问答题(b) For each perspective of the balanced scorecard, identify one goal together with a corresponding performance measure which could be used by Jamair to measure the company’s performance. The goals and measures should be specifically relevant to Jamair. For each pair of goals and measures, explain why you have chosen them.(9 marks)

问答题

问答题

问答题4.ALGCoislaunchinganew,innovativeproductontothemarketandistryingtodecideontherightlaunchpricefortheproduct.Theproduct’sexpectedlifeisthreeyears.Giventhehighlevelofcostswhichhavebeenincurredindevelopingtheproduct,ALGCowantstoensurethatitsetsitspriceattherightlevelandhasthereforeconsultedamarketresearchcompanytohelpitdothis.Theresearch,whichrelatestosimilarbutnotidenticalproductslaunchedbyothercompanies,hasrevealedthatatapriceof$60,annualdemandwouldbeexpectedtobe250,000units.However,forevery$2increaseinsellingprice,demandwouldbeexpectedtofallby2,000unitsandforevery$2decreaseinsellingprice,demandwouldbeexpectedtoincreaseby2,000units.AforecastoftheannualproductioncostswhichwouldbeincurredbyALGCoinrelationtothenewproductareasfollows:Required: