单选题______ animals must be kept in cages in case they might hurt the tourists.

单选题Although the speaker was a well-known personality, his speech was poorly______.

单选题Once El Nino even played a role in the political world. What was it?

单选题A manufacturer of sports shoes starts selling consumer electronics. A soft drink lends its name to a range of urban clothing. What's going on? In simpler times, you knew where you were with brands. One brand name meant good-quality sports shoes, another a soft drink. No confusion. Today, however, big companies try to redefine brands as not so much a product, more a way of life, and stretch them into new areas. In the early years of the consumer society, a brand name on a box simply identified what was inside. People were looking for products that would improve their quality of life, and chose brands most likely to achieve that purpose. But as people in industrialized nations became more affluent and fulfilled their basic needs, brands acquired other attributes. The functionality of the product was still important, but people also started using brands to say something about themselves, for example, choosing a brand of cosmetics which would suggest that they were sophisticated jet-setters. Now, we have entered a third age of branding, in which so many companies are making roughly the same product at roughly the same price that functionality rarely succeeds as a point of differentiation. Instead, companies are trying to make their brands stand out by emphasizing their emotional aspects, hoping consumers will identify with the set of values the brand represents. One disadvantage of a product-based brand is that if the product goes out of fashion, the brand goes with it. This is a serious concern for manufacturers of breakfast cereals, who are struggling to counter weak demand for the products that bear their names. So far, their marketing efforts seem to be having little effect. The advantage of emotional brands is that companies can transfer their brand strength into other areas, increasing revenues and reducing their exposure to the lifespan of a single product. The elasticity of brands seems to be related to their position on a spectrum ranging from those rooted in solid, tangible assets to those with highly intangible, emotional qualities. At the one end, you have trained companies that tend to associate themselves with infrastructure and their ability to get you from A to B, and at the other end would be a leisure brand that positions itself on dreams and making people have fun. It is the latter which has the maximum potential for stretch. But even emotional brands have a limit to their elasticity. The merchandise has to be consistent with the brand promise. Just to sell merchandise with your logo on it is a short-term, mistaken idea. From this viewpoint, the decision to move from sports shoes into consumer electronics makes sense. Most items in the range, such as the two-way radio for hikers, are sports-focused, even though the products may be adopted as fashion accessories, and the sports shoe customers will probably snap them up. When the move was made from soft drinks into clothing, however, it left the branding consultants cold. It was a difficult mental leap into clothing from the drink so closely associated with that particular brand name. On the other hand, the emotional attributes that youngsters seem to find appealing in the drink, like its heritage and global appeal, are fashionable at the moment, and in fact response to the clothes with the same name has been overwhelming. Maybe this just shows that an inspired move—and by all accounts a snap decision—sometimes pays off against the odds, leaving the manufacturer laughing all the way to the bank.

单选题How can you best ______ in your students the speech habits of the English language?

单选题Workers and peasants ______ 80 to 90 percent of China's populatioa

单选题Having gone through all kinds of hardships in life, he became a man with a strong______.

单选题My favorite radio song is the one I first heard on a thick 1923 Edison disc I ______ at a garage sale. [A] trifled with [B] scraped through [C] stumbled upon [D] thirsted for

单选题The government has to decide whether cost or concern for the environment should take______ when choosing the route for the new road crossing the well-known scenic spot. A. solution B. sight C. intellect D. precedence

单选题In the passage the author implied that ______.

单选题The report mentioned that some important people had attended the closing ______.

单选题The doctor told the pupils that an ______ disease was one that could be passed from one person to another. [A] overwhelming [B] expanding [C] infectious [D] inherent

单选题The very biggest and most murderous wars during the industrial age were intra-industrial- wars that Second Wave nations like Germany and Britain ______ against one another.

单选题The trouble is that various worldly pressures will make you more, not less, inclined to play it______. A.safe B.safely C.to safety D.in safety

单选题John's ideas about how to solve the problem were so cogent that I had to agree with him. A. chronic B. cavernous C. convincing D. choral

单选题How are we going to ______ the Party's birthday?

单选题I was ______ in my reading, and didn't at first hear the doorbell ring. A. immured B. immersed C. busy D. infatuated

单选题The chemical was found to be {{U}}detrimental{{/U}} to human health.