填空题[A]Inventoriesofthisstoredmerchandiseoftenneedtobefinanced.Modernmarketingisthereforeacoordinatedsystemofmanybusinessactivities.Butbasicallyitinvolvesfourthings:sellingthecorrectproductattheproperplace,sellingitatapricedeterminedbydemand,satisfyingacustomer'sneedandwants,andproducingaprofitforthecompany.[B]Rawmaterialsrequiringlittleornospecialtreatmentcanbetransportedbyrail,shiporbargeatlowcost.Largequantitiesofrawmaterialstravelasbulkfreight.Butfinishedproductsthatoftenrequirespecialtreatment,suchasrefrigerationofcarefulhandling,areusuallytransportedbytruck.Thismerchandisefreightisusuallysmallerinvolumeandrequiresquickerdelivery.Merchandisefreightisatermforthetransportationofmanufacturedgoods.[C]Thetermsmarketandmarketingcanhaveseveralmeaningsdependinguponhowtheyareused.Thetermstockmarketreferstothebuyingandsellingofsharesincorporations.Aswellasotheractivitiesrelatedtostocktradingandpricing.TheimportantworldstockmarketsareinLondon,Geneva,NewYork,TokyoandSingapore,anothertpeofmarketisagrocerymarket,whichisaplacewherepeoplepurchasefood.Wheneconomistsusethewordmarket.Theymeanasetofforcesorconditionsthatdeterminethepriceofaproduct,suchasthesupplyavailableforsaleandthedemandforitbyconsumers.Thetermmarketinginbusinessincludesallthesemeanings,andmore.[D]Inthepast,theconceptofmarketingemphasizedsales.Theproducerormanufacturermadeaproducthewantedtosell.Marketingwasthetaskoffiguringouthowtoselltheproduct.Basically,sellingtheproductwouldbeaccomplishedbysalespromotion,whichincludedadvertisingandpersonalselling.Inadditiontosalespromotion,marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaceswhereitwasactuallysold.Distributionconsistedoftransportation,storage,andrelatedservices.Suchasfinancing,standardizationandgrading,andtherelatedrisks.[E]Marketingnowinvolvesfirstdecidingwhatthecustomerwants,anddesigningandproducingaproductthatsatisfiesthesewantsataprofittothecompany.Insteadofconcentratingsolelyonproduct,thecompanymustconsiderthedesiresoftheconsumer.Andthisismuchmoredifficultsinceitinvolveshumanbehavior.Production,ontheotherhand,ismostlyanengineeringproblem,thus,demandandmarketforcesarestillanimportantaspectofmodernmarketing.Buttheyareconsideredpriortotheproductionprocess.[F]Themodernmarketingconceptencompassesalloftheactivitiesmentioned,butitisbasedonadifferentsetofprinciples.Itsubscribestothenotionthatproductioncanbeeconomicallyjustifiedonlybyconsumption.Inotherwords,goodsshouldbeproducedonlyiftheycanbesold.Therefore,theproducershouldconsiderwhoisgoingtobuytheproduct.Orwhatthemarketfortheproductisbeforeproductionbegins.Thisisverydifferentfrommakingaproductandthenthinkingabouthowtosellit.[G]Becauseproductsareoften,marketedinternationally,distributionhasincreasedinimportance.Goodsmustbeattheplacewherethecustomerneedsthemorbroughtthere.Thisisknownasplaceutility,itaddsvaluetoaproduct.However,manymarketsareseparatedfromtheplaceofproduction.Whichmeansthatoftenbothrawmaterialsandfinishedproductsmustbetransportedtothepointswheretheyareneeded.[H]Alongallpointsofthedistributionchannelvariousamountsofstoragearerequired.Thetimeandmannerofsuchstoragedependsuponthetypeofproduct.

