填空题 · As you listen, for questions 1-12, complete the notes, using
up to three words or a number. Who is
Tony Deutsch? 1. Tony Deutsch works for
______. About Advertising 2.
Advertising is a powerful ______. 3. The primary goal of
advertising is to ______ for customers to buy goods. 4. Last
time you worked on ______. 5. This time you are going to work
on ______. 6. Among the losing team, the second person
______. The Specific Task 7.
The task is to ______ for marquis jet cards. 8. You are going
to create a 30-second ______ and a magazine. 9. At Deutsch, you
have the access to photographers, editors and ______. 10. Don't
be afraid to be ______ at advertising. 11. The greatest
advertisement does ______. 12. Swing for the fancies, and
failure is not your ______.
填空题direct
填空题Last year we (not/have) ______ any serious complaints from our clients, but this year we (already/received) ______ over twenty.
填空题over-turn the power of the poor elite and create a communist state in which everyone's needs
填空题 · For each extract, there are two tasks. Look at Task One, for
questions 13-17, choose the key point about the transition from the lit A-H. Now
look at Task Two, for questions 18-22, choose the statements in which they
describe the transition of their companies from the list A-H. Task One—Transition Point
· For questions 13-17, match the extracts with the key point, listed
A-H. · For each extract, choose the key point stated.
· Write one letter (A-H) next to the number of the extract.
A taking a leap of faith B the right
reposition vision C sharing ownership
responsibilities D right pricing structure
E good service F difficulties in
transition G time consuming in transition
H challenges in transition
填空题COMPUTER TRENDS When analysing the computer market worldwide it is useful is distinguish (31) sales of desktop computers and portable laptop models. The major manufacturers perform very differently (32) different areas of the market; for example,A.B.I. , the worldwide brand leader in desktop computers, ranks only fourth in laptop computer sales and has captured only nineteen per cent of the European market. The Grown Corporation has succeeded in penetrating the difficult European market and now has a twenty-one per cent market share; in worldwide sales, however, Crown ranks second in laptop models (33) fourth in desktops. Beginner's luck A recent arrival (34) the scene, Unitec, has won a twenty-eight per cent slice of the European market and already stands at number five in the world market in (35) categories. The computer division of Marcus Industries ranks just belowA.B.I. in the desktop best five and currently leads the world market in portable models; in spite of this, Marcus have captured only six per cent of the European sector. Europe fights back The remainder (36) the European market is shared by a number of local manufacturers who are competing well in home markets (37) who do not figure largely on the international scene. The (38) one of these European companies to challenge the U. S. and Japanese makers abroad successfully is Contact Electronics who entered the top five in the laptop field this year and managed (39) outsell bothA.B.I. and Unitec. Unitec's main rival, PerryHamilton, still occupies third place in the desktop category, (40) is struggling to maintain its market shar
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填空题The sky's the limit The world's top airlines have been, battling for several years to equip the business class of their aircraft with everything they believe the business customer could desire. Over £, 2bn plane has been spent on services. (31) as faxes, on-board shopping and even video games. The problem (32) that business customers do not seem particularly interested in hi-tech entertainment and certainly not in working (33) they are travelling, flying is, for most business travellers, a chance to relax This has been indicated by a number of surveys which have given business travellers a chance to say (34) they want from air travel. (35) highest priority is given to old-fashioned airline values such as comfort, fast check-in and good food. Not surprisingly, the most important single priority, on long-haul flights is comfortable seals. The survey, also revealed that travellers particularly disliked the lack of personal space given by many airlines and not (36) treated as an individual. It would appear that the main desire of most business travellers is peace and quiet and (37) more entertainment and business facilities. For business travellers the results of these surveys probably come as no surprise. But it does make one wonder (38) airlines have carried out enough research before spending vast amounts of money on new (39) generally unwanted systems. Every business traveller knows that if you are a frequent flyer with a heavy schedule, rest and comfort are what you desire above (40) else. All airlines would do well to bear this in mind.
填空题A document issued instead of an insurance policy to cover regular shipments.
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填空题Innovation can not happen of its own volition.
填空题lighter (small vessel used to carry goods out to a ship)
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填空题A. the Personnel Manager B. the Training Manager O. the Managing Director D. the Manager of Office Supplies E. the Marketing Manager F. a temporary clerk G. the junior Finance Manager H. the Finance Director
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填空题till. When all the goods will have been scanned, the till provides a total and the