单选题She ______ his invitation to dinner as she was on a diet.
单选题He said the ______ talks between Britain and America had broken down just before Christmas.
单选题To us it seems so natural to put up an umbrella to keep the water off when it rains. But actually the umbrella was not invented as protection against rain. Its first use was as a shade against the sun.
Nobody knows who first invented it, but the umbrella was used in very ancient times. Probably the first to use it were the Chinese, way back in the eleventh century B.C.
We know that the umbrella was used in ancient Egypt and Babylon as a sunshade. And there was a strange thing connected with its use: it became a symbol of honor and authority. In the Far East in ancient times, the umbrella was allowed to be used only by royalty or by those in high offices.
In Europe, the Greeks were the first to use the umbrella as a sunshade. And the umbrella was in common use in ancient Greece. But it is believed that the first persons in Europe to use the umbrella as protection against rain were the ancient Romans.
During the Middle Ages, the use of the umbrella practically disappeared. Then it appeared again in Italy in the late sixteenth century. And again it was considered a symbol of power and authority. By16800 the umbrella appeared in France and later on in England.
By the eighteenth century, the umbrella was used against rain throughout most of Europe. Umbrellas have not changed much in style during all this time, though they have become much lighter in weight. It wasn"t until the twentieth century that women"s umbrellas began to be made in a whole variety of colors.
单选题The encouraging factor is that the______majority of people find the idea of change acceptable. A. numerous B. vast C. most D. massive
单选题I thought the meeting was going to be awful, but it didn't ______ too badly.
单选题One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its striking clamor dominates our lives. It shots at us from the television screen and the radio loudspeakers, waves to us from every page of the newspaper picks at our sleeves on the escalator, signals to us from the roadside billboards all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20 % of whose mail consists of announcements of giant carpet sales. Advertising has been among England's biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure? Perhaps the answers is that advertising saves the manufactures from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer--appeal to all his other problems of man--hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find olevon ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manliness, if the advertising agency can do this authoritatively enough, the manufacturer is clever. Other manufacturers find advertising saves them changing their product. And manufacturers hate change. The ideal product is one which goes on unchanged forever. If therefore, for one reason or another, some alteration seems called for how much better to change the image, the packet or tile pitch made by the product, rather than go to all the inconvenience of changing the product itself. The advertising man has to combine the qualities of the three most authoritative professions. Church, Bar, and Medicine, The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the kill of getting people to believe in and contribute money to something which can never be logically proved. At the Bar an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition, a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. Ellis apparently scientific approach enables his nations believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does "Run down? You need..." "No one will dance with you? A dab will make you popular." Advertising men use statistics rather like a drunk used a lamp-post for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest ruses uncovered almost as much as anyone else.
单选题As the silent film ______ sound, so did the sound film ______ color. A. cried out for...cried out for B. cry out for...cry out for C. had cried out for...cried out for D. had cried out for...cry out for
单选题Criticism of research lays a significant foundation for future investigative work, but when students begin their own projects, they are likely to that the standards of validity in fieldwork are considerably more rigorous than the standards for most library research. When students are faced with the concrete problem of proof by field demonstration, they usually discover that many of the "important relationships" they may have criticized other researchers for failing to demonstrate are very elusive indeed. They will find, if they submit an outline or questionnaire to their classmates for criticism, that other students make comments similar to some they themselves may have made in discussing previously published research. For example, student researchers are likely to begin with a general question but find themselves forced to narrow its focus. They may learn that question whose meanings seem perfectly obvious to them are not clearly understood by others, or that question which seem entirely objective to them appear to be highly biased to someone else. They usually find that the formulation of good research questions is a much more subtle and frustrating task than is generally believed by these who have not actually attempted it.
单选题He saw university as a community of scholars, where students were ______ by teachers into an appreciation of different philosophical approaches.
单选题Every camera we sell comes with a two-year______.
单选题on 9 December, James Joyce experienced one of those coincidences which affected him ______ at the time and which later became material for his books.
