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大学英语考试
大学英语考试
全国英语等级考试(PETS)
英语证书考试
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全国职称英语等级考试
青少年及成人英语考试
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专业英语八级TEM8
大学英语三级A
大学英语三级B
大学英语四级CET4
大学英语六级CET6
专业英语四级TEM4
专业英语八级TEM8
全国大学生英语竞赛(NECCS)
硕士研究生英语学位考试
单选题______ is the prmary medium of language.
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单选题 Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions. Now listen to the interview.
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单选题Questions 1 to 5 are based on an interview. At the end of the interview, you will be given 10 seconds to answer each of the following five questions. Now listen to the interview.
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单选题{{B}}TEXT B{{/B}} When catastrophic floods hit Bangladesh, TNT’s emergency-response team was ready. The logistics giant, with headquarters in Amsterdam, has 50 people on standby to intervene anywhere in the world at 48 hours' notice. This is part of a five-year-old partnership with the World Food Program (WFP), the UN’s agency that fights hunger. The team has attended to some two dozen emergencies, including the Asian tsunami in 2004. "We’re just faster," says Ludo Oelrich, the director of TNT’s "Moving the World" program. Emergency help is not TNT’s only offering. Volunteers do stints around the world on sec-ondment to WFP and staff are encouraged to raise money for the program (they generated enro2.5m last year). There is knowledge transfer, too: TNT recently improved the school-food supply chain in Liberia, increasing WFP’s efficiency by 15-20%, and plans to do the same in Congo. Why does TNT do these things? "People feel this is a company that does more than take care of the bottom line," says Mr. Oelrich. "It’s providing a soul to TNT." In a 2006 staff survey, 68% said the pro-bono activities made them prouder to work at the company. It also helps with recruitment: three out of four graduates who apply for jobs mention the WFP connection. Last year the company came top in the Dow Jones Sustainability Index. TNT’s experience illustrates several trends in corporate philanthropy. First, collaboration is in, especially with NC, Os. Companies try to pick partners with some relevance to their business. For.TNT, the food program is a good fit because hunger is in part a logistical problem. Standard Chartered, a bank, is working with the Bangladesh Rural Advancement Committee on microfinance and with other NGOs on a campaign to help 10m blind people. Coca-Cola has identified water conservation as critical to its future as the world’s largest drinks company. Last June it announced an ambitious collaboration with WWF, a global environmental organization, to conserve seven major freshwater fiver basins. It is also working with Greenpeace to eliminate carbon emissions from coolers and vending machines. The co-operation is strictly non-financial, but marks a change in outlook. "Ten years ago you couldn’t get CocaCola and Greenpeace in the same room," says Neville Isdell, its CEO. Second, what used to be local community work is increasingly becoming global community work. In the mid-1990s nearly all IBM’s philanthropic spending was in America; now 60% is outside. Part of this involves a corporate version of the peace corps: young staff get one-month assignments in the developing world to work on worthy projects. The idea is not only to make a difference on the ground, but also to develop managers who understand how the wider world works. Third, once a formal program is in place, it becomes hard to stop. Indeed, it tends to grow, not least because employees are keen. In 1996 KPMG allowed its staff in Britain to spend two hours a month of their paid-for time on work for the community. Crucially for an accountancy firm, the work was given a time code. After a while it came to be seen as a business benefit. The program has expanded to half a day a month and now adds up to 40,000 donated hours a year. And increasingly it is not only inputs that are being measured but outputs as well. Salesforce.com, a software firm, tries to measure the impact of its volunteer programs, which involved 85% of its employees last year. All this has meant that straightforward cash donations have become less important. At IBM, in 1993 cash accounted for as much as 95% of total philanthropic giving; now it makes up only about 35%. But cash still matters. When Hank Paulson, now America’s treasury secretary, was boss of Goldman Sachs, he was persuaded to raise the amount that the firm chipped in to boost employees' charitable donations. Now it is starting a philanthropy fund aiming for $1 billion to which the partners will be encouraged to contribute a share of their pay. No doubt that is good for the bank’s soul.
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单选题Which of the following is NOT true of the African elephants?
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单选题The first and fourth paragraphs have all the following points in common EXCEPT ______.
