单选题The purpose of loosening the grip of the CEO office is to
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单选题From para.4 we may draw the conclusion that______.
单选题Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) $ 300 million. Effective online marketers don't (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) . A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) . Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega's home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats' Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.
单选题According to the author, the Saudi education system is characterized by its excessive emphasis on
单选题IBM is mentioned in the third paragraph to show that
单选题{{B}}Text 4{{/B}}
The past few years have been busy ones
for human-rights organisations. In prosecuting the so-called war on terror, many
governments in Western countries where freedoms seemed secure have been tempted
to nibble away at them, while doughty campaigners such as Amnesty International
(国际特殊组织) also exist for defence. Yet Amnesty no longer makes the splash it used
to in the rich world. The organisation is as vocal as it ever was. But some
years ago it decided to dilute a traditional focus on political rights by mixing
in a new category called social and economic rights. You might
suppose that the more of rights you campaign for the better. Why not add
pressing social and economic concerns to stuffy old political rights such as
free speech and free elections? What use is a vote if you are starving? Are not
access to jobs, housing, health care and food basic rights too? No: few rights
are truly universal, and letting them multiply weakens them.
Food, jobs and housing are certainly necessities, but there's no use to
call them "rights". When a government looks someone up without a fair trial, the
victim, perpetrator and remedy are pretty clear. This clarity seldom applies to
social and economic "rights". Who should be educated in which subjects for how
long at what cost in taxpayers' money is a political question best settled at
the ballot box (投票箱). And no economic system known to man guarantees a proper
job for everyone all the time. It is hardly an accident that the
countries keenest to use the language of social and economic rights tend to be
those that show least respect for rights of the traditional sort. And it could
not be further from the truth. For people in the poor world, as for people
everywhere, the most reliable method yet invented to ensure that governments
provide people with social and economic necessities are called politics. That is
why the rights that make open polities possible — free speech, due process,
protection from arbitrary punishment— are so precious. Insisting on their
enforcement is worth more than any number of grandiloquent but unenforceable
declarations demanding jobs, education and housing for all. Many
do-gooding outfits suffer from having too broad a focus and too narrow a base.
Amnesty used to appeal to people of all political persuasions and none, and
concentrate on a hard core of well-defined basic liberties. However, by trying
in recent years to borrow moral authority from the campaigns and leaders of the
past and lend it to the cause of social reform, Amnesty has succeeded only in
muffling what was once its central message, at the very moment when governments
in the West need to hear it again.
单选题They may not be the richest, but Africans remain the world's staunchest optimists. An annual survey by Gallup International, a research outfit, shows that, when asked whether this year will be better than last, Africa once again comes out on top. Out of 52,000 people interviewed all over the world, under half believe that things are looking up. But in Africa the proportion is close to 60%—almost twice as much as in Europe. Africans have some reasons to be cheerful. The continent's economy has been doing fairly well with South Africa, the economic powerhouse, growing steadily over the past few years. Some of Africa's long-running conflicts, such as the war between the north and south in Sudan and the civil war in Congo, have ended. Africa even has its first elected female head of state, in Liberia. Yet there is no shortage of downers too. Most of Africa remains dirt poor. Crises in places like Cote d'Ivoire, Sierra Leone and Zimbabwe are far from solved. And the democratic credentials of Ethiopia and Uganda, once the darlings of western donors, have taken a bad knock. AIDS killed over 2 million Africans in 2005, and will kill more this year. So is it all just a case of irrational exuberance ? Meril James of Gallup argues that there is, in fact, usually very little relation between the survey's optimism rankings and reality. Africans, this year led by Nigerians, are consistently the most upbeat, whether their lot gets better or not. On the other hand, Greece— hardly the worst place on earth—tops the gloom-and-doom chart, followed closely by Portugal and France. Ms James speculates that religion may have a lot to do with it. Nine out of ten Africans are religious, the highest proportion in the world. But cynics argue that most Africans believe that 2006 will be golden because things have been so bad that it is hard to imagine how they could possibly get worse. This may help explain why places that have suffered recent misfortunes, such as Kosovo and Afghanistan, rank among the top five optimists. Moussaka for thought for those depressed Greeks.
单选题Until recently, mobile radio was to wireless communications what the Yugo was to transportation. With a mixed clientele ranging from truckers using CBs to police armed with walkie-talkies to taxi drivers dispatched by radio, it was viewed as an unglamorous business and a technological backwater. But specialized mobile radio, as it is known, has been rediscovered. It is now considered one of the biggest prizes in the all-out war for the public airwaves. The reason: high-tech companies have figured out how to profitably rebuild the antiquated dispatching system into an advanced cellular-telephone network that can take on the likes of AT & T and the giant Baby Bells. Upstart Nextel Communications sent shock waves through the industry last week when it agreed to buy Motorola's SMR frequencies for $1.8 billion. That could pose a serious threat to cellular hegemony. Although both systems are based on the same basic technology, SMR systems are digital and cover almost 25 times as much area as the average cellular network. SMR handsets won't work on cellular systems and tend to be bulkier than cellular phones, though they provide more features, like a digital pager service. And while cellular growth has tripled to some 13 million subscribers since 2000, the technology has been losing ground. It is running out of channel capacity so fast, in fact, that 40% of cellular calls in high-density areas like Manhattan and Los Angeles fail to be completed. SMRs have capacity to spare, and service could eventually be priced 10% to 15% less than cellular. Dispatchers predict they will have at least 10 million subscribers by the end of the decade. There are now about 1.5 million users of SMRs. The addition of another contender to an already crowded field of telephone systems will surely multiply the confusion. By the year 2010, consumers will be able to choose from at least half a dozen vendors of a dizzying array of wireless-communications services, including pagers, voice mail answering machines and cellular phones. Phone and cable television operators, such as Bell South, MCI and Cox Enterprises, are developing so-called personal-communications networks, or PCNs, a highly advanced portable-phone system that is expected to cover a wider area, connect to a greater variety of services and be cheaper to operate than conventional cellular. And many companies that have gambled on the wrong technological standards, and invested billions trying to develop the same markets, will undoubtedly lose a great deal of money before the shakeout is over. "The winners," says Nextel chairman Morgan O'Brien, "will be those who can make the choice for consumers easy." With all the anticipated confusion--mindful of the early years of personal computers--it is likely to be years before anyone calls the purchase of wireless products an "easy" choice.
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单选题Babbage wished to build a mechanical engine because______.
单选题Shortly after September 11th, President Bush's father observed that just as Pearl Harbor awakened this country from the notion that we could somehow avoid the call of duty to defend freedom in Europe and Asia in World War Two, so, too, should this most recent surprise attack erase the concept in some quarters that America can somehow go it alone in the fight against terrorism or in anything else for that matter. But America's allies have begun to wonder whether that is the lesson that has been learned--or whether the Afghanistan campaign's apparent success shows that unilateralism works just fine. The United States, that argument goes, is so dominant that it can largely afford to go it alone. It is true that no nation since Rome has loomed so large above the others, but even Rome eventually collapsed. Only a decade ago, the conventional wisdom lamented an America in decline. Bestseller lists featured books that described America's fall. Japan would soon become "Number One". That view was wrong at the time, and when I wrote "Bound to Lead" in 1989, I, like others, predicted the continuing rise of American power. But the new conventional wisdom that America is invincible is equally dangerous if it leads to a foreign policy that combines unilateralism, arrogance and parochialism. A number of advocates of "realist" international-relations theory have also expressed concern about America's staying-power. Throughout history, coalitions of countries have arisen to balance dominant powers, and the search for traditional shifts in the balance of power and new state challengers is well under way. Some see China as the new enemy; others envisage a Russia-China-India coalition as the threat. But even if China maintains high growth rates of 6% while the United States achieves only 2%, it will not equal the United States in income per head until the last half of the century. Still others see a uniting Europe as a potential federation that will challenge the United States for primacy. But this forecast depends on a high degree of European political unity, and a low state of transatlantic relations. Although realists raise an important point about the leveling of power in the international arena, their quest for new cold-war-style challengers is largely barking up the wrong tree. They are ignoring deeper changes in the distribution and nature of power in the contemporary world. The paradox of American power in the 21st century is that the largest power since Rome cannot achieve its objectives unilaterally in a global information age.
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单选题Some drug makers pay key leaders in a field of medicine, such as chairs of departments in medical schools, tens of thousands of dollars if they are saying the right things about their product. They manipulate medical education sessions, lectures, articles in medical journals, research studies, even personal conversations between physicians to get their product message across. Now a huge collection of drug company internal documents—revealed as part of a law-suit-offers a wealth of detail. In 1996, Dr. David Franklin, an employee of the drug company Parke-Davis, filed the lawsuit under federal whistleblower statutes alleging that the company was illegally promoting a drug called Neurontin for so called "off-label" uses. Under federal law, once the FDA approves a drug, a doctor can prescribe it for anything. But the law specifically prohibits the drug company from promoting the drug for any unapproved uses. In 2004, the company, by then a division of Pfizer admitted guilt and agreed to pay $ 430 million in criminal and civil liability related to promoting the drug for off-label use. Spokespeople for Pfizer say that any wrong doing occurred before Pfizer acquired the company. But Pfizer fought hard to keep all the papers related to the suit under seal. A judge denied the request and they are now part of the Drug Industry Document Archive at the University of California, San Francisco. What is most interesting is not the illegal actions they reveal, but the details of activities that are perfectly legal. And according to people familiar with the industry, the methods detailed in these company memos are routine. One tactic identifies certain doctors as "thought leaders,"—those whose opinions influence the prescribing pattern of other doctors. Those whose views converge with the company goals are then showered with rewards, research and educational grants. In the Parke-Davis case 14 such big shots got between $10,250 and $158,250 between 1993 and 1997. "Medical education drives this market," wrote the author of one Parke-Davis business plan in the files. Many state licensing boards require physicians to attend sessions in what is called continuing medical education (CME) to keep current in their field. At one time, medical schools ran most CME courses. Now, an industry of medical education and communications committees(MECCs) run most of the courses. These companies with innocent sounding names like Medical Education Systems set up courses, sometimes in conjunction with medical meetings, at other times often in fancy restaurants and resorts. The drug companies foot the bill, with the program usually noting it was financed by an "unrestricted educational grant" from the company. Using MECCs, Parke-Davis set up conference calls so that doctors could talk to one another about the drugs. The moderators of the calls, often thought leaders or their younger assistants, received $ 250 to $ 500 a call. Drug company reps were on the line, instructed to stay in a "listen only" mode, but monitoring to be sure the pitch met their expectations. Clearly, many of the physicians in these schemes are not innocent bystanders. Whether it is ghost writing, making telephone calls to colleagues or leading a CME session, many of the doctors got paid well. Others received a free meal or transportation to a resort to listen to an "educational session." Physicians often claim they are not influenced by payments from the pharmaceutical industry. But with the methods so thoroughly detailed in these papers, drug companies clearly believe they are getting their money's worth.
