尽管 电子阅读器 (e-reader)市场用户在中国基础庞大、潜力非凡，但由于中国的 电子阅读 (e-reading)趋势具有强烈的“中国特色”，外资企业对中国市场望而却步。首先，目前中国电子书市场的主要驱动力是数量庞大的手机用户。中国共有7900万电子书读者，其中6．3％通过手机阅读，仅0．396使用 专门的 (dedicated)电子阅读设备。其次，中国消费者不愿意为电子书付费，且阅读的主要目的是娱乐。可见，不同于美国的电子书读者，中国的电子书读者并不是转投新媒介的传统购书者。

中国自古就有“修身、齐家、治国、平天下”的 古训 (maxim)。“齐家”指的便是成家立业，成家不能没有自己的一套房子。因此，房子成为中国人有家、有归属感的重要标志，并深入人心。房子在人们观念中的重要地位，使得房子不仅仅是居住环境的体现，更是个人身份的体现。根深蒂固的传统观念和强烈的家的归属感，吸引着都市生活中这样一群忠实而又执着的“买房族”。也可以说，中国的房价之所以一路飙升与中国人的购房观念是密不可分的。

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WhatdidJuanLouislearnfromtheanalysisofhisaudience?

Taking charge of yourself involves putting to rest some very prevalent myths. At the top of the list is the notion that intelligence is measured by your ability to solve complex problems; to read, write and compute at certain levels; and to resolve abstract equations quickly. This vision of intelligence asserts formal education and bookish excellence as the true measures of self-fulfillment. It encourages a kind of intellectual prejudice that has brought with it some discouraging results. We have come to believe that someone who has more educational merit badges, who is very good at some form of school discipline is "intelligent". Yet mental hospitals are filled with patients who have all of the properly lettered certificates. A truer indicator of intelligence is an effective, happy life lived each day and each present moment of every day. If you are happy, if you live each moment for everything it's worth, then you are an intelligent person. Problem solving is a useful help to your happiness, but if you know that given your inability to resolve a particular concern you can still choose happiness for yourself, or at a minimum refuse to choose unhappiness, then you are intelligent. You are intelligent because you have the ultimate weapon against the big N.B.D.—Nervous Break Down. "Intelligent" people do not have N.B.D.'s because they are in charge of themselves. They know how to choose happiness over depression, because they know how to deal with the problems of their lives. You can begin to think of yourself as truly intelligent on the basis of how you choose to feel in the face of trying circumstances. The life struggles are pretty much the same for each of us. Everyone who is involved with other human beings in any social context has similar difficulties. Disagreements, conflicts and compromises are a part of what it means to be human. Similarly, money, growing old, sickness, deaths, natural disasters and accidents are all events which present problems to virtually all human beings. But some people are able to make it, to avoid immobilizing depression and unhappiness despite such occurrences, while others collapse or have an N. B.D. Those who recognize problems as a human condition and don't measure happiness by an absence of problems are the most intelligent kind of humans we know; also, the most rare.

