填空题of the rich and neglect to the needs of the poor. Workers would be exploited by industrial barons
填空题We shall instruct our legal department to take action against you.
______
填空题·Read this text about information-oriented society.·Choose the best
sentence from the opposite page to fill each of the gaps.·For each gap g-
14, mark one fetter (A- H) on your Answer Sheet.·De not use any letter more
than once.
{{B}}New Developments for an
Information-Oriented Society{{/B}}The astounding technological progress that
is being achieved recently with electronics as the centerpiece is providing our
society with sophisticated means for information processing and distribution.
Information channeling technology is undergoing rapid progress and has, in
reality, become a decisive factor determining the very future of our society and
economy. in our society, "information" is gaining relatively greater
significance compared with material resources.Backed by civilian
factors such as diversification of philosophies of value and sophistication of
needs and preferences in concert with the nation's rising living standard,
Japanese society is presently undergoing changes in the extension of economic
services and in the industrial structure. Meanwhile, newly coined words such as
"information channeling, " "software-based operations" and
"de-industrialization" have come into use to make these changes tangible, and
whet can be said commonly in connection with these words in that.{{U}} (9)
{{/U}}.The trend toward and information-oriented society is becoming
apparent even in industry, with personnel engaged in information channeling
professions increasing at a fast pace recently in all sectors of industry. These
trends in both society and industry have been made possible primarily through
poplar acceptance of the computer, communications equipment and data processing
equipment, but further reliance on sophisticated computerized systems can be
seen not only in the sector of industry but also in our daily lives.{{U}}
(10) {{/U}}.Information channeling is undergoing remarkable
progress an various sectors of society-in industrial activities, public services
and, more recently, in daily living.In the sector of industrial activities,
automations is continuing with the aim of increasing productivity-introduction
of computers for process control by the manufacturing industry, end introduction
of NC machine tools, industrial robots, CAD/CAM systems and, more recently, FMS
by the processing and assembling industries.Meanwhile, in offices, rapid
office automation is presently in progress, stimulated by the popular acceptance
of computerized systems, expansion of communications networks and the remarkable
technological progress achieved in related equipment such as Japanese word
processors.{{U}} (11) {{/U}}Information channeling is being utilized
actively in the field of public services. For example, large-capacity computers
were introduced from an early stage for the control of railway trains and for
extending seat reservation services, and more recently diagnostic systems
utilizing computers have become commonplace in medical care to cope with the
steady an aging society, research is in progress to develop technologies related
to medical information systems with the aim of improving efficiency in medical
services.{{U}} (12) {{/U}}.In the sector of administration,
efficiency of clerical work is being improved through the introduction of
computers, and huge volumes of administrative data are more recently being
stored in data base systems. "In the wore of these, computers have become
indispensable for advancing large-scale R&D projects as in connection with
space development and atomic power development, and also in the field of basic
research in life sciences.{{U}} (13) {{/U}}.To cope with civilian
needs for more convenience in home living and in order to meet the needs raised
by growing diversification of lifestyles, active research is presently in
progress to develop and commercialize new media incorporating sophisticated data
processing functions for use in addition to existing media involving the
television, radio and telephone. In concert, research is being directed at
developing technologies related to automation in the home.Progress of
Science and Technology Supporting Information ChannelingElectronic element
technology, the foundation for progress of the computer as well as
communications equipment, has undergone a steady transition form the vacuum
tube, followed with the transistor and IC, to the current LSI. Progress has been
so dramatic in integration rates that, today, super LSIs integrating more than
100. 00 elements on a single circuit are being developed one after another
elements on a single circuit are being developed one after another.{{U}}
(14) {{/U}}.A The Current State of Information Channeling in
Japan.B In our society, "information" is gaining relatively greater
significance compared with material re- sources.C Rapid automation and
efficiency improvement are also being achieved in the sector of commodity
distribution through the introduction of advanced POS systems.D Dally living
is also a sector in which information channeling is taking firm root.E This
progress has led to remarkable improvements in system economy and reliability,
leading to the successive development of microcomputers and elements designed
for the widest range of applications.F Introduction of Information
Systems in Various Sectors Sectors of Society.G This has resulted in
computers today that feature performances that were unimaginable in the early
days of the computer.H Regarding education, computerized systems
including the CAI system and CMI system are presently being put to trial
operation.
