Jack: ______ Mary: How are you going to be able to fall asleep if you keep on like this?

In 1985, the Coca-Cola company made the decision to change the formula(配方) of its leading soft drink. The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good. However, the change of the traditional. Coca-Cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-Cola. The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula, Drinking Coca-Cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke"s formula but also in the traditional values and memories that it represented to the drinkers. "We had taken away more than the product Coca-Cola. We had taken away a little part of them and their past". The drinkers rejected this "improvement" because "they believed that Coke stood for traditional value,…so they felt betrayed when the product changed completely overnight". Although a lot of research was done by Coca-Cola company, it didn"t show the depth of drinkers" emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-Cola. The weakness of the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship existing between drinkers and product.

I didn"t ______ to take a taxi but I had to as I was late.

If a farmer wishes to succeed, he must try to keep a wide gap between his consumption and his production. He must store a large quantity of grain【B1】consuming all his grain immediately. He can continue to support himself and his family【B2】he produces a surplus. He must use this surplus in three ways: as seed for sowing, as an insurance【B3】the unpredictable effects of bad weather and as a commodity which he must sell in order to【B4】old agricultural implements and obtain chemical fertilizers to【B5】the soil. He may also need money to construct irrigation【B6】and improve his farm in other ways. If no surplus is available, a farmer cannot be【B7】. He must either sell some of his property or【B8】extra funds in the form of loans. Naturally he will try to borrow money at a low【B9】of interest, but loans of this kind are not【B10】obtainable.

Customer: Excuse me! Clerk: Yes, ma"am? What can I do for you? Customer: I have a problem with this coffee maker, and I want my money back. Clerk: ______? Customer: The problem is that it doesn"t work! I"ve only used it three times.

Why are mobiles so popular? Because people love to talk to each other. And it is easier with a mobile phone. In countries like Russia and China, people use the mobile phone in places where there is no ordinary telephone. Business people use mobiles when they"re traveling. In some countries, like Japan, many people use their mobile phones to send e-mail message and access the Internet. They use a new kind of mobile phone called "i-mode". You can even use a mobile phone to listen to music. Mobile phones are very fashionable with teenagers. Parents buy mobile phones for their children. They can call home if they are in trouble and need help. So they feel safer. But teenagers mostly use them to keep in touch with their friends or play simple computer games. It"s cool to be the owner of a small expensive mobile. Research shows that teenage owners of mobile phones smoke less. Parents and schools are happy that teenagers are safer and smoke less. But many people dislike them. They hate it when the businessman opposite them on the train has a loud conversation on his phone. Or when the mobile phone rings in a cafe or restaurant. But there is a much more serious problem. It"s possible that the mobile phone can heat up the brain because we hold the phone so close to our head. Scientists fear that mobiles can perhaps be bad for your memory and even give you cancer.

Science textbooks and technical and professional journals are usually made up of several parts and contain various special features, many of which have a standard format.【B1】usually contain a large number of these parts; journals and【B2】contain many, but not all of them. Knowing where to look for information and【B3】to expect in a book can greatly increase your ability to use all the information there. Explanations of and practice using some of these textbook parts and【B4】are covered in these even numbered lessons. The features in textbooks are【B5】into the following three categories. Front matter is the【B6】-numeral paginated section at the front of most books. The text is the main body of the book. The【B7】matter comprises the additional sections at the back of most books.【B8】our discussion of these three sections will deal mainly with textbooks, the practice provided will greatly【B9】your comprehension of scientific【B10】as well.

For an increasing number of students at American universities, Old is suddenly in. The reason is obvious: the graying of America means jobs. Coupled with the aging of the baby-boom(生育高峰) generation, a longer life span means that the nation"s elderly population is bound to expand significantly over the next 40 years. By 2040, 25 percent of all Americans will be older than 65, up from 14 percent in 1995. The change poses profound questions for government and society, of course. But it also creates career opportunities in medicine and health professions, and in law and business as well. "In addition to the doctors, we"re going to need more sociologists, biologists, urban planners and specialized lawyers". says Professor Edward Schneider of the University of Southern California"s (USC), School of Gerontology (老年学). Lawyers can specialize in "elder law", which covers everything from trusts and estates to nursing-home abuse and age discrimination(歧视). Businessmen see huge opportunities in the elder market because the baby boomers, 74 million strong, are likely to be the wealthiest group of retirees in human history. "Any student who combines an expert knowledge in gerontology with, say, an MBA or law degree will have a license to print money", one professor says. Margarite Santos is a 21-year-old senior at USC. She began college as a biology major but found she was "really bored with bacteria". So she took a class in gerontology and discovered that she liked it. She says, "I did volunteer work in retirement homes and it was very satisfying".

The first ancient Olympics were held in 776 B.C. The games got their name from Olympia, the Greek city where they took place. Like the summer Olympics of today, the ancient Olympics were held every four years. Thousands of people from all over the Greek world came to watch. The main stadium held about 45,000 people. "We have accounts of visitors and pilgrims setting up tents all around the site", Lisa Cerrato of Tufts University said. During the first Olympics, there was only one competition—a 200-meter race. But over time the games grew to include wrestling, chariot racing, boxing, and other sports. Women were not allowed to compete, but they had their own separate games. "The ancient athlete became celebrities(名人), just like today. They often lived the rest of their lives being treated to free dinners", Cerrato said. "City-states even tried to steal away each other"s athletes by offering them various awards". The ancient Olympics existed until A.D. 393. But the modem Olympics are still going strong.

Teacher; Richard, class begins at 9, and you are late. Student: I know, but I missed my bus. I"m sorry. Teacher; ______. You have to be here on time.

The coat I"m wearing now costs about ______ of that one hung over there.

Double Income and No Kids(DINK) becomes fashionable in China. The DINK couples are usually regarded as those who have higher educations and【B1】careers with higher incomes. The increase in DINK families has shattered the Chinese traditional idea of the family and【B2】typical. A survey conducted recently in Beijing by a market survey company【B3】that about 3.8 percent of 1,300 surveyed families in Beijing said they have【B4】plans to have children. It is estimated there are about 600,000 DINK families in large cities like Beijing, Tianjin, Shanghai, and Chongqing. Why they choose such a lifestyle is concluded in【B5】reasons. Some are showing great worry for the rapid growth of population; some are indulged in building a more well-off family; some are showing sharp【B6】to get themselves free from the obligation of raising children. 【B7】, most people still believe it is necessary to bear a child to keep the family line on. As an old Chinese saying goes, there are three aspects in failing to be a filial son and the【B8】serious one is to have no heir for the family. So childless couples will suffer discrimination【B9】family members and neighbors. But it is clear that the new tide of ideas has come, which suggests young people【B10】to choose their own way of life They are installing modem ideas into traditional families and society. In the modernization process, personal choices will be highly respected.

Vitamins are organic compounds necessary in small amounts in the diet for the normal growth and maintenance of life of animals, including man. They do not provide energy,【B1】do they construct or build any part of the body. They are needed for【B2】foods into energy and body maintenance. There are thirteen or more of them, and if【B3】is missing a deficiency disease becomes【B4】. Vitamins are similar because they are made of the same elements—usually carbon, hydrogen, oxygen, and【B5】nitrogen. They are different【B6】their elements are arranged differently, and each vitamin【B7】one or more specific functions in the body.【B8】enough vitamins is essential to life, although the body has no nutritional use for【B9】vitamins. Many people,【B10】, believe in being on the "safe side" and thus take extra vitamins. However, a well-balanced diet will usually meet all the body"s vitamin needs.

Speaker A: We"ve made an appointment with the students. We"ll meet at 7 in the morning. Can you come on time? Speaker B: I"m afraid ______. It"s too early.

Jane: ______ Tom: Well, it"s 250 dollars a month, including heat.

One thing almost everyone is agreed on, including Americans, is that they place a very high valuation upon success; Success does not necessarily mean material rewards, but recognition of some sort-preferably measurable. If a boy turns out to be a preacher(传道者) instead of a businessman, that"s all right. But the bigger his church is, the more successful he is judged to be. A good many things contributed to this accent on success. There was the Puritan(清教徒的) belief in the virtue of work, both for its own sake and because the rewards it brought were regarded as signs of God"s love. There was the richness of opportunity in a land waiting to be settled. There was the lack of a settled society with fixed ranks and classes, so that a man was certain to rise through achievement. There was the determination of an immigrant to gain in the new world what had been denied to him in the old, and on the part of his children an urge to throw off the immigrant onus(负担) by still more success and still more rise in a fluid and classless society. Brothers did not compete within the family for the favor of the parents as in Europe, but worked hard for success in the outer world, along paths of their own choosing.

A mother dolphin(海豚) chats with her baby over the telephone! They were in separate tanks connected by a special underwater audio link. "It seemed clear that they knew who they were talking with", says Don White, whose Project Delphis ran the experiment. But what were they saying? Scientists think dolphins "talk" about everything from basic facts like their age to their emotional state. "I speculate that they say things like "there are some good fish over here," or "watch out for that shark because he"s hunting,"" says Denis Herzing, who studies dolphins in the Bahamas. Deciphering(译解) "dolphin speak" is also tricky because their language is so dependent on what they"re doing, whether they"re playing, fighting, or going after tasty fish. During fights, for example, dolphins clap(碰撞) their jaws to say "Back off!" But their jaws clap while playing, too, as if to show who"s king of the underwater playground.

Robert: Mary, I"d like you to meet my new neighbor, Tom. Mary: Hello, Tom. It"s nice to meet you.Tom: ______

A: This chocolate is delicious! Thanks for bringing me here. B: ______. Each time I try a new flavor, it becomes my favorite.

Engineering students are supposed to be examples of practicality and rationality, but when it comes to my college education I am an idealist and a fool. In high school I wanted to be an electrical engineer and, of course, any sensible student with my aims would have chosen a college with a large engineering department, famous reputation and lots of good labs and research equipment. But that"s not what I did. I chose to study engineering at a small liberal-arts(文科) university that doesn"t even offer a major in electrical engineering. Obviously, this was not a practical choice; I came here for more noble reasons. I wanted a broad education that would provide me with flexibility and a value system to guide me in my career. I wanted to open my eyes and expand my vision by interacting with people who weren"t studying science or engineering. My parents, teachers and other adults praised me for such a sensible choice. They told me I was wise and mature beyond my 18 years, and I believed them. I headed off to college sure I was going to have an advantage over those students who went to big engineering "factories" where they didn"t care if you had values or were flexible. I was going to be a complete engineer: technical genius and sensitive humanist(人文学者)all in one. Now I"m not so sure. Somewhere along the way my noble ideals crashed into reality, as all noble ideals eventually do. After three years of struggling to balance math, physics and engineering courses with liberal-arts courses, I have learned there are reasons why few engineering students try to reconcile(协调) engineering with liberal-arts courses in college. The reality that has blocked my path to becoming the typical successful student is that engineering and the liberal arts simply don"t mix as easily as I assumed in high school. Individually they shape a person in very different ways; together they threaten to confuse. The struggle to reconcile the two fields of study is difficult.