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问答题Two to three times more people die in alcohol-related vehicle crashes during that time than during comparable periods the rest of the year, the National Institute on Alcohol Abuse and Alcoholism says. And 40% of traffic fatalities during winter holidays involved an alcohol-impaired driver, compared with 28% for other dates in December. Fueling the underage drinking problem, especially at this time of the year, is "a combination of greater access to alcohol, less parental oversight and mixed messages" about celebrating with alcohol, Delany says. Young people are told "don"t drink, don"t do that, but in every third commercial in recent weeks, we see something linked to alcohol and drinking," he says. And there"s also the issue of "what kind of message parents may give," Delany adds. "Maybe they"re drinking a lot. Kids see that it"s OK." What is needed is a long-term message "that underage drinking is not OK," he says. "But adolescents don"t do well with "Just say no." We have to find ways to help young people make good decisions."
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问答题People are never satisfied with what they have. They always want something more or something different. Do you agree or disagree? Use reasons to support your opinion.
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问答题Read the following advertisement carefully and write a letter of application about 120 words. You have seen the following recruiting advertisement in the local press and would like to apply for it: ASSISTANT SALES MANAGER wanted by international company manufacturing textile piece goods. The applicant must have had adequate experience in the sales division of a large company and be willing to accept responsibility. Write, giving details of previous experience, salary, etc., to Box 135 before 1stMay, 2009.
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问答题{{B}}改变市场还是适应市场{{/B}} 身处一个充满着不确定性因素的市场环境,企业是去改变它,还是去适应它?长期以来,这一直是企业管理者所面临的最为关键的企业发展策略选择之一。在某种程度上,这种选择就像是一场赌博。这种选择不仅严酷,而且无法回避,要么去改变市场,要么去适应市场,对大多数企业而言,这两种策略选择都是排它的。如果你想静待不确定性消失而后动,则可能会白白丧失一个获得先发优势的良机。 改变市场和适应市场这两种策略在实践中总表现为不同的形式。一般来讲,市场的改变者往往会通过促使整个行业的行为方式发生变化而控制不确定性。为了做到这一点,有的企业会设法使自己的技术或业务流程成为新的行业标准,另外一些企业会致力于引进创新的产品、服务以及业务系统来重新定义行业竞争的基础,在这一方面,美国西南航空公司采取低价和点到点空运模式,戴尔公司率先实施直销策略等,都是很好的例子:还有一些市场改变者通过大胆的兼并或收购来重组不稳定的行业环境,这方面的例子也不少见。 与市场改变者不同的是,市场适应者总是把现在和未来的行业市场结构和竞争行为当做是已有的外部环境。当市场稳定时,市场适应者试图在现存的行业市场结构之内谋求一个有利的位置。而当不确定性增加时,他们会根据市场的变化借助速度和灵活性来获得机会。一些市场适应者可能会通过及时地紧跟一个潜在的市场领导者的引导来获得市场先机,还有一些市场适应者会通过在产品、服务和业务系统方面进行不断的试验来逐步确定自己的策略。市场适应者采取的另一种办法是,建立一个高度灵活的组织来应对市场的变化,他们不断地招聘和培养成熟的具有管理技能的员工——不管市场如何变化,这样的员工对客户来讲都是有价值的。 企业应该采取改变市场的策略还是适应市场的策略,在很大程度上取决于环境不确定性的程度和性质。简单地讲,当不确定性较高,而企业能对其中的变数施加影响时,改变市场的策略往往奏效;当创造价值的主要因素相对稳定,而相关变数不能为企业所控制时,适应的策略才是应该优先考虑的。 这其中的道理是显而易见的。在一个高度不确定的市场,技术标准正在变化,竞争者出入不定,而消费者也还没有锁定自己喜爱的品牌。这样的市场环境为实施改变市场策略提供了很大的空间,一次大型的兼并,一项果断的技术投资,一个强有力的产品捆绑策略,都很有可能会使混乱的市场竞争格局变得井然有序,而新的市场格局对实施改变市场策略的企业当然是极为有利的。然而,在实践中,当面临着高度不确定的环境时,企业的决策者总是偏向,于采取适应市场的策略。之所以如此,部分原因在于决策者们习惯于依靠波特的五种竞争力框架之类的理论工具来指导决策。对于相对稳定的市场,运用这类理论工具有助于决策者更深刻地洞察未来的市场,然而,面对复杂多变的市场,这类工具却很少能为决策者准确判断未来的市场提供有力的支持。而要想成为一个成功的市场改变者,对未来的市场有一个准确的判断是至关重要的。 应该指出的是,即使是最优秀的企业也不可能在任何情况下都采取改变市场的策略并且获得成功。一个成功的市场改变者必须具备很多品质,如:对未来发展的洞察力、良好的声誉、特定领域的领导地位、一流的技术或创新能力,以及娴熟的商务操作能力等。并非所有的企业都具备这些品质。 企业决策者往往以为,适应市场的策略是一个容易实施的选择。这种想法是错误的。首先,这种想法使得经理人员以为,适应市场的策略并不像改变市场的策略那样需要较强的财务和心理承受力。其实并非如此。对于一个市场的适应者而言,要不断地进行产品服务等方面的试验,还要建立一个灵活的组织,这些都需要极大的财务上和心理上的承受力,其次,这种想法会使经理人员以为,实施适应市场的策略只需消极而不是积极的管理就能成功。其实,一个市场的适应者也必须在捕捉机会、规避风险和业务调整等方面有相当的技巧,而这远不是消极的管理所能做到的。
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问答题Though it is a mere 1 to 3 percent of the population, the upper class possesses at least 25 percent of the nation's wealth. This class has two segments: upper-upper and lower-upper. Basically, the upper-upper class is the "old rich"— families that have been wealthy for several generations—an aristocracy of birth and wealth. Their names are in the Social Register, a listing of acceptable members of high society. A few are known across the nation, such as the Rockefellers, Roosevelts, and Vanderbilts. Most are not visible to the public. They live in grand seclusion, drawing their income from the