Studythefollowingdrawingcarefullyandwriteanessayinwhichyoushould1)describethedrawing,2)interpretitsintendedmeaning,and3)giveyourcomments.Youshouldwrite160—200wordsneatlyontheANSWERSHEET.(20points)

What does it say about a society that outsources the last years and moments of life to a clinical setting that is neither loving, nor particularly caring? (46) More succinctly, what does it say about us when we ship our parents off to nursing homes instead of caring for them, in the toughest times, at home? As we grow older, we all face life in different ways. (47) We all see, upon occasion, the ravages of disease and the frailty and indomitable spirit of our humanness as loved ones struggle to face their own aging. Parkinsons, dementia, Alzheimer"s, cancer, strokes and other ailments take loved ones, issuing a summons to the younger generation to respond. How we respond tells us who we really are and what we are made of. Dispirited by the seemingly shallow "caring" of medical facilities like "nursing homes", many Americans are embracing "home care". And the benefits of home-care experience can far outweigh the costs one expects in anguish and the pocketbook. (48) One might find inspiration, an uplifting and newfound realization of the sanctity and importance of human life, and a life-altering family sense of love, caring, giving and togetherness. Many families say, "My loved one gave more to us than we ever gave to her or him." Suffering can bring families together—or send the selfish to flight. (49) The giving experience of knowing we all loved enough to bring the suffering member of the family home to our hearts and our ability to care, may forever change the way we remember who we are. There may be no Hallmark moment, no reward from the ailing family member. But you might surprise yourself and you might be surprised by how your suffering loved one inspires you. There are times when the hospital, nursing home and even the hospice are mandated. But don"t sell yourself and your family short. Your love and care may well exceed that of all others. (50) In numerous ways, many of us live in a world without connection to the life-and-death struggles that make us loving, caring human beings. We rush to work, the kids" soccer tournaments, even vacations, at break-neck speed. When we pause to give, we shop at Wal-Mart for the appropriate handout. We Americans spend more than $4 billion annually on our pets, but sometimes neglect our family duties and responsibilities.

BSection II Reading Comprehension/B

BSection I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D./B

By 1830 the former Spanish and Portuguese colonies had become independent nations. The roughly 20 million【B1】______of these nations looked【B2】______to the future. Born in the crisis of the old regime and Iberian colonialism, many of the leaders of independence【B3】______the ideals of representative government, careers【B4】______to talent, freedom of commerce and trade, the【B5】______to private property, and a belief in the individual as the basis of society. 【B6】______there was a belief that the new nations should be sovereign and independent states, large enough to be economically viable and integrated by a【B7】______set of laws. On the issue of【B8】______of religion and the position of the Church, 【B9】______, there was less agreement【B10】______the leadership. Roman Catholicism had been the state religion and the only one【B11】______by the Spanish Crown.【B12】______most leaders sought to maintain Catholicism【B13】______the official religion of the new states, some sought to end the【B14】______of other faiths. The defense of the Church became a rallying【B15】______for the conservative forces. The ideals of the early leaders of independence were often egalitarian, valuing equality of everything. Bolivar had received aid from Haiti and had【B16】______in return to abolish slavery in the areas he liberated. By 1854 slavery had been abolished everywhere except Spain's【B17】______colonies. Early promises to end Indian tribute and taxes on people of mixed origin came much【B18】______because the new nations still needed the revenue such policies【B19】______. Egalitarian sentiments were often tempered by fears that the mass of the population was【B20】______self-rule and democracy.