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单选题 {{B}}TEXT A{{/B}} Because markets are often unpredictable, successful marketing is rather like hitting a moving target. Consumer tastes vary depending on fashions and trends, causing the demand for products to fluctuate with alarming frequency. It is because of this uncertainty that we need to analyse and know as much as we can about customers and markets, and also about our own businesses. blot all marketplace opportunities are real opportunities for every business. Only those which a business can successfully exploit -- those which match its capabilities -- come into this category. The process of analysing marketing opportunities therefore begins with an internal analysis of a business itself -- a process which must include not only the specifically market-related aspects of its operations, such as sales and advertising, but also other aspects, such as financial resources, work-related aspects of its operations, such as sales and advertising, but also other aspects, such as financial resources, work-force skills, technology and so on. A useful framework for undertaking this internal analysis is to divide these aspects into four areas: customers, sales, marketing activities and other factors. We must determine who the business's customers are, how many there axe and what their requirements are. We must then estimate how many products the business can be expected to sell in order to determine what product development will be required. Product development includes market research, which is vital to ensure that the business's products are right for the market, and to enable the business to set pricing and discount policies which will maximise sales. Finally, we must examine how all of these factors relate to other aspects of the business that may affect sales levels, such as management and work-force skills and corporate goals. Having carefully analysed these internal factors, it is time to look at the outside world. An external analysis also needs to examine carefully a wide range of areas -- such as legal/political factors; economic factors; cultural/social factors; technology; institutions and competition There may be restrictions on the production or sale of particular products: for example, the age restrictions that exist in many countries on the sale of alcohol; and tobacco will obviously influence the size of the market for these products. Rising or falling interest rates affect people's disposable income, and may alter demand and therefore market size. Development of the society and its population, and how people's requirements will he affected, must also be considered. New technologies may affect both people's expectations and other products that are likely to become available. Consequently it may be expected that traditional, social and economic institutions will alter over time, so that people may no longer buy, sell and distribute products in traditional ways through wholesalers and retail outlets; instead they will order products from home using the latest computer and cable television technology. And lastly, we must consider any potential competition from other businesses at home or overseas which produce similar products, and whether or not our business would be able to remain profitable even with this competition. Identifying the competition is in many respects the most important aspect of an external market analysis and, to be useful, it must be as objective as possible. Many marketers greatly overestimate or underestimate the competition that their business will face from other businesses, especially if they look at the competition from their own standpoint rather than seeing it through the eyes of their customers. In other words, many people identify competitors by looking at apparently similar products, how they are made and what features they have, rather than at the benefits these products have for users and at ways of meeting market needs. With personal computers, for instance, this approach would mean assessing competitors on the basis of the type of microchip circuit used and the elegance of the software. A much more useful comparison would focus on the ability of the various computers to provide what the personal computer user wants: ease of use, flexibility and the ability to grow with the user. This way, we are much less likely to overlook competition from businesses that products which appear to be different from our own, but which produce similar benefits for customers. When the internal analysis is taken together with the external analysis, the result is an all-round picture of the current situation. This is usually known as a situation analysis or marketing audit. Developing this analysis requires a mass of information, which is the raw material for analysing market opportunities in order to identify- the most promising. Possibly the most powerful, and certainly the most widely used, technique for structuring the analysis of the information is the SWOT analysis. This refers to Strengths of the organization, Weaknesses of the organization, Opportunities in the market place, and Threats to it( especially competitive threats) in the market place. Strengths and weaknesses relate to the finding of the internal analysis, as seen from the viewpoint of the customer -- things it or its product does better than the competition, and things it does less successfully. Opportunities relate to findings from the analysis of the external environment. For instance, the trend among the educated middle classes in many countries to adopt "healthier" eating patterns opens up demand for a wide range of health feed products. The other side of this coin, however, is market threats: factors which inhibit demand for a business's products. For example, for a manufacturer of highly processed convenience foods containing chemical additives, the trend towards more. "natural" eating is a marketing "threat". It is important to remember that the attractiveness of a market depends largely on the strengths and weaknesses of the assessor. For this reason, an opportunity for one business may well constitute a threat to another. Similarly, the definition of any factor as a strength or a weakness depends largely on market conditions. The some organisational factor may constitute a strength in one market and a weakness in another.
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单选题Who is the most outstanding of all the transcendental writers in American literature? A. Washington Irving. B. James Fenimore Cooper. C. Ralph Waldo Emerson. D. Henry David Thoreau.