单选题{{B}}Passage Three{{/B}}
What do consumers really want? That's a
question market researchers would love to answer. But since people don't always
say what they think, marketers would need direct access to consumers' thoughts
to get the truth. Now, in a way, that is possible. At the "Mind
of the Market" laboratory at Harvard Business School, researchers are looking
inside shoppers' skulls to develop more effective advertisements and marketing
pitches. Using imaging techniques that measure blood flow to various parts of
the brain, the Harvard team hopes to predict how consumers will react to
particular products and to discover the most effective ways to present
information. Stephen Kosslyn, a professor of psychology at Harvard, and business
school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate
people's preferences," says Kosslyn, "just to speak to their actual desires."
The group's findings, though still preliminary, could radically change how firms
develop and market new products. The Harvard group use position
emission tomography (PET) scans to monitor the brain activity. These PET scans,
along with other non-invasive imaging techniques, enable researchers to see
which parts of the brain are active during specific tasks (such as remembering a
word). Correlations have been found between blood flow to specific areas and
future behavior. Because of this, Harvard researchers believe the scans can also
predict future purchasing patterns. According to an unpublished paper the group
produced, "It is possible to use these techniques to predict not only whether
people will remember and have specific emotional reactions to certain materials,
but also whether they will be inclined to want those materials months
later." The Harvard group is now moving into the next stage of
experiments. They will explore how people remember advertisements as part of an
effort to predict how they will react to a product after having seen an ad. The
researchers believe that once key areas of the brain are identified, scans on
about two dozen volunteers will be enough to draw conclusions about the
reactions of specific segments of the population. Large corporations including
Coca Cola, Eastman Kodak, General Motors, and Hallmark - have already signed up
to fund further investigations. For their financial support,
these firms gain access to the experiments but cannot control them. If Kosslyn
and Zaltman and their team really can read the mind of the market, then
consumers may find it even harder to get those advertising jingles-out of their
heads.
单选题For nearly 50 years, Spock has been a ______ author writing 13 books including an autobiography and numerous magazine articles.
单选题The new aircraft will be______to a test of temperatures of -65℃ and 120℃.
单选题Many studies indicate that those who have more education tend to be less prejudiced. However, the variables of income, social status, and intelligence that usually accompany higher education tend to cloud the______of education alone in reducing prejudice.
单选题Heavy rains were causing {{U}}inundation{{/U}} and much damage throughout the country.
单选题{{B}}Passage Four{{/B}}
It is not forbidden to dream of
building a better world, which is by and large what the social sciences try to
help us to do. How to make cities more harmonious, reduce crime rates, improve
welfare, overcome racism, increase our wealth—this is the stuff of social
sciences. The trouble is that the findings of social sciences are often
dismissed as being too theoretical, too ambitious or too unpalatable. The
methods of research are also often attacked for their lack of rigor, and critics
are quick to point out that the people who make the important decisions pay
little attention to what social scientists have to say anyway. This would change
if the social sciences made themselves more relevant and ready for the society
of the 21st century. Social sciences began to take shape in the
19th century, but came into their own at the beginning of the 20th century, when
a number of well-established disciplines, including economics, sociology,
political science, history and anthropology really made their mark. Geography
and psychology could be added to that list. However, only sociology, political
science and economics have succeeded in consolidating their position in the
social sciences mainstream. The others were virtually all marginalised.
Moreover, powerful institutional barriers now separate the various
disciplines. Hardly the right atmosphere in which to grow and
deal with the harsh criticism which the social sciences have come in for from
many quarters, including governments and international commissions. Radical
measures are now being suggested to turn things round, from how to award
university chairs, to setting syllabi and raising funds. The
need for decompartmentalising and striking a new order in the relationship
between the disciplines concerns all of the social sciences, though perhaps
economics most of all, Only it has acquired a dominant position in management
and public affairs. Some would My it has fallen under the sway of "unitary
thinking", with little room for debate, for example, on the question of debt
reduction or monetary tightness. Moreover, many people do not believe that
economic science forms part of social sciences at all. This is a somewhat
problematic position to uphold, particularly as economic developments are
largely determined by political, social and cultural factors. Yet, economists
often have difficulty understanding or taking such factors into account. This
has left economics exposed to attack, for example, over its prescriptions for
development and its analysis of events, such as the causes of the Asian crisis.
