单选题 Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to threw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies arc making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays." The poor old consumer. He would have to pay a great deal more if advertising didn't create mass markets for products. It is just because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives large from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too] Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price ! Another thing we shouldn't forget is the "little ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community ! Just about anything can be accomplished through these columns. For example, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

单选题

单选题Unlike most other people, the author insists that stretching may make one _______

单选题Our theory and practice in the area of sentencing have undergone a gradual but dramatic metamorphosis through the years. Primitive man believed that a crime created an imbalance, which could be rectified only by punishing the wrongdoer. Thus, sentencing was initially vengeance-oriented. Gradually, emphasis began to be placed on the deterrent value of a sentence upon future wrongdoing. Though deterrence is still an important consideration, increased emphasis on the possibility of reforming the offender--of returning him to the community a useful citizen bars the harsh penalties once imposed and brings into play a new set of sentencing criteria. Today, each offender is viewed as a unique individual, and the sentencing judge seeks to know why he has committed the crime and what are the chances of a repetition of the offense. The judge's prime objective is not to punish but to treat. This emphasis on treatment of the individual has created a host of new problems. In seeking to arrive at the best treatment for individual prisoners, judges must weigh an imposing array of factors. I believe that the primary aim of every sentence is the prevention of future crime. Little can be done to correct past damage, and a sentence will achieve its objective to the extent that it upholds general respect for the law, discourages those tempted to commit similar crimes, and leads to the rehabilitation of the offender, so that he will not run afoul of the law again. Where the offender is so hardened that rehabilitation is plainly impossible, the sentence may be designed to segregate the offender from society so that he will be unable to do any future harm. The balancing of these interacting, and often mutually antagonistic, factors requires more than a good heart and a sense of fair play on the judge's part, although these are certainly prerequisites. It requires the judge to know as much as he can about the prisoner before him. He should know the probable effects of sentences upon those who might commit similar crimes and how the prisoner is likely to react to imprisonment or probation. Because evaluation of these various factors may differ from judge to judge, the same offense will be treated differently by different judges. The task of improving our sentencing techniques is so important to the nation's moral health that it deserves far more careful attention than it now receives from the bar and many civic-minded individuals who usually lead even the judges in the fight for legal reform approach this subject with apathy or with erroneous preconceptions. For example, I have observed the sentiment shared by many that, after a judge has sentenced several hundred defendants, the whole process becomes one of callous routine. I have heard this feeling expressed even by attorneys who should know better.

单选题If the dispute is not settled in a(n) ______ way soon, the two countries will certainly go to war. A. amiable B. amicable C. inimical D. unfriendly

单选题This type of chair, easily ______ or folded away, is ideal for use in the garden.

单选题He is honest. His actions are always ______ his words. A. contradictory to B. contradicted by C. agreed with D. consistent with

单选题His meeting with Picasso was an important ______ in the artist's life.

单选题I intend to move that our committee ______ Jim as chairman, and I hope that you will second my motion.

单选题The spring floods had washed away the bridge, we were forced to take a ______ route.

单选题The expedition has left for the Andes and there is no ______ when it will return. (2010年北京航空航天大学考博试题)

单选题The employees tried to avoid every risk that might ______ her displeasure during the first month after she was divorced by her husband.

单选题His desire to ______ other people has caused trouble in his family, A. please B. dominate C. force D. urge

单选题He has failed me so many times that I no longer place any ______ on what he promises. A. faith B. belief C. credit D. reliance

单选题Arriving anywhere with these possessions, he might just as easily put up for a month or a year as for a single day.

单选题In fact, there is perhaps only one human being (in) a thousand who (are) passionately interested in (his) job for the job's (sake).

单选题If you want this painkiller, you'll have to ask the doctor for a______.(中南大学2006年试题)