填空题[A]SowhatdotheAmericansthinkoftheforeignvisitorswhoarriveforthetorridheat,justwhenlocalsfromtheUnitedStatestendtoavoidDeathValley?SaysparkrangerBrendaHenson,"TheforeignerswanttoexperiencetheheatinDeathValley.Theythinkthisisneat.Ithinkit'scrazy."[B]Theplacethatthetourists—mainlyfromEurope—aredrawntoisanactuallyseriesofsaltflats225kmlongand6kmto26kmwide.Thesearingheatofthesunisreflectedupfromthisdryandwaterlessterrain,andtheonlynoisethatbreaksthesilenceinthisvastvalleyisthecrunchofvisitors'shoesonthefinesaltcrystalsleftbyevaporation.Birdsandanimalsarelargelyabsent,andonlythehardiestplantshaveanychanceofexistenceinthisunforgivinglandscape.[C]Accordingtoparkrangers,anaverageof1.3millionvisitorsentertheparkeachyear.FromJunethroughAugust,90percentofthemareforeigners,theretoexperiencetheblisteringheatthatgivesDeathValleyitsname.ArtHorton,meteorologistfromtheNationalWeatherService,saystheaveragehighinJulyis46.2degCandthelow30degC.ForAugust,theaveragehighis45.2degCandthelow29.4degC.[D]Allaround,mountainstowerabovethesaltflats.Acrosstheflats,visitorscanseeTelescopePeak,thehighestpointintheparkatmorethan3,350m.Normallysnowcoveredinwinter,themountainrangeisbareinsummer,butattheedgesoftheValleyofferssomeshadefromtheblisteringsun.[E]EvenDeathValley'shotnewsweathercanhaveextremesabovethat.Thehott,dayseverrecordedwereonJune30,1994,andJuly14,1972whentemperatulhit53.3degC.Andinwinter,DeathValleycontinuestoliveuptoitsname,pducingcoldnessattheotherendofthescalethatcanbelife-threateningtoanyocaughtexposedinit.ThecoldestdayrecordedinDeathValleywasonJanuary31988whenitwas18degCbelowzero.[F]OnetouristfromParissumsuptheattractionverysimply:"Wecomeherebecatwecantellallourfriendsandfamilythatwe'vebeentothehottestplaceintworld,"hesays.[G]DeathValleyisthelowest,hottest,driestareainNorthAmerica.TheclimatethisCaliforniaNationalParkhaslessthanScmofrainfallayearandtemperaturesto53degCinsummer.That'senoughtokeepsensibleAmericansawayduringlhottestmonthsfromJunetoAugust.Butit'sthenthatthesizzlingtemperaturesastiflingheatdrawtheirmostavidfans,theforeigntourists.Fromallovertheglobtheydescendtothevalleyfloorinrentalcars,carryingmapsandwaterbottles,avigorouslyfanningthemselveswithnewspaperstokeepcool.Order:

填空题At every stage of development

填空题Say goodbye to the world's tropical glaciers and ice caps. Many will vanish within 20 years. When Lonnie Thompson visited Peru's Quelccaya ice cap in 1977, he couldn't help noticing a school-bus-size boulder that was upended by ice pushing against it. Thompson returned to the same spot last year, and the boulder was still there, but it was lying on its side. The ice that once supported the massive rock had retreated far into the distance, leaving behind a giant lake as it melted away. Foe Thompson, a geologist with Ohio State University's Byrd Polar Research Center, the rolled-back rock was an obvious sign of climate change in the Andes Mountains. "Observing that over 25 years personally really brings it home," he says. "Your don't have to be a believer in global warming to see what's happening. " 41. Thawed ice caps in the tropics. Quelccaya is the largest ice cap in the tropics, but it isn't the only one that is melting, according to decades of research by Thompson's team. NO tropical glaciers are currently known to be advancing, and Thompson predicts that many mountaintops will be completely melted within the next 20 years. 42. Situation in areas other than the tropics. The phenomenon isn't confined to the tropics. Glaciers in Europe, Russia, new Zealand, the United States, and elsewhere are also melting. 43. The worsening effects of global warming. For many scientists, the widespread melt-down is a clear sign that humans are affecting glottal climate, primarily by raising the levels of carbon dioxide and other greenhouse gases in the atmosphere. 