单选题A: I think you should phone Jenny and say sorry to her.B: ______It was her fault.

单选题{{B}}Text 3{{/B}} Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state. "All I hear in higher education is, 'Brand, brand, brand,'" said Tim Westerbeck, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education." Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School. Now, after spending an undisclosed sum on an online survey and a marketing consultant's creation of "naming structures," "brand architecture" and "identity systems," the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos(标识), banners, business cards and even new names for the individual colleges, all to include the words "the New School." Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco. The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards. Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women's college, to promote its growth into a full-fledged(完全成熟的) university and, officials acknowledged, to eliminate some jokes about the college's old name on late-night television and "morning zoo" radio shows. Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student's test score has increased by 60 points. Juli Roebeck, an Arcadia spokeswoman, said.

单选题Kellie: You haven't been around much lately, have you?Marie: ______.Kellie: Oh'? Where were you7Marie: Palm Springs. I've got a cousin there.

单选题Recorded music is the chief kind of radio entertainment. Most stations specialize in one kind of music, such as rock, classical, country' and western, or "old-time favorites". Some stations broadcast several kinds of music. Radio stations that broadcast music have disc jockeys who introduce and comment on the music. They play an important role. Each station tries to hire disc jockeys whose announcing styles and personalities appeal to the station's largest audience. Programs that provide information include newscasts, talk shows, and play-by-play(详细报道的) descriptions of sports events. Newscasts come on the air at regular times — every half-hour or hour on most stations. In addition, radio stations present on-the-spot news coverage of such special events as political conventions, space flights, Senate hearings, and speeches by the President. Radio stations also broadcast such specialized news as weather forecasts, traffic reports, and stock market and agricultural information. Other news features include public service announce ments about community events, activities of community groups, and government services. A few stations broadcast only news to serve listeners who prefer news programs to music. Talk shows present discussions on a variety of topics and interviews with people from many professions. Each show has a host or hostess who leads the discussion or does the interviewing. The subject of a program may be a current political topic, such as an election or a government policy, or it may deal with a social issue, such as crime, pollution, poverty, racism, or sexism. Many talk shows allow listeners to take part in the program. Listeners are invited to telephone the station to ask questions or give their opinions about the topic.

单选题I ______ my breakfast when the morning post came. A. had B. had been having C. have been having D. was having

单选题 I doubt that any historically valid treatment of that presidential administration can emerge for at least another decade, if then. I confess that when I came out of the White House I signed up to do an "insider volume", but sober, professional second thoughts have led me to put that project on ice until at least 1980. The problem is that I simultaneously know too much, and not enough. I know what I thought was happening. But I cannot fully document what happened. And I have seen enough highly classified documents to know that most of what the observers thought was happening was at best half right, at worst dead wrong. This has steered me in a different direction as far as writing is concerned. I am now preparing what is frankly and unashamedly an ex parte memoir, "My Experiences in Washington." It is based on what I believed to be true, on the picture as I conceptualized it, of the presidential administration under which I worked.

单选题A: I"ve been on business trip abroad last month. B: ______ A: Oh, pretty good, thanks. What about you? B: Just can"t complain.

单选题Late next century, when scholars are scripting the definitive history of the PC, these last few years of high-octane growth may actually be (1) as the Dark Ages. Historians will marvel at (2) we toiled in front of monolithic, beige BUBs (big ugly boxes), suffering under the oppressive glare of cathode-ray tubes (3) our legs scraped against the 10-pound towers beneath our desks. They may also mark 1999 (4) the start of the PC renaissance, (5) manufacturers finally started to get it: design matters. In this holiday season, computer shoppers will (6) unprecedented variety in shapes, sizes and colors—and (7) in Apple's groundbreaking line of translucent iMacs and iBooks. (8) every major PC maker now has innovative desktop designs (9) the way to market, from hourglass-sculpted towers to flat-panel displays with all the processing innards (10) into the base. (11) industrial designers, who still think the PC has a long way (12) you'll want to display it on your mantle, the only question is, what took (13) ? "The PC industry has ridiculed design for a long time," says Hartmut Esslinger, founder of Frog Design. "They (14) their customers and have underestimated their desires." PC makers are finally catching on-and it's partly (15) desperation. Manufacturers (16) to sell computers by trumpeting their techno bells and whistles, (17) processor speed and memory. But since ever-faster chips have given us more power on the desktop (18) we could ever possibly use, computer makers (19) on price——a strategy that has dropped most units below ＄1,000 and slashed profits. Last week IBM limped from the battlefield, (20) it would pull its lagging Aptiva line from store shelves and sell it only on the Web. Competing only on price "made an industry shakeout inevitable," says Nick Donatiello, president of the marketing-research firm Odyssey.

单选题Science is a dominant theme in our culture. Since it touches almost every facet of our life, educated people need at least some acquaintance with its structure and operation. They should also have an understanding of the subculture in which scientists live and the kinds of people they are. An understanding of general characteristics of science as well as specific scientific concepts is easier to attain if one knows something about the things that excite and frustrate the scientists. This book is written for the intelligent student of lay person whose acquaintance with science is superficial; for the person who has been presented with science as a musty storehouse of dried facts; for the person who has been presented with science as the production of gadgets; and for the person who views the scientists as some sort of magicians. The book can be used to supplement a course in any science, to accompany any course that attempts to give an understanding of the modern world, or independently of any course—simply to provide a better understanding of science. We hope this book will lead readers to a broader perspective on scientific attitudes and a more realistic view of what science is, who scientists are, and what they do. It will give them an awareness and understanding of the relationship between science and our culture and an appreciation of the roles science may play in our culture. In addition, readers may learn to appreciate the relationship between scientific views and some of the values and philosophies that are pervasive in our culture. We have tried to present in this book an accurate and up-to-date picture of the scientific community and the people who populated it. That population has in recent years come to comprise more and more women. This increasing role of women in the scientific subculture is not a unique incident but, rather, part of the trend evident in all segments of society as more women enter traditionally male-dominated fields and make significant contribution. In discussing these changes and contribution, however, we are faced with a language that is implicitly sexist, one that uses male nouns or pronouns in referring to unspecified individuals. To offset this built-in bias, we have adopted the policy of using plural nouns and pronouns whenever possible and, when absolutely necessary, alternating he and she. This policy is far from being ideal, but it is at least an acknowledgment of the inadequacy of our language in treating haft of the human equally. We have also tried to make the book entertaining as well as informative. Our approach is usually informal. We feel, as many other scientists do, that we shouldn't take ourselves too seriously. As the reader may observe, we see science as a delightful pastime than as a grim and dreary way to earn a living.

单选题The opportunity to explore and play and the encouragement to do so can ______ the performance of many children. A. withhold B. prevent C. enhance D. justify

单选题Susan will come to watch him ______ at Wimbledon this week. A. played B. play C. to play D. playing

单选题The most fundamental group to which a person belongs is the family. The institution of the family exists in almost every human culture. It is considered by behavioral scientists to be one of the oldest institutions in human history. The family unit serves many important functions. The performance of these functions is the reason for the family"s importance. Above all, the family serves as a mechanism of species survival. Families also have important economic functions. In primitive societies, the tasks of gathering food and providing shelter were divided among family members. Today, both husband and wife may work and share the duties of homemaking and child rearing. In addition to its survival and economic functions, the family gives its members social status. In many societies, a person is not considered a complete member until he has married and produced children. Finally, the family helps to meet the basic emotional needs of a person through the love and support received from parents, siblings (兄弟或姐妹), and relatives.

单选题Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America"s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west. Two portions of the total market were targeted; 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacatioa The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures. Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route. (307 words)

单选题Earthworms occur ______ adequate moisture and food and the necessary soil conditions are found. A. but B. where C. however D. And

单选题Oscar Night Oscar Night is one of the most awaited events in the entire entertainment industry of the world. The award ceremony has become an inseparable component of the life of all the people associated with Hollywood. One cannot simply escape the charm of this wonderful night. The scheduled time of the glitzy evening of Academy Award is usually late February or early March. It is time when the awards are presented for the year-best achievements in the Motion Picture Industry. The Oscar statuette, presented during the Awards night, is regarded to be the most prestigious honor for Hollywood artists. Oscar ceremony was started with the intention of acknowledging the excellence in Hollywood. It was also an approach, made a long time back, to encourage the spirit of the people connected with the Motion picture industry. The various categories of award try to honor people involved in all the facets of film-making. Academy Awards Night comprises of that point of time when the talented artists of the film fraternity get the apt recognition. It is the best way of honoring the efforts and dedication that go into the making of a movie. Oscars are organized in a grand manner, with an alluring appeal. This mega event takes place at the Kodak Theatre, in Los Angles, annually. Oscar Night is the much-awaited moment, when all the stars of Hollywood gather at a single venue. The Red Carpet is rolled out for the dignitaries of the function. The air is filled with the gusto and zeal of the celebrities, who are invited to witness this ceremony. The atmosphere of Oscar Night is ruled by an element of surprise. It is the night when the mystery unfolds with each passing moment, with the announcement of winners in various categories.

