填空题As companies continue to cut costs, the days of frequent promotions are a distant memory. So are the days of endless opportunities to show off your skills. Layoff survivors, faced with fewer options are finding themselves in career purgatory--there's no way up and no way out. After talking to career coaches, managers, recruiters, and psychologists, Fortune put together eight tips to help workers break free from the inertia.41. Avoid taking cover Don' t hide out behind your computer. "You should really work to increase or maintain the visibility that you have," says David Opton, founder and CEO of career management firm ExecuNet. Build a circle of allies Fortify your current relationships and work on making new ones, both within and outside the office. "Allies will be helpful in terms of letting you know information, like if there's a job possibility that comes up," says Dee Soder, founder of the CEO Perspective Group. Who you know can make a big difference, especially in difficult times.42. Load up on new tools This is the perfect time to acquire new expertise. (If the boss can't pay, do it on your own.)43. Look beyond your job description People don't get promotions just because they do their jobs well; they get promotions because they take initiative. Lauren Doliva, a partner at recruiting firm Heidrick identify your weaknesses and work on them; find better ways to harness your strengths. For nontangible skills--leadership, management, communication-coaches recommend hiring a coach. A client of Soder's was put into a new management role, but didn't feel like she had what it took to oversee a bigger team. She went out and hired a coach who helped her learn how to interact with top executives as well as how to run a bigger territory. She has since been promoted again. Taking responsibility for your own success is something everyone should do, regardless of external factors. Otherwise you're heading straight for burnout.45. Adjust your attitude Don't panic. Even though the economy is in a recession, your career is not coming to an end. How you look at the situation will have a big impact on whether you stay stuck or move ahead. "One can choose to say there is no opportunity or one can choose to look for it," says Doliva. In fact, many coaches believe that being stuck is just a state of mind.[A] Let people know when you accomplish something or when you put in the extra effort to get a project done early. Without being cheesy, make sure that you're giving off the right vibes by keeping a positive attitude, avoiding emotional outbursts, and appearing calm and organized. And don' t forget to look the part. Many didn't get promotions because of their professional presence— grooming, clothes, and body language.[B] When someone brought up the VP of operations, who was the obvious candidate for the job, the CEO rejected him outright. "He said no because the VP only does what's expected," says Doliva. "The CEO didn't see him as someone who would take the risks and the time to do the job better." Now is not the time for complacency, even if you're not gunning for a spot in the executive suite. Coaches suggest that employees come in early, stay late, and take on extra projects. Little things can make a big difference.[C] Brush up on computer skills, audit a class, or get a certificate or degree in your field and when jobs do open up, you'll be ready.[D] "What you don't want to do is start getting depressed", adds Melissa Karz, founder of Kadima Coaching. "Be what you want to attract." It might be helpful to hunt for motivation in other places. "Now is the time to start taking a look at how fulfilling your life is-outside of work," says Lois Frankel, president of Corporate Coaching International. Find exciting activities to replenish yourself with and then bring that positive spirit into the office.[E] Amid all of the layoffs, you've managed to keep your job but the chances of moving up are slim to none. Nobody above you is going to leave now, and there's no money for special projects to prove yourself. You're stuck. Here's how to avoid fading into the woodwork[F] Speak up in meetings, join task forces, and volunteer for difficult projects that coworkers aren't willing to tackle.

填空题Do mobile phones cause explosions at petrol stations? That question has just been exhaustively answered by Adam Burgess, a researcher at the University of Kent, in England. Oddly, however, Dr Burgess is not a physicist, but a sociologist. For the concern rests not on scientific evidence of any danger, but is instead the result of sociological factors: it is an urban myth, supported and propagated by official sources, but no less a myth for that. Dr Burgess presented his findings this week at the annual conference of the British Sociological Association. Mobile phones started to become widespread in the late 1980s, when the oil industry was in the middle of a concerted safety drive, Dr Burgess notes. This was, in large part, a response to the Piper Alpha disaster in 1988, when 167 people died in an explosion on an oil platform off the Scottish coast. (41) So nobody questioned the precautionary ban on the use of mobile phones at petrol stations. The worry was that an electrical spark might ignite explosive fumes. (42) But it was too late. The myth had taken hold. One problem, says Dr Burgess, is that the number of petrol-station fires increased in the late 1990s, just as mobile phones were proliferating. Richard Coates, BP's fire-safety adviser, investigated many of the 243 such fires that occurred around the world between 