填空题A To maintain a statistical measure of the quantity of goods shipped abroad and to provide a means of determining whether regulations are being met, most countries require ship ments abroad to be accompanied by an export declaration. Usually such a declaration, presented at the port of exit, includes the names and addresses of the principals involved, the destination of the goods, a full description of the goods, and their declared value. When manufacturers are exporting from the United States, Customs and the Department of Cormmerce require an export declaration for all shipments. If specific licenses are required to ship a particular commodity, the export license must be presented with the export declaration for proper certification. It thus serves as the principal means of control for regulatory agencies of the U.S. government. B In exporting, the bill that the exporter or consignor sends to the importer or consignee is called a commercial invoice. This invoice lists full particulars of the shipment. The marks, the number of packages, an accurate packing list, and a full description of the merchandise should appear on the commercial invoice. It should state the name of the ship (if ocean transportation is used), the name and address of the consignee, the contract number, the code word for the contract if one is used, the price per unit of the merchandise, and the total price of the shipment. The commercial invoice should also show the nature of the price quotation, whether the merchandise is sold FOB factory, FAS vessel, or ClF port of destination. C Another essential shipping document for shipments to some countries is the consular invoice. This is a document obtained by the exporter in his or her country from the governmental representative of the importer's country. It was originally designed to help ensure that fair market values would be listed on the invoices prepared by the exporter. Thus the exporter must prepare and haw certified before the foreign consul or representative a document containing all essential details of the sale. After certification the document is forwarded to the buyer for presentation to customs with the customs declaration, ostensibly for use in determining the amount of tariff to be levied. In recent years, a number of countries including the United States and the Philippines, have eliminated the requirement for the consular invoice. But where they are still required, they must be provided. D The packing list is sometimes displayed on the commercial invoice, or it may be a separate document, depending on the number of packages and the complexity of the list. It should contain, item by item, the contents of cases or containers in a shipment. The items should be listed separately with their weight and description set forth so as to make a complete check of the contents of each package possible upon arrival at the port of destination or the customs office. This information is also useful for the consignee. Any variation in description from the commercial invoice or consular invoice usually subjects the consignee to large fines, which are then passed on to the exporter. E These contain a wide variety of special inspection certificates issued by various authorities and may be required by the importer to meet his or her own or government requirements. These documents certify as to purity and absence of disease, and are issued to cover food products, plants, seeds, and live animals. Frequently, they must be legalized by the consular representative of the importing country. Food products are those for which sanitary certificates are most often required. Special certificates are also issued for certain types of merchandise, to certify a required composition or the existence of specific ingredients. Some types of steel, for example, are sold on analysis. Certain chemical mixtures must be analyzed and certified with respect to the presence of desired constituents.
填空题·You will hear five extracts about five low-cost ways to market their business.
·For each extract there are two tasks. For Task One, choose the relatively suitable title of each extract from the list A--H. For Task Two, choose the benefit of the way inferred in each extract from the list A--H.
·You will hear the recording twice.
{{B}} TASK ONE--TITLE{{/B}}
·For questions 13--17, match the extracts with the titles, listed A--H.
·For each extract, choose the title given.
·Write one letter (A--H) next to the number of the extract.
A Create a destination
B Combine business with pleasure and charity
C Become an online expert
D Court local media
E Take steps to make customers feel special
F Stop servicing break-even customers
G Create business cards that prospects keep
H Don't let customers simply slip away
填空题O & M
填空题______
填空题______
填空题WHAT EMPLOYEES SAY THEY WANT Employees say one thing and do another, a recent UK-based report claims. (0) H Addressing these problems is especially important when there are skills shortages, and companies are trying hard to retain the workers they have. According to the report, there is a consistent discrepancy between what really attracts staff and keeps them, and what they say are priorities. The report found that, although there are differences in preferences, depending on age, home country and gender, all age groups say they rate the work/life balance as an extremely important consideration for staying with their particular company. (9) This is followed by job security and financial rewards. However, despite their proclamations about wanting a work/life balance, it was established that this does not have a positive effect on retention for any subgroup. Similarly, people profess to identify more closely with a company which has a clear strategy for success, but in fact that does not result in improved retention either. (10) Another finding was that it is the high-flyers in a company who are most likely to be ungrateful and leave. This is despite the fact that they are more likely to attract fast-track promotion, career development, training and financial rewards, which should be the glue to keep them loyal. (11) All this makes life difficult for managers. (12) This is because they have to spend as much time creating an employment brand that attracts the best talent as they do in creating a consumer brand that builds customer loyalty. That is all the more important for major companies, who, increasingly these days, are no longer viewed as the employer of choice by top graduates. (13) This involves both corporate attitudes and individual encouragement. At corporate level, there is a need for a clear and convincing strategy for the business, and an innovative environment low in bureaucracy. One level down from that, there should be tasks that interest and challenge employees, and sharpen their skills. At individual level, profit-related bonuses go clown well. (14) Above all, companies should remember that since the requirements are different for the young, middle-aged and elderly, as well as for men and women, the package has to be enticing to the right target age and gender. A Top executives find that they can no longer delegate personnel matters. B That is possibly because they are most likely to find other jobs. C What the report did conclude though, was that money, especially performance-related pay, does increase commitment, as do share options and profit-sharing. D In addition, companies need to motivate key people with appropriate recognition and by giving them what they actually want, rather than just relying on an attractive basic salary, which can easily be matched by any other employer. E Moreover, when it comes to choosing a job, women rate it even more highly than men. F As a result, the report concludes that focusing on the top performers can be counterproductive because it can cause underdevelopment, underutilization and demotivation of the rest of the workforce. G The report reckons that in order to change this situation, a two-stage policy is required. H This will come as no surprise to anyone involved with market research, but it is causing problems for employers trying to recruit staff.
