填空题
A. since he returned
B. that his teammates cannot help admiring him
C. that he is often yelled at by the coach
D. who can play basketball so well
E. because he had been injured F. if Houston hopes to
win
填空题Like fine food, good writing is something we approach with pleasure and enjoy from the first taste to the last. (46) Quite the contrary, just as the cook has to undergo an intensive training, mastering the skills of his trade, the writer must sit at his desk and devote long hours to achieving a style in his writing, whatever its purpose-school work, matters of business, or purely social communication. (47) There are still some remote places in the world where you might find someone to do your business or social writing for you, for a fee. There are a few managers who are lucky enough to have the service of that rare kind of secretary who can take care of all sorts of letter writing with no more than a quick note to work from. (48) We have to write school papers, business papers or home papers. We are constantly called on to put words to paper. It would be difficult to count the number of such words, messages, letters, and reports put to the mails or delivered by hand, but the daily figure must be enormous. (49) We want to arouse and hold the interest of readers. We want whatever we write to be read, from first word to last, not thrown into some "letters-to-be-read" file or into a wastepaper basket. (50) A. But for most of us, if there is any writing to be done, we have to do it ourselves. B. However, the managers may sometimes cause the writers a lot of trouble. C. Any good writers, like good cooks, do not suddenly appear full-blown (成熟的). D. What is more, everyone who writes expects, or at least hopes, that his writing will be read. E This is the reason we bend our efforts toward learning and practising the skills of interesting, effective writing. F You may be sure that the greater the effort, the more effective the writing, and the more rewarding.
填空题阅读下面的短文,文章中有5处空白,文章后面有6组文字,请根据文章的内容选择5组文字,将其分别放回文章原有位置,以恢复文章原貌。
A Heroic Woman The
whole of the United States cheered its latest hero, Ashley Smith, with the
Federal Bureau of investigation saying it was planning to give a big reward to
her for having a brave heart and wise mind. {{U}} (46)
{{/U}} She was moving into her apartment in Atlanta, Georgia early on the
morning of March 12, when a man followed her to her door and put a gun to her
side. "I started walking to my door, and I felt really, really afraid," she said
in a TV interview last week. The man was Brian Nichols, 33.He was suspected of
killing three people at an Atlanta courthouse(法院) on March 11 and later of
killing a federal agent. {{U}}(47) {{/U}} Nichols tied
Smith up with tape, hut released her after she repeatedly begged him not to take
her life. "I told him if he hurt me, my little girl wouldn't have a mummy. " she
said. In order to calm the man down, she read to him from "The Purpose-Driven
Life", a best-selling religious book. He asked her to repeat a paragraph about
"what you thought your purpose in life was, what talents were you given. "
{{U}}(48) {{/U}} "I basically just talked to him and
tried to gain his trust. " Smith said. Smith said she asked
Nichols why he chose her. He said he thought "I was an angel sent from God, and
we were Christian sister and brother. " she said. "And that he was lost, and
that God led him to me to tell him that he had hurt a lot of people. "
{{U}}(49) {{/U}} She said Nichols was surprised when she made him
breakfast and that the two of them watched television coverage (报道) of the
police hunt for him. "I cannot believe that's me. " Nichols told the woman.
Then, Nichols asked Smith what she thought he should do. She said, "I think you
should turn yourself in. If you don't, lots more people are going to get hurt.
" Eventually, he let her go. {{U}}(50) {{/U}} a US $
60,000 reward had been posted for Nichols' capture. Authorities said they did
not yet know if Smith would be eligible (有资格的)for that money.A.The local
police were searching for him.B.Smith is a 26-year-old single mother with a
daughter.C.Smith tried very hard to kill Nichols.D.She even cooked
breakfast for the man before he allowed her to leave.E. And the two of them
discussed this topic.F. Then she called the police.
填空题Living Alone Is Joyful
More and more Americans are living alone. Some live alone because of divorce or the death of a partner.
1
According to a recent U.S. census (人口普查), 25 percent of all households in the U.S. are made up of just one person. This is a dramatic change from the extended families of just a couple of generations ago.
The typical person living alone is neither old nor lonely.
2
The majority of these people have chosen to live alone. They are responding to decreasing social pressure to get married and have a family.
