单选题{{B}}Text 4{{/B}} Every culture attempts to create a “universe of discourse” for its members, a way in which people can interpret their experience and convey it to one another. Without a common system of codifying sensations, life would be absurd and all efforts to share meanings doomed to failure. This universe of discourse — one of the most precious of all cultural legacies — is transmitted to each generation in part consciously and in part unconsciously. Parents and teachers give explicit instruction in it by praising or criticizing certain ways of dressing, of thinking, of gesturing, of responding to the acts of others. But the most significant aspects of any cultural code may be conveyed implicitly, not by rule or lesson but through modeling behavior. A child is surrounded by others who, through the mere consistency of their actions as males and females, mothers and fathers, salesclerks and policemen, display what is appropriate behavior. Thus the grammar of any culture is sent and received largely unconsciously, making one’s own cultural assumptions and biases difficult to recognize. They seem so obviously right that they require no explanation. In The Open and Closed Mind, Milton Rokeach poses the problem of cultural understanding in its simplest form, but one that can readily demonstrate the complication of communication between cultures. It is called the “Denny Doodlebug Problem”. Readers are given all the rules that govern this culture: Denny is an animal that always faces North, and can move only by jumping; he can jump large distances or small distances, but can change direction only after jumping four times in any direction; he can jump North, South, East or West, but not diagonally. Upon concluding a jump his master places some food three feet directly west of him. Surveying the situation, Denny concludes he must jump four times to reach the food. No more or less. And he is right. All the reader has to do is to explain the circumstances that make his conclusion correct. The large majority of people who attempt this problem fail to solve it, despite the fact that they are given all the rules that control behavior in this culture. If there is difficulty in getting inside the simplistic world of Denny Doodlebug — where the cultural code has already been broken and handed to us — imagine the complexity of comprehending behavior in societies whose codes have not yet been deciphered, and where even those who obey these codes are only vaguely aware and can rarely describe the underlying sources of their own actions.

单选题According to the author, a business plan should include

单选题The "standard of living" of any country means the average person's share of the goods and services which the country produces. A country's standard of living, (1) , depends first and (2) on its capacity to produce wealth." Wealth" in this sense is not money, for we do not live on money (3) on things that money can buy. "Goods" such as food and clothing, and "services" such as transport and " (4) ". A country's capacity to produce wealth depends upon many factors, most of (5) have an effect on one another. Wealth depends (6) a great extent upon a country's natural resources. Some regions of the world are well supplied with coal and minerals, and have a fertile soil and a (7) climate; other regions possess none of them. Next to natural resources (8) the ability to turn them to use. China is perhaps as well (9) as the USA in natural resources, but suffered for many years from civil and (10) wars, and (11) this and other reasons was (12) to develop her resources. (13) and stable political conditions, and (14) from foreign invasion, enable a country to develop its natural resources peacefully and steadily, and to produce more wealth than another country equally well (15) by nature but less well ordered. A country's standard of living does not only depend upon the wealth that is produced and consumed (16) its own borders, but also upon what is indirectly produced through international trade. (17) , Britain's wealth in foodstuffs and other agricultural products would be much less if she had to depend only on (18) grown at home. Trade makes it possible for her surplus manufactured goods to be traded abroad for the agricultural products that would (19) be lacking. A country's wealth is, therefore, much influenced by its manufacturing capacity, (20) that other countries can be found ready to accept its manufactures.

单选题We can infer from the passage that the patent of the drill is held by

单选题School shootings across the country continue to discuss the story of the student who is outcast by fellow peers and decides to lash out. These reports may leave some wondering if ostracism is a legitimate cause for violence. Kip Williams believes it is. Williams, a professor of psychology at Purdue University, recently came to campus to speak about the effects of being ostracized. These effects can be distressing, but they often go unnoticed, he said. "I would have rather been beaten or bullied than be ignored," Williams said, reflecting on what some of the participants in his experiments felt after they were left out of a game of toss. "Even two minutes of invisibility is painful," he said. Ostracism, the act of ignoring or excluding, is a phenomenon not only found in the adult world, according to Williams. Children play simple games which leave peers out without being taught to do so. Even animals use forms of ostracism, Williams said. Lions, wolves and bees, for example, use the tactic to keep out burdensome members of their groups, which often results in death for the excluded member. Exclusion among humans can be similarly detrimental, he said. Williams conducted a computer game of toss, and showed the results for those who did not receivethe ball. Their angry, disappointed and saddened faces showed just how important inclusion is in human interaction. In another experiment, the excluded participants had no control over loud noises entering their headphones. The result was that they chose to act out against fellow participants. That lack of control is what Williams believes triggers aggression. "When control is robbed, then people don't care about how they are being liked anymore," Williams said. "They just want to establish control by being recognized. People are more likely to be violent in order to get that recognition," Williams said. His research has found that people are generally ostracized at least once a day, like the waiter who refills water glasses without notice, or the person who sits next to you on the bus without a glance. These interactions may not seem like much, but Williams asserts that even the slightest situations in which people feel invisible can have a negative impact on them. In his studies, a total of 70 percent of people said they had been given the "silent treatment" by their loved ones.

