单选题Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 1 it operates, and by federal and local governments. Public image is controllable 2 considerable extent, just as the product, price, place, and promotional efforts are. A firm"s public image plays an important role in the 3 of the firm and its products to employees, customers, and to such outsiders 4 stockholders, suppliers, creditors, government officials, as well as 5 special groups. With some things it is impossible to 6 all the diverse publics, for example, a new automated plant may meet the approval of creditors and stockholders, 7 it will undoubtedly find 8 from employees who see their jobs 9 . On the other hand, high quality products and service standards should bring almost complete approval, 10 low quality products and 11 claims would be widely looked down upon. A firm"s public image, if it is good, should be treasured and protected. It is a valuable 12 that usually is built up over a long and satisfying relationship between a firm and publics. If a firm has owned a quality image, this is not easily 13 or imitated by its competitors. Such an image may enable a firm to 14 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 15 creditor relationships and lowest borrowing costs. It should also allow the firm"s stock to command higher price-earnings 16 than other companies in the same industry with such a good reputation and public image. A number of factors affect the public image of a corporation. 17 include physical 18 , contacts of outsiders 19 company employees, product quality and dependability, prices 20 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

单选题The author's opinion regarding the possibility of machines thinking seems to be that

单选题Text 2 Now the politics of US health reform is in a mess but the odds on a bill passing in the end are improving. It will not be a tidy thing, but if it moves the country close to universal health insurance the administration will call it a success. At this moment, that point of view may seem too optimistic. Last Friday, the Democratic leadership in the House of Representatives had hoped to produce a finished bill. But they failed, because the party's fiscal conservatives demanded further savings. House Democrats are also divided on revenue-raising measures. The Senate is dealing with the same problems: how to contain the cost of expanded insurance coverage, and how to pay for what remains, so that the reform adds nothing to the budget deficit o ver the course of 10 years. Where the money comes from remains the crucial problem. Apparently, the answer is straight forward: tax employer-provided health benefits. At present, an employer in the U. S. is free from paying tax if he pays the health insurance while an individual purchaser has to buy it with after-tax dollars. This anomaly costs nearly $ 250bn a year in revenue—enough to pay for universal cover age, and then some. Yet many Democrats in both the House and the Senate oppose to ending it. Will there be a breakthrough in terms of that aspect? However, to get employers out of health insurance should be an aim, not something to be feared. Many US workers have complained that if they lose their job, their health insurance will go with it and tying insurance to employment will undoubtedly worsen the insecurity. What about high-risk workers who are thrown on to the individual market? If the tax break were abolished as part of a larger reform which obliges insurers to offer affordable coverage to all people regardless of pre-existing conditions, it will not be a problem. It's true this change needs to increase tax, and many people in Congress are reluctant to contemplate in any form. But some kind of increase is inescapable. This one makes more sense than most. The President should say so. His Republican opponent John McCain called for this change during the election campaign and Mr Obama and other Democrats assailed the idea. So what? Mr. Obama has changed his ideas on other aspects of health reform. For example, it seems that he now prefers an individual mandate to buy insurance. Let us see a similar flexibility on taxing employer provided insurance.

单选题What is one of the significant advantages of the Academy-Institute awards mentioned in the passage?