1993 and 2004. He concluded that most were indeed caused by sparks igniting petrol vapour, but the sparks themselves were the result of static electricity, not electrical equipment. Most drivers will have experienced a mild electric shock when climbing out of their vehicles. It is caused by friction between driver and seat, with the result that both end up electrically charged. When the driver touches the metal frame of the vehicle, the result is sometimes a spark. (43) (44) One e-mail contained fictitious examples of such explosions said to have happened in Indonesia and Australia: Another, supposedly sent out by Shell, found its way on to an internal website at Exxon, says Dr Burgess, where it was treated as authoritative by employees. Such memos generally explain static fires quite accurately, but mistakenly attribute them to mobile phones. Official denials, says Dr Burgess, simply inflame the suspicions of conspiracy theorists. (45) Warning signs abound in Britain, America, Canada and Australia. The city of Sao Paulo, in Brazil, introduced a ban last year. And, earlier this month, a member of Connecticut's senate proposed making the use of mobile phones in petrol stations in that state punishable by a $ 250 fine.[A] The safety drive did not apply merely to offshore operations: employees at some British oil-company offices are now required to use handrails while walking up and down stairs, for example.[B] As a result, the company had to pay a huge amount of compensation to the families of the victims and law suits concerning those fires seemed to be endless.[C] A further complication was the rise of the internet, where hoax memos, many claiming to originate from oil companies, warned of the danger of using mobile phones in petrol stations.[D] This is particularly noticeable in Britain. The country that led the way in banning mobile phones at petrol stations is also the country that has taken the strongest line on the safety of mobile-phone use by children.[E] Despite the lack of evidence that mobile phones can cause explosions, bans remain in place around the world, though the rules vary widely.[F] By the late 1990s, however, phone makers--having conducted their own research-- realized that there was no danger of phones causing explosions since they could not generate the required sparks.[G] This seems to have become more common as plastic car interiors, synthetic garments and rubber-soled shoes have proliferated.

填空题Scientists had until very recently believed that there were around 100,000 human genes, available to make each and every one of us in our splendid diversity. 41) __________. So that grand panjandrum, the human, may not manage to boast twice as many genes as that microscopic nowhere—worm, with its 18,000 genes, the nematode. Even the fruit fly, considered so negligible that even the most extreme of animal rights activists don't kick up a fuss about its extensive use in genetic experimentation, has 16,000 genes. 42) __________. Without understanding in the least what the scientific implications of this discovery might be, anybody with the smallest curiosity about people—and that's pretty much all of us—can see that it is pretty significant. 43) __________. Human complexity, on this information, can he Best explained in the manner it looks to be best explained before scientific evidence becomes involved at all. In other words, in the nature versus nurture debate, the answer, thankfully, is "both". 44) __________. Nurture does have a huge part to play in human destiny. Love can transform humans. Trust can make a difference. Second chances are worth trying. Life, to a far greater extent than science thought up until now, is what we make it. One day we may know exactly what we can alter and what we cannot. Knowing that there is a great deal that we can alter or improve, as well as a great deal that we must accept and value for its own sake, makes the human journey progressive rather than deterministic, complex and open, rather than simple and unchangeable. For no one can suggest that 30,000 genes doesnt't give the human race much room for manoeuver. Look how many tunes, after all, we're able to squeeze out of eight notes. But it surely must give the lie to the rather sinister belief that has been gaining credence in the West that there is a hardwired, no-prisoners-taken, gene for absolutely everything and that whole sections of the population can be labelled as "stupid" or "lazy" or "criminal" or somehow or other sub-human. 45) __________.[A] Instead, like the eight notes which can only make music (albeit in astounding diversity), the 30,000 genes can only make people. The rest is up to us.[B] Now, the two rival teams decoding the book life, have each found that instead there are only somewhere between 30,000 and 40,000 genes.[C] There's nothing wrong with our genes: it's that our modern food supply has given us far too many calories and far more food processing than our bodies evolved to handle.[D] The most obvious conclusion to be drawn from the limited number of genes available to programme a human is that biological deternination goes so far and no further.[E] Why is this so important? Because it should mean that we can accept one another's differences more easily, and help each other when appropriate.[F] Some genes were identified in both of the previous studies, which made the researchers feel pretty sure that they were indeed looking at a gene.[G] Not for the first time it has to be admitted that it's a funny old world, and that we humans are the beings who make it such.