填空题· For each extract, there are two tasks. For Task One, choose the business
they are running from th Task
One—Business · For questions 13-17, match the extracts
with the business types, listed A-H. · For each extract, choose
the business type stated. · Write one letter (A-H) next to the
number extract. A offering professional
suggestion. B presenting seminars and motivational
presentations for the young C networking CEOs in
different area D working in big company P&G
E health improvement service F running a
juice bar G selling garage products
H real estate & mortgage lending
填空题its being return or replacement.
填空题______
填空题
填空题reasonable approve workable frequent
efficient written fair comfortable
equal convenient impressive credible
trust welcome advisable believe
restricted security changeable credit
填空题·Read the article below about successful e-mail negotiation.·Choose the
best sentence from the opposite page to fill each of the gaps.·For each gap
9-14, mark one letter (A-H) on your Answer Sheet.·Do not use any letter more
than once.
Successful E-mail
NegotiationGiven that you are involved in a negotiation that must
proceed via information technology, how can you best achieve your goals? The
following prescriptions are important. Most people overestimate the ability of
other people to make sense out of what they mean. People have a hard enough time
deciphering our messages in face-to-face interactions; accuracy decreases
dramatically in e-mail exchanges. Many people assume that longer means clearer.
It does not. People have a slant attention span and often dislike long e-mail
messages, or perhaps even stop reading them if they began to fall off of the
screen. Must people are capable of only retaining seven, plus-or-minus two,
ideas in their head at any one 6rae. As a general rule of thumb, most e- mail
messages should fit on a single screen. Screen loading, or the tendency to write
very long message can lead to annoyance on the part of the recipient, especially
if be or she is busy. Negotiations are more productive when the parties exchange
a greater number of shorter e-mails, rather than fewer, but longer e-malls.{{U}}
(9) {{/U}}This also builds reciprocity in exchange.
The asynchronous nature of e-mail provides people with the dubious luxury
of not having to immediately receive of respond to e-mail messages. However, the
sender of e-mail messages often expects a timely response. Not responding to
e-mail may be perceived as rejection and disinterest. Further, newer forms of
software allow senders to ascertain whether the recipient has read their e-mail.
Failure to provide a timely response to e-mall is akin to giving the "silent
treatment" to someone.{{U}} (10) {{/U}}.
Meta-communication is communication about communication. This boils down
to people talking about how they should communicate.{{U}} (11) {{/U}}In
any electronic communication, it is important to let team members know how often
you check your e-mail, whether you or someone else reads and responds to your
e-mail, and whether you forward your e-mail to others. Flaming
refers to the insults, criticisms, and character assassinations that people hurl
over e-mail. Flaming remarks make fun of grammar, include labeling and
accusations, character attack, backhanded compliments, and blunt statements.{{U}}
(12) {{/U}}. In contrast, face-to-face groups have mechanisms and
norms, such as conformity pressure, that largely prevent flaming. People react
to each other with less politeness, empathy or inhibition if they cannot sense
the other's social presence.{{U}} (13) {{/U}}. There is
more uncertainty, doubt, and ambiguity in electronic mail exchanges.{{U}}
(14) {{/U}}.As a consequence, people become frustrated and seek to
control the exchange by issuing threats, e.g. "I am not going to read my e-mail
again". Along lines, do nut chastise or deliver negative feedback via e-mail;
face-to-face or telephone communication is more appropriate.A Such and
other negative interpersonal behaviors often stem from feelings of
isolation.B This stems from the asynchronous nature of
communication.C Increasing the rate of e-mail exchange prevents
misunderstanding because misperceptions can be quickly rectified.D
This will result in the failure of communication.E Suspicion and
hostility increase as the communication between parties diminishes.F
Negotiators are much more likely to issue threats when communicating via
information technology.G Most people overestimate the ability of other
people to make sense out of what they mean.H This is of critical importance
in electronic interaction because the norms of mm taking and conversation are
not clear.