单选题Informing the World Every day, the news of the world is relayed to people by over 300 million copies of daily papers, over 400 million radio sets, and over 150 million television sets. Additional news is shown by motion pictures, in theaters and cinemas all over the world. As more people learn what the important news is, fewer are still concerned exclusively with the events of their own household. As the English writer John Donne put it, nearly four hundred years ago, "No man is an island." This idea is more appropriate today than it was when Donne lived. In short, wherever he lives, a man belongs to some society; and we are becoming more and more aware that whatever happens in one particular society affects, somehow, the life and destiny of all humanity. Newspapers have been published in the modern world for about four hundred years. Most of the newspapers printed today are read in Europe and North America. However, they may be read in all parts of the world, thanks to the new inventions that are changing the techniques of newspaper publishing. Electronics and automation have made it possible to produce pictures and text far more quickly than before. Photographic reproduction eliminates the need for type and printing process. And fewer specialists, such as typesetters, are needed to produce a paper or magazine by the photo-offset method. Therefore, the publishing of newspapers and magazines becomes more economical. Furthermore, photocopies can be sent over great distance now by means of television channels and satellites. Thus, pictures can be brought to the public more quickly than previously. Machines that prepare printed texts for photocopies are being used a great deal today. Thousands of letters and figures of different sizes and thicknesses can now be arranged on a black glass disc that is only eight inches in diameter, to be printed in negative form (white on a black background). The disc on the machine turns constantly at the rate of ten revolutions a second. A beam of light from a stroboscopic lamp shines on the desired letters and figures for about two-millionths of a second. Then the image of the letters and figures is projected onto a film through lenses. The section of film is large enough to hold the equivalent of a page of text. Film, being light and small, can be sent to other places and used to print copies of the text where they are needed. Film images can also be projected easily on a movie or television screen. Television broadcasts are limited to an area that is within sight of the sending station or its relay. Although television relays are often placed on hills and mountains so that they can cover a wider region, they still cannot cover more land than one could see from the same hilltop on a clear day. However, the rays also go out into the atmosphere, and if there is a relay station on a satellite that revolves around the earth, it can transmit the picture to any point on the earth. Three satellites revolving over the equator transmit any television program to any part of the earth. Some day, it may be possible for people to press a button and see a newspaper page on his television screen. It may be some time before television sets become common in the average homes in Africa and Asia. However, radio is rapidly becoming accessible to thousands of people in these areas. And now that good radios are being made with transistors, and their price is gradually dropping, it may not be too long before radios become commonplace in areas which have no newspapers. Transistors make it possible for people to carry small radios wherever they go. People who have time to read several papers can already compare different reports of the same event. When an event has political significance, each paper reports it from the point of view of its own political beliefs or preferences. Ideally, the expression of editorial opinion should be limited to the editorial page, and the news articles should be objective—telling the facts as completely as possible, without trying to influence the reader"s opinion. However, reporters and editors are only human, and if they have strong political beliefs, it is almost impossible for them to hide them. If editors believe their point of view is best for the readers, what"s to stop them from using the paper to influence public opinion? If a world newspaper becomes a reality some day, it will be the most powerful press agencies that will choose the news to be sent out to all countries.

单选题 {{I}}Questions 11—13 are based on the following monologue about aspirin. You now have 15 seconds to read Questions 11—13.{{/I}}

单选题 The brush is held in a vertical position, and no part of the hand touches the paper or silk. Controlled flexibility of the wrist is therefore of great importance, and can be attained only after constant and intensive practice. Experience in handling the brush usually comes in the course of learning to write and in its subsequent daily use. When the brush is applied in painting, the habit of practicing the strokes is still indispensable to attaining skill and ease. The emphasis on brushstrokes led to the preference for line and to the attention given to linear rhythm. Line is the primary means of expressing movement. Line in relation to space creates rhythm in the composition and also represents the inner rhythm and harmony of the young line on the yin paper, of yang expression across yin space, of light (yang) and dark (yin) tones in the line itself. Full appreciation of Chinese painting thus depends a great deal on the spectator's sensibility to the tempo of the brush, following it with eye and imagination as it dots, flicks, or moves forward, sweeping, turning, lifting, plunging, thinning out, swelling, sometimes stopping abruptly, sometimes crouching to leap again. It has often been remarked that the brush dances and the ink sings. Calligraphy at its finest and most expressive is indeed the dance of the brush and ink at its highest point of achievement, when movment, vitality, rhythm, and harmony are uppermost and the intellectual content of the written characters purposely is abandoned in the swift rendering of them by the perfectly disciplined and therefore completely free brush. Absolutely natural and spontaneous (tzu jan) brushwork is like the flight of a bird. And works of calligraphy of this caliber might truly be described as the prime examples of abstract art.

单选题WhatisNOTtrueaboutthefirstOlympics?A.Womenwerenotallowedtoparticipate.B.ThereweretwopartsforthefirstOlympics-longdistancerunningandfootraces.C.ItwasheldtohonorGreekgod,Zeus.D.Later,moreracesandsportswereaddedtotheOlympics.

单选题______ is known to us all that the 2008 Olympic Games take places in Beijing. A. It B. Which C. As D. What

单选题According to the passage, the author mentioned that "when once the staff of the Historic American Engineering Record wished to have drawings made of machines and isometric views of industrial processes for its historical record of American engineering" in order to ______.

单选题Which of the following can best describe the author's tone?

单选题In what aspect is the health-care economy different from other sectors of economy?