In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、D、E、F、G……) to fit into each of the numbered blank. There are several extra choices, which do not fit in any of the gaps. (10 points) The ongoing increase in the number of self-financed university students and. the opening of private universities are indispensable steps if China is to develop the large and diverse education sector it will need to sustain its economic growth in the coming decades. But if paying tuition and housing fees becomes the norm, what will happen to students from poor families? Should they just be written off? Or provided with a trickle of charity scholarships just sufficient to bring a handful of the brightest poor students to each campus? (41)______. For less gifted young people there is consider able financial aid in the form of partial scholarships based on economic need, government backed bank loans and campus jobs. Plus there are low-paying but nonetheless helpful off-campus jobs in the service sector, usually abundant in cities and towns with large student populations. Any modestly intelligent American kid from a poor family can, if he understands the value of a university education, find the means to attend university. (42)______. China needs easy educational credit. The cost of higher education here is still fairly low, especially relative to the salaries that people with university degrees are likely to be earning 10 or 15 years after graduation. Scholarships for the bright children of the rural and urban poor should be expanded, but something more is required: a system of cheap government-guaranteed long-term loans that any teenager admitted to a university could readily obtain. The investment would be modest, the social payoff huge in promoting talent, funneling ideas for development to out-of-the-way and economically depressed localities, and maintaining the country"s stability. (43)______. Having taught in China at the university level for many years, I am very much in favor of increasing the number of students from peasant and urban poor families. Some of the most impressive students I have known here tended water buffalo or planted rice as children—and many, nay most, of the least impressive grew up in prosperous urban families. (44)______. They are learning how to adapt to new settings and develop an understanding of people very different from themselves. Their eyes are open. (45)______. And these hot-house kids are supposed to make career choices at 18—on the basis of what? In the end, of whatever other people are doing, or what their parents tell them to do, which amounts to much the same thing. This is about as foolish a way to conduct one"s life as I can imagine. They too need to acquire a sense of life as a grand exploration, however puzzling, and learn to negotiate alien environments and unfamiliar situations. They must learn to question and discover, to make their own mistakes and to learn from them.A. And they need to know their own country, which will never happen on the basis of classroom instruction and watching TV.B. In contrast, I am forever amazed to talk to quite bright Beijing kids who know next to nothing even about this city, their own immediate environment; worse, they do not have an inkling of the extent of their own ignorance.C. In the US, paradoxically, poor students often have an easier time financing their higher education than do middle-class kids. Bright teenagers from underprivileged backgrounds are actively recruited by elite private universities, which supply generous financial aid.D. Indeed, the system of loans ought to be open to secondary students as wells no child should be forced to drop out of school in today"s China because his or her parents can"t afford school fees.E. Mixing well-off Beijing kids with peasant and poor teenagers on campus is sure to produce better informed and shrewder Chinese citizens. Any campus in today"s China without a substantial number of peasant and poor students is not a fit environment for educating young people.F. The rural students in particular know things about life in China that are wholly lost on kids who have grown up inside over-protective Beijing families where they spent their adolescence doing precious little but play video games, watch TV and study for the national university entrance exam. The rural students have already had experience of two or three major social adjustments (typically village large town—big city); their lives are an unfolding exploration.G. In other words, it is cultural factors and psychological motivation, not family income, that determine who can go. Since World War Ⅱ, colleges and universities, above all low-cost state schools, have acted as social escalators lifting millions of poor, immigrant and working-class young people into the middle class.

Scholastic thinkers held a wide variety of doctrines in both philosophy and theology, the study of religion.【F1】 What gives unity to the whole Scholastic movement, the academic practice in Europe from the 9th to the 17th centuries, are the common aims, attitudes, and methods generally accepted by all its members. The chief concern of the Scholastics was not to discover new facts but to integrate the knowledge already acquired separately by Greek reasoning and Christian revelation. This concern is one of the most characteristic differences between Scholasticism and modern thought since the Renaissance. The basic aim of the Scholastics determined certain common attitudes, the most important of which was their conviction of the fundamental harmony between reason and revelation.【F2】 The Scholastics maintained that because the same God was the source of both types of knowledge and truth was one of his chief attributes, he could not contradict himself in these two ways of speaking. Any apparent opposition between revelation and reason could be traced either to an incorrect use of reason or to an inaccurate interpretation of the words of revelation. Because the Scholastics believed that revelation was the direct teaching of God, it possessed for them a higher degree of truth and certainty than did natural reason. In apparent conflicts between religious faith and philosophic reasoning, faith was thus always the supreme arbiter; the theologians decision overruled that of the philosopher. After the early 13th century, Scholastic thought emphasized more the independence of philosophy within its own domain.【F3】 Nonetheless, throughout the Scholastic period, philosophy was called the servant of theology, not only because the truth of philosophy was subordinated to that of theology, but also because the theologian used philosophy to understand and explain revelation. This attitude of Scholasticism stands in sharp contrast to the so-called double-truth theory of the Spanish-Arab philosopher and physician Averroes. His theory assumed that truth was accessible to both philosophy and Islamic theology but that only philosophy could attain it perfectly. The so-called truths of theology served, hence, as imperfect imaginative expressions for the common people of the authentic truth accessible only to philosophy. Averroes maintained that philosophic truth could even contradict, at least verbally, the teachings of Islamic theology. 【F4】 As a result of their belief in the harmony between faith and reason, the Scholastics attempted to determine the precise scope and competence of each of these faculties. Many early Scholastics, such as the Italian ecclesiastic and philosopher St. Anselm, did not clearly distinguish the two and were overconfident that reason could prove certain doctrines of revelation.【F5】 Later, at the height of the mature period of Scholasticism, the Italian theologian and philosopher Thomas Aquinas worked out a balance between reason and revelation.