填空题· For each extract, there are two tasks. For Task One, choose the cause of
the trouble from the list A-H. For Task Two, choose the solutions they applied
from the list A-H. Task
One—Cause of Trouble · For questions 13-17, match the
extracts with the business trouble, listed A-H. · For each
extract, choose the cause of trouble stated. · Write one letter
(A-H) next to the number extract. A weak sales
performance B tight financial budget to offer discounts
to buyers C low-cost of new medium
D big mistakes in business analysis E the
popularity of Internet F illegal operation of the
company G imbalance between work and customers
responsibilities H indifferent customers
填空题 {{B}}What Is a
Trademark?{{/B}}There are several types of company and product
identifications. The trademark, also called a brand name, is the name by which
people can speak of the product. Very often a trademark will include some
pictorial or design element. If it does, the combination is called a logotype
(or simply a logo).Trademarks are proper terms that identify the
products and services of a business and distinguish them from products and
services of others. Specially, a trademark is a word, design, or combination
used by a company to identify its brand and to distinguish it from others, and
it may be registered and protected by law.{{U}} {{U}} 1 {{/U}}
{{/U}}. Trademarks can also be termed service marks when used to identify a
service. In general, a trademark for goods appears on the product or its
packaging, and a service mark is used in advertising to identify the
services.The logo design is an extremely important element in the
successful marketing of a product. It is difficult to sell a product until a
reasonable level of name recognition is achieved among the consumers.{{U}}
{{U}} 2 {{/U}} {{/U}}. Most designers attempt to forge a compatible
relationship among the package design, logo, and advertising for the product. A
strong logo on the package and in product advertising creates an environment of
recognition. Clearly, the most successful packages are those that
combine an intriguing design scheme with a provocative logotype.{{U}}
{{U}} 3 {{/U}} {{/U}}. After all, when pushing a shopping cart down
a supermarket aisle, the consumer's first images will be recognizable brand
names. Trademarks should not be confused with trade names, which are corporate
or business names. General Motors, for example, is the trade name of a company
making automobiles whose trademark (not trade name) is Buick. The terms
trademark and trade name are often confused.{{U}} {{U}} 4
{{/U}} {{/U}}. Trade names can be used in the possessive form and do not
require a generic form. Many companies, however, use their trade names as
trademarks. For example, Reebok International Ltd. is the corporate name, and
Reebok may be used as a trade name, as "Reebok's newest line of athletic shoes
is for children. "{{U}} {{U}} 5 {{/U}} {{/U}}. Some personal
names (as with product names) may sound the same but may have different
spellings--Sherry, Sherri, or even Cheri. Or they may simply be very familiar
names--Jennifer, Jane, Susan, Emily--or dearly distinctive, like Ruhanna. Yet,
distinctive may appear difficult to read or pronounce.{{U}} {{U}}
6 {{/U}} {{/U}}. They want names that can easily become familiar to
consumers, yet be easy to read and pronounce and be memorable.A. What we
mean is a logo that is distinctive enough if it is extracted from the package
will still project the visual personality of the product. B. Trade names are
proper nouns.C. In fact, the creation of a logo is so important that a
number of firms have been established whose primary function is the design of
logos, packages, and corporate identity.D. General Electric has a simple
procedure for developing trademarks for its brands.E. Companies and products
have a similar problem.F. Reebok also is used as a trademark: "Are you
wearing Reebok athletic shoes or another brand?"G. Trademark formats can
include letters, numbers, slogans, geometric shapes, pictures, labels, colour
combinations, product and container shapes, vehicles, clothing, and even
sound.
填空题help to pack purchases, and change paper till rolls as being necessary.
