问答题Question 4·Your company has employed an outside consultant to organize an exhibition of your products, to be held next month. His work is unsatisfactory, and your boss has now decided that you should take over full responsibility instead. Your boss has asked you to write to the consultant to explain why he has been replaced.·Write the letter to the consultant; ·giving two reasons why he has been replaced ·telling him he will be paid for this work ·asking him to brief you on the current situation.·Write 200—250 words on the separate answer paper provided.

问答题ReadthetranscriptoftheListeningTest,PartTwo.CompleteTaskOneasyoureadeachextractthefirsttime;thenreadtheextractsasecondtimeandcompleteTaskTwo.Transcript1.Unfortunatelyforus,mostofourbusinesscomesfromtwobigclients.Eventhoughweareonlyasmallgroupofteachersandtrainers,westillhavetorespectthesecompanies'paymentterms.Inthecaseofoneofthemit's45daysandtheotheris60days,whichgivesusrealproblemswithcashflow.2.Asahighstreetshop,cashflowisnotaparticularproblem.It'stherentandlocalbusinessratesthataresocrippling.Butbecausewesellladies'fashion,locationisveryimportant.Wecouldfindsomethingmuchcheaperoutofthecitycentre,butourincomewouldcertainlysuffer.3.WeborrowedquitealotofmoneytosetupthebusinessfouryearsagoandI'venoregrets.Wecouldn'thavefittedoutthegaragewiththerightequipmentotherwise—hydraulicramps,abody-paintshopandsoon.It'sjustthattheinterestissohighanditmeanswespendalotofourtimeworkingtoservicethedebtratherthandevelopingthebusiness.4.It'sagreatbusinesswithverylowcostsonthewhole.Wedon'thaveashopfront—wejustsendoutcataloguesandpeoplephoneintheirorders.Itcanbeexpensivewhenwegetreturns,butthemaindifficultyisthemarketing,becauseit'ssoexpensivethesedays.Unlesswearepresenteveryweekinsomenewspaperormagazine,oronabillboardsomewhere,customersforgetaboutus.5.Wearecurrentlybuyingalotofsmallvillasandfarmhousesin...Well,Iwon'ttellyouwhereincaseyougetideasofyourown—butit'sasmalldevelopingcountry.It'sabiggamble,becauseno-oneactuallyknowswhetherthemarketthereisgoingtotakeoffornot.Ifitdoesn'twe'llbebankrupted...butI'mconfident.·Readtheextractsbyfivebusinessownerstalkingabouttheirfinancialsituation.·Foreachextracttherearetwotasks.ForTaskOne,choosethesectortheirbusinessisin,fromthelistA-H.ForTaskTwo,choosethefinancialproblemeachpersonidentifiesfromthelistA-H.

问答题For two candidates Your company are sued for illegal arbitrage with a stockbroker by a stock investor. You have been asked to respond to it. Discuss and decide together: · Select which lawyer to conduct your case in court. · Cite the reason for choosing him.

问答题{{B}}Marketing: how to ensure that a company's marketing literature is attractive to customers{{/B}}

问答题{{B}}Do you think changes to working practices could avoid the need for larger premises? (Why? / Why not?){{/B}}

问答题{{B}}Franchising{{/B}}

问答题What steps could companies take to ensure that existing customers remain loyal? (Why? / Why not?)

问答题Marketing: how to ensure that a company's marketing literature is attractive to customers

口语表达Task Sheet for Candidate A Task Sheet 1 A: Marketing research: the importance of research to the company before taking Action B: Selling Tactics: the ways involved in promoting selling C: Training across cultures: the importance of learning different cultural responses to management education Task Sheet for Candidate B Task Sheet 2 A: Sales promotion: how to measure promotional effectiveness B: Job interview: how to make a successful interview as a candidate C: Customer Service: how to build business to customer loyalty

口语表达Time Management: the importance of planning work time effectively

口语表达Task Sheet for Candidate A Task Sheet 1 A: The management: the importance of corporate culture B: Customer relations: how to get a customer coming back for more C: Employee relations: how to tell the boss he is wrong Task Sheet for Candidate B Task Sheet 2 A: Recruitment: how to learn most about a job candidate. B: Employee relations: how to fire a family member. C: Leadership training: how to make a good boss.

口语表达Project Development: how to ensure inter-departmental co-operation on new projects

口语表达Financial Management: how to identify ways of reducing costs in a company

口语表达Sales Reduction Your company is an international company which produces electronic products. Your company''s sales have reduced recently and this situation has lasted for a period of time. You have been asked to submit your ideas on how to increase your company''s sales. Discuss, and decide together: ? What problems does the company have which led to such sales reduction? ? What can be done to increase the sales?

口语表达Product Management: the importance of teamwork for the effective management of projects

口语表达Technology: the importance of computer skills for the workplace of the future

口语表达Information Management: how to analyse and make effective use of information

口语表达Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany