单选题Passage 3 What do consumers really want? That's a question market researchers would love to answer. But since people don't always say what they think, marketers would need direct access to consumers' thoughts to get the truth. Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers' skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people's preferences," says Kosslyn, "just to speak to their actual desires. "The group's findings, though still preliminary, could radically change how firms develop and market new products. The Harvard group use position emission topography (PET) scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks (such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later. " The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations — including Coca Cola, Eastman Kodak, General Motors, and Hallmark — have already signed up to fund further investigations. For their financial support, these firms gain access to the experiments, but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.

单选题{{B}}Passage Two{{/B}} To what extent are the unemployed failing in their duty to society to work, and how far has the State an obligation to ensure that they have work to do? It is by now increasingly recognized that workers may be thrown out of work by industrial forces beyond their control, and that the unemployed are in some sense paying the price of the economic progress of the rest of the community. But concern with unemployment and the unemployed varies sharply. The issues of duty and responsibility were reopened and revitalized by the unemployment scare of 1971-1972. Rising unemployment and increased sums paid out in benefits to the workless had reawakened controversies which had been inactive during most of the period of fuller employment since the war ended the Depression. It looked as though in future there would again be too little work to go round, so there were arguments about how to produce more work, how the available work should be shared out, and who was responsible for unemployment and the unemployed. In 1972 there were critics who said that the State's action in allowing unemployment to rise was a faithless act, a breaking of the social contract between society and the worker. Yet in the main any contribution by employers to unemployment such as lying off workers in order to introduce technological changes and maximize profits tended to be ignored. And it was the unemployed who were accused of failing to honor the social contract, by not fulfilling their duty to society to work. In spite of general concern at the scale to the unemployment statistics, when the unemployed were considered as individuals, they tended to attract scorn and threats of punishment. Their capacities and motivation as workers and their value as members of society became suspect. Of all the myths of the Welfare State, stories of the work shy and borrowers have been the least well founded on evidence, yet they have proved the most persistent. The unemployed were accused of being responsible for their own workless condition, and doubts were expressed about the State's obligation either to provide them with the security of work or to support them through Social Security. Underlying the arguments about unemployment and the unemployed is a basic disagreement about the nature and meaning of work in society. To what extent can or should work be regarded as a service, not only performed by the worker for society but also made secure for the worker by the State, and supported if necessary? And apart from cash are there social pressures and satisfactions which cause individuals to seek and keep work, so that the workless need work rather than just cash?

单选题The patient was making good progress but suffered a ______ when he caught a cold.

单选题One of the most interesting inhabitants of our world is the bee, an insect which is indigenous to all parts of the globe except the Polar Regions.

单选题The first few months of the year I had dreaded the ringing of the telephone, because I knew it meant another______decision to be made.(上海交通大学2008年试题)

单选题Women once demanded men with social skills, but they're now focusing on "his values, if he's interested in family". A. impeditive B. colossal C. blemish D. impeccable

单选题It can be inferred that the attitude of scientists towards pollution has been ______.

单选题The United Nations Population Fund has picked October 31 as the day the world will be home to 7 billion people. For better and worse, it's a milestone. And there will be more milestones ahead. Fourteen years from now, there are expected to be 8 billion people on the planet. Most of the growth will occur in the world's poorer countries. Proportionally, Europe's population will decline, while Africa's will increase. At around the same time, India will overtake China as the most populous nation on Earth. The growing global population is just one side of the coin. A recent report from the World Health Organization signaled the seriousness of the human population explosion: more than 3 billion people — about half the world's population — are malnourished. Never before have so many, or such a large proportion, of the world's people been malnourished. And in a growing number of countries there is a seemingly unstoppable march toward sub-replacement fertility, whereby each new generation is less populous than the previous one, and population aging. As a result of declining fertility and increasing longevity, the populations of more and more countries are aging raging rapidly. Between 2005 and 2050, a rise in the population aged 60 years or over will be visible, whereas the number of children(persons under age 15)will decline slightly. Population aging represents, in one sense, a success story for mankind, but it also poses profound challenges to public institutions that must adapt to a changing age structure. The latest national census in China shows the number of elderly people in the country has jumped to more than 13. 3 percent of the population, an increase of nearly 3 percentage points on the percentage from the previous census in 2000. A quarter of the country's population will be over 65 by 2050, according to the National Population and Family Planning Commission. The growing number of elderly is a challenge that the government needs to tackle, we can't rely on the ever-increasing population to support them or maintain the nation's economic growth. Better solutions are needed, such as raising retirement ages to reflect the greater longevity and working capability of today's older adults and making adjustments so pension programs are more accessible. It was heartening to hear the Ministry of Human Resources and Social Security spokesperson announced in Beijing on Tuesday that the government will take retirement policy seriously and proactively. Shanghai began testing a flexible retirement system last October. Eligible employees in the private sector are allowed to postpone retirement until the age of 65 for men and 60 for women. Public servants, however, will continue to retire under the present system age 60 for men and 55 for women.

单选题One of the most interesting inhabitants of our world is the bee, an insect which is indigenous to all parts of the globe except the polar regions.(2003年电子科技大学考博试题)

单选题It is suggested that all government ministers should______information to their financial interests.

单选题The advocates highly value the “sport spirit”, while the opponent devalue it, asserting that it’s a Usheer /Uhypocrisy and self-deception.

单选题Direct advertising includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising. All forms of sales appeals that are sent through the mails are considered direct-mall advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the products local distributors. The direct-mall appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers. When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices, order promotions are designed to accomplish a complete selling job without salespeople. Used for the same broad purposes as direct-mail advertising, unrolled direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient. With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.

单选题Rumors are everywhere, spreading fear, damaging reputations, and taming calm situations into ______ ones.

单选题The private detective, having received new information from a confidential source, narrowed down the ______ of his enquiry into the case. A. aspect B. sphere C. dimension D. scope

单选题Entering the fumiture store, Mr. Thompson took a few minutes to ______ through the catalog and got a sense of what kinds of sofa were in popular demand. A. gaze B. stare C. shuffle D. riffle

单选题Who proved that Feyman's concept, "There's Plenty of Room at the Bottom" was right?

单选题Never has a scientific explanation emerged, ______ someone somewhere has objected to it.