填空题A In order to maintain a statistical measure of the quantity of goods shipped abroad and to provide a means of determining whether regulations are being met, most countries require shipments abroad to be accompanied by an export declaration. Usually such a declaration, presented at the port of exit, includes the names and addresses of the principals involved, the destination of the goods, a full description of the goods, and their declared value, When manufacturers are exporting from the United States, Customs and the Department of Commerce require an export declaration for all shipments. If specific licenses are required to ship a particular commodity, the export license must be presented with the export declaration for proper certification. It thus serves as the principal means of control for regulatory agencies of the U.S. government. B In exporting, the bill that the exporter or consignor sends to the importer or consignee is called a commercial invoice. This invoice lists full particulars of the shipment. The marks, the number of packages, an accurate packing list, and a full description of the merchandise should appear on the commercial invoice. It should state the name of the ship (if ocean transportation is used), the name and address of the consignee, the contract number, the code word for the contract if one is used, the price per unit of the merchandise, and the total price of the shipment. The commercial invoice should also show the nature of the price quotation, whether the merchandise is sold FOB factory, FAS vessel, or CIF port of destination. C Another essential shipping document for shipments to some countries is the consular .invoice. This is a document obtained by the exporter in his or her country from the governmental representative of the importer's country. It was originally designed to help ensure that fair market values would be listed on the invoices prepared by the exporter. Thus the exporter must prepare and have certified before the foreign consul or representative a document containing all essential details of the sale. After certification the document is forwarded to the buyer for presentation to customs with the customs declaration, ostensibly for use in determining the amount of tariff to be levied. In recent years, a number of countries including the United States and the Philippines, have eliminated the requirement for the consular invoice. But where they are still required, they must be provided. D The packing list is sometimes shown on the commercial invoice, or it may be a separate document, depending on the number of packages and the. complexity of the list. It should contain, item by item, the contents of cases or containers in a shipment., The items should be listed separately with their weight and description set forth so as to make a complete check of the contents of each package possible upon arrival at the port of destination or the customs office. This information is also useful for the consignee. Any variation in description from the commercial invoice or consular invoice usually subjects the consignee to large fines, which are then passed on to the exporter. E These include a wide variety of special inspection certificates issued by various authorities and may be required by the importer to meet his or her own or government requirements. These documents certify as to purity and absence of disease, and are issued to cover food products, plants, seeds, and live animals. Frequently, they must be legalized by the consular representative of the importing country. Food products are those for which sanitary certificates are most often required. Special certificates are also issued for certain types of merchandise, to certify a required composition or the existence of specific ingredients. Some types of steel, for example, are sold on analysis. Certain chemical mixtures must be analyzed and certified with respect to the presence of desired constituents.
填空题 · In most of the lines (41-52) there is one extra word. It is
either grammatically incorrect or does not fit in with the sense of the text.
Some lines, however, are correct. · If a line is correct, write
CORRECT on your Answer Sheet. · If there is an
extra word in the line, write the extra word in CAPITAL
LETTERS on your Answer Sheet.
Special Products Co.—How to
Order {{U}} {{U}} 1 {{/U}}
{{/U}}Ordering is easy and delivery fast. Once received, your order will
{{U}} {{U}} 2 {{/U}} {{/U}}normally be dispatched within
72 hours. We will inform to you {{U}} {{U}} 3
{{/U}} {{/U}}immediately should any items be out of stock. If you are not
happy {{U}} {{U}} 4 {{/U}} {{/U}}with your
purchases please return them to us within the 15 days in their
{{U}} {{U}} 5 {{/U}} {{/U}}original packaging and we will refund
you for in full. Quality is our main {{U}} {{U}}
6 {{/U}} {{/U}}criterion. Each item is under unconditionally guaranteed
for 6 months. {{U}} {{U}} 7 {{/U}} {{/U}}You
will receive a receipt and with your order which is your guarantee.
{{U}} {{U}} 8 {{/U}} {{/U}}In the unlikely event of
damage to an item during delivery, should please {{U}}
{{U}} 9 {{/U}} {{/U}}contact with us immediately on 0371 3118 1772
and we will arrange for {{U}} {{U}} 10 {{/U}}
{{/U}}its return or replacement. All prices and promotional offers are valid
until {{U}} {{U}} 11 {{/U}} {{/U}}30th
September. Since the stock of some popular commodities is not large
{{U}} {{U}} 12 {{/U}} {{/U}}enough so please not hesitate
and order from us without any delay.