It"s now socially acceptable, even fashionable, to live alone. As people get better jobs and become financially independent, it becomes possible for them to maintain a one-person household.
3
However, people who do get married are marrying at a later age and divorcing more often.
The number one reason given by most people for living alone is that they simply enjoy doing what they want when they want to do it. "Living alone is a luxury," says Nina Hagiwara, 33. "Once you do it, you can"t ever go back to living with others," David C" Debaca, 46, agrees.
4
Children think that being grown up means being able to do exactly as they please.
5
The chance to discover whether that freedom is as wonderful as it sounds is a chance more and more Americans are taking.
A. There"s more pressure to get married nowadays.
B. The growing number of women with good jobs has done much to increase the number of people living alone.
C. However, even more people are living alone because they have chosen to.
D. It seems that many grown-ups today are realizing that childhood dream.
E. In fact, a quarter of the 23 million single people in the U.S. are under the age of 35.
F. He says, "I like being by myself."
填空题Ford
1. Ford"s great strength was the manufacturing process—not invention. Long before he started a car company, he was a worker, known for picking up pieces of metal and wire and turning them into machines. He started putting cars together in 1891, although it was by no means the first popular automobile, the Model T showed the world just how creative Ford was at combining technology and market.
2. The company"s assembly line alone threw America"s Industrial Revolution into overdrive (高速). Instead of having workers put together the entire car, Ford"s friends, who were great toolmakers from Scotland, organized teams that added parts to each Model T as it moved down a line. By the time Ford"s Highland Park plant was humming (嗡嗡作响) along in 1914, the world"s first automatic conveyor belt could turn out a car every 93 minutes.
3. The same year Henry Ford shocked the world with the $5-a-day minimum wage scheme. The greatest contribution he had ever made. The average Wage in the auto industry then was $2.34 for a 9-hour shift. Ford not only doubled that. He also took an hour off the workday. In those years it was unthinkable that a man could be paid that much for doing something that didn"t involve an awful lot of training or education. The Wall Street Journal called the plan "an economic crime", and critics everywhere laughed at Ford.
4. But as the wage increased later to daily $10,it proved a critical component of Ford"s dream to make the automobile accessible (可及的) to all the critics were too stupid to understand that because Ford had lowered his costs per car, the higher wages didn"t matter—except for making it possible for more people to buy cars.
填空题Geology and Heap 1 The importance of particular metals in the human diet has been realized within the past few decades, and the idea that geology might be related to health has been recognized for a number of elements such as iodine, zinc and selenium. For example, soils with low iodine contents produce crops, and animals deficient in iodine. A lack of iodine in the human diet leads to some serious diseases. 2 The ultimate source of metals within the human body is rocks, which weather into soil, gaining or losing some of their chemical constituents. The crops we eat selectively remove from the soil the elements that they require for growth. The water we drink contains trace elements leached from rock and soil. Thus the geology and geochemistry of the environment have effects on the chemistry and health of plants, animals and people. 3 So far there is no data to suggest that people living on metal-rich soils experience a potential health hazard. The levels of metals within naturally contaminated soils are generally not high enough to cause serious health problems. Living on metal-rich soils does not represent a health risk unless large quantities of soil are digested or metal-rich dust is inhaled. However, small children are particularly exposed to metal-rich topsoil in playgrounds and gardens. They are also the most likely ones to eat potentially dangerous metal-rich soil. 4 Heavy metals are persistent: they do not break down to other chemicals in the environment. Industrially polluted sites usually undergo intensive clean-up and rehabilitation because heavy metals are a health concern once they enter the food chain. Some trace metals are alleged to cause cancer and are also known to cause poisoning 5 In contrast, naturally contaminated soils have not been subject too risk assessment studies and rehabilitation measures, despite the fact that they frequently possess metal concentrations well above those of such polluted by humans and above environmental quality criteria. 6 There is a vital need to understand the potential risks and long-term health effects of living on naturally contaminated soils. Future environmental investigations of naturally polluted soils should concentrate on the potential pathways of metals into the food chain and human body. Geologists should be part of such studies as they can provide the essential background information on rock and soil chemistry as well as the chemical forms of heavy metal pollution. A No Evidence to Indicate Bad of Naturally Contaminated Soil B Potential Hazards of Human Contaminated Soils C Research an Channels of Heavy Metals Getting into Human Food Chain D Geology and Health Problems E Rocks--the Ultimate Source of Soil Pollution F Long-term Health Effects on Children