In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、D、E、F、G……) to fit into each of the numbered blank. There are several extra choices, which do not fit in any of the gaps. (10 points) The atmosphere is a mixture of several gases. There are about ten chemical elements which remain permanently in gaseous form in the atmosphere under all natural conditions. Of these permanent gases, oxygen makes up about 21 percent and nitrogen about 78 percent. (41)______. The amount of water vapor, and its variations in amount and distribution is of extraordinary importance in weather changes. Atmospheric gases hold in suspension great quantities of dust, pollen, smoke, and other impurities which are always present in considerable, but variable amounts. The atmosphere has no definite upper limits but gradually thins until it becomes imperceptible(难以察觉的). Until recently it was assumed that the air above the first few miles gradually grew thinner and colder at a constant rate. (42)______. Recent studies of the upper atmosphere, currently being conducted by earth satellites and missile probing(探查), have shown these assumptions to be incorrect. The atmosphere has three well-defined strata(层). The layer of the air next to the earth, which extends upward for about ten miles, is known as the troposphere(对流层). On the whole, it makes up about 75 percent of all the weight of the atmosphere. (43)______. A steady decrease of temperature with increasing elevation is a most striking characteristic. The upper layers are colder because of their greater distance from the earth"s surface and rapid radiation of heat into space. The temperatures within the troposphere de crease about 3.5 degrees per 1,000 feet increase in altitude. Within the troposphere, winds and air currents distribute heat and moisture. Strong winds, called jet streams, are located at the upper levels of the troposphere. These jet streams are both complex and widespread in occurrence. They normally show a wave shaped pattern and move from west to east at velocities of 150 mph, but velocities as high as 400 mph have been noted. The influences of changing locations and strengths of jet streams upon weather conditions and patterns are no doubt considerable. Current intensive research may eventually reveal their true significance. (44)______. The stratosphere is separated from the troposphere by a zone of uniform temperatures called the tropopause. Within the lower portion of the stratosphere is a layer of ozone(臭氧) gases which filters out most of the ultraviolet rays from the sun. The ozone layer varies with air pressure. If this zone were not there, the full blast of the sun"s ultraviolet light would burn our skins, blind our eyes, and eventually result in our destruction. Within the stratosphere, the temperature and atmospheric composition are relatively uniform. The layer upward of about 50 miles is the most fascinating but the least known of the three strata. (45)______. The northern lights (aurora borealis) originates within this highly charged portion of the atmosphere, as effect upon weather conditions if any, is as yet, unknown.A. It is the warmest part of the atmosphere because most of the solar radiation is absorbed by the earth"s surface which warms the air immediately, surrounding it.B. It is hard to define the three layer of the atmosphere.C. Several other gases, such as argon, carbon dioxide, hydrogen, neon, krypton, and xenon, comprise the remaining one percent of the volume of dry airD. Nowadays, the atmosphere is polluted by mankind.E. It is called the ionosphere because it consists of electrically charged particles called ions, thrown from the sun.F. It was also assumed that upper air had little influence on weather changes.G. Above the troposphere to a height of about 50 miles is a zone called the stratosphere.