investment of their inherited wealth. In contrast, the lower-upper class is the "new rich". Although they may be wealthier than some of the old rich, the new rich have hustled to make their money like everybody else beneath their class. Thus their prestige is generally lower than that of the old rich, who have not found it necessary to lift a finger to make their money, and who tend to thumb their noses at the new rich. However its wealth is acquired, the upper class is very, very rich. They have enough money and leisure time to cultivate an interest in the arts and to collect rare books, paintings, and sculpture. They generally live in exclusive areas, belong to exclusive social clubs, rub elbows with each other, and marry their own kind—all of which keeps them so aloof from the masses that they have been called out-of-sight class (Fussel, 1983). More than any other class, they tend to be conscious of being members of a class. They also command an enormous amount of power and influence here and aboard, as they hold many top government positions, run the Council on Foreign Relations, and control multinational corporations. Their actions affect the lives of millions.
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问答题Directions: Translate the following text from English into Chinese. Write your translation on ANSWER SHEET 2. Imagine a world in which there was suddenly no emotion—a world in which human beings could feel no love or happiness, no terror or hate. Try to imagine the consequences of such a transformation. People might not be able to stay alive: knowing neither joy nor pleasure, anxiety nor fear, they would he as likely to repeat acts that hurt them as acts that were beneficial. They could not learn: they could not benefit from experience because this emotionlessness would lack rewards and punishments. Society would soon disappear: people would he as likely to harm one another as to provide help and support. Human relationships would not exist: in a world without friends or enemies, there could be no marriage, affection among companions, bonds among members of groups; society's economic underpinnings would be destroyed: since earning $10 million would be no more pleasant than earning $10, there would he no incentive to work.
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问答题她有作为一位十全十美的秘书的品质。她工作效率高而谨慎/无论工作多么困难,需要多少时间,从不拖延。
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问答题1)describethechartbriefly,2)interpretthecausesofit,and3)giveyourcommentonthetendency.Yourcompositionshouldbemorethan150words.
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问答题我毕业于纽约大学,主修营销学。十年来,我的工作一直非常成功。
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问答题{{B}}Directions:{{/B}}{{I}}It is known that text message (手机短信) has both advantages and disadvantages. Some people think it is a blessing, while others regard it as a hell. In this section, you are asked to write an essay on text messaging. You can take either stand and provide specific reasons and examples to support your idea. You should write at least 150 words on the ANSWER SHEET.{{/I}}
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问答题Directions: Translate the following text from English into Chinese. Write your translation on ANSWER SHEET 2. Getting a proper amount of rest is absolutely essential for building your energy resources. If you frequently work far into the night or have a poor sleep, it stands to reason that you may start to feel a little run down. Though everybody is different, most people need at least seven to eight hours of sleep per night in order to function at their best. If you have been lacking energy, try going to bed earlier at night. If you can wake up feeling well- rested, it will be an indication that you are starting to get an appropriate amount of sleep at night. If you sleep more than eight hours every night but still don't feel energetic, you may actually be getting too much sleep. Once in a while, you are bound to have nights where you don't get an adequate amount of sleep. When your schedule permits you can also consider taking a short sleep during the day, for sometimes taking a nap is the perfect way to recharge your batteries.