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单选题It may be inferred from the passage that jets of gas ______.
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单选题______ is a unit of expression which has universal intuitive recognition by native-speakers, whether it is expressed in spoken or written form. A. Morpheme B, Word C. Root D. Stem
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单选题WhichofthefollowingstatementsisINCORRECTaboutArmstrong'sSTAR?
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单选题[此试题无题干]
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单选题In sixteenth-century Italy and eighteenth-century France, waning prosperity and increasing social unrest led the ruling families to try to preserve their superiority by withdrawing from the lower and middle classes behind barriers of etiquette. In a prosperous community, on the other hand, polite society soon adsorbs the newly rich, and in England there has never been any shortage of books on etiquette for teaching them the manners appropriate to their new way of life. Every code of etiquette has contained three elements: basic moral duties; practical rules which promote efficiency; and artificial, optional graces such as formal compliments to, say, women on their beauty or superiors on their generosity and importance. In the first category are considerations for the weak and respect for age. Among the ancient Egyptians the young always stood in the presence of older people. Among the Mponguwe of Tanzaia, the young men bow as they pass the huts of the elders. In England, until about a century ago, young children did not sit in their parents' presence without asking permission. Practical rules are helpful in such ordinary occurrences of social life as making proper introductions at parties or other functions so that people can be brought to know each other. Before the invention of the fork, etiquette directed that the fingers should be kept as clean as possible; before the handkerchief came into common use, etiquette suggested that after spitting, a person should rub the spit inconspicuously underfoot. Extremely refined behavior, however, cultivated as an art of gracious living, has been characteristic only of societies with wealth and leisure, which admitted women as the social equals of men. After the fall of Rome, the first European society to regulate behavior in private life in accordance with a complicated code of etiquette was twelfth-century Province, in France. Provence had become wealthy. The lords had returned to their castle from the crusades, and there the ideals of chivalry grew up, which emphasized the virtue and gentleness of women and demanded that a knight should profess a pure and dedicated love to a lady who would be his inspiration, and to whom he would dedicate his valiant deeds, though he would never come physically close to her. This was the introduction of the concept of romantic love, which was to influence literature for many hundreds of years and which still lives on in a debased form in simple popular songs and cheap novels today. In Renaissance Italy too, in the fourteenth and fifteenth centuries, a wealthy and leisured society developed an extremely complex code of manners, but the rules of behavior of fashionable society had little influence on the daily life of the lower classes. Indeed many of the rules, such as how to enter a banquet room, or how to use a sword or handkerchief for ceremonial purposes, were irrelevant to the way of life of the average working man, who spent most of his life outdoors or in his own poor hut and most probably did not have a handkerchief, certainly not a sword, to his name. Yet the essential basis of all good manners does not vary. Consideration for the old and weak and the avoidance of banning or giving unnecessary offence to others is a feature of all societies everywhere and at all levels from the highest to the lowest.
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单选题The story of______ is taken from a poem by Boccaccio.A. Troilus and Criseyde B. Book of the DuchessC. The Canterbury Tales D. The House of Fame
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单选题Rabinannouncednewsecuritymeasuresontelevision______.
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单选题Which of the following is an inflectional affix?
