单选题May I ______ that you"ll sign the document?

单选题2 A good modern newspaper is an extraordinary piece of reading. It is remarkable first for what it contains: the range of news from local crime to international politics, from sport to business to fashion to science, and the range of comment and special features (特 写) as well, from editorial page to feature articles and interviews to criticism of books, art, theatre and music. A newspaper is even more remarkable for the way one reads it: never completely, never straight through, but always by jumping from here to there, in and out, glancing at one piece, reading another article all the way through, reading just a few paragraphs of the next. A good modern newspaper offers a variety to attract many dif ferent readers, but far more than any one reader is interested in. What brings this variety together in one place is its topicality (时事性), its immediate relation to what is happening in your world and your locality now. But immediacy and the speed of production that goes with it mean also that much of what appears in a newspaper has no more than transient ( 短暂的) value. For all these reasons, no two people really read the same paper: what each person does is to put together out of the pages of that day's paper, his own selection and sequence, his own newspaper. For all these reasons, reading newspapers efficiently, which means getting what you want from them without missing things you need but with out wasting time, demands skill and self-awareness as you modify and apply the techniques of reading.

单选题The response to our financial appeal______anything we expected.

单选题Despite their spartan, isolated lifestyle, there are no stories of women being raped or wanton violence against civilians in the region.

单选题The {{U}}rigor{{/U}} of the winter in Russia was often described by Mogol.

单选题Passage 3 Of all the elements in the advertising mix, creativity is the least quantifiable, yet it has potentially the greatest leverage on the media dollars spent. The best way to understand the importance of creativity in advertising is to understand what it does for the advertiser. Creativity first separates the individual advertisement from all the advertisements surrounding it. In the process of doing that, creativity achieves its real goal: to separate the brand in a positive and motivating way from all other brands in the product category. It may be possible to do something like this through sheer media weight, by simply outspending your competitors. But creativity is usually the least expensive way to make both ad and brand stand out in the crowd. This is not to say it is necessarily the best way. The best way to make a brand stand out is to put a significantly superior or unique product behind it. In the real world, however, competition and technology virtually force parity upon products in the same category-- close similarity in function, quality, price, and often appearance. Can you give a branded parity product distinction through unique advertising strategy? Sometimes still, that is a very limited opportunity. Brands of parity products all marketed to the same group of consumers most likely will have the same advertising strategy, because it is the only one that makes sense. Dishwashing liquids will need to communicate efficacy and mildness, fluoride toothpaste cavity-prevention and taste, sports cars performance and status and so on. When brands all have the same essential advertising strategies, what is it that makes one brand's advertising more salient and more effective? It is the creativity with which the strategy has been executed. When advertising works, it works because it makes something happen inside the consumer. An advertisement is, after all, no more than a set of stimuli intended to evoke a set of desired responses among a specific group of consumers. The effect of a "creative" advertisement is to generate a more intense positive response to the brand than a "noncreative" advertisement. Whether it achieves its ends through the use of words, images, sounds or music, whether it evokes laughter, fear, shock, or feelings of warmth and tenderness, the creative advertisement stands out in the consumer's mind and makes the brand stand out. How do creative people create? Nobody really knows, nobody really knows where ideas are bom, where an unforgettable bar of music comes from; why a felicitous phrase pops into someone's head, knows how some people can put words and pictures and sounds and ideas together in ways that can move millions of other people to think and feel and act. But we do know the most effective advertising (which I contend is the most creative) always has at least two or three elements and often has all three.

单选题{{B}}Directions:{{/B}} There are 5 reading passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C, and D. You should decide on the best choice and mark your answer on the ANSWER SHEET by blackening the corresponding letter in the brackets.{{B}}Passage 1{{/B}} Albert Einstein once attributed the creativity of a famous scientist to the fact that he "never went to school, and therefore preserved the rare gift of thinking freely". There is undoubtedly truth in Einstein's observation. Many artists and geniuses seem to view their schooling as a disadvantage. But such a truth is not a criticism of schools. It is the function of schools to civilize, not to train explorers. The explorer is always a lonely individual whether his or her pioneering be in art, music, science, or technology. The creative explorer of unmapped lands shares with the genius what William James described as the "faculty of perceiving in an unhabitual way". Insofar as schools teach perceptual patterns they tend to destroy creativity and genius. But if schools could somewhat exist solely to cultivate genius, then society would break down. For the social order demands unity and widespread agreement, both traits are destructive to creativity. There will always be conflict between the demands of society and the impulses of creativity and genius.