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问答题B组任选一题,论述字数在600字左右
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问答题(1) If you believe the Macroeconomists, Europe's new common currency will bring either economic chaos or the dawn of a new era of growth, restructuring, and prosperity. But for those who will be dealing with the euro on a daily basis, the new currency leads to a much more pragmatic dilemma: just how to put a price on everything from butter to Big Macs. There's little doubt that consumer demand will lead to some pricing changes, especially after euro notes and coins are issued in 2002. Consider Magnum ice cream bars, which Unilever sells across Europe. In France they cost about $2.50, while in the Netherlands they cost $1 Priced in guilders and francs, the difference isn't so noticeable. (2) But when priced in euros beginning next year, French ice cream lovers will soon figure out that they're paying 2.5 times what the Dutch are paying. The same is true for a vast number of products. "Currently we have different prices in different countries, which isn't so visible with different currencies," says Gunther Moissl of German mail order house Quelle Schickendanz. "The moment you price in euros, you can see it " Of course, nobody is going to drive across borders just to buy cheaper ice cream. But they already do for big-ticket items such as cars. (3) Moreover, says Jan Haars, Unilever treasurer: "The attitude of the consumer toward your product may change if he feels ice cream is twice as expensive at home as it is somewhere else." Thus, most everybody thinks the euro will force prices to converge. Volkswagen, which has been slapped with fines by the European Commission for trying to keep Germans from buying its cars at cheaper prices in Italy, says it has already narrowed price diffentials to 105. Wolfgang Hartung, head of the Euro project at Daimler-Benz, warns that anyone who thinks they can maintain vastly different prices in the era of the euro is engaged in wishful thinking. "People are too well-informed,' says Hartung. Big price differences for the same product have been a fact Of life for years in Europe. (4) Manufacturers justify this by citing differences in taxes, distribution and labor costs, foreign-exchange risk, even local taste. For example, Quelle says it charges German women more for bathing suits than Spanish women because Germans demand higher quality. “In Germany, the weight of the fabric must be higher,' says Moissl, Quelle’s controller.”The Spanish accept poorer quality." Moissl’s not too concerned about maintaining price differentials for bathing suits—local tastes in fashion, for instance, can justify ongoing price differentials—but the pricing of such things as CD players is more problematic. The product doesn't differ much and can easily be shipped across borders. (5) Quelle says it is thinking about raising prices in less expensive countries to prevent middleman from buying, say, in Spain and then selling in Germany.
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问答题Owing to the remarkable development in mass communications, people everywhere are feeling new wants and are being exposed to new customs and ideas, while governments are forced to introduce still further innovations for the reasons given above. At the same time, the normal rate of social change throughout the world is taking place at a vastly accelerated speed compared with the past. For example, in the early industrialized countries of Europe the process of industrialization — with all the far-reaching changes in social patterns that followed — was spread over nearly a century, whereas nowadays a developing nation may undergo the same process in a decade or so. All this has the effect of building up unusual pressures and tensions within the community and consequently presents serious problems for the government concerned, Additional social stresses may also occur because of the population explosion or problems arising from mass migration movements—themselves made relatively easy nowadays by modern means of transport. As a result of these factors, governments are becoming increasingly dependent on biologists and social scientists for planning the appropriate programs and putting them into effect.
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问答题Write a letter of application for the position as Director of a Computer-Aided Learning Center. Try to make the letter interesting and show that you have enthusiasm for the job. Also state the qualifications you have for the job and your work experience.
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问答题You may want to start your own business and be a boss yourself. What qualities a person needs to possess to be a good boss? Write a short composition of about 150 words with the title "Qualities of a Good Boss".
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问答题1)describethegraphandinterpretitsmeaning,and2)pointouttheproblemsandgiveyourcomments.Yourcompositionshouldbemorethan150words.
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问答题“五一”、“十一”长假丰富了人们的业余生活,促进了旅游经济的发展,同进也带来诸如交通拥挤、环境污染等问题。请就“黄金周” 的经济发展与环保问题向政府有关部门写一封信,提出自己的见解和建议。
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问答题“五一”、“十一”长假丰富了人们的业余生活,促进了旅游经济的发展,同时也带来诸如交通拥挤,环境污染等问题。请就“黄金周”的经济发展与环保问题向政府有关部门写一封信,提出自己的见解和建议。
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问答题Directions: You are to write a composition on topic "Energy" in no less than 120 words according to the outline given below. Your composition must be clearly written on the ANSWER SHEET.Outline:1. The importance of energy2. The sources of energy3. The usage of energy
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