单选题You will see this product ______ wherever you go. A. to be advertised B. advertise C. advertised D. advertising

单选题The simple plan Uevolved/U into a complicated scheme.

单选题{{B}}Directions:{{/B}} Read the following four passages. Answer the questions below each passage by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1.{{B}}Passage One{{/B}} To paraphrase 18th-century statesman Edmund Burke, "all that is needed for the triumph of a misguided cause is that good people do nothing." One such cause now seeks to end biomedical research because of the theory that animals have rights ruling out their use in research. Scientists need to respond forcefully to animal rights advocates, whose arguments are confusing the public and thereby threatening advances in health knowledge and care. Leaders of the animal rights movement target biomedical research because it depends on public funding, and few people understand the process of health care research. Hearing allegations of cruelty to animals in research settings, many are perplexed that anyone would deliberately harm an animal. For example, a grandmotherly woman staffing an animal rights booth at a recent street fair was distributing a brochure that encouraged readers not to use anything that comes from of is tested in animals--no meat, no fur, no medicines. Asked if she opposed immunizations, she wanted to know if vaccines come from animal research. When assured that they do, she replied, "Then I would have to say yes." Asked what will happen when epidemics return, she said, "Don't worry, scientists will find some way of using computers." Such well-meaning people just don't understand. Scientists must communicate their message to the public in a compassionate, understandable way--in human terms, not in the language of molecular biology. We need to make clear the connection between animal research and a grandmother's hip replacement, a father's bypass operation, a baby's vaccinations, and even a pet's shots. To those who are unaware that animal research was needed to produce these treatments, as well as new treatments and vaccines, animal research seems wasteful at best and cruel at worst. Much can be done. Scientists could "adopt" middle school classes and present their own research. They should be quick to respond to letters to the editor, lest animal rights misinformation go unchallenged and acquire a deceptive appearance of truth. Research institutions could be opened to tours, to show that laboratory animals receive humane care. Finally, because the ultimate stakeholders are patients, the health research community should actively recruit to its cause not only well-known personalities such as Stephen Cooper, who has made courageous statements about the value of animal research, but all who receive medical treatment. If good people do nothing, there is a real possibility that an uninformed citizenry will extinguish the precious embers of medical progress.

单选题Passage Four Another month, another dismal set of job figures. America pulled out of its last economic recession way back in November 2001, yet the country's "jobs recession" finished only last autumn, when 2.7 million jobs had been lost since the start of the slowdown. Now, though economic growth has bounced back, new jobs refuse to do the same in this, the third year of recovery. In February, a mere 21,000 jobs were created, according to the official payroll survey, at a time when George Bush's economists forecast 2.6 million new jobs for 2004 mounting alarm at the White House, and increased calls for protection against what a growing number of Americans see as the root of most ills: the "outsourcing" of jobs to places like China and India. Last week the Senate approved a bill that forbids the outsourcing of government contracts—a curious case of a government guaranteeing not to deliver value-for-money to taxpayers. American anxiety over the economy appears to have tipped over into paranoia and self-delusion. Too strong? Not really. As The Economist has recently argued--though in the face of many angry readers—the jobs lost are mainly a cyclical affair, not a structural one. They must also be set against the 24 million new jobs created during the 1990s. Certainly, the slow pace of job-creation today is without precedent, but so were the conditions that conspired to slow a booming economy at the beginning of the decade. A stock market bubble burst, and rampant business investment slumped. Then, when the economy was down, terrorist attacks were followed by a spate of scandals that undermined public trust in the way companies were run. These acted as powerful headwinds and, in the face of them, the last recession was remarkably mild. By the same token, the recovery is mild, too. Still, in the next year or so, today's high productivity growth will start to translate into more jobs. Whether that is in time for Mr. Bush is another matter. As for outsourcing, it is implausible now, as Lawrence Katz at Harvard University argues, to think that outsourcing has profoundly changed the structure of the American economy over just the past three or four years. After all, outsourcing was in full swing—both in manufacturing and in services—throughout the job-creating 1990s. Government statisticians reckon that outsourced jobs are responsible for well under 1% of those signed up as unemployed. And the jobs lost to outsourcing pale in comparison with the number of jobs lost and created each month at home.