填空题[A] Fist convention of Comite Maritime International[B] The convention having been revised three times[C] Why is unification of maritime law necessary?[D] The convention with the most signature states.[E] Incompatible time scale[F] The salvage convention According to Constitution: "The Comite Maritime International (CMI) is a non-governmental international organization, the object of which is to contribute by all appropriate means and activities to the unification of maritime law in all its aspects. To this end it shall promote the establishment of national associations of maritime law and shall co-operate with other international organizations. "The CMI has been doing just that since 1897. 41______ In an address to the University of Turin in 1860, the Jurist Mancini said: "The sea with its winds, its storms and its dangers never changes and this demands a necessary uniformity of juridical regime." In other words, those involved in the world of maritime trade need to know that wherever they trade the applicable law will, by and large, be the same. Traditionally, uniformity is achieved by means of international conventions or other forms of agreement negotiated between governments and enforced domestically by those same governments. 42______ It is tempting to measure the success of a convention on a strictly numerical basis. If that is the proper criterion of success, one could say that one of the most successful conventions ever produced was the very first CMI convention--the Collision Convention of 1910. The terms of this convention were agreed on September 23, 1910 and the convention entered into force less than three years later, on March 1, 1913. 43______ Almost as successful, in numerical terms, is a convention of similar vintage, namely the Salvage Convention of 1910. Less than three years elapsed between agreement of the text at the Brussels Diplomatic Conference and entry into force on March 1, 1913. we are, quite properly, starting to see a number of denunciations of this convention, as countries adopt the new salvage Convention of 1989. It is worth recording that the Salvage Convention of 1989, designed to replace the 1910 Convention, did not enter into force until July 1996, more than seven years after agreement. The latest information available is that forty States have now ratified or acceded to the 1989 convention. 44______ The text of the first Limitation Convention was agreed at the Brussels Diplomatic Conference in August 1924, but did not enter into force until 1931-seven years after the text had been agreed. This convention was not widely supported, and eventually attracted only fifteen ratifications or accessions. The CMI had a second go at limitation with its 1957 Convention, the text of which was agreed in October of that year. It entered into force in May 1968 and has been ratified or acceded to by fifty-one states, though of course a number have subsequently denounced this convention in order to embrace the third CMI Limitation Convention, that of 1976. At the latest count the 76 Convention has been ratified or acceded to by thirtyseven states. The fourth instrument on limitation, namely the 1996 Protocol, has not yet come into force, despite the passage of six years since the Diplomatic Conference at Which the text of the was agreed. 45______ By almost any standard of measurement, the most successful maritime law convention of all time: the Civil Liability Convention of 1969. The text of that convention ( to which the CMI contributed both in background research and drafting) was agreed at a Diplomatic Conference in 1969 and it entered into force six years later, in June 1975. The convention has, at various stages, been acceded to or ratified by 103 states (with two additional "provisional" ratifications). If we add to this the various states and dependencies that come in under the UK umbrella, we realize that we are looking at a hugely successful convention. Conventions and other unifying instruments are born in adversity. An area of law may come under review because one or two' states have been confronted by a maritime legal problem that has affected them directly. Those sponsoring states may well spend some time reviewing the problem and producing the first draft of an instrument. Eventually, this draft may be offered to the International Maritime Organisation' s ( IMO ) Legal Committee for inclusion in its work program. Over ensuing years (the Legal Committee meeting every sic months or so), issues presented by the draft will be debated, new issues will be raised, and the instrument will be endlessly re-drafted. At some stage, the view will be taken that the instrument is sufficiently mature to warrant a Diplomatic Conference at which the text will be finalized. If the instrument is approved at the Diplomatic Conference, it will sit for twelve monthsawaiting signature and then be open to ratification and accession. The instrument will contain an entry into force requirement, which will need to be satisfied.

填空题 [A] Refuse Gimmicks [B] Be Wary of Price Levels [C] Say No to Useless Things [D] Never Pay List Price [E] Stand up to Temptations [F] Switch — or Threaten to [G] Don’t Buy on Impulse In recent years the basic market principles of competition and choice have expanded into new aspects of American life. Consumers now face a bewildering array of options for air travel, phone service, medical care, even postal service. Car buyers can shop on the Internet for the best price at any dealership in their area. In some parts of the country, homeowners can purchase electricity from a menu of companies. All this choice translates into unprecedented consumer power. One of the persistent myths of capitalist culture is that business people love competition. They don’t. They spend their waking hours plotting ways to avoid it, and keep prices high. These days they use information technologies that give them intricate data on individual shoppers, and then present multiple prices to get each consumer to cough up the maximum he is willing to pay. The airlines have mastered this game, offering many levels of fares. So how can you make the most of your new power as a consumer? Here are rules to help you find your way. 41.______ In the New Economy, competition is so strong that fewer stores and services are immune to price pressure, so sharpen your bargaining skills. Ask retailers to match prices you’ve seen on the Internet. Ask at the checkout counter if there are any coupons or discounts you can use. Ask hotel clerks if there are better rates available. You’ll be surprised how often the answer is yes. 42.______ As competition heats up and pushes prices down, businesses scramble to boost their profits by heaping on extras: rust proofing your car, service contracts on your appliance, prepaid gasoline for your rental car. These stunts are devised to make you pay more at the last minute and probably aren’t a good deal. 43.______ The information highway is a two-way street. As a consumer, you can get more data. But while you are roaming the Web, businesses are studying your habits and vulnerabilities. Have a weakness for chocolates? Don’t be surprised if Amazon. Com offers to sell you a box while you’re browsing for books. They’re using a wrinkle on the last-minute marketing pitch perfected by McDonald’s: “Would you like fries with that?” The ploy works remarkably well. 44.______ Versioning is a tactic used by businesses to separate status-conscious consumers from the bargain-hungry ones — since the former mean bigger profit margins. “Deluxe” and “platinum” are code words used to entice status seekers to open their wallets. Add a third price level and the purses of even bargain-hungry shoppers can be pried open. Research shows that many consumers who might pick the lower-priced option when given just two choices will choose the medium-priced alternative if given three. “Consumers try to avoid extreme options,” write Carl Shapiro and Hal R. Varian in their book Information Rules. Consumers in .the New Economy face more demands on their time and attention than ever before, so they’re inclined to make the most familiar choice. Consider this: it had been a decade and a half since the breakup of AT＆T, yet it is still by far the largest long-distance provider — even while other phone companies offer $ 50 worth of free service for switching. More than ever, it pays to change services and brands. If you don’t want the hassles of switching remember that businesses are eager to hang on to consumers. The next time you get a tempting offer from a credit-card issuer or a phone company, call your current provider and ask them to match the deal. You’ll be pleased to find how often they’ll agree.