Why Can't American Students Compete? Twice as many students in Singapore are proficient in math as in the United States. A)"We know what it takes to compete for the jobs and industries of our time," President Obama said in his State of the Union address this year. "We need to out-innovate, out-educate, and out-build the rest of the world." Yet despite the economic crisis facing the country, the US educational system remains frozen in place, unable to adapt to contemporary global realities. B)As all schoolchildren know, water freezes to solid, barren, cracked ice at 32 degrees Fahrenheit(华氏温度). So maybe it is more than a mere coincidence that 32 percent of US public and private-school students in the class of 2011 are deemed proficient in mathematics, placing the United States 32nd among the 65 nations that participated in the latest international tests administered by the Organization for Economic Cooperation and Development(OECD). The United States ranks between Portugal and Italy and far behind South Korea, Finland, Canada, and the Netherlands. C)We became aware of the seriousness of the problem after we equated, with the help of colleagues, the test scores of the class of 2011 on the latest international test when this class was in 10th grade, with its prior eighth-grade scores on the National Assessment of Educational Progress(NAEP), an official US test that both assesses performance of US students and sets the standard for "proficiency". D)Linking these tests also allowed us to compare the performance of students in each state with that of students in other countries. The results are scary. Even in Massachusetts, with its famous collection of public and private schools, students reach only the level attained by students in the entire nations of Canada, Japan, and Switzerland. Massachusetts, the only US state with a majority of students(51 percent)above the proficiency mark, trails well behind students in South Korea and Finland. E)The percentage proficient in the state of New York(30 percent)is equivalent to that achieved by students in debt-ridden Portugal and Spain. California, the home of highly skilled Silicon Valley, has a math proficiency rate of 24 percent, the same as bankrupt Greece and just a notch(等级)above struggling Russia. F)President Obama, to his credit, has highlighted the problem repeatedly. But too many state education officials have done their best to obfuscate(故意混淆)the low performance of their students. Under the educational accountability rules set down by the federal law No Child Left Behind, each state may set its own proficiency standard, and most have set their standards well below the world-class level. As a result, most state proficiency reports grossly increase the percentage of students who are proficient, if we account for the fact that our students need to compete not just with others from the same state but also with those across the globe. G)When not obfuscating the problem, apologists explain away the results with misleading arguments. Some point to the country's large immigrant and disadvantaged populations, which, to be sure, do pose difficult educational challenges. Proficiency rates among African-Americans and Hispanics are very low(11 and 15 percent, respectively). But if one compares only the white students in the US with all students in other countries, the US still falls short: Only 42 percent are proficient, which would place them at 17th in the world compared with all of the students in other nations. The only positive sign is the majority of Asian students in the United States(52 percent)who score at or above the proficiency level. H)When our results were first released, one school-board member in Loudoun County, a wealthy suburb of Washington D.C., explained away the results: "In many countries, poor-performing children are filtered out of high school, whereas in the US, we test all our students, both great and not so great. So the comparison is not on a level playing field." That might have been true some decades ago when only a few countries followed the United States' emphasis on universal education and thus left many students out of school and unavailable for testing. But today the US actually graduates fewer students from high school than the average developed country, completely eliminating any claim that the US is testing a broader range of the youth population. I)Some also take false comfort in the belief that it takes only a limited number of high-flying students to fill the jobs at Google, Facebook, IBM, and all the other businesses and professions that need highly skilled talent. The United States is still great at producing the advanced students needed to power economic growth. J)Still others say the low math scores are offset by a better record in reading. Admittedly the proficiency rate in only 10 countries is significantly higher than in the US. If not the world leader, the United States' record is at least better than average. Nonetheless, the set of skills most needed for sustained growth in economic productivity—and the skills in shortest supply today—are those rooted in math competencies. Our future scientists and engineers—the engine of US innovation—come from those with high math skills. While Silicon Valley could possibly be fueled by importing skilled workers from abroad, we should not continue to count on this in today's globalized world. Even if we could, it is hardly fair to our own young people to count them out of the country's best jobs. K)According to our best calculations, the US could enjoy a remarkable increase in its annual per capita GDP growth by enhancing the math proficiency of its students. Increasing the percentage of proficient students to the levels attained in Canada and South Korea would increase the annual US growth rate by 0. 9 percentage points and 1.3 percentage points, respectively. L)When translated into dollar terms according to the historical patterns, we see very different futures for the United States, depending on whether or not our schools are improved. If one calculates increases in national income from projections over an 80-year period(providing for a 20-year delay before any school reform is completed and newly proficient students begin their working careers), the present value of gains amounts to some $75 trillion for reaching the performance levels of Canada. These additions can be compared with our current GDP of $15 trillion or the $1 trillion spent to stimulate the economy out of recession. M)It is easy for political leaders to put off considerations of effective school reform. The economic benefits from reform would not be felt immediately, as it takes time for an educated generation to become a productive workforce. But just as the continuing debt crisis, if not fixed, will be out of control only over the longer term, so the best available solution to that crisis—a fully unfrozen, high-functioning, constantly improving educational system—could raise the level of human capital to the point where resources would be available to address much of this future debt crisis. In the simplest terms, the approaching financial crises with Social Security and Medicare are most effectively dealt with by enhanced growth of the economy, growth that will not be achieved without a highly skilled workforce.

