the tunes, recount the tales, and laugh at the comic situations brought to us by the advertiser. F. It was the motivation analysts who found that companies must sell emotional security first and foremost. G. Fourth, avoids exposing the sponsor to charges of unethical practices. H. Ultimately, the American dream of everlasting affluence depends for its fulfillment on the advertiser''s continued success in keeping people amused, dissatisfied with what they already have, and eager for more and more and still more of the good things. EXAMPLE:The correct answer for blank (0) is [G].
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阅读理解(0) studies which have examined the business consequences of implementing family-friendly employment policies have found benefits in doing so. Others have tried to determine whether employees have a voice (31) work-life issues, and how instrumental it might be in establishing family-friendly employment policies. Employees appear (32) have a voice of some kind in larger organizations. It tends (33) be collective, and expressed through trade unions or staff associations. Smaller enterprises typically lack collective means of expression, though there can be direct communication (34) individual employees and their employers over flexible working. Some studies have reported individuals negotiating informal arrangements (35) their managers in small and medium-sized enterprises to suit their individual circumstances, but not all employees have a powerful enough voice to achieve this. Family-friendly policies appear to be more widespread and deeply embedded (36) enterprises which recognize unions, though this association does not imply that unions have a more effective voice. Various studies have confirmed the low-key role of trade unions. Consultation even with and among line managers also appears to be rather restricted, (37) the possible exception of health services, (38) there is an organisational cultural tradition of consultation. However, the major factor influencing employers (39) implement or extend family-friendly policies appears not to be collective or individual employee pressures, (40) labour-market conditions backed by minimal statutory requirements. EXAMPLE:The correct answer for blank (0) is “ SOME”.
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