In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、D、E、F、G……) to fit into each of the numbered blank. There are several extra choices, which do not fit in any of the gaps. (10 points) A recession marked the early years of Reagan"s presidency, but conditions started to improve in 1983 and the United States entered one of the longest periods of sustained economic growth since World War Ⅱ. However, an alarming percentage of this growth was based on deficit spending. In 1988, former vice president George Bush became President. He continued many of Reagan"s policies. Bush"s efforts to gain control over the federal budget deficit, however, were problematic. The 1990s brought a new president, Bill Clinton, a cautious, moderate Democrat, whose liberal initiatives created a myth for the American economy. (41)______. Still, although Clinton reduced the size of the federal work force, the government continued to play a crucial role in the nation"s economy. Mast of the major innovations of the New Deal, and a good many of the Great Society, remained in place. And the Federal Reserve system continued to regulate the overall pace of economic activity, with a watchful eye for any signs of renewed inflation. (42)______. Technological developments brought a wide range of sophisticated new electronic products. Innovations in telecommunications and computer networking spawned a vast computer hardware and software industry and revolutionized the way many industries operate. (43)______. No longer are Americans afraid that the Japanese will overwhelm them with superior technology or that they will saddle their children with government debt. America"s labor force changed markedly during the 1990s. Continuing a long term trend, the number of farmers declined. A small portion of workers had jobs in industry, while a much greater share worked in the service sector, in jobs ranging from store clerks to financial planners. If steel and shoes were no longer American manufacturing mainstays, computers and the software that make them run were. (44)______. Economists, surprised at the combination of rapid growth and continued low inflation, debated whether the United States had a "new economy" capable of sustaining a faster growth rate than seemed possible based on the experiences of the previous 40 years. (45)______. Asia, which had grown especially rapidly during the 1980s, joined Europe as a major supplier of finished goods and a market for American exports. Sophisticated worldwide telecommunications systems linked the world"s financial markets in a way unimaginable even a few years earlier.A. The economy, meanwhile, turned in an increasingly healthy performance as the 1990s progressed. With the fall of the Soviet Union and Eastern European communism in the late 1980s, trade opportunities expanded greatly.B. Still, Americans ended the 1990s with a restored sense of confidence. By the end of 1999, the economy had grown continuously since March 1991, the longest peacetime economic expansion in history.C. Clinton sounded some of the same themes as his predecessors. After unsuccessfully urging Congress to enact an ambitious proposal to expand health-insurance coverage, Clinton declared that the era of "big government" was over in America. He pushed to strengthen market forces in some sectors, working with Congress to open local telephone service to competition. He also joined Republicans to reduce welfare benefits.D. Finally, the American economy was more closely intertwined with the global economy than it ever had been. Clinton, like his predecessors, had continued to push for elimination of trade barriers. A North American Free Trade Agreement (NAFTA) had further increased economic ties between the United States and its largest trading partners, Canada and Mexico.E. While many Americans remained convinced that global economic integration benefited all nations, the growing interdependence created some dislocations as well. Workers in high-technology industries at which the United States excelled fared rather well, but competition from many foreign countries that generally had lower labor costs tended to dampen wages in traditional manufacturing industries.F. The expansion that began in March 1991 has raised real gross domestic product by more than a third, minted 100,000 more people earning a million dollars a year. After peaking at $290,000 million in 1992, the federal budget deficit steadily shrank as economic growth increased tax revenues. In 1998, the government posted its first surplus in 30 years, although a huge debt mainly in the form of promised future Social Security payments to the baby boomers remained.G. Best of all, the healthy economy has transformed the psyche of millions of Americans. The pervasive gloom at the beginning of the 1990s is gone.

Write on the following topic: Who should pay for this education, the government or the student? You are to write in three paragraphs. In the first paragraph, you could bring out the topic question. In the second paragraph, state the different views concerning the problem. In the last paragraph, bring what you have written to a natural conclusion with your own opinion. You should write about 160-200 words neatly.

The more women and minorities make their way into the ranks of management, the more they seem to want to talk a bout things formerly judged to be best left unsaid. The newcomers also tend to see office matters with a fresh eye, in the process sometimes coming up with critical analyses of the forces that shape everyone"s experience in the organization. Consider the novel views of Harvey Coleman of Atlanta on the subject of getting ahead. Coleman is black. He spent 11 years with IBM, half of them working in management department, and now serves as a consultant to the likes of AT image 30%; and exposure, a full 60%. Coleman concludes that excellent job performance is so common these days that while doing your work well may win you pay increases, it won"t secure you the big promotion. He finds that advancement more often depends on how many people know you and your work, and how high up they are. Ridiculous beliefs? Not too many people, especially many women and members of minority races who, like Coleman, feel that the scales have dropped from their eyes. "Women and blacks in organizations work under false beliefs," says Kaleel Jamison, a New York based management consultant who helps corporations deal with these issues. "They think that if you work hard, you"ll get ahead that someone in authority will reach down and give you a promotion." She added, "Most women and blacks are so frightened that people will think they"ve gotten ahead because of their sex or color that they play down their visibility." Her advice to those folks: learn the ways that white males have traditionally used to find their way into the spotlight.