单选题Which of the following statement of the Japan's culture is true according to the passage?

单选题According to the passage Microsoft

单选题"I'm a total geek all around," says Angela BYron, a 27-year-old computer prlogrammer who has just graduated from Nova Scotia Community College. And yet, like many other students, she "never had the confidence" to approach any of the various open-source software communities on the internet--distributed teams of volunteers who collaborate to build software that is then made freely available. But thanks to Google, the world's most popular search engine and one of the biggest proponents of open-source software, Ms Byron spent the summer contributing code to Drupal, an open-source project that automates the management of websites. "It's awesome," she says. Ms Byron is one of 419 students (out of 8 744 who applied) who were accepted for Google's "summer of code". While it sounds like a hyper-nerdy summer camp, the students neither went to Google's campus in Mountain View, California, nor to wherever their mentors at the 41 participating open-source projects happened to be located. Instead, Google acted as a matchmaker and sponsor. Each of the participating open-source projects received ＄500 for every student it took on; and each student received ＄4 500 (＄ 500 right away, and ＄4 000 on completion of their work). Oh, and a T-shirt. All of this is the idea of Chris DiBona, Google's open-source boss, who was brainstorming with Larry Page and Sergey Brin, Google's founders, last year. They realised that a lot of programming talent goes to waste every summer because students take summer jobs flipping burgers to make money, and let their coding skills degrade. "We want to make it better for students in the summer," says Mr. DiBona, adding that it also helps the open- source community and thus, indirectly, Google, which uses lots of open source software behind the scenes. Plus, says Mr. DiBona, "it does become an opportunity for recruiting." Elliot Cohen, a student at Berkeley, spent his summer writing a "Bayesian network toolbox" for Python, an open-source programming language. "I'm a pretty big fan of Google," he says. He has an interview scheduled with Microsoft, but "Google is the only big company that I would work at," he says. And if that doesn't work out, he now knows people in the open-source community, "and it's a lot less intimidating./

单选题{{B}}Part A{{/B}}{{B}}Directions:{{/B}} Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1.{{B}}Text 1{{/B}} The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results. Translation mistakes are at the heart of many blunders in international advertising. General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically. Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant" (for advertising vegetables) became something quite different when it was translated into Arabic as "Intimidating Green Ogre". When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi. Successful international marketing doesn't stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders. When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market. For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries. Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions. The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders. The process used one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings. In designing advertisements for other countries, messages need to be short and simple. They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.

单选题The author believes that ______.

单选题The book, Dialogue Concerning the Two Chief World Systems ______.

单选题The author specifically mentions all of the following as difficulties that particularly affect women who are theoreticians of feminist literary criticism EXCEPT the

单选题{{B}}Text 3{{/B}} President Bush takes to the bully pulpit to deliver a stern lecture to America's business elite. The Justice Dept. stuns the accounting profession by filing a criminal indictment of Arthur Andersen LLP for destroying documents related to its audits of Enron Corp. On Capitol Hill, some congressional panels push on with biased hearings on Enron's collapse and, now, another busted New Economy star, telecom's Global Crossing. Lawmakers sign on to new bills aimed at tightening oversight of everything from pensions and accounting to executive pay. To any spectators, it would be easy to conclude that the winds of change are sweeping Corporate America, led by George W. Bush, who ran as "a reformer with result." But far from deconstructing the corporate world brick by brick into something cleaner, sparer, and stronger, Bush aides and many legislators are preparing modest legislative and administrative reforms. Instead of an overhaul, Bush's team is counting on its enforcers, Justice and a newly empowered Securities & Exchange Commission, to make examples of the most egregious offenders. The idea is that business will quickly get the message and clean up its own act. Why won't the {{U}}outraged rhetoric{{/U}} result in more changes? For starters, the Bush Administration warns that any rush to legislate corporate behavior could produce a raft of flawed hills that raise costs without halting abuses. Business has striven to drive the point home with an intense lobbying blitz that has convinced many lawmakers that over-regulation could startle the stock market and perhaps endanger the nascent economic recovery. All this sets the stage for Washington to get busy with predictably modest results. A surge of caution is sweeping would-be reformers on the Hill. "They know they don't want to make a big mistake," says Jerry J. Jasinowski, president of the National Association of Manufacturers. That go-slow approach suits the White House. Aides say the President, while personally disgusted by Enron's sellout of its pensioners, is reluctant to embrace new sanctions that frustrate even law-abiding corporations and create a litigation bonanza for trial lawyers. Instead, the White House will push for narrowly targeted action, most of it carried out by the SEC, the Treasury Dept., and the Labor Dept. The right outcome, Treasury Secretary Paul H.O'Neill said on Mar. 15, "depends on the Congress not legislating things that are over the top." To O'Neill and Bush, that means enforcing current laws before passing too many new ones. Nowhere is that stance clearer than in the Andersen indictment. So the Bush Administration left the decision to Justice DePt. prosecutors rather than White House political operatives or their reformist fellows at the SEC.