填空题{{B}}Directions:{{/B}} You are going to read a text about the situation of the blacks in America, followed by a list of examples and explanations. Choose the best example or explanation from the list A-F for each numbered subheading (41-45). There is one extra example which you do not need to use. Mark your answers on ANSER SHEET 1. Although no longer slavers after the Civil War, American blacks took no significant part in the life of white America except as servants or laborers. Many thousands of them emigrated from the war-ravaged South to the North from 1865 to 1915 in the hope of finding work in the big industrial cities. Whole communities of blacks crowded together into ghettos in New York City, Chicago and Detroit, where once the poor white immigrants had lived. These ghettos, neglected by the city authorities, became slums. The schools to which black children went were hopelessly inadequate. Unemployment in black ghettos remained consistently higher than in white communities. 41. Serious problems with black ghettos.__________ Stable family life was difficult to maintain. 42. The extreme poverty of the blacks. __________ In the late 1970s, nearly a third of all blacks still belonged to the so-called "underclass", they are so "under-privileged" and poor that they cannot seize the opportunity for advancement. 43. Efforts to put an end to racial discrimination. __________ Race relations in the USA continue to be a thorny problem. 44. Improvements in lives of the blacks. __________ Despite some setbacks, race relations are improving. 45. Prevailing violence in solving racial problems. __________ It is said that television had an enormous influence on frustrated and bitter blacks, for it showed them bow much better whites on the whole lived than blacks. At the end of the 1960s, there were serious riots in many cities. The violence quickly died down. Blacks began to use their votes to exert political pressure. Cities like Atlanta (Georgia), Gary (Indiana), and Los Angeles (California) elected black mayors. Integration of schools, despite resistance from white groups, goes on, and the proportion of blacks in American colleges has increased dramatically in the last 20 years. There are reasons to maintain a cautious optimism that progress in race relations will continue. [A] It has been estimated that there are more than 20 million Americans in this category, 10% of the population, including many millions of whites. [B] Blacks are gaining in self-confidence. In more and more areas they are winning control of their communities, and their standard of living is going up faster than that of the poor whites. It is still a hard struggle. There is still prejudice and even some hatred, but in most walks of American life there are now more blacks than ever before. [C] The era of blatant discrimination ended in the 1960s through the courageous actions of thousands of blacks participating in peaceful marches and sitins, to force Southern states to implement the Federal desegregation laws in schools and public accommodations. Down came the "whites only" notices in bused, hotels, trains, restaurants, sporting events, restrooms and on park benches that once could be found everywhere throughout the South. Gone were the restrictions that prevented blacks voting. Gone, too, were the hideous lynch-ings, which since the Civil War had caused the death of thousands of innocent blacks— hanged without trial by white mobs. However, even today, poor, uneducated lacks do not always receive the same degree of justice that the more affluent and better educated can expect. [D] Many blacks chose to keep silent about their unfairness instead of resorting to violence. But their silence was also problem provoking: on the one hand, silence would build up a lot of complaints and hatred in their minds, thus resulting in a negative approach to life and everything; on the other hand, silence would give the whites an impression that the blacks take the reality for granted and put more racial discrimination on them. [E] Unemployed fathers would on occasion walk out of their homes and never return. Children neglected by their parents turned in some instances to drugs and crimes. There are more than 700 murders a year in cities like New York, Detroit, Los Angeles and Houston, and most of these deaths are of blacks killed by blacks. The black ghettos are dangerous both for blacks and non-blacks. [F] Radical blacks like the Black Panthers demanded a free black state within the Union, and advocated violence to achieve that end and to protect themselves against what they felt was police brutality toward blacks. For a while, violence overshadowed the influence of the greatly respected pacifist black, Martin Luther King, Jr. , who had provided the inspiration and leadership for those devoted to a peaceful change and whose murder in 1968 stunned America.