About three-quarters of Americans, according to surveys, think the country is on the wrong track. About two-thirds of the public disapprove of the job performance of President Bush, and an even higher number disdain Congress. The media are excited about the prospect of a wealthy businessman running for President as an independent who could tap into broad public disgruntlement with the partisan politicians in Washington. 2007? Yes. But also 1992. The main difference between the two situations is that Michael Bloomberg is richer—and saner—than Ross Perot. But one similarity might be this: the American people were wrong then and may be wrong now. The widespread pessimism in the early 1990s about the course of the country turned out to be unwarranted. The rest of the decade featured impressive economic growth, a falling crime rate, successful reform of the welfare system and a reasonably peaceful world. Perhaps the problems weren"t so bad in the first place, or perhaps the political system produced politicians, like Bill Clinton, Rudy Giuliani and Newt Gingrich, who were able to deal with the problems. But, in any case, the country got back on course. That"s not to say all was well in the 1990s, especially in foreign policy. Responsibilities in places ranging from Bosnia to Rwanda to Afghanistan were shirked, and gathering dangers weren"t dealt with. Still, the sour complaints and dire predictions of 1992—oh, my God, the budget deficit will do us in!—were quickly overtaken by events. What"s more, the fear of many conservatives that we might be at the mercy of unstoppable forces of social disintegration turned out to be wrong. Indeed, the dire predictions were rendered obsolete so quickly that one wonders whether we were, in 1992, really just indulging in some kind of post-cold-war victory. Sometimes the public mood is...well, moody. Today we"re moody again. We are obviously fighting a difficult and, until recently, badly managed war in Iraq, whose outcome is uncertain. This accounts for much of the pessimism. It also doesn"t help that the political system seems incapable of dealing with big problems like immigration, an energy policy and health care. Still, is the general feeling that everything is going to the dogs any more justified today than it was 15 years ago? Not really. Think of it this way: Have events in general gone better or worse than most people would have predicted on Sept. 12, 2001? There"s been no successful second attack here in the U.S.—and very limited terrorist successes in Europe or even in the Middle East. We"ve had 5.5 years of robust economic growth, low unemployment and a stock-market recovery. Social indicators in the U.S. are mostly stable or improving—abortions, teenage births and teenage drug use are down and education scores are up a bit. As for American foreign policy since 9-11, it has not produced the results some of us hoped for, and there are many legitimate criticisms of the Bush Administration"s performance. But, in fact, despite the gloom and doom from critics left and right (including, occasionally, me), the world seems to present the usual mixed bag of difficult problems and heartening developments. The key question, of course, is the fate of Iraq. A decent outcome—the defeat of alameda in what it has made the central front in the war on terrorism and enough security so there can be peaceful rule by a representative regime—seems to me achievable, if we don"t lose our nerve here at home. With success in Iraq, progress elsewhere in the Middle East will be easier. The balance sheet is uncertain. But it is by no means necessarily grim.

Will the European Union make it? The question would have sounded strange not long ago. Now even the project's greatest cheerleaders talk of a continent facing a "Bermuda triangle" of debt, population decline and lower growth. As well as those chronic problems, the EU face an acute crisis in its economic core, the 16 countries that use the single currency. Markets have lost faith that the euro zone' s economies, weaker or stronger, will one day converge thanks to the discipline of sharing a single currency, which denies uncompetitive members the quick fix of devaluation. Yet the debate about how to save Europe' s single currency from disintegration is stuck. It is stuck because the euro zone's dominant powers, France and Germany, agree on the need for greater harmonisation within the euro zone, but disagree about what to harmonise. Germany thinks the euro must be saved by stricter rules on borrow spending and competitiveness, barked by quasi-automatic sanctions for governments that do not obey. These might include threats to freeze EU funds for poorer regions and EU mega-projects, and even the suspension of a country's voting rights in EU ministerial councils. It insists that economic co-ordination should involve all 27 members of the EU club, among whom there is a small majority for free-market liberalism and economic rigour; in the inner core alone, Germany fears, a small majority favour French interference. A "southern" camp headed by French wants something different: "European economic government" within an inner core of euro-zone members. Translated, that means politicians intervening in monetary policy and a system of redistribution from richer to poorer members, via cheaper borrowing for governments through common Eurobonds or complete fiscal transfers. Finally, figures close to the France government have murmured, euro-zone members should agree to some fiscal and social harmonisation: e.g., curbing competition in corporate-tax rates or labour costs. It is too soon to write off the EU. It remains the world' s largest trading block. At its best, the European project is remarkably liberal: built around a single market of 27 rich and poor countries, its internal borders are far more open to goods, capital and labour than any comparable trading area. It is an ambitious attempt to blunt the sharpest edges of globalization, and make capitalism benign.