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造成这一结果的原因有很多，其中包括不断增长的机动车数量和工业品产量。

Forthispart,youareallowed30minutestowriteashortessayonpeople'stendencytojob-hopping.Youshouldgivesoundargumenttosupportyourviewsandwriteatleast150wordsbutnomorethan200words.

High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions. Online retailers also【C1】______similar techniques to tempt people to their websites and to make a purchase. "In the Internet【C2】______years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy. Today's online retailers are using e-mail marketing, personalized technology, smart search engines and【C3】______in an effort to increase traffic and sales. Some online retailers are using【C4】______e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million emails to customers every week. The content of the email is【C5】______to fit the recipient's age, lifestyle and other factors. Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture, so you have to know how to use it【C6】______if it's going to be effective. What you're trying to do is to【C7】______lookers into bookers." MyPoints is an【C8】______scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be【C9】______for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online【C10】______that produces 400 data points about them. A)incentive B)tailored C)diplomatic D)profile E)properly F)embarked G)boom H)targeted I)indicative J)deploy K)recommendation L)convert M)multimedia N)invariably O)redeemed

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水利工程 (water conservancy protect)是指旨在消除水害和开发利用水资源的工程。几千年来，勤劳、勇敢、智慧的中国人民同江河湖海进行了艰苦的斗争，修建了无数大大小小的水利工程，有效地促进了农业生产。同时， 水文知识 (hydrological knowledge)也得到了相应的发展。古代帝王们通常通过建设大型的水利工程来巩固他们的统治。中国古代有许多闻名世界的水利工程，例如 京杭大运河 (the Beijing-Hangzhou Grand Canal)和都江堰水利工程。这些工程不仅规模巨大，而且设计水平也很高，这说明当时人们掌握的水文知识已经相当丰富。

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Directions:Forthispart,youareallowed30minutestowriteashortessaybasedonthepicturebelow.Youshouldstartyouressaywithabriefdescriptionofthepictureandthendiscusswhethergoodacademicperformanceequalstoreal-worldskills.Youarerequiredtowriteatleast150wordsbutnomorethan200words.—Iseeyoudowellinschool.Butwhatreal-worldskillsdoyouhave?—Tests.Icanhavetests.

BSection B/B

BSection B/B

公益广告 (public service advertisement)指为社会公众的利益和社会风尚服务的广告。它不以盈利为目的，属于非商业性广告，是 社会公益事业 (cause of the public good)的重要组成部分。公益广告的主题一般取材于老百姓的日常生活，如健康、安全和环保等。目的是提高公众的道德意识，改变公众对社会问题的态度。中国最早的公益广告出现在1986年。随后，公益广告的社会影响力逐渐增强。去年，中央电视台举办了首次电视公益广告大赛。呼吁社会各界关注并参与公益事业。

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I have worked with so many people over the years that have made me wonder how on earth they can work at their desk when everything that was in their drawers and in their filing cabinets has ended up in piles on top of their keyboard. One co-worker of mine couldn't remember what colour the top of his desk was! I had to say something, but when I did, he told me that he knew where everything was and needed all that paperwork for different projects he was working on. Some study suggests that about 15% of our time is wasted on looking for misplaced files and paperwork at the office. People get really defensive when you tell them that their desk is a mess. They say that they don't have time to clean up, as they are too busy. And if they would file certain items they would forget to work on it and would therefore miss the deadline. Hence, first things first, get yourself some folders and a black marker. Take every piece of paper on your desk one by one and file them. Make sure that everything you need to do with these papers is written down on a "to-do" list or even better in your computer organiser. For example, if you have to work on your budget next Monday, write down "work on budget" in your computer organiser so that when Monday comes, your computer will send you a reminder that you need to work on your budget today. Then file that paper in a folder named "budget". Put that folder away—not on your desk!! But in your filing cabinet. Proceed this way with every bit of information that clutters your desk. Do not get distracted by a form that reminds you that you need to do something. Instead, jot it down on your "to-do" list or in your organiser. You won't forget it as it has been written down. File it and move on. Keep focused. Only do one thing at a time for the moment and that is to organise and clean your desk.