填空题阅读下面这篇短文,短文后有2项测试任务:(1)第23~26题要求从所给的6个选项中为第1~4段每段选择1个正确的小标题;(2)第27~30题要求从所给的6个选项中选择4个正确选项,分别完成每个句子。
{{B}}
Earth Angels{{/B}} 1.Joying Brescia was
8 years old when she noticed that cigarette butts (烟头) were littering her
hometown beach in Isle of Palms, South Carolina. When she learned that it takes
five years for the remains of a cigarette to disintegrate, she decided to take
action. Joying launched a "No Butts on the Beach" campaign. She raised money and
awareness about the need to keep the beaches clean. With the help of others,
Joying also bought or received donations of gallon- size plastic ice-cream
buckets. The buckets were filled with sand, and placed at all public-access
areas of the beach. The buckets allowed people to dispose of their cigarettes
before hit- ting the beach. Two years later, Joying says the buckets are full
and the beach in nearly free of cigarette debris (残片). 2.People
who live in or visit Steamboat Springs, Colorado, have Carter Dunham to thank
for a new state wildlife refuge that preserves 20 acres of marshland and many
species of wildlife. Carter and other students wrote a management plan for the
area around the Yampa River. The plan was part of a class project when Carter
was a freshman at Steamboat Springs High School. Working with the Colorado
Division of Wildlife, Carter and his classmates mapped the area and species of
animals living there. They also made decisions about, among other things, where
fences and parking areas should be built. 3.Barbara Brown and
her friends collect oil. It started as a project for their 4H Club after one of
the girls noticed her father using motor oil to kill weeds on their farm in
Victoria, Texas. They did some research and discovered that oil can contaminate
ground water—a real danger in rural areas, where people live off the water on
their land. The girls researched ways to recycle oil and worked with a local
oil-recycling company on the issue. Now, the "Don't Be Crude" program runs
oil-collection sites—tanks that hold up to 460 gallons—where people in the
community can dispose of their oil. 4.Five years ago,
11-year-old Ryan Hreljac was a little boy with a big dream: for all the people
in Africa to have clean drinking water. His dream began in the first grade when
he learned that people were dying because they didn't have clean water, and that
as little as $ 70 could build a well. "We really take water for granted," says
Ryan, of Kemptville, Ontario, in Canada. "In other countries, you have to plan
for it."Ryan earned the first $ 70 by doing extra chores (零工), but with the help
of others, he has since raised hundreds of thousands of dollars. His efforts led
to the start of the Ryan's Well Foundation, which raises money for clean water
and health-related services for people in African countries and developing
countries.
填空题
The First Four Minutes
When do people decide whether or not they want to become friends? During their
first four minutes together, according to a book by Dr. Leonard Zunin. In his
book, Contact: The first four minutes, he offers this advice to anyone
interested in starting new friendships: {{U}} {{U}} 1 {{/U}}
{{/U}}A lot of people's whole lives would change if they did just that.
You may have noticed that average person does not give his undivided
attention to someone he has just met. {{U}} {{U}} 2 {{/U}}
{{/U}}If anyone has ever done this to you, you probably did not like him very
much. When we are introduced to new people, the author
suggests, we should try to appear friendly and self-confident. In general, he
says, "People like people who like themselves." On the other
hand, we should not make the other person think we are too sure of ourselves. It
is important to appear interested and sympathetic, realizing that the other
person has his own needs, fears, and hopes. Hearing such
advice, one might say, "But I'm not a friendly, self-confident person. That's
not my nature. It would be dishonest for me to act that way."
{{U}} {{U}} 3 {{/U}} {{/U}}We can become accustomed to any
changes we choose to make in our personality. "It is like getting used to a new
car. It may be unfamiliar at first, but it goes much better than the old
one." But isn't it dishonest to give the appearance of friendly
self-confidence when we don't actually feel that way? Perhaps, but according to
Dr. Zunin, "total honest" is not always good for social relationships,
especially during the first few minutes of contact. There is a time for
everything, and a certain amount of play-acting may be best for the first few
minutes of contact with a stranger. That is not the time to complain about one's
health or to mention faults one finds in other people. It is not the time to
tell the whole truth about one's opinions and impressions.