BSection II Reading Comprehension/B

The Gowanus Canal in Brooklyn is notoriously toxic. Since 1869, the mile-long waterway has been a dumping ground for garbage, industrial waste, guns and body parts—its waters once too dirty to search. Today you can still stand on a bridge over the canal and see underwear floating on the water. The odor, once almost unbearable, has softened into an occasional summerstink, thanks to a flushing tunnel installed 10 years ago. A growing number of artists and young people have moved into the industrial lofts and row houses nearby. Some of the most oblivious have been spotted on the canal in canoes, their paddles stirring 140 years worth of detritus (small pieces of rubbish) from leather factories, chemical plants and more. Now, these Gowanus pioneers want somebody to finally detoxify their hazardous neighborhood. They imagine it as Brooklyn"s little Venice, although a bit cleaner. The Environmental Protection Agency (EPA) is considering naming the Gowanus an official Superfund site. That would bring in a slow but steady federal cleanup with money and the legal influence to force polluters to help pay. The present Mayor of the New York City also wants a cleaner Gowanus, but he wants to do it his way. At a community board meeting Tuesday night, about 200 people listened as the mayor"s experts argued against a Superfund listing. It was a hard crowd to move. Many wore a button that said it all: "Gowanus Canal: Superfund Me." The mayor and his team are particularly worried about how a Superfund site would affect the real estate market, especially a few possibilities for larger developments in the area. Instead of being "stigmatized" by the Superfund label, as they put it, they favor the "Superfund Alternative" plan. Although there are few details at this point, that effort would be run by the city and overseen by the EPA Every year, the city would rush to collect funds from the Corps of Engineers and other agencies to help clean up the area to the EPA"s satisfaction. The city could only plead with polluters to help pay. With so many pollutants and so many polluters, this looks like a job for Superfund. Brooklyn can handle the label. Residents already enjoy boasting about their survival or joking about living near the canal"s dark humors. Why else have a popular bar called the Gowanus Yacht Club? They just want the cleanup done and done right.

BPart B/B

A.Studythefollowingpicturecarefullyandwriteanessayofabout160—200words.B.Youressaymustbewrittenclearly.C.Youressayshouldmeettherequirementsbelow:1)Describethedrawing,2)interpretitsmeaning,and3)pointoutitsimplicationsinourlife.

BloodDonationWriteanessayof160-200wordsbasedonthedrawing.Inyouressay,youshould1)describethedrawingbriefly,2)explainitsintendedmeaning,and3)giveyourcomments.

We can say that the primary function of a bank today is to act as an intermediary between depositors who wish to make interest on their savings, and borrowers who wish to obtain capital.

Today, some 30% of small business owners don't have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for business. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality. (1)Build your site around your customer: Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the "door". (2)Just because you built it doesn' t mean they' 11 come: If you aren' t seeing a large volume of targeted traffic to your site, it' s time to up the ante. (3)Integrate customer loyalty programs and promotions: Methods contain discounts, news, or friendly service reminders. Use discount promotional offers to stay in touch with past visitors to your site. (4)Justify your monthly spending through product bundling: While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates. (5)Measure your progress: Your site may be live, but how is it performing? Armed with these simple lessons, vow to make your business realize the true promise of the Internet. [A]A manufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large-volume buyers, such as Wal-Mart and Target. Needless to say, the company had no trouble exceeding its yearly sales quota. [B]One of my past clients had a well-designed physical storefront, solid prices, and quality offerings. However, he wasn't able to drive enough store traffic despite targeted advertising efforts in print publications and other offline venues. We decided to shift those ad dollars to an online pay-per-click campaign—in which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on keywords relevant to his business. The immediate impact was staggering. Online revenue soared tenfold to $1 million from $100,000 within only a few months. [C]With today's technology, your return can be easily measured. If you rely on your Web site as a sales tool, you can't afford not to invest in site analytics. Make sure your Web solution includes an easy-to-use reporting tool that presents this information in a clear, concise format. After all, while metrics are a critical part of the Web equation, you don't have the time to spend hours digging through reams of data. [D]Years ago, I worked with a woman who sold purses online through a home-built site that lacked critical e -commerce components. After a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. And she began receiving rave reviews from customers impressed with the ease and convenience of the online shopping experience. [E]Online success demands more than simple presence. Your Internet investment should pay for itself with new customers and increased sales. Find a trusted partner who can help you navigate today' s(and tomorrow's)technology and who understands the bottom-line realities of your business. [F]One villa rental company had a Web site that generated very few calls and online bookings. I helped the company set up a "last minute deals" distribution list. By subscribing, site visitors would receive weekly e-mails offering 11th-hour discounts on villa rentals. As a result, the company captured contact information for thousands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.