44. Receding ice caps. That's not to say that glaciers, currently found on every continent except Australia, haven't melted in the past as a result of natural variability. These rivers of ice exist in a delicate balance between inputs (accumulating snow and ice)and outputs (melting and "calving" of large chunks of ice). Over time, the balance can tilt in either direction, causing glaciers to advance or retreat. What's different now is the speed at which the scales have tipped. "We've been surprised at how rapid the rate of retreat has been," says Thompson. His team began mapping one of the main glaciers flowing out of the Quelccaya ice cap in 1978,using satellite images and ground surveys. 45. Thinning ice cores. And its' not just the margin of the ice cap that is melting. At Qaelccaya and Mount Kilimanjaro, the researchers have found that the ice fields are thinning as well. Besides mapping ice caps and glaciers, Thompson and his colleagues have taken core samples from Queleeaya since 1976, when the ice at the drilling location was 154 meters thick. Thompson and his colleagues have also drilled ice cores from other locations in South America, Africa, and China. Trapped within each of these cores is a climate record spanning more than 8,000 years. It shows that the past 50 years are the warmest in history. The 4-inch-thick ice cores are now stored in freezers at Ohio State. On the future, says Thompson, that may be the only place to see what's left of the glaciers of Africa and Peru.[A] The latest report from the Intergovernmental Panel on Climate Change, prepared by hundreds of scientists and approved by government delegates from more than 100 nations, states: "There is new and stronger evidence that most of the warming observed over the last 50 years is attributable to human activities." The report, released in January, says that the planet's average surface temperature increased by about 0.6℃ during the 20th century, and is projected to increase another 1.4 ℃ to 5.8 ℃ by 2100. That rate of warming is "with-out precedent during at least the last 10,000 years," says the IPCC.[B] Alaska's massive Bering and Columbia Glaciers located in nontropical regions, for example, have receded by more than 10 kilometers during the past century. And a study by geologists at the University of Colorado at Boulder predicts that Glacier National Park in Montana, under the influence of melting, will lose all of its glaciers by 2070.[C] For example, about 97 per cent of the planet's water is seawater. Another 2 per cent is locked in icecaps and glaciers. There are also reserves of fresh water under the earth's surface but these are too deep for us to use economically.[D] For example, Africa's Mount Kilimanjaro in tropical areas has lost 82 percent of its ice field since it was first mapped in 1912. That year, Kilimanjaro had 12.1 square kilometers of ice. By last year, the ice covered only 2.2 square kilometers. At the current rate of melting, the snows of Kilimanjaro that Ernest Hemingway wrote about will be gone within 15 years, Thompson estimates. "Butit probably will happen sooner, because the rate is speeding up."[E] "I fully expect to be able to return there in a dozen years or so and see the marks on the rock where our drill bit punched through the ice," says Thompson. If that happens, it will mean that a layer of ice more than 500 feet thick has vanished into thin air.[F] The glacier, Qori Kalis, was then retreating by 4. 9 meters per year. Every time the scientists returned, Qori Kalis was melting faster. Between 1998 and 2000, it was retreating at a rate of 155 meters per years (more than a foot per day), 32 times faster than in 1978. "You can almost sit there and watch it move," says Thompson.