{{U}} {{U}} 4 {{/U}} {{/U}}For a husband and wife or a parent
and child, problems often arise during their first four minutes together after
they have been apart. Dr. Zunin suggests that these first few minutes together
be treated with care. If there are unpleasant matters to be discussed, they
should be dealt with later. The author says that interpersonal
relations should be taught as a required course in every school, along with
reading, writing, and mathematics. {{U}} {{U}} 5 {{/U}} {{/U}}.
That is at least as important as how much we know. A. In reply,
Dr. Zunin would claim that a little practice can help us feel comfortable about
changing our social habits. B. Much of what has been said about
strangers also applies to relationships with family members and
friends. C. In his opinion, success in life depends mainly on
how we get along with other people. D. Every time you meet
someone in a social situation, give him your undivided attention for four
minutes. E. He keeps looking over the other person's shoulder,
as if hoping to find someone more interesting in another part of the
room. F. He is eager to make friends with everyone.
填空题Keeping Cut Flowers
While everybody enjoys fresh cut flowers around their house, few people know how to keep them for as long as possible. This may be clone by keeping in mind a few simple facts.
An important thing to remember about cut flowers is that they are sensitive to temperature. For example, studies have shown that cut carnations (康乃馨) retain their freshness eight times longer when kept at 12℃ than when kept at 26℃. Keeping freshly harvested flowers at the right temperatures is probably the most important aspect of flower care.
Flowers are not intended by nature to live very long. Their biological purpose is simply to attract birds or insects, such as bees , for pollination (授粉). After that, they quickly dry up and die. The process by which flowers consume oxygen and produce carbon dioxide (二氧化碳), called respiration (呼吸), generates the energy the flower needs to give the flower its shape and color. The making of seeds also depends on this energy. While all living things respire, flowers have a high level of respiration. A result of all this respiration is heat, and for flowers the level of heat relative to the mass of the flower is very high. Respiration also brings about the eventual death of the flower. Thus the greater the level of respiration, the sooner the flower dies.
How, then, to control the rate at which flowers die? By controlling respiration. How is respiration controlled? By controlling temperature. We know that respiration produces heat, but the reverse is also true. Thus by maintaining low temperatures, respiration is reduced and the cut flowers will age more slowly.
Another vital factor in keeping cut flowers is the quality of the water in which they are placed. Flowers find it difficult to "drink" water that is dirty or otherwise polluted. Even when water looks and smells clean, it almost certainly contains harmful substances that can endanger the flowers. To rid the water of these unwanted substances, household chlorine bleach (含氯漂白剂) can be used in small quantities. It is recommended that 15 drops of chlorine bleach (at 4% solution) be added to each liter of water. The water and solution should also be replaced each day.
填空题U.S. European Drug Officials Approve Inhaled Insulin
A form of insulin for people with diabetes to take by mouth is expected to be sold within a few months. The new medicine is called Exubera. The United States Food and Drug Administration and the European Commission both recently approved it for adults. It could make life easier for many diabetics who require daily injections of insulin to control their blood sugar levels. But it will not replace all insulin injections. And it is not for everyone. People who smoke or have stopped smoking for less than six months should not take Exuhera.
1
Three drug companies—Pfizer, Sanofi-Aventis and Nektar Therapeutics—developed the inhaled insulin.
2
Experts say about fifteen percent of diabetics who need insulin do not take it. The treatment can involve several injections each day.
Insulin is a hormone that the body uses to change food into energy. Failure to control blood sugar levels can lead to serious problems, including blindness and loss of blood flow to the feet. It can also lead to heart disease, stroke and kidney failure. Insulin has been sold as a drug since the nineteen twenties. This is the first new way to take it. Exubera uses a powder breathed into the lungs through a mouthpiece. Pfizer will study the long-term effects. It says some patients have reported a mild cough while using the inhaled insulin.
3
Many people do not know they have diabetes. There are two forms. Most diabetics have the Type Two form. Their body does not make enough insulin or cannot effectively use the insulin it produces.