填空题It is often the little details that customers recall even more than the product they purchased or the service they received. Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall customer experience. Here are several ways to go above and beyond good customer service and boost customer loyalty. (41) Attentiveness New York restaurateur Danny Meyer is a master of detail, and his employees are trained to notice, and when appropriateact on, even the tiniest scraps of information they observe or discover about a guest. If you happen to mention when making a reservation that it's a birthday dinner, the manager will make it a point to come to the table and extend Danny's birthday wishes to the appropriate person. (42) Recognition Greeting your customer by name is a very meaningful and treasured detail that adds greatly to the way they experience doing business with you. If your office works by appointment, the receptionist should make sure he knows just who will be walking in the door next, and immediately greet them with eye contact, a smile and "Good morning, are you Mr. Morgan?" if she isn't sure if it's Mr. Morgan, or simply, "Good morning Mr. Morgan" if he is. (43) Personalization Don't we all have a story about the coffee shop waitress who doesn't ever need to be told how we like our iced tea, or the diner where the cook starts to make the same thing you always order the minute he sees you walk in the door? The salesperson who sends gifts in pink because she remembers that's your favorite color. These experiences add value, and they also instill an enormous amount of loyalty. (44) Consideration When customers buy something, that includes an outside component that's integral to its use or makes it more user--friendly, do you ask if they have that thing or if they stitl have enough of it left? (45)Appreciation What do you do to show your customers, your clients or your patients that you appreciate them? After all, there are probably several other businesses that do what you do. Feeling appreciated is an experience that is universally meaningful. Always be sure to let your customers know that you are extending this extra to them because they are a valued customer and you want to show them that you appreciate them. Meaningful, memorable, fun, unusual and unexpected experiences influence the way customers perceive you in general and feel about you in particular. These little details are so easy to overlook, so tempting to brush off as unimportant. But add a number of seemingly minor details together, and you end up with something of far more value than you would without them.[A] There is nothing more flattering, there is nothing that makes someone feel more special than receiving a warm, friendly greeting by name when walking into a place of business.[B] For example, if you sell birthday cakes, do you have candles to go with it? If you have a pediatric dental practice, do you have a little stepstool in the bathroom so the child can reach the sink? If you have a business that makes keys, do you have something that could be put on the key to identify it so the customer will always remember what the key is for?[C] Make them laugh, thank them in a showy way for a major purchase, have a contest or a drawing for something fun that they could share with family and friends.[D] Is there anything you and your staff can do to ensure your customers know that you not only pay attention to their preferences, but remember them and cater to them for each and every transaction?[E] If a staff member overhears a conversation in which one of the guests mentions they either like or dislike something, within minutes, everyone who might come into contact with that guest knows about it. And they tailor your food accordingly, too.[F] And one of the easiest and most overlooked ways to show them appreciation is to send a handwritten note on lovely stationary.

填空题Theories of the value of art are of two kinds, which we may call extrinsic and intrinsic. The first regards art and the appreciation of art as means to some recognized moral good, while the second regards them as valuable not instrumentally but as objects unto themselves. It is characteristic of extrinsic theories to locate the value of art in its effects on the person who appreciates it. (41) _____________________ The extrinsic approach, adopted in modem times by Leo Tolstoy in What Is Art in 1896, has seldom seemed wholly satisfactory. Philosophers have constantly sought for a value in aesthetic experience that is unique to it and that, therefore, could not be obtained from any other source. The extreme version of this intrinsic approach is that associated with Walter Pater, Oscar Wilde, and the French Symbolists, and summarized in the slogan "art for art's sake."(42) _____________________ Between those two extreme views there lies, once again, a host of intermediate positions. We believe, for example, that works of art must be appreciated for their own sake, but that, in the act of appreciation, we gain from them something that is of independent value. (43) _____________________ The analogy with laughter--which, in some views, is itself a species of aesthetic interest--introduces a concept without which there can be no serious discussion of the value of art: the concept of taste. (44) _____________________ Similarly, we regard some works of art as worthy of our attention and others as not. In articulating this judgment, we use all of the diverse and confusing vocabulary of moral appraisal; works of art, like people, are condemned for their sentimentality, coarseness, vulgarity, cruelty, or self-indulgence, and equally praised for their warmth, compassion, nobility, sensitivity, and truthfulness. Clearly, if aesthetic interest has a positive value, when motivated by good taste; it is only interest in appropriate objects that can be said to be good for us. (45) _____________________.[A] Thus a joke is laughed at for its own sake, even though there is an independent value in laughter, which lightens our lives by taking us momentarily outside ourselves. Why should not something similar be said of works of art, many of which aspire to be amusing in just the way that good jokes are?[B] All discussion of the value of art tends, therefore, to turn from the outset in the direction of criticism. Can there be genuine critical evaluation of art, a genuine distinction between that which deserves our attention and that which does not?[C] Art is held to be a form of education, perhaps an education of the emotions. In this case, it becomes an open question whether there might not be some more effective means of the same result. Alternatively, one may attribute a negative value to art, as Plato did in his Republic, arguing that art has a corrupting or diseducative effect on those exposed to it.[D] Artistic appreciation, a purely personal matter, calls for appropriate means of expression. Yet, it is before anything a process of “cultivation", during which a certain part of one's "inner self" is "dug out" and some knowledge of the outside world becomes its match.[E] If I am amused it is for a reason, and this reason lies in the object of my amusement. We thus begin to think in terms of a distinction between good and bad reasons for laughter. Amusement at the wrong things may seem to us to show corruption of mind, cruelty, or bad taste; and when it does so, we speak of the object as not truly amusing, and feel that we have reason on our side.[F] Such thinkers and writers believe that art is not only an end in itself but also a sufficient justification of itself. They also hold that in order to understand art as it should be understood, it is necessary to put aside all interests other than an interest in the work itself.

填空题Tourism, holidaymaking and travel are these days more significant social phenomena than most commentators have considered. On the face of it there could not be a more trivial subject for a book. And indeed since social scientists have had considerable difficulty explaining weightier topics, such as work or politics, it might be thought that they would have great difficulties in accounting for more trivial phenomena such as holidaymaking. (41) However, there are interesting parallels with the study of deviance. This involves the investigation of bizarre and idiosyncratic social practices which happen to be defined as deviant in some societies but not necessarily in others. The assumption is that the investigation of deviance can reveal interesting and significant aspects of "normal" societies. It could be said that a similar analysis can be applied to tourism. (42) Tourism is a leisure activity which presupposes its opposite, namely regulated and organised work. It is one manifestation of how work and leisure are organised as separate and regulated spheres of social practice in "modern" societies. Indeed acting as a tourist is one of the defining characteristics of being "modern" and the popular concept of tourism is that it is organized within particular places and occurs for regularised periods of time. Tourist relationships arise from a movement of people to, and their stay in, various destinations. This necessarily involves some movement, that is the journey, and a period of stay in a new place or places. The journey and the stay are by definition outside the normal places of residence and work and are of a short-term and temporary nature and there is a clear intention to return "home" within a relatively short period of time. (43) A substantial proportion of the population of modern societies engages in such tourist practices; new socialised forms of provision have developed in order to cope with the mass character of the gazes of tourists, as opposed to the individual character of travel. Places are chosen to be visited and be gazed upon because there is an anticipation, especially through daydreaming and fantasy, of intense pleasures, either on a different scale or involving different senses from those customarily encountered. Such anticipation is constructed and sustained through a variety of non-tourist practices, such as films, TV, literature, magazines, records and videos which construct and reinforce this daydreaming. (44) Tourists tend to visit features of landscape and townscape, which separate them off from everyday experience. Such aspects are viewed because they are taken to be in some sense out of the ordinary. The viewing of these tourist sights often involves different forms of social patterning, with a much greater sensitivity to visual elements of landscape or townscape than is normally found in everyday life. People linger over these sights in a way that they would not normally do in their home environment and the vision is objectified or captured through photographs, postcards, films and so on which enable the memory to be endlessly reproduced and recaptured. (45) To service the burgeoning tourist industry, an array of professionals has developed who attempt to reproduce ever-new objects for the tourist to look at. These objects or places are located in a complex and changing hierarchy. This depends upon the interplay between, on the one hand, competition between interests involved in the provision of such objects and, on the other hand, changing class, gender, and generational distinctions of taste within the potential population of visitors. It has been said that to be a tourist is one of the characteristics of the "modern experience". Not to "go away" is like not possessing a car or a nice house. Travel is a marker of status in modern societies and is also thought to be necessary for good health. The role of the professional, therefore, is to cater for the needs and tastes of the tourists in accordance with their class and overall expectations. A. Good reason for the study of tourism B. Developing new forms of provision C. Essence of modern tourism D. Tourism vs. leisure E. Extraordinariness of modern tourism F. Exploring role of tourist professionals

填空题[A] Market Data [B] Market Prosperity [C] Secret of Success [D] Questions to Ask [E] Understanding Your Market [F] Market Research Successful small business expansions and new job formation lead the way in creating new markets, innovations and jobs that fuel economic growth and prosperity. In recognition of the importance of small business to a strong economy, the U. S. Small Business Administration (SBA) is pleased to help meet the information needs of existing business owners and aspiring entrepreneurs. 41. ______ Your business will not succeed just because you want it to succeed. Determining if there is a market for your products or services is the most critical item of planning. Once you decide on your product or service, you must analyze your market--a process involving interviewing competitors, suppliers and new customers. Before you begin researching your market, however, you should take a brief, but close, look at your product or service from an objective standpoint. You should ask yourself the following questions : --Is this product or service in constant demand? --How many competitors provide the same service or product? --Can I create a demand for my product or service? --Can I compete effectively in price, quality and delivery? --Can I price my product or service to assure a profit? Once you are satisfied that these preliminary questions are answered, move on to performing your research. 42. ______ It is extremely beneficial to investigate a market because the information gathered can increase your profit potential. Specifically, it: --Indicates alternative sales approaches to your market. --Provides a more accurate base for making profit assumptions. --Aids in the organization of marketing activities. --Assists in the development of critical short/mid-term goals. --Helps establish your market"s profit boundaries. Unfortunately, many entrepreneurs fail to complete this critical section of their business plan. Collecting research data can be frustrating unless you have defined your goals and organized the collection and analysis process. To prevent this from happening, you must plan how you will collect, sort and analyze the information. Maintain a notebook and file in which to store, organize and retrieve data as needed. 43. ______ Your research should ask these questions: --Who are your customers? --Where are they located? --What are their needs and resources? --Is your service or product essential in their operations or activities? --Can the customer afford your service or product? --Where can you create a demand for your service or product? --What areas within your market are declining or growing? --What is the general economy of your service or product area? 44. ______ Knowing your market requires an understanding not only of your product, but also of your customers" socioeconomic characteristics. This information wii1 serve as a map in letting you know what is ahead. More market information can be found in: --Library listings of trade associations and journals. --Regional planning organizations" studies on growth trends. --Banks, realtors and insurance companies. --Competitors. --Customer surveys in your market area. Once you have obtained and analyzed this information, it will become the foundation of your business plan. Research information is important because it supports the basic assumptions in your financial projection--your reason for going into business. 45. ______ To be successful, a small business owner must know the market. Market research is simply an orderly, objective way of learning about people--the people who will buy from you.

填空题[A]Yetthievesstillreaparichharvest.InadequateprotectionofU.S.patents,trademarksandcopyrightscoststheU.S.economy＄80billioninsaleslosttopiratesand250,000jobseveryyear,accordingtoGaryHoffman,anintellectualpropertyattorneyatDickstein,Shapiro＆MorininWashington.Thecomputerindustrylosesupwardsof＄4billionofrevenuesayeartoillegalcopyingofsoftwareprograms.Piracyofmovies,booksandrecordingscoststheentertainmentbusinessatleast＄4billionannually.[B]Withintellectualpropertynowaccountingformorethan25%ofU.S.exports(comparedwithjust12%eightyearsago),protectionagainstinternationalpiracyrankshighontheBushAdministration'stradeagenda.TheU.S.InternationalTradeCommission,thefederalagencythatdealswithunfair-tradecomplaintsbyAmericancompanies,ishandlingarecordnumberofcases(38lastyear).SaysITCChairmanAnneBrunsdale:"Conceptualpropertyhasreplacedproduceandheavymachineryasthehotbedoftradedisputes."[C]Thebattleiswidening--U.S.companiesfiledmorethan5,700intellectual-propertylawsuitslastyearincontrastto3,800in1980--andthestakescanbeenormous.Inthebiggestpatent-infringementcasetodate,EastmanKodakwasorderedlastOctobertopay＄900millionforinfringingonsevenPolaroidinstant-photographypatents.Inafar-reachingcopyrightcase,bookpublishersscoredanimportantvictoryinMarchwhenafederalcourtinNewYorkCityfinedtheKinko'sGraphicsnationalchainofcopyingstores＄510,000forillegallyphotocopyingandsellingexcerptsofbookstocollegestudents.[D]Althoughtheverdictissubjecttoappeal,theawardunderscoresthegrowingimportanceofprotectingintellectualproperty.ThatphrasemayseementirelytoograndtoapplytoasonglikeIfYouDon'tWantMyPeaches,You'dBetterStopShakingMyTree,butitactuallyencompassesthewholevastrangeofcreativeideasthatturnouttohavevalue--andmanyofthemhavemorevaluethanever.FromWaltDisney'sMickeyMousetoUpjohn'sformulaforitsanti-baldnesspotion,patents,trademarksandcopyrightshavebecomecorporatetreasuresthattheirownerswilldoalmostanythingtoprotect.[E]Inaneconomyincreasinglybasedoninformationandtechnology,ideasandcreativityoftenembodymostofacompany'swealth.Thatiswhyinnovationsarebeingpatented,trademarkedandcopyrightedinrecordnumbers.Itisalsowhytoday'scleverthiefdoesn'trobbanks,manyofwhicharebrokeanyway;hemakesunauthorizedcopiesofKevinCostner'slatestfilm,sellsfakeCartierwatchesandstealstheformulaforMerck'snewestpharmaceutical.That'swherethemoneyis.