单选题What' s the main reason Einstein declined the presidency of Israel?
单选题Young girls at high risk for depression appear to have a malfunctioning reward system in their brains, a new study suggests. The finding comes from research that (1) a high-risk group of 13 girls, aged 10 to 14, who were not depressed but had mothers who (2) recurrent depression and a low-risk group of 13 girls with no (3) or family history of depression. Both groups were given MRI brain (4) while completing a task that could (5) either reward or punishment. (6) with girls in the low-risk group, those in the high-risk group had (7) neural responses during both anticipation and receipt of the reward. (8) , the high-risk girls showed no (9) in an area of the brain called the dorsal anterior cingulated cortex(背侧前扣带皮质), which is believed to play a role in (10) past experiences to assist learning. The high-risk girls did have greater activation of this brain area (11) receiving punishment, compared with the other girls. The researchers said that this suggests that high-risk girls have easier time (12) information about loss and punishment than information about reward and pleasure. "Considered together with reduced activation in the striate(纹状体的)areas commonly observed (13) reward, it seems that the reward-processing system is critically (14) in daughters who are at elevated risk for depression, (15) they have not yet experienced a depressive (16) , " wrote Ian H. Gotlib, of Stanford University, and his colleagues. " (17) , hmgitudinal studies are needed to determine whether the anomalous activations (18) in this study during the processing of (19) and losses are associated with the (20) onset of depression," they' concluded. The study was published in the April of the Archives of General Psychiatry.
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单选题Hospices offer cancer patients______.
单选题In Behren's opinion the question of who should run travel medicine
单选题{{B}}Part C{{/B}}{{B}}Directions: {{/B}}Read the following text carefully and then
translate the underlined segments into Chinese. Your translation should be
written clearly on ANSWER SHEET 2. (10 points)
Almost all our major problems involve human behavior, and they
cannot be solved by physical and biological technology alone. What is needed is
a technology of behavior, but we have been slow to develop the science from
which such a technology might be drawn, (46) {{U}}One difficulty is that almost
all of what is called behavioral science continues to trace behavior to states
of mind, feelings, traits of character, human nature, and so on{{/U}}. Physics and
biology once followed similar practices and advanced only when they discarded
them, (47) {{U}}The behavioral sciences have been slow to change partly because
the explanatory items often seem to be directly observed and partly because
other lands of explanations have been hard to find{{/U}}. The environment is
obviously important, but its role has remained obscure. It does not push or
pull, it selects, and this function is difficult to discover and analyze.
(48). {{U}}The role of natural selection in evolution was formulated only a
little more than a hundred years ago, and the selective role of the environment
in shaping and maintaining the behavior of the individual is only beginning to
be recognized and studied{{/U}}. As the interaction between organism and
environment has come to be understood, however, effects once assigned to
states of mind, feelings, and traits are beginning to be traced to accessible
conditions, and a technology of behavior may therefore become available. It will
not solve our problems, however, until it replaces traditional pre-scientific
views, and these are strongly entrenched. Freedom and dignity illustrate the
difficulty. (49) {{U}}They are the possessions of the autonomous (self-governing)
man of traditional theory, and they are essential to practices in which a person
is held responsible for his conduct and given credit for his achievements{{/U}}. A
scientific analysis shifts both the responsibility and the achievement to the
environment. It also raises questions concerning "values". Who will use a
technology and to what ends? (50) {{U}}Until these issues are resolved, a
technology of behavior will continue to be rejected, and with impossibly the
only way to solve our problems.{{/U}}