4
Most Type Two diabetics do not take insulin. Their medicines can be taken by mouth. Diet, exercise and weight control are also important. Type One diabetes often begins in childhood.
5
Officials say diabetics with either type could use inhaled insulin, either before or after a meal. But Type One diabetics and some with Type Two would still need a longer-lasting injection at least once a day.
A. With this type the body is unable to produce insulin.
B. Pfizer recently bought the rights to sell it worldwide.
C. The control of their blood sugar levels is most important for patients with diabetes.
D. It is common in people who are overweight and not active.
E. Some patients with lung disease should not take it either.
F. People are advised to have their lungs examined before using Exubera, and at least once a year after that.
填空题Messages from the Media
The weather forecast, a story about the candidates in an election, and movie reviews are examples of messages from the media. A communication medium, of which the plural (复数的) form is media, is a means of communicating a message. Examples of media are television, radio, newspapers, books and the telephone. The media that can reach many people at once are called mass media.
It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements, for example. We see and hear these messages almost everywhere we go. Advertisements are important messages, even though they are sometimes annoying. They help us compare and evaluate products.
Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events. Do you depend on other people or the media? What about international news? What is the most important source of information for you? People who are asked this question usually answer, "Television. "
Think of all the messages you received today. Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards (露天广告牌) on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning? Right now you are getting information through a very important medium of mass communication—a book.
We use the information we get from radio, television, newspapers, and other media to make decisions and form opinions. That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote, consumer reports on television help us decide how to spend our money, and international news on the radio makes us think and form opinions about questions of war and peace.
填空题Spacing in Animals
1.Any observant person has noticed that a wild animal will allow a man or other potential enemy to approach only up to a given distance before it flees. "Flight distance" is the terms used for this interspecies spacing. As a general rule, there is a positive relationship between the size of an animal and its flight distance—the larger the animal, the greater the distance it must keep between itself and the enemy. An antelope will flee when the enemy is as much as five hundred yards away. The wall lizard"s flight distance, on the other hand, is about six feet. Flight is the basic means of survival for mobile creatures.
2.Critical distance apparently is present wherever and whenever there is a flight reaction. "Critical distance" includes the narrow zone separating flight distance from attack distance. A lion in a zoo will flee from an approaching man until it meets a barrier that it cannot overcome. If the man continues the approach, he soon penetrates the lion"s critical distance, at which point the cornered lion reverses direction and begins slowly to stalk the man.
3.Social animals need to stay in touch with each other. Loss of contact with the group can be fatal for a variety of reasons including exposure to enemies. Social distance is not simply the distance at which an animal will lose contact with his group—that is, the distance at which it can no longer see, hear, or smell the group—it is rather a psychological distance, one at which the animal apparently begins to feel anxious when he exceeds its limits. We can think of it as a hidden band that contains the group.
4.Social distance varies from species to species. It is quite short—apparently only a few yards—among some animals, and quite long among others.
5.Social distance is not always rigidly fixed but is determined in part by the situation. When the young of apes and humans are mobile but not yet under control of the mother"s voice, social distance may be the length of her reach. This is readily observed among the baboons in a zoo. When the baby approaches a certain point, the mother reaches out to seize the end of its tail and pull it back to her. When added control is needed because of danger, social distance shrinks. To show this in man, one has only to watch a family with a number of small children holding hands as they cross a busy street.
填空题
{{B}}How Did
English Become a Global Language{{/B}} The rise of English is a
remarkable tale as Professor David Crystal reminds us in his attractive, short
book English as a Global Language. It is certainly quite a
theme. When Julius Caesar landed in Britain more than 2,000 years ago, English
did not exit. Five hundred years later, English, virtually incomprehensible to
modem ears, was probably spoken by about as few people as currently speak
Cherokee, the language of a small North American Indian tribe and
with as little influence. About 1,000 years later, at the end of the 16th
century, and after the Norman Conquest, the reformation and the arrival of
commercial printing technology, English was the native speech of between 5
million and 7 million people. And yet now look at it. As the second millennium
approaches, English is more widely scattered, more widely spoken and written
than any other language has ever been. In the title of the book it has become a
truly global language. According to David Crystal, about 2.09 billion people,
well over one-third of the world's population are routinely exposed to
it. As he rightly points out, what is impressive about this
staggering figure is "not so much the grand total but the speed with which the
expansion has taken place since the 1950's. In 1950, the case for English as a
world language would have been no more than plausible. Fifty years on and the
case is virtually won." So what happened?