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单选题The national anthem of the United States is ______.A. The Star - Spangled Banner B. Forever Uncle SamC. Country Road D. Starry, Starry Night
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单选题 Every second, I hectare of the world's rainforest is destroyed. That's equivalent to two football fields. An area the size of New York City is lost every day. In a year, that adds up to 31 million hectares — more than the land area of Poland. This alarming rate of destruction has serious consequences for the environment. Scientists estimate, for example, that 137 species of plant, insect or animal become extinct every day due to logging. In British Columbia, where, since 1990, thereon rainforest valleys have been clear cut, 142 species of salmon have already become extinct, and the habitats of grizzly bears, wolves and many other creatures are threatened. Logging, however, provides jobs, profits, taxes for the government and cheap products of all kinds for consumers, so the government is reluctant to restrict or control it. Much of Canada's forestry production goes towards making pulp and paper. According to the Canadian Pulp and Paper Association, Canada supplies 34% of the world's wood pulp and 49% of its newsprint paper. If these paper products could be produced in some other way, Canadian forests could be preserved. Recently, a possible alternative way of producing paper has been suggested by agriculturalists and environmentalists: a plant called hemp. Hemp has been cultivated by many cultures for thousands of years, it produces fiber which can be made into paper, fuel, oils, textiles, food, and rope. For many centuries, it was essential to the economies of many countries because it was used to make the ropes and cables used on sailing ships; colonial expansion and the establishment of a worldwide trading network would not have been possible without hemp. Nowadays, ships' cables are usually made from wire or synthetic fibers, but scientists are now suggesting that the cultivation of hemp should be revived for the production of paper and pulp. According to its proponents, four times as much paper can be produced from land using hemp rather than trees, and many environmentalists believe that the large-scale cultivation of hemp could reduce the pressure on Canada's forests. However, there is a problem: hemp is illegal in many countries of the world. This plant, so useful for fiber, rope, oil, fuel and textiles, is a species of cannabis, related to the plant from which marijuana is produced. In the late 1930s, a movement to ban the drug marijuana began to gather force, resulting in the eventual banning of the cultivation not only of the plant used to produce the drug, but also of the commercial fiber-producing hemp plant. Although both George Washington and Thomas Jefferson grew hemp in large quantities on their own land, any American growing the plant today would soon find himself in prison — despite the fact that marijuana cannot be produced from the hemp plant, since it contains almost no THC (the active ingredient in the drug). In recent years, two major movements for legalisation have been gathering strength. One group of activists believe that all cannabis should be legal — both the hemp plant and the marijuana plant — and that the use of the drug marijuana should not be an offense. They argue that marijuana is not dangerous or addictive, and that it is used by large numbers of people who are not criminals but productive members of society. They also point out that marijuana is less toxic than alcohol or tobacco. The other legalisation movement is concerned only with the hemp plant used to produce fiber; this group wants to make it legal to cultivate the plant and sell the fiber for paper and pulp production. This second group has had a major triumph recently: in 1997, Canada legalised the farming of hemp for fiber. For the first time since 1938, hundreds of farmers are planting this crop, and soon we can expect to see pulp and paper produced from this new source.
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单选题AccordingtoWolfensohn,theyaregoingtomakeaneedsassessmentwiththeircolleaguesfrom______.
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单选题 The classic American identity theft scam works like this: the thief convinces some bank or credit card company he's actually you and borrows God knows how many dollars in your name. Once you discover and report this, you're not liable for money the bank lost, but neither are you entitled to compensation for the time and effort you spend straightening the matter out. Bear in mind that when I say "the thief convinces the bank he's you", I'm not talking about a brilliant actor and master of disguise who imitates your voice and mannerisms well enough to fool your own mother. No, all that's necessary to fool a bank is your birth date and US social security number, or just discarded credit card offer taken from your bin. Why are lenders so careless with their money? The snarky answer is: because they know taxpayers will bail them out. But identity theft was a problem in America long before phrases like "too big to fail" entered our vocabulary, I became an identity-theft statistic nine years ago, when I opened my mail to find a bill for a maxed-out credit card I never knew I had. I spent over two weeks cleaning the mess: filing police reports, calling the company, sitting on hold, getting disconnected and calling back to sit on hold again. Considering my salary back then, I spent over a thousand dollars' worth of my time — and wasn't entitled to a penny in damages. It all could easily have been avoided, had the company made a minimal effort to ensure they were loaning money to me rather than my dishonest doppelganger. So why didn't they? Because that would take time — at least a day or two. And if people had to wait a day between applying for and receiving credit, on-the-spot loans would be impossible. Every major retail chain in America pushes these offers: "Apply for a store credit card and receive 15% off your first purchase!" From the lenders' perspective, writing off a few bad ID-theft debts is cheaper than losing the lucrative "impulse buyer" market. But that would change if companies had to pay damages to identity theft victims. Should they have to? The supreme court of the state of Maine is currently pondering that question. In March 2008 the Hannaford supermarket chain announced that hackers broke into their database and stole the credit card information of over 4 million customers, some of whom sued Hannaford for damages. None of the customers lost money, of course, but they felt — as I did — that their time and effort are worth something too. It's too early to know how the court will rule, but I'll make a prediction anyway: nothing will change from the consumers' perspective, and protecting lenders from their own bad habits will continue to be our unpaid job. When the worldwide economic meltdown started, I naively thought the subsequent tightening of credit lines would at least make identity theft less of a problem than before. But I was just being silly.
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