[F]Onereasonisthatanycountriesofferonlyfeebleprotectiontointellectualproperty.RealizingthatsuchlaxnesswillexcludethemfrommuchworldtradeasWellashobblenativeindustries,nationseverywherearerevisinglawscoveringpatents,copyrightsandtradenames.Malaysia,Egypt,China,turkey,BrazilandeventheSovietUnionhaveallrecentlyannouncedplanseithertoenactnewlawsorbeefupexistingsafeguards.InanefforttowinU.S.congressionalsupportforaproposedfree-tradepact,Mexicolastmonthrevealed,planstodoublethelifeoftrademarklicensesto10yearsandextendpatentprotectionforthefirsttimetosuchproductsaspharmaceuticalsandfood.[G]Companiesarecrackingdownonpirateswhostealdesigns,moviesandcomputerprograms.Thebattleisgettinghotter--andmoreimportant.WhenJohnson＆.Johnsonintroducedanewfiber-glasscastingtapeforbrokenbonesseveralyearsago,executivesatMinnesotaMining＆Manufacturingflewintoarage.Thetape,whichsetsfracturesfasterthanplaster,wasremarkablysimilarindesignandfunctiontoacastingtapedevelopedby3Mscientists.TheSt.Paul-basedcompanyquicklysued,chargingJ＆Jwithviolatingfourofitspatents.Lastmonthafederalcourtbacked3MandorderedJ＆Jtopay＄116millionindamagesandinterest--thefourthlargestpatent-infringementjudgmentinhistory.Order:

填空题{{B}}Directions:{{/B}}In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G to fit into each of the numbered blanks. There age two extra choices, which do not fit in any of the blanks. Mark your answers on ANSWER SHEET 1. Cardiologists have pioneered the world's first non-surgical bypass operation to turn a vein into an artery using a new technique to divert blood flow in a man with severe heart disease. 41. ______________________ Although major heart surgery is becoming commonplace, with more than 28,000 bypass operations in the UK annually, it is traumatic for patients and involves a long recovery period. The new technique was carried out by an international team of doctors who performed the non-invasive surgery on a 53-year-old German patient. 42. ______________________ According to a special report in Circulation: Journal of the American Heart Association, cardiologists developed a special catheter (导管)which was inserted into one of :his leg arteries, threaded up through the aorta (主动脉) to the top of the diseased artery, which was the only part still open and receiving blood. 43. ______________________ A thin, flexible wire was threaded through the needle and the needle and catheter were with- drawn, leaving the wire behind and a small angioplasty(血管成形术) balloon, which was used to widen the channel. Finally, the vein was blocked off just above the new channel allowing blood from the artery to be re-routed down the vein. 44. ______________________ Dr. Stephen Oesterle, who led the team, said: "This milestone marks the first coronary artery bypass performed with a catheter. The technology offers a realistic hope for truly minimally invasive bypass procedures in the future." Dr. Oasterle is director of cardiology at Massachusetts General Hospital and associate professor of medicine at Harvard Medical School in Boston. Melanie Haddon, cardiac nurse at the British Heart Foundation, said it was likely to be many years before the procedure was routinely used in hospitals. "Non-invasive surgery, such as this new method, could help minimize the risks, bringing great benefits to the patient." A clot-busting drug combined with 10-minute spurts of exercise has been found to grow new blood vessels in children with heart disease. 45. ______________________ X-rays showed that over a five month period a network of tiny new blood vessels formed in two of the patients. In all seven individuals, the treatment was associated with improved blood flow to the heart muscle in the areas around the blockage.[A] In every case, the therapy increased the size of the blocked artery allowing more blood to pass through.[B] The diabetic patient, who has not been named, had suffered severe chest pains because one of his coronary arteries was severely blocked and depriving his heart muscle of oxygen, but he was considered by doctors to be unsuitable for traditional bypass surgery.[C] Then, guided by ultra-sound a physician pushed a needle from inside the catheter through the artery wall and into the adjacent vein.[D] The keyhole procedure, which avoids the extensive invasive surgery of a conventional bypass, will offer hope to tens of thousands of people at risk from heart attacks. Coronary heart disease, where the arteries are progressively silted up with fatty deposits, is responsible in a major industrial country like Britain for more than 160,000 deaths each year.[E] After the procedure, the vein effectively became an artery, carrying blood in the reverse direction from the previous way, and feeding the starved heart tissue with oxygen.[F] Researchers in Japan studied seven children and teenagers, aged 6 to 19, who had a totally blocked artery and could not be helped by surgery. They were asked to exercise on a bicycle ma- chine twice a day for 10 days and given the anti-clotting drug before each session.[G] It is very premature to suggest that this technique will significantly reduce the need for coronary bypass surgery in the near future. It won't be a solution for everyone. The reality is that veins are not always located that close to an artery, so it wouldn't work under certain circumstances.