Someone once said that a language is a dialect with an army and a navy. In
other words, when the British navy set out to conquer the world, it set out an
"army" of English speakers. As the Britishempire spread throughout the
world, English became the basis of law, commerce and education. The British
empire was succeeded by another (the American), which shared virtually the same
linguistic heritage. American English, which has become the rocket-fuel of the
English language, has magically found its way into areas undreamed of 40, let
alone 400 years ago. The most valuable part of Crystal's study
is the section devoted to a speedy analysis of the cultural basis of this global
reach, notably the influence of broadcasting, press, advertising, popular music
and film. He is also up-to-date and informative in his identification of the
World-Wide-Wed as a powerful reinforce of American cultural and linguistic
dominance. One of his most interesting passages concerns the
role played by the League of Nations, and later the United Nations, in spreading
English as an international language in the aftermath of the two world
wars. What does the future hold? To this question, Crystal
proposes the. recognition of a new form of English — WSSE (World Standard Spoken
English) —which almost by definition rules out the possibility that English
would fragment into mutually unintelligible languages as Latin once did.
"English, in some shape or form, will find itself in the service of the world
community forever," Crystal writes.
填空题Crime Cycles Throughout the Year Crime has its own cycles, a magazine reported some years age. Police records that were studied for five years from over 2,400 cities and towns show a surprising link between changes in the season and crime patterns. The pattern of crime has varied very little over a long period of years. Murder reaches its high during July and August, as do rape and other violent attacks. Murder, moreover, is more than seasonal: it is a weekend crime. (46) . Unlike the summer high in crimes of bodily harm, burglary has a different cycle. You are most likely to be robbed between 6 p.m. and 2 a.m. on a Saturday night in December, January or February. The most uncriminal month of all? (47) . More dog bites are reported in this month than in any other month of the year. (48) . Professor Huntington, of the Foundation for the Study of Cycles, made extensive studies to discover the seasons when people read serious books, attend scientific meetings, make the highest scores on examinations, and propose the most changes to patents, in all instances, he found a spring peak and an autumn peak separated by a summer low. On the other hand, Professor Huntington's studies indicated that June is the peak month for suicides and admissions to mental hospitals. (49) . Possibly, soaring thermometers and high humidity bring on our strange and terrifying summer actions, but police officials are not sure. "There is, of course, no proof of a connection between humidity and murder," they say. (50) . A. It is also a nighttime crime: 62 percent of murders are committed between 6 p. m. and 6 a, m. B. Because they are surprised that so many people get married in June. C. May—except for one strange statistic. D. "Why murder's high time should come in the summertime we really don't know." E. June is also a peak month for marriages! F. Apparently our intellectual seasonal cycles are completely different from our criminal tendencies.
填空题Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.
1
Benetton followed four marketing principles in order to achieve their success.
The first principle is
Consumer Concept
. To build a successful business, you have to develop products around things people value, especially quality.
2
He created clothes to match people"s wants, the style is casual; the colors and patterns are bold; and the quality is excellent.
The
System Link
is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.
3
The
Information Link
means making sure the company responds quickly to people"s demands.
4
This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the
Retail Link
. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.
5
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton"s clothes are made to order.
填空题1 From Buckingham Palace to Oxford, the UK is loaded with wonderful icons (标志)of past eras. But it has also modernized with confidence. It's now better known for vibrant (充满活力的) cities with great nightlife and attraction. Fashions, fine dining, clubbing, shopping-the UK is among the world's best. 2 Most people have strong preconceptions about the British. But if you're one of these people, you'd be wise to abandon those ideas. Visit a nightclub in one of the big cities, a football match, or a good local pub and you might more readily describe the English people as humorous and hospitable. It's certainly true that no other country in the world has more bird-watchers, sports supporters, pet owners and gardeners than the UK. 3 Getting around England is pretty easy. Budget(廉价的)airlines like Easy jet and Rynnair fly domestically. Trains can deliver you very efficiently from one major city to another. Long distance express buses are called coaches. Where coaches and buses run on the same route, coaches are more expensive (though quicker) than buses. London's famous black cabs are excellent but expensive. Minicabs are cheaper competitors, with freelance(个体的)drivers. But usually you need to give a call first. London's underground is called the Tube. It's very convenient and can get you to almost any part of the city. 4 The UK is not famous for its food. But you still need to know some of the traditional English foods. The most famous must be fish and chips. The fish and chips are deep fried in flour, English breakfast is something you need to try. It is fried bacon, sausages, fried eggs, black pudding, fried tomatoes, fried bread and baked beans, with toast and a pot of tea. Other things like shepherd's pie and Yorkshire pudding are also well-known as a part of English food culture. 5 Pubbing and clubbing are the main forms of English nightlife, especially for the young. Pubbing means going to a pub with friends, having drinks, and chatting. Clubbing is different from pubbing and includes going to a pub, or a place of music, or a bar, or any other places to gather with friends. Clubbing can be found everywhere. Usually there is some kind of dress code for clubbing, such as no jeans, no sportswear, or smart clubwear, while pubbing is much more casual.A.EducationB.PeopleC.TransportD.DrinksE. FoodF. Nightlife
填空题Messages from the Media
1 The weather forecast, a story about the candidates in an election, and movie reviews are examples of messages from the media. A communication medium, of which the plural (复数的) form is media, is a means of communicating a message. Examples of media are television, radio, newspapers, books and the telephone. The media that can reach many people at once are called mass media.
2 It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements, for example. We see and hear these messages almost everywhere we go. Advertisements are important messages, even though they are sometimes annoying. They help us compare and evaluate products.
3 Most of us get more information from the media than from the classroom. Think, for a moment, about how you learn about local news and events. Do you depend on other people or the media? What about international news? What is the most important source of information for you? People who are asked this question usually answer, "Television".
4 Think of all the messages you received today. Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards (露天广告牌) on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning? Right now you are getting information through a very important medium of mass communication—a book.
5 We use the information we get from radio, television, newspapers, and other media to make decisions and form opinions. That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote, consumer reports on television help us decide how to spend our money, and international news on the radio makes us think and form opinions about questions of war and peace.
填空题Financial Risks Several types of financial risk are encountered in international marketing; the major problems include commercial, political, and foreign exchange risk. (46) They include solvency, default, or refusal to pay bills. The major risk, however, is competition which can only be dealt with through consistently effective management and marketing. (47) Such risk is encountered when a controversy arises about the quality of goods delivered, a dispute over contract terms, or any other disagreement over which payment is withheld. One company, for example, shipped several hundred tons of dehydrated potatoes to a distributor in Germany. (48) The alternatives for the exporter were reducing the price, reselling the potatoes, or shipping them home again, each involving considerable cost. Political risk relates to the problems of war or revolution, currency inconvertibility, expropriation or expulsion, and restriction or cancellation of import licenses. (49) Management information systems and effective decision-making processes are the best defenses against political risk. As many companies have discovered, sometimes there is no way to avoid political risk, so marketers must be prepared to assume them or give up doing business in particular market. Exchange-rate fluctuations inevitably cause problems, but for many years, most firms could take protective action to minimize their unfavorable effects. (50) International Business Machine Corportaion, for example, reported that exchange losses resulted in a dramatic 21.6 percent drop in their earnings in the third quarter of 1981. Before rates were permitted to float, devaluations of major currencies were infrequent and usually could be anticipated, but exchange-rate fluctuations in the float system are daily affairs.A.Political risk is an environmental concern for alI businesses.B.One unique risk encountered by the international marketer involves financial adjustments.C.Commercial risks are handled essentially as normal credit risks encountered in day-to-clay business.D.The distributor tested the shipment and declared it to be below acceptable taste and texture standards.E.Floating exchange rates of the world's major currencies have forced all marketers to be especially aware of exchange-rate fluctuations and the need to compensate for them in their financial planning.F.Many international marketers go bankrupt each year because of exchange-rate fluctuation.
填空题A.the timely (及时的) discoveryB.convenienceC.sex equalityD.its
connection with humansE. the huge powerF. its uncertainty
填空题A. find the topic sentencesB. find out the number of wordsC. keep reading fastD. go to bed every dayE. keep a note of their reading speedF. look at your watch every few minutes