To many, economics relies too heavily on hypothetical and sometimes unrealistic
assumptions. Can social sciences bounce back and assert
themselves in the 21st century? We will probably not be able to tell for a few
decades, since the ways in which societies analyse themselves develop very
slowly. After all, the social sciences are rarely given to sudden discoveries
and headline breakthroughs like some other sciences. What is more, social
sciences may continue to face the stout resistance of established institutions
defending their own territory and opposing innovation and change. Could it be
that society, which by definition seeks stability, has an in- built resistance
towards indulging in any form of self-analysis? Few people have an appetite for
hard truth. But perhaps in the information age and in the dematerialised economy
of the knowledge world, all that could change. Perhaps society will discover a
pressing need to know itself much better, if only to survive. Social sciences
will then have a different status.
单选题It is not often realized that women held a high place in southern European societies in the 10th and 11th centuries. As a wife, the woman was protected by the setting up of a dowry or decorum. Admittedly, the purpose of this was to protect her against the risk of desertion, but in reality its function in the social and family life of the time was much more important. The decorum was the wife's right to receive a tenth of all her husband's property. The wife had the right to withhold consent, in all transactions the husband would make. And more than just a right: the documents show that she enjoyed a real power of decision, equal to that of her husband: In no case do the documents indicate any degree of difference in the legal status of husband and wife. The wife shared in the management of her husband's personal property, but the opposite was not always tree. Women seemed perfectly prepared to defend their own inheritance against husbands who tried to exceed their rights, and on occasion they showed a fine fighting spirit. A ease in point is that of Mafia Vivas, a Catalan-woman of Barcelona. Having agreed with her husband Miro to sell a field she had inherited, for the needs of the household, she insisted on compensation. None being offered, she succeeded in dragging her husband to the scribe to have a contract duly drawn up assigning her a piece of land from Miro's personal inheritance. The unfortunate husband was obliged to agree, as the contract says, "for the sake of peace." Either through the dowry or through being hot-tempered, the Catalan wife knew how to win herself, within the context of the family, a powerful economic position.
单选题The Export-Import Bank extends long-term ______ at favorable rate to foreign buyers, thus financing the purchase of U. S. goods and services.
单选题However important we may regard school life to be, there is no gain saying the fact that children spend more time at home than in the classroom. Therefore, the great influence of parents cannot be ignored or discounted by the teacher. They can become strong allies of tile school personnel or they can consciously or unconsciously hinder and thwart curricular objectives. Administrators have been aware of the need to keep parents apprised of the newer methods used in schools. Many principals have conducted workshops explaining such matters as the reading readiness program, manuscript writing and developmental mathematics. Moreover, the classroom teacher, with the permission of the supervisors, can also play an important role in enlightening parents. The informal tea and the many interviews carried on during the year, as well as new ways of reporting pupils' progress, can significantly aid in achieving a harmonious interplay between school and home. To illustrate, suppose that a father has been drilling Junior in arithmetic processes night after night. In a friendly interview, the teacher can help the parent sublimate his natural paternal interest into productive channels. He might be persuaded to let Junior participate in discussing the family budget, buying the food, using a yardstick or measuring cup at home, setting the clock, calculating mileage on a trip and engaging in scores of other activities that have a mathematical basis. If the father follows the advice, it is reasonable to assume that he will soon realize his son is making satisfactory progress in mathematics, and at the same time, enjoying the work. Too often, however, teachers' conferences with parents are devoted to petty accounts of children's misdemeanors, complaints about laziness and poor work habits, and suggestion for penalties and rewards at home. What is needed is a more creative approach in which the teacher, as a professional adviser, plants ideas in parents' minds for the best utilization of the many hours that the child spends out of the classroom.