单选题The best title of the passage is .
单选题Many youngsters have heard their parents say "You'll never {{U}}amount to{{/U}} anything if you keep daydreaming that way!"
单选题{{B}}Passage One{{/B}}
Bored while waiting at the bus stop,
Kate sticks a cigarette in her mouth just as she notices a billboard across the
road. The small print reads, "Warning: Smoking causes lung cancer, heart
disease, emphysema(肺气肿)and may complicate pregnancy." Kate stops for a moment.
"How many have I had already today?" she asks herself. But then
she lights up. "I don't smoke that much," she reasons, to quiet her conscience.
"And anyway, I exercise and eat pretty well." Every day we wrestle with opposing
viewpoints that battle it out in our minds—a tension known as cognitive
dissonance. Social psychologist Leon Festinger developed the concept in 1957,
from the assumption that human beings fundamentally strive for harmony in their
thinking. In the face of contradictory paths, our minds attempt to restore
internal peace. We strive for the reconciliation of two conflicting thoughts,
even if we must resort to a third to attain it, such as, "Gramps smoked a pack a
day, and he lived to be 90." Since Festinger's time, numerous
researchers have shown how we attempt to reduce mental tension. To become truly
content, it seems, we should favor smart choices over emotional ones, but even
then, we may need to fool ourselves into thinking we have made the right
decision. Imagine you are looking to buy a used car. Two models
stand out—a practical little sedan that does not use much gas and a stylish,
fuel-guzzling sports car. After a good deal of back and-forth, you decide on the
sports car. But as soon as you have driven it off the lot, you get an ill
feeling in your stomach. Shouldn't you have purchased the more efficient
model? Consumers call this feeling buyer's remorse.
Psychologists call the tension that occurs after such decision making the regret
effect. But cognitive salvation comes quickly. "Don't be an idiot, "you tell
yourself. "You'd be too cramped driving in that little thing. And the sports car
has side air bags. And a CD player." The good features of the chosen car get
bumped up in estimation, whereas the bad features of the rejected one get
exaggerated. Internal harmony is restored. Researchers are
finding more and more examples of cognitive dissonance. In 2003
and 2004 studies by Michael I. Norton, now at Harvard Business School, and Monin of Stanford
University unveiled a vicarious form of the phenomenon. In one exercise,
students who were waiting to participate in an experiment overheard a staged
conversation in which an investigator convinced a student to present an opinion
during discussion time that would contradict what he believed: he was to speak
in favor of tuition increases. Students who heard the coercion and later were
part of the discussion voiced less skepticism about tuition hikes than they had
previously. Apparently, the knowledge of their classmate's presumed internal
conflict caused cognitive tension in them as well. The easiest way to restore
equilibrium was to agree with their friend's stated position.
The potential for artificially inducing such attitudinal change is
limited, nonetheless. Social psychologists Fritz Strack and Bertram Gawronski in
a 2004 study of social groups found that although we may change our conscious
attitudes to justify contradictory behavior, our basic unconscious thoughts and
feelings are not easily remolded—even clearly impugned social views such as
prejudice.
单选题A: Hello, many happy returns] B: ______
单选题Man: Hi, Susan. I hear your ski trip was out of this world!Woman: It was wonderful! I didn't want to come back to the real world!Question: What can we learn about Susan?
单选题Man: Mother says that she will take us to the National Park this weekend, and the Fragrant Hills for a picnic after the exam. Woman: That's too good to be true. I'll be delighted if she does not give me more assignments to do. Question: What can we learn from the conversation?
单选题Priscilla Ouchida's "energy-efficient" house turned out to be a horrible dream. When she and her engineer husband married a few years ago, they built a $100,000, three-bed- room home in California. Tightly sealed to prevent air leaks, the house was equipped with small double-paned (双层玻璃的) windows and several other energy-saving features. Problems began as soon as the couple moved in, however. Priscilla's eyes burned. Her throat was constantly dry. She suffered from headaches and could hardly sleep. It was as though she had suddenly developed a strange illness. Experts finally traced the cause of her illness. The level of formaldehyde (甲醛) gas in her kitchen was twice the maximum allowed by federal standards for chemical workers. The source of the gas? Her new kitchen cabinets and wall-to-wall carpeting. The Ouehidas are victims of indoor air pollution, which is not given sufficient attention partly because of the nation's drive to save energy. The problem itself isn't new. "The indoor environment was dirty long before energy conservation came along," says Moschandreas, a pollution scientist at Geomet Technologies in Maryland. "Energy conservation has tended to accentuate the situation in some cases. " The problem appears to be more troublesome in newly constructed homes rather than old ones. Back in the days when energy was cheap, home builders didn't worry much about unsealed cracks. Because of such leaks, the air in an average home was replaced by fresh outdoor air about once an hour. As a result, the pollutants generated in most households seldom built up to dangerous levels.
单选题Drug use accounts for Uapproximately/U three-quarters of all reported cases of HIV in the country.
单选题{{B}}Passage Three{{/B}}
Laundry is, after all, just laundry.