单选题At first Jackie prayed, frozen in fear, but gradually his terror ______ curiosity.

单选题Thank you for applying for a position with our firm. We do not have any openings at this time, but we shall keep your application on ______ for two months.

单选题The President______his deputy to act for him while he was abroad.

单选题The bond of true affection had pulled us--six very different men from six different countries-across Antarctica; we proved in the end that we weren't very different ______ .

单选题David is the ______ holder of the world 5,000-meter race world record, but there is no guarantee that he will win in the Olympic Games.

单选题Hardy's weakness______his apparent inability to control the comings and goings of these divergent impulses and from his unwillingness to cultivate and sustain the energetic and risky ones.

单选题Shopping bags are provided for the customers'______.

单选题British scientists are preparing to launch trials of a radical new way to fight cancer, which kills tumours by infecting them with viruses like the common cold. If successful, virus therapy could eventually form a third pillar alongside radiotherapy and chemotherapy in the standard arsenal against cancer, while avoiding some of the debilitating side-effects. Leonard Seymour, a professor of gene therapy at Oxford University, who has been working on the virus therapy with colleagues in London and the US, will lead the trials later this year. Cancer Research UK said yesterday that it was excited by the potential of Prof. Seymour"s pioneering techniques. One of the country"s leading geneticists, Prof. Seymour has been working with viruses that kill cancer cells directly, while avoiding harm to healthy tissue. "In principle, you"ve got something which could be many times more effective than regular chemotherapy," he said. Cancer-killing viruses exploit the fact that cancer cells suppress the body"s local immune system. "If a cancer doesn"t do that, the immune system wipes it out. If you can get a virus into a tumour, viruses find them a very good place to be because there"s no immune system to stop them replicating. You can regard it as the cancer"s Achilles" heel." Only a small amount of the virus needs to get to the cancer. "They replicate, you get a million copies in each cell and the cell bursts and they infect the tumour cells adjacent and repeat the process," said Prof. Seymour. Preliminary research on mice shows that the viruses work well on tumours resistant to standard cancer drugs. "It"s an interesting possibility that they may have an advantage in killing drug-resistant tumours, which could be quite different to anything we"ve had before." Researchers have known for some time that viruses can kill tumour cells and some aspects of the work have already been published in scientific journals. American scientists have previously injected viruses directly into tumours but this technique will not work if the cancer is inaccessible or has spread throughout the body. Prof. Seymour"s innovative solution is to mask the virus from the body"s immune system, effectively allowing the viruses to do what chemotherapy drugs do—spread through the blood and reach tumours wherever they are. The big hurdle has always been to find a way to deliver viruses to turnouts via the bloodstream without the body"s immune system destroying them on the way. "What we"ve done is make chemical modifications to the virus to put a polymer coat around it-it"s a stealth virus when you inject it," he said. After the stealth virus infects the tumour, it replicates, but the copies do not have the chemical modifications. If they escape from the tumour, the copies will be quickly recognised and mopped up by the body"s immune system. The therapy would be especially useful for secondary cancers, called metastases, which sometimes spread around the body after the first tumour appears. "There"s an awful statistic of patients in the west...with malignant cancers; 75% of them go on to die from metastases," said Prof. Seymour. Two viruses are likely to be examined in the first clinical trials: adenovirus, which normally causes a cold-like illness, and vaccinia, which causes cowpox and is also used in the vaccine against smallpox. For safety reasons, both will be disabled to make them less pathogenic in the trial, but Prof. Seymour said he eventually hopes to use natural viruses. The first trials will use uncoated adenovirus and vaccinia and will be delivered locally to liver tumours, in order to establish whether the treatment is safe in humans and what dose of virus will be needed. Several more years of trials will be needed, eventually also on the polymer-coated viruses, before the therapy can be considered for use in the NHS. Though the approach will be examined at first for cancers that do not respond to conventional treatments, Prof. Seymour hopes that one day it might be applied to all cancers.

单选题The detective had an unusual Uinsight /Uinto criminal’s tricks and knew clearly how to track them.

单选题This university offers a wide variety of high-quality ______ courses for both graduate and undergraduate students.

单选题Her research indicates (what) many adults routinely subscribe (to) some form of what the scholar (calls) "the magical law of (contagion)".

单选题The travel agency has a full program of______, if tourisls wish to visit local places of interest.(2003年上海交通大学考博试题)