填空题41)__________. But traffic experts say building more roads is a quick-fix solution that will not alleviate the traffic problem in the long run. Soaring land costs, increasing concern over social and environmental disruptions caused by road building, and the likelihood that more roads can only lead to more cars and traffic are powerful factors bearing down on a 1950s-style construction program. 42) __________. Proponents of this advanced technology say electronic detection systems, closed-circuit television, radio communication, ramp metering, variable message singing, and other smart-highway technology can now be used at a reasonable cost to improve communication between drivers and the people who monitor traffic. Pathfinder, a Santa Monica, California-based smart-highway project in which a 14-mile stretch of the Santa Monica Freeway, making up what is called a "smart corridor", is being instrumented with buried loops in the pavement. Closed circuit television cameras survey the flow of traffic, while communications linked to properly equipped automobiles advise motorists of the least congested routes or detours. 43) __________. "Electronics on the highway addresses just one aspect of the Problem: how to regulate traffic more efficiently", explains Michael Rennet, senior researcher at the World watch Institute. "It doesn't deal with the central problem of too many cars for roads that can't be built fast enough. It sends people the wrong message: They start thinking 'Yes, there used to be a traffic congestion problem, but that's been solved now because we have an advanced high-tech system in place. '" Larson agrees and adds, 44) "__________". Other traffic problem-solving options being studied and experimented with include car pooling, rapid mass-transit systems, staggered or flexible work hours, and road pricing, a system whereby motorists pay a certain amount for the time they use a highway. 45) __________.[A] Smart highways are just one of the tools that we will use to deal with our traffic problems. It's not the solution itself, just part of the package. There are different strategies.[B] It seems that we need a new, major thrust to deal with the traffic problems of the next 20 years. There has to be a big change.[C] It's taking advantage of the technology you use in your everyday lives and putting it to work on highways.[D] Traffic statistics paint a gloomy picture. To help solve their traffic woes, some rapidly growing U.S. cities have simply built more roads.[E] The goal of smart-highway technology is to make traffic systems work at optimum efficiency by treating the road and the vehicles traveling on them as an integral transportation system.[F] Smart highways that will allow a driver to program a destination on a dashboard computer, then sit back and enjoy the ride.[G] Not all traffic experts, however, look to smart-highway technology as the ultimate solution to traffic gridlock. Some say the high-tech approach is limited and can only offer temporary solutions to a serious problem.

填空题In 1994, the Las Vegas police reported that a man had met an attractive woman at a local bar and then blacked out. When he awoke he was lying in a hotel bathtub, covered in ice. He called an ambulance and was rushed to the hospital, where the doctors told him that he had undergone massive surgery in which one of his kidneys had been removed, most likely by a gang selling human organs on the black market. (1) . This story is an urban legend, an incredible tale passed from one person to another as truth. Generally speaking, an urban legend is any modem, fictional story, told as truth that reaches a wide audience by being passed from person to person. Urban legends are often false, but not always. (2) . Folklorists have come up with a number of definitions for urban legend. To most it should be a story with characters and a plot. Others also call widely dispersed misinformation, or facts, urban legend. For example, the belief that you will automatically pass all of your college courses in a semester if your roommate kills himself is generally considered to be an urban legend. (3) . Thematically, there is great variety in urban legends, but several elements show up again and again. Typically, urban legends are characterized by some combination of humor, horror, warning, embarrassment, morality or appeal to empathy. They often have some unexpected twist that is crazy, but just plausible enough to be taken as truth. (4) . The story also includes a moral lesson, in that the businessman ended up in the mess only after flirting with a mysterious woman at a bar. (5) . Another is of temporary tattoos coated with drugs being given to children so that they will become addicted, new customers for evil dealers. Despite announcements that this is not true, concerned people continue to spread the word cautioning others about drug-laced tattoos. So regardless of the truth, urban legends will continue. It is human nature to tell bizarre stories, and there will always be an audience waiting to believe them. The urban legend is part of our make-up. A. While these "facts" don't always have the elements of a story, they are passed from person to person and have the elements of caution, horror or humor found in legends. Urban legends may therefore be a fact or a story. For example, someone could tell you that there are giant alligators in New York's sewers, and then tell a riveting story about a group of kids who stumbled upon such an animal. B. Where history is obsessed with accurately writing down the details of events, traditional folklore is characterized by the "oral tradition", the passing of stories by word of mouth. C. The warning and moral lesson of this story are clear: Don't go off by yourself, and don't engage in premarital intimacy! If you do, something horrific could happen. D. In the story of the organ harvesters, you can see how these elements come together. The most outstanding feature is its sense of horror: The image of a man waking up in a bathtub, with one less kidney, is a lurid one indeed. But the real hook is the cautionary element. Most people travel to unfamiliar cities from time to time, and Las Vegas is one of the most popular destinations in the world. E. There's a good chance you've heard this story, because it has been relayed by word of mouth, e-mail and even printed fliers. But there is no evidence that it ever occurred, in Las Vegas or anywhere else. F. A few turn out to be largely true, and a lot were inspired by an actual event but evolved into something different in their passage from person to person. More often than not, it isn't possible to trace an urban legend back to its original source—they seem to come from nowhere. G. This is what's called a cautionary tale. A variation of the cautionary tale is the contamination story which has played out recently in reports about human body fluids being found in restaurant food. One of the most widespread contamination stories is the long-standing rumor of rats and mice showing up in soda bottles or other prepackaged food.