Except when it's not. And Procter & Gamble Co. recently realized that Tide,
its segment-dominating cash cow, despite adding three share points in the past
year for a total 42% of the category, was in jeopardy of slipping into mere
commodity status. That's when consumers buy on price and habit, which can spell
the end of brand growth. The problem. Tide for the past four
years had only advertised mundane stain-fighting messages. Such creative
indifference hardly did justice to an iconic brand so cool that Kevin Roberts,
CEO of Tide agency Saatchi & Saatchi, wrote in his book, Love marks. The
Future Beyond Brands. "I saw Neil Young in a recording studio wearing a
sleeveless T-shirt with a Tide logo, and it just screamed
possibilities." So, in an attempt to cultivate Tide's inner
"love mark," new ads now dismiss the notion that laundry detergent is a mere
commodity. Instead, they reflect P&G's conviction that the " relationship"
women—they're not bothering with men—have with their laundry goes well beyond
cleaning grass-stained T-shirts. Indeed, the effort is part of a
company wide strategy to reestablish bonds between customers and all of its
brands,no matter how mature or mundane Lynne Boyles, P&G global
vice-president for advertising, says the company is on a mission to unearth and
cultivate the deep connections people have with its products.
"We are striving for that with all of our brands." The
P&G team concluded that it needed more than Marketing 101 ads. One TV
commercial depicts a pregnant woman spilling ice cream on the last shirt that
fits. Another shows a mother in white pants rushing from her office today care
and then with her daughter to a park. The message: Tide lets women focus on the
important things. The new slogan says little about cleaning. Instead, "Tide
knows fabric best" is meant to encompass the broader range of Tide products on
the shelf today. The Tide ads reflect the mandate of P&G
marketing chief James Stengel that brands must speak to consumers eye-to-eye
rather than relentlessly driving product benefits. Behind the strategy lies the
cold truth that product benefits are quickly copied, whether it's cleaning power
or diaper absorbency. So P&G is putting more capital into how a
consumer feels toward a brand, a value harder to replicate. As the market
leader, P&G's best course is to "stake out the emotional high ground," says
Graham Woodall, executive creative director at ad agency JWT
Worldwide.
单选题The way people hold to the belief that a fun-filled, painfree life equals happiness actually reduces their chances of ever attaining real happiness. If fun and pleasure are equal to happiness then pain must be equal to unhappiness. But in fact, the opposite is true: more often than not things that lead to happiness involve some pain. As a result, many people avoid the very attempts that are the source of true happiness. They fear the pain inevitably brought by such things as marriage, raising children, professional achievement, religious commitment (承担的义务), self-improvement. Ask a bachelor (单身汉) why he resists marriage even though he finds dating to be less and less satisfying. If he is honest he will tell you that he is afraid of making a commitment. For commitment is in fact quite painful. The single life is filled with fun, adventure, excitement. Marriage has such moments, but they are not its most distinguishing features. Couples with infant children are lucky to get a whole night's sleep or a three-day vacation. I don't know any parent who would choose the word fun to describe raising children. But couples who decide not to have children never know the joys of watching a child grow up or of playing with a grandchild. Understanding and accepting that true happiness has nothing to do with fun is one of the most liberating realizations. It liberates time: now we can devote more hours to activities that can genuinely increase our happiness. It liberates money: buying that new car or those fancy clothes that will do nothing to increase our happiness now seems pointless. And it liberates us from envy: we now understand that all those who are always having so much fun actually may not be happy at all.
单选题The game was
called off
because of the rain.
单选题The population in last area was growing rapidly. Needless to say, the housing problem there cried out for immediate solution.
单选题Excerpt
1:
Weight training helps to prevent type 2 diabetes in men, research suggests.
Researchers found regular weights reduced the risk by up to a third, in the study of more than 32,000 men published in the
Archives of Internal Medicine
journal.
It is already well known that regular exercise can prevent the disease. But the report is considered important as weights provide an alternative to aerobic (有氧的) exercises such as running for people who are not so mobile.
Excerpt
2:
Researchers say they have discovered why men may be more likely than women to develop type 2 diabetes—they are biologically more susceptible. Men need to gain far less weight than women to develop the condition, study findings suggest.
The Glasgow University team found men developed the disease at a lower Body Mass Index (BMI) than women.
Excerpt
3:
Opticians should offer blood sugar checks alongside eye tests to help spot patients with undiagnosed diabetes, experts propose.
A simple finger prick blood test in this setting could identify hundreds of thousands of people with type 2 diabetes, according to researchers.
Excerpt
4:
The rising rates of diabetes mean the condition now accounts for nearly a 10th of the annual NHS drugs bill in England, official figures show.
Excerpt
5:
The number of adults with diabetes in the world has more than doubled since 1980, a study in the Lancet says.
Researchers from Imperial College London and Harvard University in the US analysed data from 2.7m people across the world, using statistical techniques to project a worldwide figure. The total number of people with all forms of the disease—which can be fatal—has risen from 153m to 347m. The authors said 70% of the rise was down to people living longer.
Excerpt
6:
An extreme eight-week diet of 600 calories a day can reverse Type 2 diabetes in people newly diagnosed with the disease, says a
Diabetologia
study. Seven out of 11 people studied were free of diabetes three months later, say findings published in the journal. More research is needed to see whether the reversal is permanent, say experts.
Excerpt
7:
Giving young children vitamin D supplements may reduce their risk of developing type 1 diabetes later in life, research suggests. Children who took supplements were around 30% less likely to develop the condition than those who did not.
单选题What did rock the confidence of many people that scientific expertise alone could create a prosperous and ordered world?
单选题A: Our flight is behind the schedule again.B: ______
单选题If you become reconciled to your lot, you will never dig out your potential and will remain what you are.
单选题When we gave the children ice cream, they immediately Uceased/U crying.
单选题Man: Are you coming with us to the supermarket this afternoon? Woman: I promised Lucy that I'd help her with her painting project, and I'm really looking forward to it. Question: What does the woman mean?
单选题
单选题The behavior sensor and software system built in a phone ______.