单选题Who is the presiding officer of the Senate when it is in the session?
单选题{{B}}TEXT D{{/B}}
Doppelganger, a San Francisco-based
startup is launching a virtual world today that’s part nightclub, pan billboard.
The steady shift of advertising dollars online has entrepreneurs scrambling to
come up with business models that will help them capture pan of the bounty. So
far, most of the attention has been on the search advertising gold-rush that
propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its
virtual world, The Lounge, Doppelganger has settled on a product-placement model
popularized by Hollywood, where advertisers pay Up to have theft products
featured in movies and TV shows. Music label Interscope Records has already
signed up for a trial to have Doppelganger build a virtual club for its Pussycat
Dolls band within The Lounge. "The Lounge has interesting
advertising potential," says Gartner media analyst Mike McGuire. "Doppelganger’s
effort to tie the real world metaphors to a virtual world is very clever. From
the perspective of music labels and bands, it’s a very attractive opportunity to
engage the MySpace crowd." Doppelganger is fax from the first
virtual world to launch. Second Life, There. com, and others have been around
for years, and even the mighty Google is believed to be preparing its own
virtual world. But founder Andrew Litfiefield, a former engineer at BEA Systems,
isn’t just trying to attract the MySpace crowd—he’s actively taking some pages
from MySpace’s playbook. First, Litfiefield is building the
service around social networking and instant messaging. Doppelganger users will
be able to import their AIM buddy lists into the service, giving them a
ready-made set of virtual friends—and helping Doppelganger recruit new users
through existing social connections. Second, Doppelganger is
focusing on music, much as MySpace did in its early years. Like MySpace, which
let users sign up to be "friends" of their favorite bands to keep up with
CD releases and concert tours, Doppelganger is creating content for music fans.
But instead of just Web pages, Doppelganger is building 3-D club environments
where a band’s music plays and users make their "avatars," or virtual
characters, dance and chat. The two-year-old company has 30
employees and $11 million in venture financing from Draper Fisher Jurvetson and
Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s
Mapquest. According to Littlefield, Doppelganger’s testers seem
to be hooked. "This is clearly the new instant messaging," says Litfiefield. "We
have some beta users who log on right after school and stay logged on through
the wee hours of the morning." That kind of attention is particularly alluring
to advertisers and marketing folks who have been scrambling to figure out ways
to capture the attention of teens that seem to increasingly tune out
TV. The Pussycat Dolls’ club is in itself one big advertisement
for the band, but there are also opportunities to place ads for other products
in the environment. In a demo of The Lounge, a movie trailer for Warner Bros.
upcoming Superman film played. Eventually, Doppelganger plans to sell music
downloads and other band-related goods directly within The Lounge—a source of
revenues that could supplement product placement. "Doppelganger
has to figure out a quick way for folks to buy physical things," says McGuire.
The big question, as Doppelganger launches The Lounge, is whether they’ll draw
enough interest to gain a critical mass of users and attract mass-market
advertisers. After all, no one likes to go to an empty
nightclub.
单选题Which of the following bears the least association with IT?
单选题The English Civil War is also called ______.
A.the Puritan Revolution
B.the second Magna Carta
C.the Long Parliament
D.the Anglican War
单选题______ is the ideal user's knowledge of the rules of his language and ______ is the actual realization of this knowledge in linguistic communication.A. Competence, performance B. Performance, competenceC. Parole, langue D. Langue, parole
单选题American schools are divided into ______.A. public schools and private schoolsB. public schools, private schools and community schoolsC. coeducation schools and single sex schoolsD. national schools and state-run schools
单选题When the Spanish Armada was defeated, the ruler of England was ______. A. Queen Elizabeth B. King Charles I C. Queen Victory D. King James I
单选题The term "The 'Lost Generation" mainly refers to the American generation of young people after ______.
单选题According to the passage, competence in writing is ______.
单选题Whatdotheytalkaboutintheinterview?
单选题Which is the largest city in Scotland?
单选题______ was the first important American novelist.
单选题Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions. Now listen to the interview.
单选题According to Grice, when people make your contribution as informative as is required, he achieves the maxim of______. A. quality B. quantity C. relevance D. manner
单选题 Questions 9 and 10 are based on the following
news. At the end of the news item, you will be given 20 seconds to answer the
questions. Now listen to the news.
单选题Which one of the following American cities is the birthplace of jazz?
单选题The national plant of New Zealand is the ______.
单选题The peace agreement on Northern Ireland was approved by voters across all of Ireland in a referendum held in ______.A. April 1997 B. May 1997 C. April 1998 D. May 1998
单选题With more knowledge, the reporter could have used an outside phone to ______.
单选题Which of the following is NOT one of the "Lake Poets"? A. Samuel Taylor Coleridge. B. John Keats. C. William Wordsworth. D. Robert Southey.