填空题[A]Amachinehasbeendevelopedthatpulpspaperandthenprocessesitintopackaging,e.g.egg-boxesandcartons.Thiscouldbeeasilyadaptedforlocalauthoritiesuse.Itwouldmeanthatpeoplewouldhavetoseparatetheirrefuseintopaperandnon-paper,withadifferentdustbinforeach.Paperis,infact,probablythematerialthatcanbemosteasilyrecycled;andnow,withmassiveincreasesinpaperprices,thetimehascomeatwhichcollectionbylocalauthoritiescouldbeprofitable.[B]Recyclingofthiskindisalreadyhappeningwithmilkbottles,whicharereturnedtothedairies,washedout,andrefilled.Butbothglassandpaperarebeingthreatenedbythegrowinguseofplastic.Moreandmoredairiesareexperimentingwithplasticbottles,andithasbeenestimatedthatifallthemilkbottlesnecessaryweremadeofplastic,thenBritishdairieswouldbeproducingtheequivalentofenoughplastictubingtoencircletheeartheveryfiveorsixdays![C]Thepackageitselfisofnointeresttotheshopper,whousuallythrowsitawayimmediately.UselesswrappingaccountsformuchoftherefuseputoutbytheaverageLondonhouseholdeachweek.Sowhyisitdone?Someofit,likethecellophaneonmeat,isnecessary,butmostoftherestissimplycompetitiveselling.Thisisabsurd.Packagingisusingupscarceenergyandresourcesandmessinguptheenvironment.[D]Thetroublewithplasticisthatitdoesnotrot.Someenvironmentalistsarguethattheonlysolutiontotheproblemofevergrowingmoundsofplasticcontainersistodoawaywithplasticaltogetherintheshops,asuggestionunacceptabletomanymanufacturerswhosaythereisnoalternativetotheirhandyplasticpacks.[E]Littleresearch,however,isbeingcarriedoutonthecostsofalternativetypesofpackaging.Justhowpossibleisit,forinstance,forlocalauthoritiestosalvagepaper,pulpitandrecycleitasegg-boxes?Woulditbecheapertoplantanotherforest?Paperisthematerialmostusedforpackaging--20millionpaperbagsareapparentlyusedinGreatBritaineachday--butverylittleissalvaged.[F]Itisevidentthatmoreresearchisneededintotherecoveryandreuseofvariousmaterialsandintothecostofcollectingandrecyclingcontainersasopposedtoproducingnewones.Unnecessarypackaging,intendedtobeusedjustonce,andmakingthingslookbettersothatmorepeoplewillbuythem,isclearlybecomingincreasinglyabsurd.Butitisnotsomuchaquestionofdoingawaywithpackagingasusingitsensibly.Whatisneedednowisamoresophisticatedapproachtousingscarceresourcesforwhatis,afterall,arelativelyunimportantfunction.[G]Togetachocolateoutofaboxrequiresaconsiderableamountofunpacking:theboxhastobetakenoutofthepaperbaginwhichitarrived;thecellophanewrapperhastobetornoff,thelidopenedandthepaperremoved;thechocolateitselfthenhastobeunwrappedfromitsownpieceofpaper.Butthisinsaneamountofwrappingisnotconfinedtoluxuries.Itisnowbecomingincreasinglydifficulttobuyanythingthatisnotdoneupincellophane,polytheneorpaper.Order: